Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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New Romantic Femininity -- The Comprehensive Analysis of Hangzhou Womenswear Markets
Hangzhou womenswear markets are key, and gradually revive after the pandemic is under control in China. Based on market research of S/S 2020 and Pre-Fall new products, we can see the mature lady style mixes with light leisure and becomes younger; young lady style enhances the new femininity and dresses hold the largest market share; street fashion declines; plants, flowers and artistic figures stand out; home style and functional items grow the fastest. This report extracts key items, crafts and patterns in S/S 2020 and Pre-Fall 2020 new products.
The Analysis of Women's Underwear Online Retail Markets in the Summer of 2020
Underwear is promising. Comfortable underwear is steady, and bright hues and staycation create a positive vibe. Staycation drives the development of versatile loungewear items, and comfort remains key. Soft and breathable fabrics, wireless bras and seamless underwear all meet consumers' need for comfortable products. Matching sets encourage consumers to buy the entire outfit and cross-category clothing. Influenced by sports bras (+84% year on year) and pull-on bras, leggings and pull-on lounge bras emerge in S/S 2020, holding 2% of online underwear markets in the UK. Buying multiple pieces help to save money and shift stock.
The Comprehensive Analysis of Women's Wedding Dress in 2020
As time changes, wedding forms and venues become increasingly diverse, and brides need to change costumes and accessories for varied rituals. Couples are gradually aware of the economic and environmental impacts of weddings, so they buy a wider range of clothing and choose products that can be worn after the wedding. This report concludes key points below based on consumers' online searching, browsing and buying data in the past one year, social media index and brands' topicality, multi-platform mentions of products, labels and related keywords, as well as sentiment analysis.
Key Crafts (Trend Confirmation) -- Analysis of Women's Knitwear in Hangzhou Retail Markets
Markets in Hangzhou are recovering. See more in A Summer Vibe -- The Comprehensive Analysis of Womenswear Markets in Hangzhou. In June, POP enters Hangzhou markets again. Most spring and summer items are discounted, and Pre-Fall styles gradually appear. This report focuses on knitwear for Pre-Fall 2020, extracts key details and crafts, and reviews key trends forecast in last season.
A Summer Vibe -- The Comprehensive Analysis of Womenswear Markets in Hangzhou
As the pandemic in China is under control, people's daily life is back on track. Hangzhou market, an influential wholesale market and trading market in China, affects and radiates Jiangsu Province, Zhejiang Province and Shanghai as well as some northern markets with its youthful, vigorous, wearable and edgy products. It is used for reference for young leisure style enterprises. This market research analyzes styles from markets in Hangzhou (including Guangzhou Original Womenswear Market newly opened in Hangzhou Sijiqing Womenswear Market). Eye-catching designs include young lady style decoration, foil-stamping or rhinestone, animal patterns on T-shirts, printed shirts, Korean style short A-line dress, summer loose pants and diversified skirts. (Some data comes from the middle- and high-end retail markets, and some from Hangzhou wholesale markets.)
The Analysis of Dongdaemun Market in South Korea
Recently, the Dongdaemun wholesale market is gradually recovering. Cool items take up a large proportion in the market. Influenced by BM style, the crop top and belted items increase obviously.
Recovery Period -- The Comprehensive Analysis of Womenswear Retail Markets in Shanghai
In May, markets in china are gradually recovering. Summer clothing leads the market. T-shirts, shirts and dresses become mainstream items. Cool sky blue, light yellow, light green and bright white are prevailing. Chiffon, lace, eco-friendly cotton and mesh are gaining consumers. Cartoon characters, nostalgic photos and shiny heavy-duty techniques are popular. This report shows the recovery period in Shanghai.
Dongdaemun and Namdaemun -- The Analysis of Womenswear Wholesale Markets in South Korea
Influenced by COVID-19, Dongdaemun and Namdaemun wholesale markets are no more crowded and busy. The young lady style dominates the market, bringing the richest designs. The dress and skirt occupy a large part of 49%, followed by the top (21%), among which the shirt holds the largest part. Main styles of outerwear are denim jackets and light suits, and outerwear proportion of 15% implies the markets will skip spring. As for trousers, denim takes up the largest part.
Cheer up! China -- The Report on The Clothing Industry Under The Plague
Facing the novel coronavirus, we fear, but do not panic. Shopping after the plague will be more rational, reject the cheap fast consumption, and focus on health. In terms of industry trends: data show consumer's demand for commodities falls to 8% in this key period. What about proportion of clothing? Practical essential items are worth the investment. Functional clothing will become the first hot item after the plague, like the indoor sports, protective outerwear and multifunctional items.
Vintage -- The Comprehensive Analysis of Womenswear Markets in Guangzhou
This report comprehensively analyzes the Resort items on sale in Guangzhou wholesale markets and current trends. The Resort styles in Guangzhou markets combine retro elements of court dress with current womenswear, like big arc turn-down collar, lace and ruffles. Large-scale pearl, drawstring and ruffles are worth attention.
Emerging Elements -- The Comprehensive Analysis of Womenswear at Hangzhou Market
As the most influential primary wholesale and distribution market in China, products of Hangzhou Si Ji Qing dress market circulate to Jiangsu Province, Zhejiang Province and Shanghai as well as some northern markets. This report analyzes the last batch of styles in A/W 19/20, and the popular styles in the future. In Hangzhou market, the young lady and the lady style are dominant, and retro elements will be more usual. In addition, POP will follow up the resort styles in January.
Fujisaki Mihuyu -- The Comprehensive Analysis of Japanese Womenswear Market
In A/W Japanese market, mainstream styles are dark deconstructed cotton & linen style, Japanese magazine style, Japanese sweet casual style, Harajuku style, and simple & sophisticated style. These styles are independent, while they add more eye-catching points to the diversification of womenswear.
The Elegant Japanese Style -- The Comprehensive Analysis of Women's Knitwear in Japanese Markets
Women's knitwear in Japanese markets has formed a distinct regional characteristic. In the autumn of 19/20, shops pay more attention to the clothing collocation of knitwear with other items. Bright colors are also the dominant design in the exhibit to attract more young consumers. Emphasizing the hand-made feel is still its feature. Combining Japanese style cutting with splicing is an important trend. Splicing and deconstruction become hot crafts. Fine folk patterns are more popular with Japanese markets.
Big Brand Effect -- The Comprehensive Analysis of Women's Knitwear in Domestic Market
The big brand effect refers to the fact that Chinese second and third tier knitwear brands use core elements of big brand styles as reference and reshape fashion items according to their own positioning, so as to bring benefits and influence to the domestic market and continue the commercial and social value of the internationally famous clothing brands.
Warm Feel- The Comprehensive Analysis of Womenswear in Korean Markets
This report concludes key items for A/W 19/20 in South Korean wholesale markets, department stores, well-known buyer stores and designer brand collection stores. It also analyzes key items, crafts and fabrics in the market, and recommends some local designer brands in South Korean.
Modern New Fashion -- The Comprehensive Analysis of Womenswear in Guangzhou Markets
According to research of wholesale markets and retail markets in Guangzhou, the mature lady style becomes younger; the young lady style tends to be more sophisticated; street fashion develops toward modern high street; cotton and linen style blends with practical workwear elements and a few functional elements. As for details, the new season emphasizes "wearing one garment in multiple ways", and layered design is also popular, such as layered match, attached collar and detachable 3D pockets.
New Aestheticism -- The Comprehensive Analysis of Womenswear at South Korean Market
The South Korean wholesale market is the mirror to show Seoul fashion. The pre-fall Chanel-style, extra panels on the shirt, displaced closures and straight pleats stand out.
Redefine Fashion -- The Analysis of Women's Fur in Haining Market
Influenced by new fur crafts and youth markets, Haining market this year features creative panelling designs. Polar fleece and the parka are highlighted. The polar fleece coat is often short and boxy with a intense modern feel, suitable for petite Asian women. Haining polar fleece is combined with fur, puffa and denim in a placement or large-scale way. Avocado, sky blue and millennial pink are the popular colors for the young generation.
South Korean Style -- Comprehensive Analysis of Womenswear Wholesale Markets in Guangzhou
In this season, modern minimalism is the direction. Avocado green and light yellow are dominant this summer. Smocking and embellishments enrich styles. Perennial checks are indispensable for girls. Minimal illustration-style patterns stand out. Refreshing and cold premium hes and simple lines are used to show an elegant, romantic, grown-up and subtle quality.
Summer Mood -- Comprehensive Analysis of S/S 2019 Popular T-Shirts in Womenswear Markets
The balance between fashion and cosiness is emphasized for this season's T-shirts. The basic styles fit for all four seasons are key with new detailing. The pared-back and overlaid pieces attract the market's attention. The ruffle lace feel feminine.
Refined Crafts — S/S 2019 Analysis of Women’s Knitwear in Tongxiang Wholesale Market
There are lots of different styles of knitwear in S/S 2019. Details and crafts are emphasized. Delicate textures and details are subtle and sumptuous.
Spring Language -- Comprehensive Analysis of Resort 2019 Womenswear in East Gate.
Diversified details are key for Resort 2019 markets in South Korea. Romantic ruffles and color clashing are particularly attractive. People are not satisfied with dramatic and emotional street cultures. Delicate, vintage, romantic and leisure designs make garments in Resort 2019 more inclusive.