In April, smart casual still dominates. Streetwear brand and business leisure hold 14% and 15% respectively. Patterns are not as popular as piecing. Bright colors are often applied by designers. Moreover, color blocking and fashion&function are still prevalent. Some business brands start to step in fashion.

In April's puffas, the avant-garde and smart casual are dominant. The avant-garde gets an increase. Checks are mostly seen in pieces, while piecing is still prevalent.

Puffa jackets are indispensable for A/W. Materials, colors and accessories are used to reinvent puffa jackets.

Athleisure style is domiant in women's puffer coats in February. Splicing is mostly used. Flower patterns start to be present on puffer coats.

Padded coats in December feature smart casual and outdoor sport styles. Splicing is widely used, and words are also prevalent.

Based on the market statistics, we select hot items. Business causal padded coats dominate, while smart causal style competes with funky street design. Words, splicing and embroideries are key details.

Puffer coats are staples of A/W 18/19 to keep warm and stylish. In the Japanese market, colorful puffa, collarless light jacket, multi-pocket work coat and mock-layer padded coats are key items, utilizing colors, layering or functional details to personify items.

Urban causal style is key of puffer coats in December. Midi design goes up, and delicate structure is important. Words are most popular patterns.

Oversized puffer coats top the list, and quilting is key of design.

Puffer coats are key items in A/W 19/20. Washed cottons, camouflage fabrics, shape-memory nylons and reflective materials are important, updated with different approaches.

Varsity style is rebellious yet understated. Designers recreate puffer jackets to tap into the trend.

According to POP's September data, System Homme, Canada Goose and Stone Island are the most popular. Three styles of down jacket are on the TOP10 list. The main style is sports and fashion, and the key silhouette is the long and middle loose design.

In the Pre-Fall 2018 Japanese market, outers are key items. Subtle quilted coats, blazers, sport jackets, padded jackets and lightweight trench coats utilize various details to create smart causal looks.

It is no doubt that streetwear is all the rage now. At the same time, the success of Off-White™ and its founder Virgil Abloh indicates that high-end streetwear brands will have more opportunities in the market. Alyx, 032c and Y/Project are gaining popularity, they continue to provide iconic designs, but will they be the next Off-White™?

Frosted heat-sealed zippers give a modern and upscale twist. It is more practical with water-resistant function.

Waterproof functional materials keep warm, decorated with reflective tapes to emphasize a sport style.

Japanese Fashion -- 18/19 A/W Coats of Streetwear Brands

From trunk shows, catwalks to markets, men's padded coats use check materials as preppy style prevails. Glen plaid, preppy check, panel and overlapped design give a nostalgic twist to apparel.

Driven by street sporty styles, puffas show a strong athletic feel. They opt for bright and glossy materials, especially nylons.

European style is the current core of pop culture, but Japanese culture still underpins many hot brands , such as undercover, sacai and ambush.

The down jacket begins to shirk its heavy and plain stereotype, the application of colors and fabrics offers more options.