Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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New Romantic Femininity -- The Comprehensive Analysis of Hangzhou Womenswear Markets
Hangzhou womenswear markets are key, and gradually revive after the pandemic is under control in China. Based on market research of S/S 2020 and Pre-Fall new products, we can see the mature lady style mixes with light leisure and becomes younger; young lady style enhances the new femininity and dresses hold the largest market share; street fashion declines; plants, flowers and artistic figures stand out; home style and functional items grow the fastest. This report extracts key items, crafts and patterns in S/S 2020 and Pre-Fall 2020 new products.
Fashion in New Season -- The Comprehensive Analysis of Hangzhou Kidswear Markets
This report mainly analyzes styles in Hangzhou Si Ji Qing wholesale markets. Due to this pandemic, customers decline. Greens, oranges, yellows, black, white and grey are dominant. Lace and gauze are widely applied. Drawstring and bright-colored decorations are chic and unique. Knitted sets keep prevailing.
The Analysis of Denim Online Retail Markets in the First Half of 2020
COVID-19 influences denim, especially in spring. Denim shows heavy discounts higher than the average of clothing industry. Retailers opt for incentives such as free deliveries and extended returns to promote online sales. As consumers more advocate comfortable home styles, many denim products offer discount. Straight and stretchable jeans are the most popular.
New Forms -- The Comprehensive Analysis of Women's Knitwear in Shanghai Retail Markets
Pre-fall styles gradually appear in Shanghai retails markets. This report analyzes young lady style and lady style knitwear in retail markets and extracts six key elements including changeable crinkles, exquisite hand-crocheting, lavish decorations on the neckline, lightweight transparent yarns, free strings and lovely patterns. These elements bring new changes and make patterns more ready-to-wear.
Buyers Briefing -- Necessary Details and Styles
This season minimalism continues. Buyers can testify trends according to main items and details mentioned in this report. Using new fabrics to update popular items is advised to extend the wearing period of products.
Elegant and Fun -- The Comprehensive Analysis of Women's Knitwear in Korean Markets
Seoul is the gathering place of young, vigorous and fashionable clothes. This report concludes women's knitwear in S/S 2020 Korean wholesale markets and analyzes from details, crafts and patterns. Details (asymmetrical neckline and ruffled collar), crafts (cables and mixed materials) and patterns (fresh flowers and repetitive animals) work together to enhance the chic feel and display female charm.
Key Crafts (Trend Confirmation) -- Analysis of Women's Knitwear in Hangzhou Retail Markets
Markets in Hangzhou are recovering. See more in A Summer Vibe -- The Comprehensive Analysis of Womenswear Markets in Hangzhou. In June, POP enters Hangzhou markets again. Most spring and summer items are discounted, and Pre-Fall styles gradually appear. This report focuses on knitwear for Pre-Fall 2020, extracts key details and crafts, and reviews key trends forecast in last season.
Girls' Elegant Space -- The Analysis of Dongdaemun Womenswear Market
Dongdaemun womenswear market is gradually recovering, and selling products via live streaming has swept Dongdaemun market. Salable styles include the French style dress and the blouse. BM style is dominant. And the return of cotton and linen style creates a relaxing and cosy vibe for the market.
Stylish Summer Looks -- The Comprehensive Analysis of Women's Knitwear in Shanghai Markets
Retail markets in Shanghai are gradually regaining its former vigor and crowd. Simple but powerful designs enhance the chic feeling. Stylish women's knitwear makes the wearer confident and charming.
Craftsmanship -- The Comprehensive Analysis of Men's Knitwear in Florence Retail Markets
Continuing Refined Fashion -- The Comprehensive Analysis of Men's Knitwear in Florence Retail Markets, here we make an analysis of Florence retail markets again. Exquisite crafts and refined silhouette characterize Florence markets. This report will analyze from perspectives of pattern, yarn, stitch, silhouette and detail. Fine color-blocking, combination of rustic heavy-gauged textures and color-blocking, modern use of melange yarns and crisp neat outerwear all show Florence markets' pursuit of ingenious crafts.
Sweet Look -- The Comprehensive Analysis of Girls' Sweatshirts in Korean Retail Markets
As for S/S 2021 Korean markets, this report makes a key analysis of French Cat, Tiffany sister, Minkmui, Alfonso, AGATHA, R.ROBOT, milibam, Allo&lugh, moimoln, Perimitz, Curlysue, Bluedog, Black Yak, DAKS, CHEEK, Benetton kids and Cocorita. In girls' sweatshirts, Tiffany sister and French Cat employ ruffle and mock-layer design for a sweet vibe. Cocorita authorized by Disney mixes Disney cartoon images with items. Ruffles, mock-layer dresses, lace and gauze are main details. Patterns are dominated by plants and florals, cartoon images and letters.
Refined Fashion -- The Comprehensive Analysis of Men's Knitwear in Florence Retail Markets
COVID-19 hit the world. Some knitwear brands in European and American countries are bankrupt or shut down. Information in Italy retail markets is also limited. And this report analyzes the latest dynamics of men's knitwear in Florence retail markets from perspectives of stitch, patterns and crafts. Refined crafts and bright colors characterize Florence.
Korean Style -- The Comprehensive Analysis of Guangzhou Womenswear Markets
Guangzhou markets, as the largest wholesale markets in China, cover New China Plaza, UUS, HUI MEI INTERNATIONAL and other wholesale markets. Influenced by the pandemic, orders and consumers decline sharply. According to the research of wholesale markets and retail markets in Guangzhou, we can see bright colors and colors in high brightness yet low saturation are main. Light-colored clothing leads the markets. Gatherings, shirring, drawstring and dense smocking become highlights of styles. Letter and figure pattern bring new designs. Characters in cartoons, Japanese comics and Disney movies remain mainstream patterns. (Some data is from mid- to high-end retail markets and some comes from Guangzhou wholesale markets.)
Evolution of Fashion Sweatshirts -- The Comprehensive Analysis of Boys' Sweatshirts in Retail Markets
As an important item for spring and summer, sweatshirts are diversified. In S/S 2020, colorful all-over prints, colorful tie-dye, realistic figures and logos are mainstreams on boys' sweatshirts. Color-blocking and slight deconstructed silhouette add details and express fashion attitude.
A Summer Vibe -- The Comprehensive Analysis of Womenswear Markets in Hangzhou
As the pandemic in China is under control, people's daily life is back on track. Hangzhou market, an influential wholesale market and trading market in China, affects and radiates Jiangsu Province, Zhejiang Province and Shanghai as well as some northern markets with its youthful, vigorous, wearable and edgy products. It is used for reference for young leisure style enterprises. This market research analyzes styles from markets in Hangzhou (including Guangzhou Original Womenswear Market newly opened in Hangzhou Sijiqing Womenswear Market). Eye-catching designs include young lady style decoration, foil-stamping or rhinestone, animal patterns on T-shirts, printed shirts, Korean style short A-line dress, summer loose pants and diversified skirts. (Some data comes from the middle- and high-end retail markets, and some from Hangzhou wholesale markets.)
Analysis of Post-Coronavirus Womenswear Consumer Behavior and New Design Strategies
The pandemic has brought most of the world to a halt. Data shows from January to February in 2020, the total retail sales of consumer goods reached RMB 5,213 billion, declining 20.5% year on year. The retail sales volume of clothing, shoes, hats and knits was RMB 153.4 billion yuan, down 30.9% year on year. Consumers begin to think about reasonable and durable consumption, and become more complicated about environment protection. Healing and restorative items are warmly welcomed and become the priority of future consumption. With increasing fear of the future, valuable environmental goods bring a comfortable telecommuting experience. Communalization stimulates individual and collective interests. Luxury goods and clothing industry usher in a more diverse psychological changes of consumers' demand. Brands and consumers have almost no interaction in real space. Live streaming selling marks the rise of online selling. Communalization works with meaningful products to appeal to local community and groups in danger and help brands to go through this hard time.
The Analysis of Dongdaemun Market in South Korea
Recently, the Dongdaemun wholesale market is gradually recovering. Cool items take up a large proportion in the market. Influenced by BM style, the crop top and belted items increase obviously.
Recovery Period -- The Comprehensive Analysis of Womenswear Retail Markets in Shanghai
In May, markets in china are gradually recovering. Summer clothing leads the market. T-shirts, shirts and dresses become mainstream items. Cool sky blue, light yellow, light green and bright white are prevailing. Chiffon, lace, eco-friendly cotton and mesh are gaining consumers. Cartoon characters, nostalgic photos and shiny heavy-duty techniques are popular. This report shows the recovery period in Shanghai.
Dongdaemun and Namdaemun -- The Analysis of Womenswear Wholesale Markets in South Korea
Influenced by COVID-19, Dongdaemun and Namdaemun wholesale markets are no more crowded and busy. The young lady style dominates the market, bringing the richest designs. The dress and skirt occupy a large part of 49%, followed by the top (21%), among which the shirt holds the largest part. Main styles of outerwear are denim jackets and light suits, and outerwear proportion of 15% implies the markets will skip spring. As for trousers, denim takes up the largest part.
A New Field -- The Analysis of Womenswear E-commerce Live Streaming in China
Hit by the pandemic in 2020, the real economy has been affected, while e-commerce on live streaming rises. With the gradual improvement of mobile terminal functions, the live streaming industry may usher in a huge commercial market larger than the existing physical market. And its market share that increases every year undoubtedly proves its huge commercial opportunity.
Recovering -- The Comprehensive Analysis of Womenswear in Shanghai Retail Markets
COVID-19 results in the economic downturn in the first quarter. As the pandemic in China is now under effective control, the retail market is gradually recovering. Currently, there is a sign of retaliatory consumption. Retailers continue to launch products to stimulate consumption, and many brands launch collaboration collections. These all provide a two-way force for market recovery. During this special period, Shanghai also sees a special trunk show season in the fashion industry, including Showroom Shanghai PUZZLE, Ontimeshow and Mode Shanghai. Later POP will analyze them.
Value Empathy -- The Analysis of Emerging Consumers in China
Fashion is a social psychological phenomenon, and the study of consumer psychological behavior has a practical significance for fashion brands to win the market opportunities. We have identified four emerging consumption dynamics, including Streaking Youth, New Money Quotient Era, Rebirth of Intangible Cultural Heritage, and Nationwide UP. In recent years, more and more single aristocrats joint in the group of streaking youth. With a high income, they are an important consumer group. Due to the pandemic, household entertainment rises, resulting in the nationwide uploading short videos. As rational consumption continues to deeply influence consumers' shopping behavior, the new money quotient era has arrived. In recent years, the confidence of young people in national culture has been enhanced, and the protection of intangible cultural heritage has gradually attracted attention. Rebirth of Intangible Cultural Heritage emphasizes the preservation of traditional cultural heritage and the integration of modern aesthetics, so as to achieve the goal of inheriting and benefiting from intangible cultural heritage.
Sustainable Fashion -- The Analysis of Women's Denim
The goal of sustainable fashion is to ensure that clothing is made from safe and renewable materials, and to transform old clothing into new clothing. This new fashion economy will benefit business, society and the environment.
Korean Style -- The Comprehensive Analysis of Women's Knitwear in Korean Retail Markets
Currently when the pandemic is serious, POP analyzes the simple & sophisticated style women's knitwear in Korean markets to bring the latest information for designers' reference. And this report analyzes from four perspectives of hot details, hot crafts, yarn application and key items.