The Comprehensive Womenswear Market Analysis of Korean Dongdaemun Market（Part Four)

The Comprehensive Womenswear Market Analysis of Korean Dongdaemun Market

According to the market researches of POP Fashion, the kidswear markets in Guangzhou are dominated by girls’ dresses with bows and boys’ sets and shirt jackets. With the prevalence of neo chinoiserie, we can see more Chinese elements on garments. Besides, the preppy style takes the center stage. Avocado green is mixed with all kinds of saturated colors to enliven the market.

Cute elements as bears, animals, and Disney cartoon characters are presented by printing, embroidery, and rhinestones this season to show liveliness. The placement decorations on the front chest of sweatshirt are vital and youthful.

The retail markets in Korea kept updating in the early September. According to the researches of Korean Hyundai, Shinsegae, Lotte and DOOTA, this report will analyze the current condition of Korean retail market from different aspects like color, item, detail and craft of toddlers.

Dongdaemum and Namdaemum are the two biggest wholesale markets in Korea. Founded in 1964, Namdaemum Market is a large-scale traditional wholesale market of kidswear, menswear and womenswear. And it occupies the largest share of Korean kidswear market, over 90%. There are over 400 stores in this kidswear shopping paradise, including BURDENG, MAMA, PORKY, WON, and TOPLAND. Most brands and stores have their own independent production bases and circulation channels. Their designers keep producing individualized goods and ensure the unique styles.

Zhili is one of the most important kidswear markets in China, and it is also a benchmark area of kidswear among consumers. J-Korea, cotton-linen Mori and light fashion are the main styles. Sweet girls' dress, fashionable T-shirt, stylish cargo shorts and multi-functional vest are the key items. The textured fabric made by salt-shrinkage crinkle and yarn-cutting jacquard is combined with different flowers, letters and dots to compose the colorful vision of kidswear.

Evergreen Dress Market must be the best wholesale market in Hangzhou, and it is also the A-class clothing wholesale and trading market in China. Founded in October,1989, Evergreen is actually not a market. It is a business street with over ten womenswear wholesale markets.

Korean Dongdaemun market was founded in July, 1905. To manage the market with efficiency, Kwangjang Co., Ltd is established in November, 1905. Nowadays, Dongdaemon has become the biggest retailing market in Korean and the shopping paradise for young consumers. Even a unique consumption culture has formed. After being designated as the clothes retailing street, Dongdaemun is developing in an astonishing pace. More than 20 large shopping malls were built around this circle.

Approaching the end of the year, A/W styles are the main products in Tongxiang knitwear wholesale markets, and the small scale of new 2021 spring products are almost versatile basic styles. The 2020 annual color, classic blue, also proves itself in the market. Blue and green color tones are the trending colors in Tongxiang wholesale markets, all-over mono-colored application or using as contrast colors and decorative color are available. Fine knitting skills and small stringy selvedge designs perfectly present the keynote of young lady. The important A/W knitting cable is mostly used on loose cardigan and pullovers. Shiny elements like string beads, acrylic diamonds and pearls are the popular handicraft ornaments in 2020. The knicker yarn continues the form of golden bean gauze and create a 3D textured mottled fancy yarn effect.

This report selects styles in Guangzhou wholesale markets in November and mainly analyzes thick outerwear. Regular puffa jackets are key this season. Mixed materials and decorations on the collar gain much attention.

In August, Guangzhou wholesale markets gradually enter the wholesale season. Many shops launch new-in, and new products become the focus. In the autumn of 2020, key designs in Guangzhou markets include gorgeous brights, Chanel style outerwear, knots on the neck, textured jacquard fabrics, cotton thread embroidery, exquisite embroidery and leopard prints. Different styles exude their own charm in Guangzhou markets.

Recently, the young lady style rises to the highest proportion in South Korean markets. The workwear style also increases than last year, while the lady style declines. As for deconstruction, dresses hold the largest part. Knitwear and shirts account for the most part and outerwear ascends evidently. Shirts show more detail changes.

The lady style dominates women's knitwear in Shenzhen retail markets. Details highlight the romantic femininity. Peter Pan collar, lace, ruffles and bowknots create a ladylike vibe. Fine-gauged stitch expresses female fine sentiments. Argyle patterns combine various elements and deliver a playful feel.

This report analyzes mainly UUS, SHISANHANG and KAPOK wholesale markets. Affected by this pandemic, orders and consumers decline sharply. On the whole, cotton & linen style and young lady style are dominant, and sportif and leisure items remain the mainstream. Fresh checks and ditsy create a youthful and girly vibe for dresses. Cotton and linen become the new trend.

Hangzhou womenswear markets are key, and gradually revive after the pandemic is under control in China. Based on market research of S/S 2020 and Pre-Fall new products, we can see the mature lady style mixes with light leisure and becomes younger; young lady style enhances the new femininity and dresses hold the largest market share; street fashion declines; plants, flowers and artistic figures stand out; home style and functional items grow the fastest. This report extracts key items, crafts and patterns in S/S 2020 and Pre-Fall 2020 new products.

Guangzhou markets, as the largest wholesale markets in China, cover New China Plaza, UUS, HUI MEI INTERNATIONAL and other wholesale markets. Influenced by the pandemic, orders and consumers decline sharply. According to the research of wholesale markets and retail markets in Guangzhou, we can see bright colors and colors in high brightness yet low saturation are main. Light-colored clothing leads the markets. Gatherings, shirring, drawstring and dense smocking become highlights of styles. Letter and figure pattern bring new designs. Characters in cartoons, Japanese comics and Disney movies remain mainstream patterns. (Some data is from mid- to high-end retail markets and some comes from Guangzhou wholesale markets.)

As the pandemic in China is under control, people's daily life is back on track. Hangzhou market, an influential wholesale market and trading market in China, affects and radiates Jiangsu Province, Zhejiang Province and Shanghai as well as some northern markets with its youthful, vigorous, wearable and edgy products. It is used for reference for young leisure style enterprises. This market research analyzes styles from markets in Hangzhou (including Guangzhou Original Womenswear Market newly opened in Hangzhou Sijiqing Womenswear Market). Eye-catching designs include young lady style decoration, foil-stamping or rhinestone, animal patterns on T-shirts, printed shirts, Korean style short A-line dress, summer loose pants and diversified skirts. (Some data comes from the middle- and high-end retail markets, and some from Hangzhou wholesale markets.)

Recently, the Dongdaemun wholesale market is gradually recovering. Cool items take up a large proportion in the market. Influenced by BM style, the crop top and belted items increase obviously.

In May, markets in china are gradually recovering. Summer clothing leads the market. T-shirts, shirts and dresses become mainstream items. Cool sky blue, light yellow, light green and bright white are prevailing. Chiffon, lace, eco-friendly cotton and mesh are gaining consumers. Cartoon characters, nostalgic photos and shiny heavy-duty techniques are popular. This report shows the recovery period in Shanghai.

Influenced by COVID-19, Dongdaemun and Namdaemun wholesale markets are no more crowded and busy. The young lady style dominates the market, bringing the richest designs. The dress and skirt occupy a large part of 49%, followed by the top (21%), among which the shirt holds the largest part. Main styles of outerwear are denim jackets and light suits, and outerwear proportion of 15% implies the markets will skip spring. As for trousers, denim takes up the largest part.