Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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Leisure Comfort -- The Comprehensive Analysis of Guangzhou Womenswear Markets
This report analyzes mainly UUS, SHISANHANG and KAPOK wholesale markets. Affected by this pandemic, orders and consumers decline sharply. On the whole, cotton & linen style and young lady style are dominant, and sportif and leisure items remain the mainstream. Fresh checks and ditsy create a youthful and girly vibe for dresses. Cotton and linen become the new trend.
New Romantic Femininity -- The Comprehensive Analysis of Hangzhou Womenswear Markets
Hangzhou womenswear markets are key, and gradually revive after the pandemic is under control in China. Based on market research of S/S 2020 and Pre-Fall new products, we can see the mature lady style mixes with light leisure and becomes younger; young lady style enhances the new femininity and dresses hold the largest market share; street fashion declines; plants, flowers and artistic figures stand out; home style and functional items grow the fastest. This report extracts key items, crafts and patterns in S/S 2020 and Pre-Fall 2020 new products.
Charming Denim -- The Comprehensive Analysis of Kids' Denim in Markets
Denim is chic and statement-making. In S/S 2020, drop-shoulder sleeves, crafts on the back and splicing display the vitality of denim. Besides, lace and ruffle make denim more elegant.
Fashion in New Season -- The Comprehensive Analysis of Hangzhou Kidswear Markets
This report mainly analyzes styles in Hangzhou Si Ji Qing wholesale markets. Due to this pandemic, customers decline. Greens, oranges, yellows, black, white and grey are dominant. Lace and gauze are widely applied. Drawstring and bright-colored decorations are chic and unique. Knitted sets keep prevailing.
The Analysis of Denim Online Retail Markets in the First Half of 2020
COVID-19 influences denim, especially in spring. Denim shows heavy discounts higher than the average of clothing industry. Retailers opt for incentives such as free deliveries and extended returns to promote online sales. As consumers more advocate comfortable home styles, many denim products offer discount. Straight and stretchable jeans are the most popular.
Buyers Briefing -- Necessary Details and Styles
This season minimalism continues. Buyers can testify trends according to main items and details mentioned in this report. Using new fabrics to update popular items is advised to extend the wearing period of products.
Girls' Elegant Space -- The Analysis of Dongdaemun Womenswear Market
Dongdaemun womenswear market is gradually recovering, and selling products via live streaming has swept Dongdaemun market. Salable styles include the French style dress and the blouse. BM style is dominant. And the return of cotton and linen style creates a relaxing and cosy vibe for the market.
Craftsmanship -- The Comprehensive Analysis of Men's Knitwear in Florence Retail Markets
Continuing Refined Fashion -- The Comprehensive Analysis of Men's Knitwear in Florence Retail Markets, here we make an analysis of Florence retail markets again. Exquisite crafts and refined silhouette characterize Florence markets. This report will analyze from perspectives of pattern, yarn, stitch, silhouette and detail. Fine color-blocking, combination of rustic heavy-gauged textures and color-blocking, modern use of melange yarns and crisp neat outerwear all show Florence markets' pursuit of ingenious crafts.
Analysis of Post-Coronavirus Womenswear Consumer Behavior and New Design Strategies
The pandemic has brought most of the world to a halt. Data shows from January to February in 2020, the total retail sales of consumer goods reached RMB 5,213 billion, declining 20.5% year on year. The retail sales volume of clothing, shoes, hats and knits was RMB 153.4 billion yuan, down 30.9% year on year. Consumers begin to think about reasonable and durable consumption, and become more complicated about environment protection. Healing and restorative items are warmly welcomed and become the priority of future consumption. With increasing fear of the future, valuable environmental goods bring a comfortable telecommuting experience. Communalization stimulates individual and collective interests. Luxury goods and clothing industry usher in a more diverse psychological changes of consumers' demand. Brands and consumers have almost no interaction in real space. Live streaming selling marks the rise of online selling. Communalization works with meaningful products to appeal to local community and groups in danger and help brands to go through this hard time.
The Analysis of Dongdaemun Market in South Korea
Recently, the Dongdaemun wholesale market is gradually recovering. Cool items take up a large proportion in the market. Influenced by BM style, the crop top and belted items increase obviously.
Dongdaemun and Namdaemun -- The Analysis of Womenswear Wholesale Markets in South Korea
Influenced by COVID-19, Dongdaemun and Namdaemun wholesale markets are no more crowded and busy. The young lady style dominates the market, bringing the richest designs. The dress and skirt occupy a large part of 49%, followed by the top (21%), among which the shirt holds the largest part. Main styles of outerwear are denim jackets and light suits, and outerwear proportion of 15% implies the markets will skip spring. As for trousers, denim takes up the largest part.
Recovering -- The Comprehensive Analysis of Womenswear in Shanghai Retail Markets
COVID-19 results in the economic downturn in the first quarter. As the pandemic in China is now under effective control, the retail market is gradually recovering. Currently, there is a sign of retaliatory consumption. Retailers continue to launch products to stimulate consumption, and many brands launch collaboration collections. These all provide a two-way force for market recovery. During this special period, Shanghai also sees a special trunk show season in the fashion industry, including Showroom Shanghai PUZZLE, Ontimeshow and Mode Shanghai. Later POP will analyze them.
Value Empathy -- The Analysis of Emerging Consumers in China
Fashion is a social psychological phenomenon, and the study of consumer psychological behavior has a practical significance for fashion brands to win the market opportunities. We have identified four emerging consumption dynamics, including Streaking Youth, New Money Quotient Era, Rebirth of Intangible Cultural Heritage, and Nationwide UP. In recent years, more and more single aristocrats joint in the group of streaking youth. With a high income, they are an important consumer group. Due to the pandemic, household entertainment rises, resulting in the nationwide uploading short videos. As rational consumption continues to deeply influence consumers' shopping behavior, the new money quotient era has arrived. In recent years, the confidence of young people in national culture has been enhanced, and the protection of intangible cultural heritage has gradually attracted attention. Rebirth of Intangible Cultural Heritage emphasizes the preservation of traditional cultural heritage and the integration of modern aesthetics, so as to achieve the goal of inheriting and benefiting from intangible cultural heritage.
Sustainable Fashion -- The Analysis of Women's Denim
The goal of sustainable fashion is to ensure that clothing is made from safe and renewable materials, and to transform old clothing into new clothing. This new fashion economy will benefit business, society and the environment.
Light Business -- The Comprehensive Analysis of Men's Knitwear in Shanghai Retail Markets
Shanghai is a landmark carrier and operation base for the interaction and connection of the international fashion industry. In retail markets, the light business style dominates men's knitwear. Cable, heavy-gauge and fine-gauge are combined with letters or stripes, which becomes the focus. For splicing, different materials in similar tones make a contrast. This report will extract representative knitwear styles to illustrate and analyze the key elements.
Korean-style Girls -- The Comprehensive Analysis of Korean Womenswear Markets
In the new season, Korean markets pay more attention to keeping and innovating detail elements. Ruffle and lace make the item more girlish. Color-blocking, artistic hand-drawn patterns, and changeable sport sweatshirts endow the item with a unique look and fun. The artistic and fresh cotton & linen blouse, with drawstring, tuck, knot, string and ruffle to show the changeable Korean-style girls.
Impression of Early Spring -- The Comprehensive Analysis of Korean Kidswear Market
According to the real-time follow-up and analysis of Korean kidswear wholesale markets, there are many highlights in the S/S markets. Lettered print is the main expression of print. The mock-layer design takes up a high proportion. And the denim outerwear with lettered print draws much attention.
Cheer up! China -- The Report on The Clothing Industry Under The Plague
Facing the novel coronavirus, we fear, but do not panic. Shopping after the plague will be more rational, reject the cheap fast consumption, and focus on health. In terms of industry trends: data show consumer's demand for commodities falls to 8% in this key period. What about proportion of clothing? Practical essential items are worth the investment. Functional clothing will become the first hot item after the plague, like the indoor sports, protective outerwear and multifunctional items.
Decoding Patterns -- The Comprehensive Analysis of Kidswear Market in Guangzhou
The market research of January is mainly carried out at Grandview Mall and Tianhe Festival Walk in Guangzhou, and aims at infants' wear. The combination of pattern and style is still the main expression of Guangzhou market. Representative infants' wear brands are Allo&lugh, balabala, Fanapal, jnby BY JNBY, miidiitapir and moimoln.
Emerging Elements -- The Comprehensive Analysis of Womenswear at Hangzhou Market
As the most influential primary wholesale and distribution market in China, products of Hangzhou Si Ji Qing dress market circulate to Jiangsu Province, Zhejiang Province and Shanghai as well as some northern markets. This report analyzes the last batch of styles in A/W 19/20, and the popular styles in the future. In Hangzhou market, the young lady and the lady style are dominant, and retro elements will be more usual. In addition, POP will follow up the resort styles in January.
Fujisaki Mihuyu -- The Comprehensive Analysis of Japanese Womenswear Market
In A/W Japanese market, mainstream styles are dark deconstructed cotton & linen style, Japanese magazine style, Japanese sweet casual style, Harajuku style, and simple & sophisticated style. These styles are independent, while they add more eye-catching points to the diversification of womenswear.
Renewal and Rebirth -- The Comprehensive Analysis of Women's Denim In Chinese Markets
Denim is approachable for us. It is widely accepted because of its comfort, casualty and utility. This report comprehensively analyzes denim items in Chinese markets (Guangzhou, Hangzhou and Shanghai). Currently, denim items get rid of the tedium and monotony of conventional indigo. And washing becomes a mainstream. This light simple and old school style is suitable for autumn and winter. In A/W 19/20, denim outerwear pays more attention to warmth and wearability. Deconstruction breaks the tedium of denim. High-waist straight trousers can well modify legs and give no constrained feel. Denim suits, color-blocked stitches, whitish acid pickling and metal decorations will become new trends in Chinese markets. In addition, POP will keep focusing on spring styles in January.
The Real Touch -- The Comprehensive Analysis of Womenswear at Guangzhou Markets
As the largest clothing wholesale market in China, Guangzhou influences the garment markets in Southern China. This report analyzes styles in wholesale markets, such as UUS, Huimei, Baima and Shisanhang. Styles have obvious regional features, and patterns are also changed. The fleece and berber fleece display the warm quality sense of autumn and winter. Styles in A/W 19 are simpler but more utility. The emerging crafts like pearlescent fabrics, cutout and woolen combination present the trend of Guangzhou wholesale markets. In addition, POP will still focus on spring styles in January.
The Elegant Japanese Style -- The Comprehensive Analysis of Women's Knitwear in Japanese Markets
Women's knitwear in Japanese markets has formed a distinct regional characteristic. In the autumn of 19/20, shops pay more attention to the clothing collocation of knitwear with other items. Bright colors are also the dominant design in the exhibit to attract more young consumers. Emphasizing the hand-made feel is still its feature. Combining Japanese style cutting with splicing is an important trend. Splicing and deconstruction become hot crafts. Fine folk patterns are more popular with Japanese markets.