Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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New Romantic Femininity -- The Comprehensive Analysis of Hangzhou Womenswear Markets
Hangzhou womenswear markets are key, and gradually revive after the pandemic is under control in China. Based on market research of S/S 2020 and Pre-Fall new products, we can see the mature lady style mixes with light leisure and becomes younger; young lady style enhances the new femininity and dresses hold the largest market share; street fashion declines; plants, flowers and artistic figures stand out; home style and functional items grow the fastest. This report extracts key items, crafts and patterns in S/S 2020 and Pre-Fall 2020 new products.
Fashion in New Season -- The Comprehensive Analysis of Hangzhou Kidswear Markets
This report mainly analyzes styles in Hangzhou Si Ji Qing wholesale markets. Due to this pandemic, customers decline. Greens, oranges, yellows, black, white and grey are dominant. Lace and gauze are widely applied. Drawstring and bright-colored decorations are chic and unique. Knitted sets keep prevailing.
The Analysis of Denim Online Retail Markets in the First Half of 2020
COVID-19 influences denim, especially in spring. Denim shows heavy discounts higher than the average of clothing industry. Retailers opt for incentives such as free deliveries and extended returns to promote online sales. As consumers more advocate comfortable home styles, many denim products offer discount. Straight and stretchable jeans are the most popular.
Key Crafts (Trend Confirmation) -- Analysis of Women's Knitwear in Hangzhou Retail Markets
Markets in Hangzhou are recovering. See more in A Summer Vibe -- The Comprehensive Analysis of Womenswear Markets in Hangzhou. In June, POP enters Hangzhou markets again. Most spring and summer items are discounted, and Pre-Fall styles gradually appear. This report focuses on knitwear for Pre-Fall 2020, extracts key details and crafts, and reviews key trends forecast in last season.
Girls' Elegant Space -- The Analysis of Dongdaemun Womenswear Market
Dongdaemun womenswear market is gradually recovering, and selling products via live streaming has swept Dongdaemun market. Salable styles include the French style dress and the blouse. BM style is dominant. And the return of cotton and linen style creates a relaxing and cosy vibe for the market.
Korean Style -- The Comprehensive Analysis of Guangzhou Womenswear Markets
Guangzhou markets, as the largest wholesale markets in China, cover New China Plaza, UUS, HUI MEI INTERNATIONAL and other wholesale markets. Influenced by the pandemic, orders and consumers decline sharply. According to the research of wholesale markets and retail markets in Guangzhou, we can see bright colors and colors in high brightness yet low saturation are main. Light-colored clothing leads the markets. Gatherings, shirring, drawstring and dense smocking become highlights of styles. Letter and figure pattern bring new designs. Characters in cartoons, Japanese comics and Disney movies remain mainstream patterns. (Some data is from mid- to high-end retail markets and some comes from Guangzhou wholesale markets.)
A Summer Vibe -- The Comprehensive Analysis of Womenswear Markets in Hangzhou
As the pandemic in China is under control, people's daily life is back on track. Hangzhou market, an influential wholesale market and trading market in China, affects and radiates Jiangsu Province, Zhejiang Province and Shanghai as well as some northern markets with its youthful, vigorous, wearable and edgy products. It is used for reference for young leisure style enterprises. This market research analyzes styles from markets in Hangzhou (including Guangzhou Original Womenswear Market newly opened in Hangzhou Sijiqing Womenswear Market). Eye-catching designs include young lady style decoration, foil-stamping or rhinestone, animal patterns on T-shirts, printed shirts, Korean style short A-line dress, summer loose pants and diversified skirts. (Some data comes from the middle- and high-end retail markets, and some from Hangzhou wholesale markets.)
The Analysis of Dongdaemun Market in South Korea
Recently, the Dongdaemun wholesale market is gradually recovering. Cool items take up a large proportion in the market. Influenced by BM style, the crop top and belted items increase obviously.
Recovery Period -- The Comprehensive Analysis of Womenswear Retail Markets in Shanghai
In May, markets in china are gradually recovering. Summer clothing leads the market. T-shirts, shirts and dresses become mainstream items. Cool sky blue, light yellow, light green and bright white are prevailing. Chiffon, lace, eco-friendly cotton and mesh are gaining consumers. Cartoon characters, nostalgic photos and shiny heavy-duty techniques are popular. This report shows the recovery period in Shanghai.
Dongdaemun and Namdaemun -- The Analysis of Womenswear Wholesale Markets in South Korea
Influenced by COVID-19, Dongdaemun and Namdaemun wholesale markets are no more crowded and busy. The young lady style dominates the market, bringing the richest designs. The dress and skirt occupy a large part of 49%, followed by the top (21%), among which the shirt holds the largest part. Main styles of outerwear are denim jackets and light suits, and outerwear proportion of 15% implies the markets will skip spring. As for trousers, denim takes up the largest part.
The Dress -- The Comprehensive Analysis of Kids' Dresses in Korean Markets
According to the real-time follow-up and analysis of kidswear wholesale markets in South Korean, girls' dresses have various silhouettes, styles and details. The princess gauzy dress, the chic jersey dress and various details with a strong design sense are eye-catching and pleasing.
A New Field -- The Analysis of Womenswear E-commerce Live Streaming in China
Hit by the pandemic in 2020, the real economy has been affected, while e-commerce on live streaming rises. With the gradual improvement of mobile terminal functions, the live streaming industry may usher in a huge commercial market larger than the existing physical market. And its market share that increases every year undoubtedly proves its huge commercial opportunity.
Value Empathy -- The Analysis of Emerging Consumers in China
Fashion is a social psychological phenomenon, and the study of consumer psychological behavior has a practical significance for fashion brands to win the market opportunities. We have identified four emerging consumption dynamics, including Streaking Youth, New Money Quotient Era, Rebirth of Intangible Cultural Heritage, and Nationwide UP. In recent years, more and more single aristocrats joint in the group of streaking youth. With a high income, they are an important consumer group. Due to the pandemic, household entertainment rises, resulting in the nationwide uploading short videos. As rational consumption continues to deeply influence consumers' shopping behavior, the new money quotient era has arrived. In recent years, the confidence of young people in national culture has been enhanced, and the protection of intangible cultural heritage has gradually attracted attention. Rebirth of Intangible Cultural Heritage emphasizes the preservation of traditional cultural heritage and the integration of modern aesthetics, so as to achieve the goal of inheriting and benefiting from intangible cultural heritage.
Korean Style -- The Comprehensive Analysis of Women's Knitwear in Korean Retail Markets
Currently when the pandemic is serious, POP analyzes the simple & sophisticated style women's knitwear in Korean markets to bring the latest information for designers' reference. And this report analyzes from four perspectives of hot details, hot crafts, yarn application and key items.
Korean-style Girls -- The Comprehensive Analysis of Korean Womenswear Markets
In the new season, Korean markets pay more attention to keeping and innovating detail elements. Ruffle and lace make the item more girlish. Color-blocking, artistic hand-drawn patterns, and changeable sport sweatshirts endow the item with a unique look and fun. The artistic and fresh cotton & linen blouse, with drawstring, tuck, knot, string and ruffle to show the changeable Korean-style girls.
Cheer up! China -- The Report on The Clothing Industry Under The Plague
Facing the novel coronavirus, we fear, but do not panic. Shopping after the plague will be more rational, reject the cheap fast consumption, and focus on health. In terms of industry trends: data show consumer's demand for commodities falls to 8% in this key period. What about proportion of clothing? Practical essential items are worth the investment. Functional clothing will become the first hot item after the plague, like the indoor sports, protective outerwear and multifunctional items.
Vintage -- The Comprehensive Analysis of Womenswear Markets in Guangzhou
This report comprehensively analyzes the Resort items on sale in Guangzhou wholesale markets and current trends. The Resort styles in Guangzhou markets combine retro elements of court dress with current womenswear, like big arc turn-down collar, lace and ruffles. Large-scale pearl, drawstring and ruffles are worth attention.
Decoding Patterns -- The Comprehensive Analysis of Kidswear Market in Guangzhou
The market research of January is mainly carried out at Grandview Mall and Tianhe Festival Walk in Guangzhou, and aims at infants' wear. The combination of pattern and style is still the main expression of Guangzhou market. Representative infants' wear brands are Allo&lugh, balabala, Fanapal, jnby BY JNBY, miidiitapir and moimoln.
Emerging Elements -- The Comprehensive Analysis of Womenswear at Hangzhou Market
As the most influential primary wholesale and distribution market in China, products of Hangzhou Si Ji Qing dress market circulate to Jiangsu Province, Zhejiang Province and Shanghai as well as some northern markets. This report analyzes the last batch of styles in A/W 19/20, and the popular styles in the future. In Hangzhou market, the young lady and the lady style are dominant, and retro elements will be more usual. In addition, POP will follow up the resort styles in January.
Fujisaki Mihuyu -- The Comprehensive Analysis of Japanese Womenswear Market
In A/W Japanese market, mainstream styles are dark deconstructed cotton & linen style, Japanese magazine style, Japanese sweet casual style, Harajuku style, and simple & sophisticated style. These styles are independent, while they add more eye-catching points to the diversification of womenswear.
Design Changes -- The Comprehensive Analysis of Kidswear in Hangzhou Markets
According to market research of Hangzhou wholesale and retail markets, glossy materials get more diversified. Quilting becomes more statement-making. 3D quilted design of JNBY and M.latin gains more and more attention. Berber fleece is spliced with other materials and its reversed side is used. Drawstring is popular in kidswear.
Big Brand Effect -- The Comprehensive Analysis of Women's Knitwear in Domestic Market
The big brand effect refers to the fact that Chinese second and third tier knitwear brands use core elements of big brand styles as reference and reshape fashion items according to their own positioning, so as to bring benefits and influence to the domestic market and continue the commercial and social value of the internationally famous clothing brands.
Daily Fashion- The Comprehensive Analysis of Kidswear Markets in Zhili
Compared with the market research in August, the Chinese fashion, the Chinese style and the J-Korean style are still dominant in markets of Zhili. Sweatshirts, puffa jackets, overcoats and jumpsuits are the focus of this research. The proportion of cute and playful romper grows. Multiple 3D pockets and letter printing still draw much attention.
Warm Feel- The Comprehensive Analysis of Womenswear in Korean Markets
This report concludes key items for A/W 19/20 in South Korean wholesale markets, department stores, well-known buyer stores and designer brand collection stores. It also analyzes key items, crafts and fabrics in the market, and recommends some local designer brands in South Korean.