In this season, modern minimalism is the direction. Avocado green and light yellow are dominant this summer. Smocking and embellishments enrich styles. Perennial checks are indispensable for girls. Minimal illustration-style patterns stand out. Refreshing and cold premium hes and simple lines are used to show an elegant, romantic, grown-up and subtle quality.

According to POP's statistics about boys' shirts in June, smart casual saw a rise, holding the majority, while J-Korea saw a decrease, holding just 5%. Checks remained stable, and stripes and letters saw a slight rise. Piecing ranked first, followed by embroidery.

Simple and cosy detailing is the direction for S/S 2019. According to POP's statistics for women's knitwear in June, simple sophistication dominated, while sports leisure saw a decrease. Youthful elegancy saw an increase. Simple and large letters, stitches and multicolored stripes are key. Elaborate stitches went up with the increasing popularity of simple sophistication. Jacquard and embroidery also played a key role.

According to data about shirts in June, simple sophistication and youthful elegancy held 40% and 32% respectively. Lantern sleeves, ruffles and tying update shirts. Piecing and deconstruction play a key role.

In this season, deep colors see a rise. Lettered tapes are still important. Compared with South Korean markets, the tapes in Guangzhou markets are more colorful and attractive. Details on the sides and back are underlined. The combination of the metal ring and tape is a highlight.

Fresh avocado greens and feminine pastel purple feel pleasurable. Twisting and knotting, wrapping design and dense buttons or covered buttons appear in South Korean and Chinese markets, emphasizing the leisure and smart quality. IP licensing and artists are joined together for driving volume. Licensed IP is printed on tees to attract consumers.

Avant-garde and smart casual styling dominate, followed by youthful elegance and deconstruction of linen&cotton. Text plays a key role for T-shirts, holding the majority. On techniques, piecing, embroidery and offset printing are combined, with sequins and appliques.

Modern classics and quality designs are highlighted this season. According to POP's data for June, business casual is dominant. For patterns, color blocks are coveted by the mass market, working well with smart leisure and business leisure. For crafts, the combinations of different materials are underlined for adding depth.

In June, street brands and athleisure are dominant, holding 67% of the mix. Letters, photos and animal patterns take the lead. Paneling is still key, while cutout starts to gain traction. Preppy details can be neglected.

In May, the shares of business leisure and smart casual increased, while the share of streetwear brand increased slowly. Checks kept stable. Stripes and letters were slightly more popular. Embroidery and piecing decreased by 1% and 2% respectively.

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In April, smart casual was still dominant but the share of it decreased. The share of athleisure increased a little. The share of business leisure rose as well, and avantgarde brand stayed stable. Letters, animals and figures are key for patterns. Prints were the most popular craft, followed by piecing. Letters and pieced prints played a dominant role.

In April, smart casual is dominant, but there is a downward trend. Avant-grade brand and athleisure see a uptrend. Letter and figures are not as popular. The shares of piecing and appliques almost remain the same. Positioning prints see an obvious uptrend. Sweatshirts are must-haves. In April, sweatshirts of big brands are dominant. Letters, tapes and prints are key. Color blocks and piecing take the lead.

Smart street, stylish function, leisure and imitation are key. Menswear are mainly on the fifth and sixth floor of Elephant City, which is a comprehensive wholesale center.

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In April, business leisure held 55%, and smart casual held 30%, which was higher than in March. Letter patterns rose by 3%. Piecing increased by 5%. Embroidery and florals held 4% and 3% respectively.

Athleisure and vintage styles are dominant in S/S 2019 South Korean womenswear markets. Tie-dye is reinvented. The vintage style makes a strong comeback. Stylish details, girly candy color and classic cartoon characters all interpret the vintage style. The millennials' special patterns are eye-catching.

In S/S 2019, Japanese markets retain Japanese styles and follow the market trend closely. Statement digital prints, innovative zippers, drawcords and pins keep the balance between utility and punk. Tapes are decorative and practical.

In April, youthful elegancy dominate. Letters and animals are most popular. Letters are still the most prevalent. Tie-dye is important in this season.