Recently, a hot topic called "effortless fashion sense" has emerged on Xiaohongshu, which carries the shadow of intellectuals and high intelligence style. In the autumn and winter seasons, people tend to wear simple and atmospheric items with high practicality, texture, and versatility. This creates a "Restrained Chill" style, which has a mature and restrained beauty, faintly revealing a calm, restrained, introverted yet independent personality. A sense of aloofness is a sophisticated form of self love and restrained wisdom and temperament. This style is mainly conveyed through the use of color and silhouette, with neutral colors as the main core and cool tones. The silhouette is visually simple, flat and soft, but the cutting is full of power.

2024 Spring/Summer Women's Fashion runway comprehensive trend, exploring new ways for women to wear neutral and minimalist outfits. This season's women's clothing is light and luxurious, with a minimalist style that combines metal ring decorations and cape cuts, highlighting a minimalist yet luxurious silhouette; The neutral and elegant style blends masculinity into the elegant and retro tone, with classical lace embellishing the edges; The low saturation minimalist style emphasizes the understatement and softness of colors, using neutral and elegant colors, emphasizing the simplicity of details and overall harmony, creating a sense of tranquility and peace; The minimalist artistic style combines abstract and halo like patterns with layered layering to create a unique aesthetic. The core concept of a neutral minimalist style is simplicity, comfort, fashion, and gender neutrality. It blurs traditional gender concepts through the handling of cutting, materials, colors, and details.

A fashionable and casual style down jacket combines fashion and comfort, making it more concise and fashionable compared to other styles such as outdoor sports and sports leisure. It is suitable for more occasions and is very suitable for daily work and commuting, emphasizing comfort, casualness, and individuality. Fashion casual style down jackets are representative brands such as Moncler, Christian Dior, PRADA, BOGNER, etc., with distinct and unique styles. Lightweight quilted cotton, barn jackets, and direct down jackets are all the core design points of this style of down jacket.

According to the analysis of the top 100 women's suit data on user downloads in October, the focus of the suit market in the past month has been mainly on Chinese style old money style and elegant commuting style, followed by some Chanel styles that have also been included in the list. In terms of silhouette, the commuting oriented slim fitting short style and wide shoulder X-shape have shown high attention. In terms of details, focus on heterogeneous splicing and strap design.

Generation Z, also known as the "millennials" or "post millennials", refers to the group of young people born between 1995 and 2010. For Generation Z entering the workplace, clothing plays a crucial role in balancing professional image and fashion sense, not only as a way to dress, but also as a way to showcase their individuality.Generation Z commuting, as an extension of elegant commuting as a young style, closely follows fashion trends and caters to the fashion needs of Generation Z and young modern women entering the workplace. This style is unique and combines elements of rebellion, avant-garde, and refinement, creating a distinctive and fashionable image.In this style, a perfect balance is achieved between softness and stiffness, as well as tradition and uniqueness, supporting each other. Traditional commuting items have been deconstructed and redesigned, giving them more fashionable elements and personalized design, giving them new vitality and charm in the workplace.

The top 10 styles in terms of download volume (1-5, 6-10 from left to right) were extracted from the POP women's fur and fur product database in October. The overall style is mainly made of cashmere, and the single item is a practical jacket. New Vintage fur has recently received high attention. The luster of lightweight short plush fur adds to the sense of quality, and younger minks are also receiving attention.

This report conducts a comprehensive analysis of the four major fashion weeks 2024 Spring/Summer runway women's fur. This season's women's fur adopts a retro style to showcase fashionable women. Refocus on design updates, emphasizing silhouette, comfort, and practicality, providing consumers with a more youthful, relaxed, and casual way of wearing this season. This season's items mainly include improved motorcycle jackets, material stitching, and vintage vintage vintage designs. The details of floral elements, wash wrinkles, and metal decorations are also showing a significant upward trend, becoming the focus of women's fur on the 24 Spring/Summer runway.

This report focuses on a comprehensive analysis of the popular trends of women's tweed fabrics during the four major fashion weeks of Milan, Paris, London, and New York in the spring and summer of 2024. It focuses on the evolution of the proportion of ready-made clothing categories, fabric style and texture, craftsmanship, and materials, and deeply analyzes the most representative fabric texture of this season. The diversity of styles in the use of tweed fabrics in women's clothing during this season's runway is not limited to the classic little fragrance, the sweet and cool style of futuristic technology, as well as the small-scale use of classic navy style and leisure vacation style. The proportion of classic plain surface tweed fabric is the highest and most widely used, while the proportion of fancy bright silk tweed fabric is significantly increasing. In terms of product innovation, it is recommended to pay attention to Chanel's fun texture products.

According to the latest data, the sales of women's coats in September 2023 were at a moderate level in the past year. However, from the trend of market demand, it is expected that the sales index of women's coat products will continue to rise in October, and it is expected to reach its peak in December. We suggest that brands continue to pay attention to changes in fashion trends and flexibly adjust their product lines to better meet consumer needs and maintain market competitiveness.

On September 30th Beijing time, Herm è s held the 2024 Spring/Summer fashion show in Paris. In a rustic runway, creative director Nad è ge Vanhee Cybulski showcased her vision for the next season's "emotional, modern silhouette". Women's personal expression of themselves runs through the entire series. The long suit jacket, elephant gray trench coat, striped knit bra, and hollowed out dress all reflect Herm è s unique dress code and visual aesthetics, composing Herm è s unique texture, freedom, and refinement. In addition to the classic silhouette, the suit vest in this series is also designed with a half sleeve style, tracing the shoulder contour and outlining the graceful waistline. The soft armor like a knight highlights and emphasizes the era's strength of women's combination of hardness and softness.

Elegant luxury fur adds a touch of romance to its minimalist, high-end comfort, and minimalist style. Compared to the more mature and introverted style of simple European ladies, it is more mature than the less romantic ones. Fur in this style pays more attention to the fit with the body in its design, followed by the selection of materials and the design of local details, which not only has practicality but also a sense of fashion. Representative brands in the simple European style, such as FENDI, PRADA, MIUMIU, Acne Studios, etc., have distinct and unique styles, with unique Maillard outfits, burnt colors and distressed, lightweight short velvet, and cotton padded leather jackets being the core design points under this style.

The clean fit of Hangzhou Wholesale Market and minimalist Korean style remains the mainstream, in addition to continuing the pragmatic Urbancore and elegant commuting style. It is worth noting that Bowcore's bow elements and Maillard color scheme are paired this season. The item that needs to be focused on is the coarse tweed small fragrant jacket, which has a significant market share this season. Pay attention to the application of minimalist collarless, lace, lapel, and pocket design in details.

The dressing style of intellectuals in the 1940s is characterized by wearing suits, ties, and porkpie hats. In the movie city scene, the designer selected a blue shirt and a gray suit for the protagonist. When he arrived in New Mexico, he wore more gray and khaki colors to match the land. The successful release of the film has once again fueled the trend of fall and winter fashion. The fusion of "quiet luxury," "intellectualism," and "academia" creates an atmosphere that highlights the characters' individual traits. The three codes of preppy style are tweed, wool vests, and oversize clothing. During that era, wide ties and well-fitted pants were popular. The favorite coats were brown and gray herringbone. Sometimes, a dark brown or navy blue overcoat and trench coat were worn as well.

Fendi will hold its Spring/Summer 2024 women's fashion show at the Fendi Showroom, located at 35 Solari Street in Milan. The collection for this season features a significant use of techniques such as patchwork, inlay, and color-blocking, showcasing the sleek and elegant tailoring as well as the utilitarian design style that runs throughout FENDI's women's fashion designs. The collection also reflects FENDI's unique duality, skillfully combining practicality with a touch of luxury aesthetics. Kim Jones has reimagined dresses, tailored suits, and coats by reconstructing their structures using different fabrics, adding an artistic and lightweight feel to the entire Spring/Summer collection through the use of soft knit fabrics and exquisite leather craftsmanship.

Relaxed minimalism is a clothing style that emphasizes comfort and simplicity, striving to maintain a relaxed and easy-going state at all times. It focuses on clothing layers and flexibility, presenting a subdued and calm atmosphere without deliberate exuberance, emphasizing effortless comfort. In practical design, it often considers the fusion of low saturation aesthetics and literary temperament with Scandinavia, using high-end materials such as cashmere and silk. The clean tailoring and high-quality fabrics of the clothes showcase the relaxed and harmonious beauty between people and their garments in both movement and stillness! Recommended brands: Viktoria Chan, House of Dagmar, Toteme, Studio Nicholson, CLANE, as well as online brands INSIS and Unspoken.

Farewell to the dopamine of summer, Maillard continues to be the hottest fashion trend this autumn. Maillard originally referred to a common non-enzymatic browning reaction in food processing, which is a non-enzymatic browning reaction that occurs during the processing of food. During this process, various shades of brown are produced, hence Meira has spread to the fashion field as a synonym for color coordination. Maillard's fashion style is mainly brown, with bright orange or red accents, which can allow you to showcase a fashionable and warm atmosphere in autumn. Below, we will interpret Maillard's fashion from four perspectives, representing pure brown, brown with no color, brown with orange-red, and brown with bright colors, to represent the street fashion trendsetters' Maillard styling.

Based on the analysis of the top 100 women's trousers downloaded by users in August, the trousers market in the past month has shown a trend dominated by trendy commuting styles and old-money fashion. Comfortable casual sportswear has also gained popularity among consumers. In terms of styles, modern workwear trousers combined with twill fabric casual trousers integrate workwear and fashion elements, emphasizing practicality and personalized design.

This report takes the popular "quiet luxury" trend as its theme, carefully selecting the following highly regarded brands to explore their brand characteristics and key design elements of this season. By conducting in-depth analyses of these brands, it aims to provide more inspiration and creativity for the development of items that fit the style of "quiet luxury".

Proenza Schouler's Spring/Summer 2024 collection has chosen to debut at Phillips Auction House. Here, Proenza Schouler explores the distinction between art and commerce, while continuing to showcase the image of the modern woman in their previous season's reinterpretation of the brand's archives, creating functional and wearable garments. This season, they have utilized different materials such as sheer fabrics and grid-like ribbons to cleverly construct delicate and ethereal layers. With the reimagined PS logo, they embark on forging a new classic for the brand, further showcasing their position as leaders in New York's sophisticated and fashionable style.

Quiet Luxury is a style that embraces luxury with a discreet and calm attitude, using refined and elegant language to depict the essence of minimalism. Those who choose the Quiet Luxury style often seek quality and attention to detail, with an inner tranquility and a focus on personal comfort and pleasure. At the core of the Quiet Luxury philosophy, neat and precise tailoring is crucial, as it conveys a sense of relaxation and balances practicality and fashion. In terms of color, Quiet Luxury predominantly features practical neutral tones such as black, white, gray, and healing earthy hues. Brands like Róhe, Khaite, BEVZA, The Row, Our Legacy, and RUOHAN represent the interpretation of the Quiet Luxury design direction.

Maillard style accompanies the arrival of autumn. Maillard originally refers to a non-enzymatic browning reaction commonly found in food processing, which is a non-enzymatic browning that occurs during food processing. During this process, various shades of brown are produced. In August, the authoritative fashion media "GQ" in collaboration with TikTok launched a grand showcase of Maillard, finding the answer to Maillard fashion. To summarize the melanoidin fashion color scheme, it mainly consists of shades of brown with orange-red accents. The brands The Row, Lemaire, Proenza Schouler, Rejina Pyo, and Toteme will represent the interpretation of melanoidin fashion style.