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ANALYSIS

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

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  • Leather & Fur -- The Comprehensive Analysis of Women's Runway (Part One)

    2024-03-23 3414

    Leather & Fur -- The Comprehensive Analysis of Women's Runway (Part One)

    At the four major fashion weeks of autumn and winter on 24/25, fur and fur have shown an upward trend. This article analyzes the key colors and items of fur and fur for women's clothing on runway. This season, the proportion of jackets with fur and fur as the key items is still the highest, while fur coats and coats have increased. In addition, the combination of minimalist aesthetics in cutting and innovative materials plays an important role in fashion week, combining classic contours with modern styles to showcase an aesthetic balance that transcends time and space.

  • Leather & Fur -- The Data Analysis of Popular Women's Wear E-commerce
    Data Reports

    2024-03-14 4427

    Leather & Fur -- The Data Analysis of Popular Women's Wear E-commerce

    Among the top 10 best-selling women's leather and fur e-commerce products from February to March, the most popular women's leather clothing styles are dominated by retro leisure and simple commuting. Among them, the main design elements of this month's leather and fur style include coloring techniques, brocade stitching, neutral vintage jackets, and commuting suits.

  • Retro Elegance -- The Women's Runway Analysis of Christian Dior

    2024-02-29 11676

    Retro Elegance -- The Women's Runway Analysis of Christian Dior

    This season, Chiuri will feature "Miss Dior" as the theme. These words appear prominently in her 24/25 autumn/winter collection in handwritten style, but what looks like graffiti ultimately proves to be different. As she explained at the press conference, this is an enlarged version of the Christian Dior archive logo, a hand-painted advertising artwork created for the opening of the now forgotten "Miss Dior" boutique in 1967.

  • Inner World -- The Analysis of MM Maimeng Benchmark Womenswear Brand

    2024-02-01 37139

    Inner World -- The Analysis of MM Maimeng Benchmark Womenswear Brand

    This report analyzes the MM Maimeng 2024 Early Spring collection, with the theme of "Inner World", inspired by the wonderful glaze colors of kiln transformed glazed objects. This season focuses on light color schemes, emphasizing practicality and a sense of luxury in layering the same color scheme. Knitwear, straight skirts, and suit sets are the core categories.

  • Wind Chaser -- The Analysis of JNBY The Benchmark Womenswear Brand

    2024-01-29 37435

    Wind Chaser -- The Analysis of JNBY The Benchmark Womenswear Brand

    The POP market research team conducted a comprehensive analysis of the JNBY 2023 winter and early spring 2024 series, covering four key modules: brand dynamics, offline new product analysis, January online new product data analysis, and offline new product design details analysis. Please refer to the following text for details.

  • Cozy Fit -- The Comprehensive Analysis of Women's Fashion Designer Brands

    2024-01-18 19157

    Cozy Fit -- The Comprehensive Analysis of Women's Fashion Designer Brands

    Cozy Fit, in line with the enthusiastic pursuit of contemporary consumers for a comfortable, lazy, and minimalist lifestyle, has become the preferred fashion style among consumers today. Compared to Clean Fit, Cozy Fit cleverly integrates comfort and design, while also promoting pragmatism and encouraging the use of layering techniques and the concept of multiple outfits to maximize the value of clothing. The core concept lies in the use of loose and soothing large silhouette cutting, combined with a harmonious combination of basic color tones, to construct an overall shape that is both simple and relaxed, and contains a fashionable and high-end charm. In summary, Cozy Fit often uses soft and refreshing neutral color combinations, natural paper or well draped materials, loose and comfortable designs, and flexible and versatile matching techniques to meet consumers' needs for comfort and practicality, shaping a simple yet not simple fashion style.

  • Dress -- Pre Fall 2024 Comprehensive Analysis of Women's Runway

    2024-01-15 37171

    Dress -- Pre Fall 2024 Comprehensive Analysis of Women's Runway

    This report provides a comprehensive analysis of women's clothing dresses on the 2024 early autumn runway. The main silhouettes of this season are ultra long knitted skirts and party mini skirts. At the same time, commuter suits and shirt skirts in the casual workplace have high practicality and are worth paying attention to. Attention should be paid to the design of the shoulder collar in terms of details, with the use of swing necklines and asymmetrical diagonal necklines showing a significant upward trend, while the design of wrapping and tying details still accounts for a relatively large proportion.

  • Quiet Luxury -- The Comprehensive Analysis of Luxury Leather & Fur Brands
    Hot

    2024-01-10 5760

    Quiet Luxury -- The Comprehensive Analysis of Luxury Leather & Fur Brands

    Quiet luxury is synonymous with simplicity, while advanced comfort and minimalism incorporate a touch of romance. Compared to simple European style, the elegance of this style is more mature, while being more restrained compared to romantic styles. Fur in this style pays more attention to the fit with the body shape in terms of design, followed by material selection and detailed design, combining practicality with a sense of fashion. Representative brands in the simple European style include FENDI, PRADA, HERMES, Bottega Veneta, etc. These brands have distinct styles and unique features, with core design elements such as quiet luxury dressing, Swakara, distressed and rubbed colors, and highlighting texture with fur integrated designs.

  • ALL Gray -- The Comprehensive Analysis of Womenswear Designer Brand

    2024-01-08 36778

    ALL Gray -- The Comprehensive Analysis of Womenswear Designer Brand

    Grey: It is synonymous with intellect, elegance, and timeless classicism. From the luxurious and serene style of the elderly to the fashion choices of intellectuals and the everyday outfits seen on the runways and various bloggers during the Spring/Summer 2024 shows, recent fashion trends have always revolved around the keywords of classic, clean, and relaxed. The grey color palette, or the grey series, stands out from the vibrant array of colors with its characteristics of tranquility, firmness, and intellectual sensibility. From the minimalist and understated elegance of the intellectual elite to the ballet academy-inspired looks of Miu girls, the grey series always embraces different fashion styles with different temperatures. The core combination of the grey series is "all grey," where different shades of grey pieces can be mixed and matched to create a multi-dimensional look. If you want to add fun to the overall style, you can incorporate brightly colored accessories or materials with shimmering elements to showcase a unique charisma.

  • The Analysis of Edition The Benchmark Womenswear Brand

    2024-01-03 54600

    The Analysis of Edition The Benchmark Womenswear Brand

    The Edition 2023 Winter Fashion Show "HOMELAND" was grandly held on October 8th at the Noldan Camp on the Sangke Grassland in Gannan Xia River. The event invited 90s international supermodels Anne Catherine Lacroix, Suzi de Givenchy, and Wang Quyou to showcase 42 designs made mainly of yak wool. In addition, numerous celebrities and well-known figures from society attended this grand event. Both inside and outside the runway, with the core spirit of returning to nature, exploring home and Eastern culture, a fashion feast rich in nomadic elements is held to deeply explore the diverse temperament and vast power of Eastern women. A group portrait of Gentlewomen is unfolded in the vast sky and earth

  • 2023 Top Hot List of Leather and Fur
    Hot Data Reports

    2023-12-28 5242

    2023 Top Hot List of Leather and Fur

    This ranking is a comprehensive ranking based on the 2023 POP backend browsing index, download index, and social media hot brands, and these three indices are rated based on actual situations. Based on the interactive data of browsing, searching, and downloading in the POP backend, we have selected the top 10 hot search lists for various types of women's clothing and fur products in 2023, in order to better understand industry trends and new season development. Click on the link to enter the TOP 5 brand style entrance: PRADA, FENDI, LOEWE, Hermes, Brunello Cucinelli.

  • Elegant Commute -- The Comprehensive Analysis of Luxury Women's Knitwear Brand
    Hot

    2023-12-28 20442

    Elegant Commute -- The Comprehensive Analysis of Luxury Women's Knitwear Brand

    The workplace commuting mainly focuses on elegant commuting and simple European style, and the design direction of sweaters under this style is also one of the key focuses. This article will elaborate on the three distinctive and charming brands PRADA, GUCCI, and Tory Burch, as detailed in the following text.

  • Office Lady -- The Popular Style of Womenswear E-Commerce Brands

    2023-12-26 25891

    Office Lady -- The Popular Style of Womenswear E-Commerce Brands

    In the recently popular Hong Kong drama "Queen of News", Sheh Shih man's role as "Man Sister" has brought a revolutionary change to the dressing style of the leading female in the workplace. This style is based on a simple and luxurious style, with minimalist items reflecting high-end texture through silhouettes and materials. In terms of color matching, the neutral black, white, and brown tones are removed, and the gray tone of the Gray style items becomes more prominent when worn. It can be used for key items such as coats, suits, pants, and skirts. Hardware accessories such as buttons, waistbands, shirt clips, and shoulder straps enhance the texture of the design, adding a touch of uniqueness to the clothing. This article focuses on analyzing the development details of key items in the style of workplace female leads by combining relevant popular e-commerce brands The M, CHICJOC, Jacques Wei, OPENROLES, LYNEE, and Yearly Plan.

  • Elegant and Luxury -- The Analysis of Zara The Benchmark Womenswear Brand

    2023-12-26 27892

    Elegant and Luxury -- The Analysis of Zara The Benchmark Womenswear Brand

    Spanish fashion giant Zara's live broadcast revolution on the Tiktok platform has attracted wide attention. This live broadcast adopts the form of high-end catwalk, featuring "show style", hosted by supermodel You Tianyi, and attracted 1.22 million people to watch, becoming Zara's best performance on the Tiktok platform. This live broadcast adopts advanced forms, such as carefully designed live scenes and professional camera equipment, bringing consumers a refreshing experience. Although the sales of this live broadcast were slightly inferior to those of offline physical stores, it received a positive response from the audience, bringing a new interpretation to this previously underestimated live broadcast and thus ushering in the 3.0 era of live streaming.

  • Office Lady -- The Analysis of Luxury Suit Brand

    2023-12-22 31265

    Office Lady -- The Analysis of Luxury Suit Brand

    The suit of the 2024 early autumn workplace female lead style not only combines luxury and delicacy with a mature and stable aura, but also has a fashionable sense of individuality. The outline is mainly designed with a clean and neat appearance; In terms of fabrics, high-quality wool and worsted fabrics are used; In terms of details, the recently popular hardware girl style has also become a support point for elite dressing in the workplace. The integration of luxurious hot diamonds, metal logo buttons, floral crystal embroidery and other elements adds a luxurious texture to the single item; The colors are mainly black, white, gray, and elegant, showcasing a combination of fashion and elegance.

  • Trench Coat -- The TOP Ranking of Womenswear

    2023-12-14 17556

    Trench Coat -- The TOP Ranking of Womenswear

    This report is based on the comprehensive analysis of the TOP hot list of women's windbreaker fabrics based on user download interaction data from POP Fashion in the past three months. In the top three month hot list, the most popular women's dress brand is Burberry, accounting for 18%, followed by Jil Sander and The Row, accounting for 16% and 10% respectively. According to the analysis of the TOP Hot List, the most popular style of women's windbreaker fabric this season is the classic smooth cotton textile, accounting for up to 37% of the market share. Next is delicate woolen fabric, accounting for 16%. Other styles of fabrics account for about 10% of the market. The multi-component blended fabric represented by regenerated cellulose is a fabric with corresponding investment value this season. It is worth noting that the application range of rainproof function in windbreaker fabrics has expanded.

  • LYST Year in Fashion 2023
    Data Reports

    2023-12-13 24860

    LYST Year in Fashion 2023

    Quiet, shocking, virtual, viral; how would you describe this year in fashion? Over the last twelve months, the trend cycle blazed through moods and moments, with fashion driving some of the year’s biggest cultural talking points. While some shoppers boldly embraced fashion’s fearless, fantasy spirit, others sought more low-key looks, increasingly leaning towards quality and timelessness as the new vectors for value. Here are the stand-out stories that shaped what we wanted to wear in 2023, according to Lyst search data from 200 million online fashion shoppers this year.

  • The Data Analysis of Women's Leather & Fur E-Commerce Brand
    Data Reports

    2023-12-12 6303

    The Data Analysis of Women's Leather & Fur E-Commerce Brand

    Taobao is currently one of the most popular shopping platforms among users, with hundreds of millions of users shopping on Taobao every day. In this vast shopping world, there are many products and stores that attract the attention of users, and some keywords have become popular search terms for users. In 2019, Taobao launched the "Hot Search" function on its homepage. In Taobao's hot search, the higher the popularity of search terms, the higher their popularity among consumers. In this article, we have compiled a consumer hot search ranking list based on the hot search content (in the past 7 days). Based on recent Taobao hot search keywords, the following TOP9 consumer hot search list (related to leather clothing and fur) has been compiled. The list mainly focuses on single product and style dimensions, and summarizes hot search content such as rebellious motorcycle style, fur integrated motorcycle clothing, luxury brand autumn and winter coats, Maillard leather clothing, retro modern motorcycle style, old money style fur, medieval style fur, neutral style fur clothing, and Madeleine fur.

  • Shirt -- The TOP Ranking of Womenswear
    Hot

    2023-12-07 64204

    Shirt -- The TOP Ranking of Womenswear

    According to the analysis of the top 100 women's clothing shirts downloaded by users in November, the shirt market in the past month has mainly focused on sexy and modern, simple and elegant items, followed by some Miu style items that have also made it to the list. The straight and short styles on the silhouette have shown high attention. In terms of details, the focus is on exquisite standing collar and cross twist design. In terms of fabrics, modern commuters mainly use lightweight thin gauze and satin silk. The classic stripes on the pattern remain the focus of this season.

  • Modern City - The Comprehensive Analysis of Women's Runway Show(III)

    2023-11-28 70375

    Modern City - The Comprehensive Analysis of Women's Runway Show(III)

    This report mainly extracts patterns from the 2024 Spring/Summer women's fashion show for analysis. The overall trend of artistic patterns in this article is on the rise, with black and white stripes, floral geometry, and digital Opu patterns showing a significant upward trend. It can be seen that this type of theme pattern occupies a large proportion in the 2024 spring/summer women's fashion show. The proportion of eye-catching stripes, new-style plaid patterns, and animal patterns has slightly decreased, but there are still innovative applications in creative techniques and application methods. The following sections will list and explain. Overall, geometric stripes and abstract art are the most popular elements in this style.

  • The Analysis of Guangzhou Womenswear Wholesale Market

    2023-11-28 8360

    The Analysis of Guangzhou Womenswear Wholesale Market

    The main research area for the women's clothing wholesale market in November is Guangzhou. The Guangzhou women's clothing wholesale market mainly includes Thirteen Rows, U: US, APM, Shahe, and Wanjia. According to the classification of goods sources, Thirteen Rows and UUS goods cover about 75% of the total market, making it a major destination for purchasing goods. This month, the new winter items in the market are the core, with a relatively large market share of winter items such as hoodies, jackets, and coats. The styles are mainly focused on luxury women, new Chinese style, and New Vintage.

  • Restrained Chill -- The Comprehensive Analysis of Womenswear Designer Brand

    2023-11-27 8230

    Restrained Chill -- The Comprehensive Analysis of Womenswear Designer Brand

    Recently, a hot topic called "effortless fashion sense" has emerged on Xiaohongshu, which carries the shadow of intellectuals and high intelligence style. In the autumn and winter seasons, people tend to wear simple and atmospheric items with high practicality, texture, and versatility. This creates a "Restrained Chill" style, which has a mature and restrained beauty, faintly revealing a calm, restrained, introverted yet independent personality. A sense of aloofness is a sophisticated form of self love and restrained wisdom and temperament. This style is mainly conveyed through the use of color and silhouette, with neutral colors as the main core and cool tones. The silhouette is visually simple, flat and soft, but the cutting is full of power.

  • Unisex Minimalism -- The Comprehensive Analysis of Women's Runway

    2023-11-24 57654

    Unisex Minimalism -- The Comprehensive Analysis of Women's Runway

    2024 Spring/Summer Women's Fashion runway comprehensive trend, exploring new ways for women to wear neutral and minimalist outfits. This season's women's clothing is light and luxurious, with a minimalist style that combines metal ring decorations and cape cuts, highlighting a minimalist yet luxurious silhouette; The neutral and elegant style blends masculinity into the elegant and retro tone, with classical lace embellishing the edges; The low saturation minimalist style emphasizes the understatement and softness of colors, using neutral and elegant colors, emphasizing the simplicity of details and overall harmony, creating a sense of tranquility and peace; The minimalist artistic style combines abstract and halo like patterns with layered layering to create a unique aesthetic. The core concept of a neutral minimalist style is simplicity, comfort, fashion, and gender neutrality. It blurs traditional gender concepts through the handling of cutting, materials, colors, and details.

  • The Comprehensive Analysis of Luxury Down Jacket Brand

    2023-11-13 31180

    The Comprehensive Analysis of Luxury Down Jacket Brand

    A fashionable and casual style down jacket combines fashion and comfort, making it more concise and fashionable compared to other styles such as outdoor sports and sports leisure. It is suitable for more occasions and is very suitable for daily work and commuting, emphasizing comfort, casualness, and individuality. Fashion casual style down jackets are representative brands such as Moncler, Christian Dior, PRADA, BOGNER, etc., with distinct and unique styles. Lightweight quilted cotton, barn jackets, and direct down jackets are all the core design points of this style of down jacket.

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Elegant commute Fashion Clothing Trend Analysis | POP Fashion

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