The main cultural background of hip-hop fashion is hip-hop culture, which originated in New York City, USA in the 1970s. It tightly ties music, dance, graffiti, and clothing together, becoming the most dominant youth style of the 1990s. In 2017, with the popularity of the program "Hip Hop in China", hip-hop style became popular in China. The characteristic of hip-hop style clothing is "oversized", which creates a rebellious and cynical dressing style.

From October to November, the Dongdaemun wholesale market in South Korea mainly focuses on new styles for the 23/24 autumn and winter seasons, with a focus on American retro, mountain style, and sports and leisure; vintage fonts, linear segmentation, washing, and diverse appliques are patterns and detail techniques worth paying attention to. This article will elaborate on the key styles, patterns, details, craftsmanship, and individual product directions.

Neighborhood is a Japanese street clothing brand founded by Shinsuke Takazawa in Harajuku, Tokyo in 1994. The brand originated from his interest in motorcycle culture, with American, workwear, military, music and other elements integrated into it, presenting a strong and retro style single product. Neighborhood is renowned for its excellent craftsmanship and design, with craft craftsmanship being its signature. Many classic styles such as motorcycle jackets, distressed jeans, and workwear shirts have been born, and have considerable influence both domestically and internationally. The Neighborhood of the 23/24 autumn and winter seasons still maintains a rugged and rugged American style, with many classic items to be seen. Although there have been some lifestyle changes in recent years, the pure charm of American casual can still be seen in it.

In the cycle of fashion, retro style has always been the unchanging theme. The retro style returns, drawing inspiration from the fashion trends of the past few decades and combining it with modern design to create a unique fashion style. This style emphasizes comfort and practicality, and gives people a sense of nostalgia for the past. Many people miss the past culture and fashion, and retro style is a way to reflect this nostalgic sentiment. This theme explains the essentials of wearing vintage themes from the perspectives of New American leisure, Ivy League colleges, and sports clubs. Mainly featuring detailed patterns such as text logos, vintage shoulder inserts, contrasting colors, and irregular cutting techniques; The main product direction is vintage jerseys, college POLO, American baseball jackets, vintage sports jackets, and sports school uniform sets.

According to the analysis of the top 100 men's clothing positioning pattern data downloaded by users from October to November, the proportion of fashion casual style and street trendy brand style is the highest. Among them, text patterns remain at the top of the popularity chart, with department slogans, dynamic illusions, and text combinations being the key techniques of this season's text patterns. Creative logos are mainly designed and concise, while trendy bears and dragon patterns are the key content of other patterns this season.

In 2023, the overall sales revenue of the men's clothing category on the Double Eleven Festival amounted to 8.374 billion yuan, with a significant increase compared to the same period last year. In 2021, affected by the domestic epidemic, consumers remained vigilant and their shopping desire did not increase significantly. In 2023, the economy recovered and remained basically the same as in 2021, with a difference of 120 million yuan.

Crying Center is a China-Chic brand founded in 2017 in Guangzhou, which is co founded by a team of many young designers. The brand style is unique, and each season's collection is designed by different managers in turn, so the brand style will create a contrast and freshness due to different designers. Single items can be controlled by both men and women, and the colors are not limited to the stereotypical Japanese black, white, and gray. In addition to the design sense of the style, clothing always breaks everyone's conventional impression from color to pattern. As a versatile daily item, it has a unique style.

DIESEL's autumn 2023 campaign "FIND THE D" has been launched. Creative Director Glenn Martens is inspired by the classic children's puzzle book from the UK. Founder Renzo Rosso and hundreds of DIESEL employees appear in it, gathering at their headquarters in Breganze, Italy in a multi faceted image. The complex scenes collide and blend, and the rebellious posture is fearless to enjoy.

The BONELESS 23/24 autumn and winter advertising blockbuster features the theme of "Illusion Blinds". In the era of virtual illusion and information immersion, it forms a conceptual combination and collision between vision and reality, exploring independent and thought-provoking trendy art. Through various exquisite details such as washing, embroidery, and segmentation, it creates a new autumn and winter series of design creations.

NEEDLES was founded by Keizo Shikizu, the renowned owner of the Japanese select shop NEPENTHES. NEPENTHES primarily sells men's clothing and also carries its own brand, NEPENTHES, as well as other international fashion brands such as SOUTH2 WEST8, NEEDLES, and ENGINEERED GAREMENTS. With over 20 years of experience in the fashion import trade, Mr. Shikizu utilized his extensive network of manufacturers and designers from around the world to develop the NEEDLES brand, which is a fusion of rich experience and diverse cultural influences. In 2007, the flagship store of NEEDLES was opened in Fukuoka, where Mr. Shikizu infused his extensive knowledge of menswear to create a unique and distinctive brand style.

Billionaire Boys Club (BBC) is a collaboration established in 2005 by renowned music producer and Grammy Award winner Pharrell Williams and his friend, the Japanese streetwear pioneer and founder of BAPE (A Bathing Ape), NIGO. The brand's design perfectly reflects NIGO's personal style, embodying the youthful, vibrant, and diverse characteristics of street culture. It prominently features astronaut and diamond prints that symbolize the brand's spirit. The brand aims to convey the rebellious spirit and playful attitude of subverting conventions and refusing to compromise in street culture.

Supreme was founded by James Jebbia in 1994 in New York, USA. It is a skateboard brand that combines street culture such as skateboarding and hip-hop. The original meaning of Supreme is the highest, the top, and it is a reflection of East Coast street culture in the United States. With skateboarding as its main focus, the brand attracts famous skateboarders and street artists to gather at Supreme stores. Gradually, Supreme has become an iconic representation of New York street culture, especially in the field of skateboarding. Supreme's design style is not particularly unique, but it still exudes a sense of coolness. Young people love to consume, but they also pursue rebellion and always approach shopping with an anti-commercial attitude. Supreme's products happen to cater to this demand. Supreme's influence spread outward and was brought to London by the British street culture group GIMME5. In Japan, it successfully entered the market with the help of street culture pioneer Hiroshi Fujiwara and others, and gained the admiration of Japanese idol Yasuyuki Watanabe. Since then, Supreme has also become famous in Asia. Supreme has numerous long-term and close partners, each of whom is a leader in the trend culture. Supreme and NIKE are particularly intimate partners, and each collaboration between them creates a scene of hot sales.

The main cultural background of hip-hop fashion is hip-hop culture, which originated in New York City, USA in the 1970s. It tightly binds music, dance, graffiti, and clothing together, becoming one of the most dominant youth styles in the 1990s. In 2017, with the popular broadcast of the show "Rap of China," the hip-hop style became prevalent in China. The characteristic of hip-hop fashion is "oversized," which creates a rebellious and nonchalant dressing style.

The 2023 Pre Fall Collection embodies a fashionable temperament and a poetic beauty of classic retro. Drawing inspiration from the glamorous beauty of the 1950s, floral velvet accents vibrant color blocks, minimalist and maximalist styles come together, while oversized parkas and jacquard knits tell a passionate love story. Through a perspective that surpasses the changes of time, we explore Marni's classic silhouettes and interpret avant-garde and trendy aesthetic styles.

Palm Angels is a fashion brand founded by the renowned Italian photographer and former Moncler employee, Francesco Ragazzi. The establishment of Palm Angels by Francesco Ragazzi was purely accidental. At the time, he was shooting a series of photos of skateboarders with angelic halos under the shining sun on Venice Beach in Los Angeles. That moment was so beautiful that he decided to tell the story of skateboarders and their street culture by creating a brand. From sportswear inspired by the 70s to ripped jeans and sweatshirts featuring sunny California patterns, it is easy to see why Palm Angels has become a beloved fashion focal point by paying close attention. In Ragazzi's hands, each collection fully embodies his unique vision inspired by skateboard culture, showcasing a clear sense of novelty and trendiness. Palm Angels successfully blends American streetwear style with Italian high fashion, exuding a street vibe without compromising on luxury.

2024 Spring/Summer Men's Ready-to-Wear ordering meeting will focus on vacation style, American retro, streetwear, and outdoor functionality. In terms of craftsmanship, distressing, ink dyeing, and fading are the key design focuses. Noteworthy patterns include dragon motifs, varsity badges, cartoon IPs, and humorous trends. Standout key items for this season are mock-layered sweatshirts and outdoor functional jackets.

MLB KIDS brand grandly introduces the 2023 spring/summer collection, bringing new surprises. The watercolor vintage floral series, leading the fashion trend, incorporates dynamic water ripple designs, presenting a colorful and cool summer atmosphere. The cashew flower series interprets the fashionable aesthetics with beautiful colors found on the beach, creating a new trend of fashion luxury. Whether enjoying a beach vacation, attending a pool party, watching tennis matches, or going out daily, this summer collection of individual pieces and sets can be perfectly matched. Let the children immerse themselves in this sweet and dopamine-filled summer.