Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
- Item Category
New Romantic Femininity -- The Comprehensive Analysis of Hangzhou Womenswear Markets
Hangzhou womenswear markets are key, and gradually revive after the pandemic is under control in China. Based on market research of S/S 2020 and Pre-Fall new products, we can see the mature lady style mixes with light leisure and becomes younger; young lady style enhances the new femininity and dresses hold the largest market share; street fashion declines; plants, flowers and artistic figures stand out; home style and functional items grow the fastest. This report extracts key items, crafts and patterns in S/S 2020 and Pre-Fall 2020 new products.
Fashion in New Season -- The Comprehensive Analysis of Hangzhou Kidswear Markets
This report mainly analyzes styles in Hangzhou Si Ji Qing wholesale markets. Due to this pandemic, customers decline. Greens, oranges, yellows, black, white and grey are dominant. Lace and gauze are widely applied. Drawstring and bright-colored decorations are chic and unique. Knitted sets keep prevailing.
The Analysis of Denim Online Retail Markets in the First Half of 2020
COVID-19 influences denim, especially in spring. Denim shows heavy discounts higher than the average of clothing industry. Retailers opt for incentives such as free deliveries and extended returns to promote online sales. As consumers more advocate comfortable home styles, many denim products offer discount. Straight and stretchable jeans are the most popular.
Buyers Briefing -- Necessary Details and Styles
This season minimalism continues. Buyers can testify trends according to main items and details mentioned in this report. Using new fabrics to update popular items is advised to extend the wearing period of products.
A Summer Vibe -- The Comprehensive Analysis of Womenswear Markets in Hangzhou
As the pandemic in China is under control, people's daily life is back on track. Hangzhou market, an influential wholesale market and trading market in China, affects and radiates Jiangsu Province, Zhejiang Province and Shanghai as well as some northern markets with its youthful, vigorous, wearable and edgy products. It is used for reference for young leisure style enterprises. This market research analyzes styles from markets in Hangzhou (including Guangzhou Original Womenswear Market newly opened in Hangzhou Sijiqing Womenswear Market). Eye-catching designs include young lady style decoration, foil-stamping or rhinestone, animal patterns on T-shirts, printed shirts, Korean style short A-line dress, summer loose pants and diversified skirts. (Some data comes from the middle- and high-end retail markets, and some from Hangzhou wholesale markets.)
Analysis of Post-Coronavirus Womenswear Consumer Behavior and New Design Strategies
The pandemic has brought most of the world to a halt. Data shows from January to February in 2020, the total retail sales of consumer goods reached RMB 5,213 billion, declining 20.5% year on year. The retail sales volume of clothing, shoes, hats and knits was RMB 153.4 billion yuan, down 30.9% year on year. Consumers begin to think about reasonable and durable consumption, and become more complicated about environment protection. Healing and restorative items are warmly welcomed and become the priority of future consumption. With increasing fear of the future, valuable environmental goods bring a comfortable telecommuting experience. Communalization stimulates individual and collective interests. Luxury goods and clothing industry usher in a more diverse psychological changes of consumers' demand. Brands and consumers have almost no interaction in real space. Live streaming selling marks the rise of online selling. Communalization works with meaningful products to appeal to local community and groups in danger and help brands to go through this hard time.
The Analysis of Dongdaemun Market in South Korea
Recently, the Dongdaemun wholesale market is gradually recovering. Cool items take up a large proportion in the market. Influenced by BM style, the crop top and belted items increase obviously.
Dongdaemun and Namdaemun -- The Analysis of Womenswear Wholesale Markets in South Korea
Influenced by COVID-19, Dongdaemun and Namdaemun wholesale markets are no more crowded and busy. The young lady style dominates the market, bringing the richest designs. The dress and skirt occupy a large part of 49%, followed by the top (21%), among which the shirt holds the largest part. Main styles of outerwear are denim jackets and light suits, and outerwear proportion of 15% implies the markets will skip spring. As for trousers, denim takes up the largest part.
Value Empathy -- The Analysis of Emerging Consumers in China
Fashion is a social psychological phenomenon, and the study of consumer psychological behavior has a practical significance for fashion brands to win the market opportunities. We have identified four emerging consumption dynamics, including Streaking Youth, New Money Quotient Era, Rebirth of Intangible Cultural Heritage, and Nationwide UP. In recent years, more and more single aristocrats joint in the group of streaking youth. With a high income, they are an important consumer group. Due to the pandemic, household entertainment rises, resulting in the nationwide uploading short videos. As rational consumption continues to deeply influence consumers' shopping behavior, the new money quotient era has arrived. In recent years, the confidence of young people in national culture has been enhanced, and the protection of intangible cultural heritage has gradually attracted attention. Rebirth of Intangible Cultural Heritage emphasizes the preservation of traditional cultural heritage and the integration of modern aesthetics, so as to achieve the goal of inheriting and benefiting from intangible cultural heritage.
Sustainable Fashion -- The Analysis of Women's Denim
The goal of sustainable fashion is to ensure that clothing is made from safe and renewable materials, and to transform old clothing into new clothing. This new fashion economy will benefit business, society and the environment.
Korean-style Girls -- The Comprehensive Analysis of Korean Womenswear Markets
In the new season, Korean markets pay more attention to keeping and innovating detail elements. Ruffle and lace make the item more girlish. Color-blocking, artistic hand-drawn patterns, and changeable sport sweatshirts endow the item with a unique look and fun. The artistic and fresh cotton & linen blouse, with drawstring, tuck, knot, string and ruffle to show the changeable Korean-style girls.
Impression of Early Spring -- The Comprehensive Analysis of Korean Kidswear Market
According to the real-time follow-up and analysis of Korean kidswear wholesale markets, there are many highlights in the S/S markets. Lettered print is the main expression of print. The mock-layer design takes up a high proportion. And the denim outerwear with lettered print draws much attention.
Cheer up! China -- The Report on The Clothing Industry Under The Plague
Facing the novel coronavirus, we fear, but do not panic. Shopping after the plague will be more rational, reject the cheap fast consumption, and focus on health. In terms of industry trends: data show consumer's demand for commodities falls to 8% in this key period. What about proportion of clothing? Practical essential items are worth the investment. Functional clothing will become the first hot item after the plague, like the indoor sports, protective outerwear and multifunctional items.
Vintage -- The Comprehensive Analysis of Womenswear Markets in Guangzhou
This report comprehensively analyzes the Resort items on sale in Guangzhou wholesale markets and current trends. The Resort styles in Guangzhou markets combine retro elements of court dress with current womenswear, like big arc turn-down collar, lace and ruffles. Large-scale pearl, drawstring and ruffles are worth attention.
Fujisaki Mihuyu -- The Comprehensive Analysis of Japanese Womenswear Market
In A/W Japanese market, mainstream styles are dark deconstructed cotton & linen style, Japanese magazine style, Japanese sweet casual style, Harajuku style, and simple & sophisticated style. These styles are independent, while they add more eye-catching points to the diversification of womenswear.
Renewal and Rebirth -- The Comprehensive Analysis of Women's Denim In Chinese Markets
Denim is approachable for us. It is widely accepted because of its comfort, casualty and utility. This report comprehensively analyzes denim items in Chinese markets (Guangzhou, Hangzhou and Shanghai). Currently, denim items get rid of the tedium and monotony of conventional indigo. And washing becomes a mainstream. This light simple and old school style is suitable for autumn and winter. In A/W 19/20, denim outerwear pays more attention to warmth and wearability. Deconstruction breaks the tedium of denim. High-waist straight trousers can well modify legs and give no constrained feel. Denim suits, color-blocked stitches, whitish acid pickling and metal decorations will become new trends in Chinese markets. In addition, POP will keep focusing on spring styles in January.
Daily Fashion- The Comprehensive Analysis of Kidswear Markets in Zhili
Compared with the market research in August, the Chinese fashion, the Chinese style and the J-Korean style are still dominant in markets of Zhili. Sweatshirts, puffa jackets, overcoats and jumpsuits are the focus of this research. The proportion of cute and playful romper grows. Multiple 3D pockets and letter printing still draw much attention.
Approachable Warmth- The Comprehensive Analysis of Korean Kidswear
This month Korean market research is mainly carried out in key business districts, such as Hyundai Department Store, avenue, Lotte, New World and other wholesale styles. Compared with September, athleisure style, preppy style and J-Korea style are still dominant in the market. Representative brands are Moncler, Ralph Lauren, NEW BALANCE, ETTOI and Organic mom.
The Pre-Fall Womenswear Retail Market in China/ The Trend Confirmation at the Wholesale Market
Tie-dye is still popular. On August 17, 2018, POP forecast the transformation to regular textures. From JNBY and ZUCZUG's items, the forecast is in line with the direction of the market.
Newly Summery -- Comprehensive Analysis of S/S 2019 Kidswear Markets in Guangzhou
In this season, deep colors see a rise. Lettered tapes are still important. Compared with South Korean markets, the tapes in Guangzhou markets are more colorful and attractive. Details on the sides and back are underlined. The combination of the metal ring and tape is a highlight.
Denim -- Analysis of Popular Items in Womenswear Markets
In June, athleisure holds 47%, which means practicality is popular in markets. Letters, geometric piecing, deconstruction and tattered holes are applied to denim items. The sports styles is still key.
Funky Details -- Comprehensive Analysis of Menswear Wholesale Markets in Wenzhou
Smart street, stylish function, leisure and imitation are key. Menswear are mainly on the fifth and sixth floor of Elephant City, which is a comprehensive wholesale center.
Comprehensive Analysis of S/S 2019 Japanese Womenswear Markets
In S/S 2019, Japanese markets retain Japanese styles and follow the market trend closely. Statement digital prints, innovative zippers, drawcords and pins keep the balance between utility and punk. Tapes are decorative and practical.