Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
- Item Category
Exquisite and Sophisticated -- The Analysis of Women's Knitwear in Tongxiang Wholesale Markets
Simple and sophisticated style as well as fashion leisure style dominate Tongxiang wholesale markets. In Pre-Fall 2020, lady style shows an obvious growth. Yarns emphasize lightweight feel, softness and a fuzzy touch. Transparent yarns, mohair and sequined yarns stand out. Craft details reveal the exquisite and romantic femininity. Bowknots, ruffles, lace and fine-gauged textures draw key attention.
The Comprehensive Analysis of Women's Wedding Dress in 2020
As time changes, wedding forms and venues become increasingly diverse, and brides need to change costumes and accessories for varied rituals. Couples are gradually aware of the economic and environmental impacts of weddings, so they buy a wider range of clothing and choose products that can be worn after the wedding. This report concludes key points below based on consumers' online searching, browsing and buying data in the past one year, social media index and brands' topicality, multi-platform mentions of products, labels and related keywords, as well as sentiment analysis.
Key Crafts (Trend Confirmation) -- Analysis of Women's Knitwear in Hangzhou Retail Markets
Markets in Hangzhou are recovering. See more in A Summer Vibe -- The Comprehensive Analysis of Womenswear Markets in Hangzhou. In June, POP enters Hangzhou markets again. Most spring and summer items are discounted, and Pre-Fall styles gradually appear. This report focuses on knitwear for Pre-Fall 2020, extracts key details and crafts, and reviews key trends forecast in last season.
The Analysis of Dongdaemun Market in South Korea
Recently, the Dongdaemun wholesale market is gradually recovering. Cool items take up a large proportion in the market. Influenced by BM style, the crop top and belted items increase obviously.
Dongdaemun and Namdaemun -- The Analysis of Womenswear Wholesale Markets in South Korea
Influenced by COVID-19, Dongdaemun and Namdaemun wholesale markets are no more crowded and busy. The young lady style dominates the market, bringing the richest designs. The dress and skirt occupy a large part of 49%, followed by the top (21%), among which the shirt holds the largest part. Main styles of outerwear are denim jackets and light suits, and outerwear proportion of 15% implies the markets will skip spring. As for trousers, denim takes up the largest part.
Recovering -- The Comprehensive Analysis of Womenswear in Shanghai Retail Markets
COVID-19 results in the economic downturn in the first quarter. As the pandemic in China is now under effective control, the retail market is gradually recovering. Currently, there is a sign of retaliatory consumption. Retailers continue to launch products to stimulate consumption, and many brands launch collaboration collections. These all provide a two-way force for market recovery. During this special period, Shanghai also sees a special trunk show season in the fashion industry, including Showroom Shanghai PUZZLE, Ontimeshow and Mode Shanghai. Later POP will analyze them.
Korean Style -- The Comprehensive Analysis of Women's Knitwear in Korean Retail Markets
Currently when the pandemic is serious, POP analyzes the simple & sophisticated style women's knitwear in Korean markets to bring the latest information for designers' reference. And this report analyzes from four perspectives of hot details, hot crafts, yarn application and key items.
Cheer up! China -- The Report on The Clothing Industry Under The Plague
Facing the novel coronavirus, we fear, but do not panic. Shopping after the plague will be more rational, reject the cheap fast consumption, and focus on health. In terms of industry trends: data show consumer's demand for commodities falls to 8% in this key period. What about proportion of clothing? Practical essential items are worth the investment. Functional clothing will become the first hot item after the plague, like the indoor sports, protective outerwear and multifunctional items.