According to data of dresses in July and August, the total share of simple sophistication and juniors' style reaches 74%. Linen&cotton holds 18%, while ruffles and gathering are used most. Florals are dominant.

In Hangzhou's retail markets, we can see the tweed coat, set and vest stand out for pre-fall.

The sweatshirt and tee are important items for pre-fall. A variety of patterns add interest. Colored sporty checks and popular tie-dyed patterns show the fashionable attitude. In addition, oil painting-like patterns bring more possibilities.

As the biggest kidswear market in China, Zhili takes the lead. For A/W 19/20, the popularity of J-Korean Styling decreases. Influenced by adult apparel, the original design is the direction. Designer styles, Chinese fashion and Chinese elements emerge. The Chinese style and Chanel style gain momentum. Meanwhile, tie-dye and blurring also appear.

The South Korean wholesale market is the mirror to show Seoul fashion. The pre-fall Chanel-style, extra panels on the shirt, displaced closures and straight pleats stand out.

The color direction for A/W items is obvious. This report analyzes styles, looks, colors and other details from thousands of items in Chinese retail&wholesale markets.

Big brands such as Christian Dior, Chanel, Gucci and Celine are seen at Hong Kong's knitwear retail market this year. Checks, poker cards, modern folk, tropical plants and all-over text are renewed.

In August, simple sophistication is dominant, followed by smart leisure and cotton&linen. Checks are the mainstream, holding 36%, while stripes hold 18%. Florals start to appear on suits. Splicing is a key technique for suits.

Influenced by new fur crafts and youth markets, Haining market this year features creative panelling designs. Polar fleece and the parka are highlighted. The polar fleece coat is often short and boxy with a intense modern feel, suitable for petite Asian women. Haining polar fleece is combined with fur, puffa and denim in a placement or large-scale way. Avocado, sky blue and millennial pink are the popular colors for the young generation.

For pre-fall 2019 in Tongxiang whole markets, business style is dominant, while smart casual and athleisure styles are less popular. The share of youthful business starts to increase. Black, white, grey, deep red and fog blue are key. Pattern and craft are simple with emphasis on combos of techniques. Chenille is key with a more lightweight and delicate quality.

In July, smart casual style is dominant in the sweatshirt, followed by avant-garde and girly styles. On pattern, letters take the lead, followed by animals and figures. For crafts, drawstrings are key, and embroidery and cutout also appear.

This report analyzes hot brands in the first half of 2019 on styles and details.

In July, smart casual and outdoor sport styles are dominant. Letters, landscape patterns and florals are the mainstream. Splicing is still popular.

For pre-fall 2019, the candy color is key for the Tongxiang knitwear market. The Chanel style is the mainstream, while the polo shirt and lightweight base layer are key items. Contrasting colors, patch pockets, burnt-out technique and textural pattern stand out in the pre-fall market.

For the first half of 2019, this report analyzes the age groups, styles and details of popular kidswear brands.

In August, simple sophistication holds the majority with 46%, while luxe lady style also plays a key role. The unisex casual style and youthful elegance hold 15% and 17% respectively. In silhouette, H-line and X-line stand out. With regard to craft, splicing accounts for 17%. Deconstruction is often seen at the closure. Embroidery also makes a comeback. Small-scale embroidery appears at the waist belt, chest and neckline.

The boundaries between menswear and womenswear has been blurred. In this season A/W , unisex elements and shapes in Japanese retail markets bring more possibilities and broad appeal.

In July, smart casual style is still mainstream, up by 2%. Fashion function holds 26%, while athleisure holds 21%. Lettering increases to 25%, while camo reaches 4%. Splicing is still the most important technique in menswear markets.

In July, smart casual styling is still dominant, followed by business leisure. Rune arts holds 15%, as does fashion function. Letters and figures dominate patterns, while splicing is most popular. Placement prints see a rise. Big brands, independent designer brands and Chinese brands are all included. Functional styling plays an important role. Prints and letters are essential. Business styles add fashion.

In July, smart casual is dominant, while streetwear brand and athleisure stay the same. Rune arts sees a rise obviously. Patterns of letters, characters and animals see an increase. Splicing and applique don't change much, and placement print see a great rise. Pockets are more popular.

In July, emerging design holds the majority. Deconstruction, panelling and ruffles are key. The trench coat with the shawl-like detail holds 12%, and items featuring contrasting panels and deconstruction at the chest hold 8%.