Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
- Item Category
The Analysis of Women's Underwear Online Retail Markets in the Summer of 2020
Underwear is promising. Comfortable underwear is steady, and bright hues and staycation create a positive vibe. Staycation drives the development of versatile loungewear items, and comfort remains key. Soft and breathable fabrics, wireless bras and seamless underwear all meet consumers' need for comfortable products. Matching sets encourage consumers to buy the entire outfit and cross-category clothing. Influenced by sports bras (+84% year on year) and pull-on bras, leggings and pull-on lounge bras emerge in S/S 2020, holding 2% of online underwear markets in the UK. Buying multiple pieces help to save money and shift stock.
The Analysis of Denim Online Retail Markets in the First Half of 2020
COVID-19 influences denim, especially in spring. Denim shows heavy discounts higher than the average of clothing industry. Retailers opt for incentives such as free deliveries and extended returns to promote online sales. As consumers more advocate comfortable home styles, many denim products offer discount. Straight and stretchable jeans are the most popular.
Energetic Seoul -- The Comprehensive Analysis of Women's Knitwear in Korean Retail Markets
The pandemic results in the severe conditions in Japan, South Korea, Italy and Iran. But life is going on. For clothing industry, the youthful and vigorous Seoul is still an area worth reference for young and leisure clothing brands. POP here analyzes and recommends the seasonal styles in Seoul markets, so as to promote the revival of clothing industry.
Korean-style Girls -- The Comprehensive Analysis of Korean Womenswear Markets
In the new season, Korean markets pay more attention to keeping and innovating detail elements. Ruffle and lace make the item more girlish. Color-blocking, artistic hand-drawn patterns, and changeable sport sweatshirts endow the item with a unique look and fun. The artistic and fresh cotton & linen blouse, with drawstring, tuck, knot, string and ruffle to show the changeable Korean-style girls.
Fujisaki Mihuyu -- The Comprehensive Analysis of Japanese Womenswear Market
In A/W Japanese market, mainstream styles are dark deconstructed cotton & linen style, Japanese magazine style, Japanese sweet casual style, Harajuku style, and simple & sophisticated style. These styles are independent, while they add more eye-catching points to the diversification of womenswear.
Design Changes -- The Comprehensive Analysis of Kidswear in Hangzhou Markets
According to market research of Hangzhou wholesale and retail markets, glossy materials get more diversified. Quilting becomes more statement-making. 3D quilted design of JNBY and M.latin gains more and more attention. Berber fleece is spliced with other materials and its reversed side is used. Drawstring is popular in kidswear.
Big Brand Effect -- The Comprehensive Analysis of Women's Knitwear in Domestic Market
The big brand effect refers to the fact that Chinese second and third tier knitwear brands use core elements of big brand styles as reference and reshape fashion items according to their own positioning, so as to bring benefits and influence to the domestic market and continue the commercial and social value of the internationally famous clothing brands.
Touch The Fashion- The Comprehensive Analysis of Guangzhou Wholesale Market
In A/W 2019, the wholesale markets in Guangzhou are mainly the UUS and the Hongmian wholesale market, Menswear is mainly the fashion and functional style, a small number of the outdoor functional style, the athleisure style and the workwear style. The splicing is main. The sweatshirt, trousers and the sportif jacket are major items.
The Pre-Fall Womenswear Retail Market in China/ The Trend Confirmation at the Wholesale Market
Tie-dye is still popular. On August 17, 2018, POP forecast the transformation to regular textures. From JNBY and ZUCZUG's items, the forecast is in line with the direction of the market.
Pattern at Hong Kong Retail Market -- The Analysis of Women's Knitwear at Hong Kong Retail Market
Big brands such as Christian Dior, Chanel, Gucci and Celine are seen at Hong Kong's knitwear retail market this year. Checks, poker cards, modern folk, tropical plants and all-over text are renewed.
Pre-Fall Special Report -- Women's Knitwear in Tongxiang Wholesale Markets
For pre-fall 2019, the candy color is key for the Tongxiang knitwear market. The Chanel style is the mainstream, while the polo shirt and lightweight base layer are key items. Contrasting colors, patch pockets, burnt-out technique and textural pattern stand out in the pre-fall market.
Diversity -- The Comprehensive Analysis of Menswear in Japan's Retail Markets
In this season, pioneering function, smart street, tough minimalism and Japanese leisure are key. Placement photo prints make a comeback, and hand-painted prints add an artistic feel. Panelling still plays a key role.
Denim -- Analysis of Popular Items in Womenswear Markets
In June, athleisure holds 47%, which means practicality is popular in markets. Letters, geometric piecing, deconstruction and tattered holes are applied to denim items. The sports styles is still key.
Comprehensive Analysis of S/S 2019 South Korean Womenswear Markets
Athleisure and vintage styles are dominant in S/S 2019 South Korean womenswear markets. Tie-dye is reinvented. The vintage style makes a strong comeback. Stylish details, girly candy color and classic cartoon characters all interpret the vintage style. The millennials' special patterns are eye-catching.
Parkas -- Analysis of A/W 19/20 Women's Fur in Xinji Market
Parkas are popular pieces in Xinji market for A/W 19/20. The piecing of multiple materials is more sophisticated. Checks, tweeds and denim can be combined with leather and fur. The futuristic reflective fabrics on pockets and back pieces are directional. All-over patterns are abstract with softer colors.
Knitted T-Shirts -- Comprehensive Analysis of S/S 2019 Women's Knitwear in Tongxiang Wholesale Markets
Knitted T-shirts are key in S/S 2019 Tongxiang wholesale markets. Bright neon colors particularly stand out. Hot fix and embroidery are much heavier. Piecing and contrasting are more sophisticated. Fine-gauge transparent yarns should be paid attention.
Spring Language -- Comprehensive Analysis of Resort 2019 Womenswear in East Gate.
Diversified details are key for Resort 2019 markets in South Korea. Romantic ruffles and color clashing are particularly attractive. People are not satisfied with dramatic and emotional street cultures. Delicate, vintage, romantic and leisure designs make garments in Resort 2019 more inclusive.