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PatPat -- The Data Analysis of Cross-border E-commerce Infantswear Brand
The POP market research team conducted data analysis on children's clothing for infants and young children from SHEIN cross-border e-commerce in this issue. The analysis focused on the quantity and proportion of new product categories in autumn and winter, price band analysis, key style analysis, the top 10 best-selling PatPatPat infant and young children products, key items, and key pattern directions.
Eco-friendly Healing -- The Comprehensive Analysis of Benchmark Infantswear Brand
Under the trend of natural healing, people pay more attention to the construction of their inner world and seek natural energy for self healing. Enrich children's understanding in nature, immerse themselves in the mountains, observe the shapes and colors of wind, dust, rain, and dew, resonate with the mountains, dance with wild animals, and increase fun and warmth in life. Balancing sports, leisure, and environmental attributes in outdoor activities.
SHEIN -- The Data Analysis of Cross-border Kidswear E-commerce
This article provides a comprehensive analysis of the cross-border e-commerce brand for infants and young children, focusing on the key cross-border e-commerce brand SHEIN. Starting from the brand's latest trends, it analyzes the data of the brand's latest 2023 autumn and winter collection, captures popular items and hot patterns, and distills the design highlights.
Pattern -- The TOP Ranking of Infantswear
According to the data analysis of the top 100 infantswear positioning and printing patterns downloaded by users from March to May 2023, the most popular pattern elements are as follows: cute animal elements still account for the largest proportion at 35%. The highest attention is given to animal types such as rabbits, dinosaurs, and puppies, which are presented in a lively and interesting manner with a combination of images and text. Next are natural plants, which possess characteristics such as natural freshness and countryside charm. Rabbits, as the zodiac sign of the year, also receive a lot of attention in the patterns. Dragon patterns are zodiac patterns for the year 2024. Dragons themselves carry a mysterious oriental touch, attracting the attention of children.