Balenciaga 23/24 winter series advertising blockbuster, shot from 10-12 George V Boulevard in Paris, the birthplace of the brand. The model is in the scene of construction and decoration, improvising different poses and presenting interesting images full of contrast. The 23/24 winter collection includes deconstructive style precision cut clothing and classic pieces, inverted design and the use of folding techniques, further embodying experimental mix and match styles.

This season, Balenciaga's key style is a genderless street-style fashion that combines elements of both men's and women's clothing to create a unisex form of apparel. Designer Demna Gvasalia incorporates loose, oversized cuts with chunky soles and retro patterns, incorporating the aesthetic features of both retro and futuristic fashion into the designs.

With the growing popularity of Vintage Carhartt, the highly sought-after extreme distressed effect has become a trend known as "Dirty Fit." On various social media platforms, more and more trend followers can be seen wearing "dirty-looking" clothing. The short and wide silhouette continues to be popular as part of the Clean Fit style, with worn-out, faded details adding a finishing touch to outfits. In Unsound Rags' shopping guide, heavily distressed clothing featuring long-term wear and tear, patches, and paint marks can fetch prices that are 2-3 times higher compared to regular Vintage Carhartt garments.