System Homme is a Korean leisure brand targeting young and fashionable men. The 23/24 Autumn and Winter series still embodies the brand's youthful and free attributes, and has done a good fusion and performance between leisure and urban areas. Mainly consisting of knitwear, overcoat, jacket, down and other items, with leather materials added. Exquisite tailoring, exquisite details, smooth lines, and excellent texture create an urban leisure style that combines fashion and practicality.

The minimalist and luxurious style emphasizes simplicity and purity in design, emphasizing simplicity without sacrificing refinement, pursuing simplification of design elements, highlighting clarity in lines and simplicity in space; The selection of materials tends towards advanced textures, such as silk, chiffon, leather, etc; In terms of color, neutral colors are mainly used, such as black and white, gray, beige, etc. Some low saturation light colors are also introduced, such as avocado green, light blue, etc. While pursuing minimalism, brands still focus on handling details and adding a sense of design to individual items through cutting and other means.

According to the analysis of the top 100 men's clothing shirt data downloaded by users from September to October, it can be seen that minimalist and street trendy casual are the mainstream styles of shirts in the near future; In terms of pattern design, plant flowers and street fashion patterns are the main elements,; In terms of details, pocket design, stitching decoration, and visual segmentation are currently popular concerns in shirt design.

The PRADA 23/24 autumn and winter series advertising blockbuster opens an incredible surreal dialogue between characters and flowers, unreal and real. The size of the flower transforms into a vivid protagonist here, possessing unique beauty. Advertising blockbusters use flowers as metaphors to vividly express inner emotions and awareness.

The Bottega Veneta 23/24 autumn and winter collection is adorned with exquisite craftsmanship, reinterpreting pure aesthetics, encountering pure interest, time flowing, and timeless fashion.

The Ami Alexandre Mattiussi 23/24 Autumn/Winter collection returns to the essence of the brand's style, simple, practical, and dynamic. This pragmatic aesthetics does not pursue flashiness and gimmicks, but focuses on the feelings of the wearer. Proportional adjustments and loose silhouettes make wearing more comfortable and refined.

AURALEE is a minimalist and high-end Japanese designer brand founded by designer Ryota Lai in 2015. The brand name means the place where sunlight shines, derived from an ancient American folk song from the 19th century. The brand's design is also like the artistic conception of this name, adept at using soft natural colors, concise and sharp cutting silhouettes, and fabrics that move with the wind to create a calm and relaxed feeling in each style. Auralee designers never pursue trendy elements and emphasize practicality, which is a minimalist style that doesn't require too much thinking about dressing and can be easily worn out without making mistakes.

Relaxed minimalism is a clothing style that emphasizes comfort and simplicity, striving to maintain a relaxed and easy-going state at all times. It focuses on clothing layers and flexibility, presenting a subdued and calm atmosphere without deliberate exuberance, emphasizing effortless comfort. In practical design, it often considers the fusion of low saturation aesthetics and literary temperament with Scandinavia, using high-end materials such as cashmere and silk. The clean tailoring and high-quality fabrics of the clothes showcase the relaxed and harmonious beauty between people and their garments in both movement and stillness! Recommended brands: Viktoria Chan, House of Dagmar, Toteme, Studio Nicholson, CLANE, as well as online brands INSIS and Unspoken.

This report takes the popular "quiet luxury" trend as its theme, carefully selecting the following highly regarded brands to explore their brand characteristics and key design elements of this season. By conducting in-depth analyses of these brands, it aims to provide more inspiration and creativity for the development of items that fit the style of "quiet luxury".