The fashion brand effect refers to the fact that the Chinese men's knitwear brands of the second and third tier use fun jacquard and symbolic logo from European fashion brands and J-Korean designer brands as reference, and reshape fashion items according to their own positioning through stitch changes, embroidery and rhinestones, so as to bring benefits and influence to the Chinese markets and continue the commercial and social value of the internationally famous clothing brands.

The big brand effect refers to the fact that Chinese second and third tier knitwear brands use core elements of big brand styles as reference and reshape fashion items according to their own positioning, so as to bring benefits and influence to the domestic market and continue the commercial and social value of the internationally famous clothing brands.

Compared with the market research in August, the Chinese fashion, the Chinese style and the J-Korean style are still dominant in markets of Zhili. Sweatshirts, puffa jackets, overcoats and jumpsuits are the focus of this research. The proportion of cute and playful romper grows. Multiple 3D pockets and letter printing still draw much attention.

This report concludes key items for A/W 19/20 in South Korean wholesale markets, department stores, well-known buyer stores and designer brand collection stores. It also analyzes key items, crafts and fabrics in the market, and recommends some local designer brands in South Korean.

In A/W 19/20 men's knitwear Tongxiang wholesale markets, the concept of young business gets maturer. Many techniques of crafts, details and colors are applied to display the new business feeling. Soft earth color tones and classic black, white and grey are chosen. Cashmere and chenille are still important yarns in the market. The proportion of melange yarns grows obviously, and the application is also more flexible.

According to the analysis of POLO shirts in September, business leisure style, fashion and leisure style, and sportif leisure style take up almost equal proportions. Sportif leisure style has slight increase compared with last month. And splicing is an important design.

Tie-dye is still popular. On August 17, 2018, POP forecast the transformation to regular textures. From JNBY and ZUCZUG's items, the forecast is in line with the direction of the market.

In Hangzhou's retail markets, we can see the tweed coat, set and vest stand out for pre-fall.

The sweatshirt and tee are important items for pre-fall. A variety of patterns add interest. Colored sporty checks and popular tie-dyed patterns show the fashionable attitude. In addition, oil painting-like patterns bring more possibilities.

As the biggest kidswear market in China, Zhili takes the lead. For A/W 19/20, the popularity of J-Korean Styling decreases. Influenced by adult apparel, the original design is the direction. Designer styles, Chinese fashion and Chinese elements emerge. The Chinese style and Chanel style gain momentum. Meanwhile, tie-dye and blurring also appear.

The South Korean wholesale market is the mirror to show Seoul fashion. The pre-fall Chanel-style, extra panels on the shirt, displaced closures and straight pleats stand out.

The color direction for A/W items is obvious. This report analyzes styles, looks, colors and other details from thousands of items in Chinese retail&wholesale markets.

Big brands such as Christian Dior, Chanel, Gucci and Celine are seen at Hong Kong's knitwear retail market this year. Checks, poker cards, modern folk, tropical plants and all-over text are renewed.

For pre-fall 2019 in Tongxiang whole markets, business style is dominant, while smart casual and athleisure styles are less popular. The share of youthful business starts to increase. Black, white, grey, deep red and fog blue are key. Pattern and craft are simple with emphasis on combos of techniques. Chenille is key with a more lightweight and delicate quality.

For pre-fall 2019, the candy color is key for the Tongxiang knitwear market. The Chanel style is the mainstream, while the polo shirt and lightweight base layer are key items. Contrasting colors, patch pockets, burnt-out technique and textural pattern stand out in the pre-fall market.

The boundaries between menswear and womenswear has been blurred. In this season A/W , unisex elements and shapes in Japanese retail markets bring more possibilities and broad appeal.

Tokyo market takes the lead in Japanese styling. For pre-fall 2019, the native style remains, and popular elements are added. Colored stripes are most striking.

In this season, modern minimalism is the direction. Avocado green and light yellow are dominant this summer. Smocking and embellishments enrich styles. Perennial checks are indispensable for girls. Minimal illustration-style patterns stand out. Refreshing and cold premium hes and simple lines are used to show an elegant, romantic, grown-up and subtle quality.

In this season, deep colors see a rise. Lettered tapes are still important. Compared with South Korean markets, the tapes in Guangzhou markets are more colorful and attractive. Details on the sides and back are underlined. The combination of the metal ring and tape is a highlight.

Fresh avocado greens and feminine pastel purple feel pleasurable. Twisting and knotting, wrapping design and dense buttons or covered buttons appear in South Korean and Chinese markets, emphasizing the leisure and smart quality. IP licensing and artists are joined together for driving volume. Licensed IP is printed on tees to attract consumers.

Super Eye-Catching -- Comprehensive Analysis of South Korean Markets for Girlswear