Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
- Item Category
Charming Denim -- The Comprehensive Analysis of Kids' Denim in Markets
Denim is chic and statement-making. In S/S 2020, drop-shoulder sleeves, crafts on the back and splicing display the vitality of denim. Besides, lace and ruffle make denim more elegant.
The Analysis of Women's Underwear Online Retail Markets in the Summer of 2020
Underwear is promising. Comfortable underwear is steady, and bright hues and staycation create a positive vibe. Staycation drives the development of versatile loungewear items, and comfort remains key. Soft and breathable fabrics, wireless bras and seamless underwear all meet consumers' need for comfortable products. Matching sets encourage consumers to buy the entire outfit and cross-category clothing. Influenced by sports bras (+84% year on year) and pull-on bras, leggings and pull-on lounge bras emerge in S/S 2020, holding 2% of online underwear markets in the UK. Buying multiple pieces help to save money and shift stock.
The Comprehensive Analysis of Women's Wedding Dress in 2020
As time changes, wedding forms and venues become increasingly diverse, and brides need to change costumes and accessories for varied rituals. Couples are gradually aware of the economic and environmental impacts of weddings, so they buy a wider range of clothing and choose products that can be worn after the wedding. This report concludes key points below based on consumers' online searching, browsing and buying data in the past one year, social media index and brands' topicality, multi-platform mentions of products, labels and related keywords, as well as sentiment analysis.
The Analysis of Denim Online Retail Markets in the First Half of 2020
COVID-19 influences denim, especially in spring. Denim shows heavy discounts higher than the average of clothing industry. Retailers opt for incentives such as free deliveries and extended returns to promote online sales. As consumers more advocate comfortable home styles, many denim products offer discount. Straight and stretchable jeans are the most popular.
Elegant and Fun -- The Comprehensive Analysis of Women's Knitwear in Korean Markets
Seoul is the gathering place of young, vigorous and fashionable clothes. This report concludes women's knitwear in S/S 2020 Korean wholesale markets and analyzes from details, crafts and patterns. Details (asymmetrical neckline and ruffled collar), crafts (cables and mixed materials) and patterns (fresh flowers and repetitive animals) work together to enhance the chic feel and display female charm.
Simple and Casual -- The Comprehensive Analysis of Menswear Markets in Guangzhou
Styles in this report mostly come from UUS and HUI MEI INTERNATIONAL. Generally speaking, menswear are practical and casual. Workwear and leisure styles remain mainstreams. Patterns, crafts and other fun designs enhance the design sense. Cotton and linen return back, which is a new fashion trend in summer. Splicing remains the main craft. Letter and cartoon reinforce the vitality.
Girls' Elegant Space -- The Analysis of Dongdaemun Womenswear Market
Dongdaemun womenswear market is gradually recovering, and selling products via live streaming has swept Dongdaemun market. Salable styles include the French style dress and the blouse. BM style is dominant. And the return of cotton and linen style creates a relaxing and cosy vibe for the market.
Stylish Summer Looks -- The Comprehensive Analysis of Women's Knitwear in Shanghai Markets
Retail markets in Shanghai are gradually regaining its former vigor and crowd. Simple but powerful designs enhance the chic feeling. Stylish women's knitwear makes the wearer confident and charming.
Sweet Look -- The Comprehensive Analysis of Girls' Sweatshirts in Korean Retail Markets
As for S/S 2021 Korean markets, this report makes a key analysis of French Cat, Tiffany sister, Minkmui, Alfonso, AGATHA, R.ROBOT, milibam, Allo&lugh, moimoln, Perimitz, Curlysue, Bluedog, Black Yak, DAKS, CHEEK, Benetton kids and Cocorita. In girls' sweatshirts, Tiffany sister and French Cat employ ruffle and mock-layer design for a sweet vibe. Cocorita authorized by Disney mixes Disney cartoon images with items. Ruffles, mock-layer dresses, lace and gauze are main details. Patterns are dominated by plants and florals, cartoon images and letters.
Korean Style -- The Comprehensive Analysis of Guangzhou Womenswear Markets
Guangzhou markets, as the largest wholesale markets in China, cover New China Plaza, UUS, HUI MEI INTERNATIONAL and other wholesale markets. Influenced by the pandemic, orders and consumers decline sharply. According to the research of wholesale markets and retail markets in Guangzhou, we can see bright colors and colors in high brightness yet low saturation are main. Light-colored clothing leads the markets. Gatherings, shirring, drawstring and dense smocking become highlights of styles. Letter and figure pattern bring new designs. Characters in cartoons, Japanese comics and Disney movies remain mainstream patterns. (Some data is from mid- to high-end retail markets and some comes from Guangzhou wholesale markets.)
Evolution of Fashion Sweatshirts -- The Comprehensive Analysis of Boys' Sweatshirts in Retail Markets
As an important item for spring and summer, sweatshirts are diversified. In S/S 2020, colorful all-over prints, colorful tie-dye, realistic figures and logos are mainstreams on boys' sweatshirts. Color-blocking and slight deconstructed silhouette add details and express fashion attitude.
A Summer Vibe -- The Comprehensive Analysis of Womenswear Markets in Hangzhou
As the pandemic in China is under control, people's daily life is back on track. Hangzhou market, an influential wholesale market and trading market in China, affects and radiates Jiangsu Province, Zhejiang Province and Shanghai as well as some northern markets with its youthful, vigorous, wearable and edgy products. It is used for reference for young leisure style enterprises. This market research analyzes styles from markets in Hangzhou (including Guangzhou Original Womenswear Market newly opened in Hangzhou Sijiqing Womenswear Market). Eye-catching designs include young lady style decoration, foil-stamping or rhinestone, animal patterns on T-shirts, printed shirts, Korean style short A-line dress, summer loose pants and diversified skirts. (Some data comes from the middle- and high-end retail markets, and some from Hangzhou wholesale markets.)
Analysis of Post-Coronavirus Womenswear Consumer Behavior and New Design Strategies
The pandemic has brought most of the world to a halt. Data shows from January to February in 2020, the total retail sales of consumer goods reached RMB 5,213 billion, declining 20.5% year on year. The retail sales volume of clothing, shoes, hats and knits was RMB 153.4 billion yuan, down 30.9% year on year. Consumers begin to think about reasonable and durable consumption, and become more complicated about environment protection. Healing and restorative items are warmly welcomed and become the priority of future consumption. With increasing fear of the future, valuable environmental goods bring a comfortable telecommuting experience. Communalization stimulates individual and collective interests. Luxury goods and clothing industry usher in a more diverse psychological changes of consumers' demand. Brands and consumers have almost no interaction in real space. Live streaming selling marks the rise of online selling. Communalization works with meaningful products to appeal to local community and groups in danger and help brands to go through this hard time.
Recovery Period -- The Comprehensive Analysis of Womenswear Retail Markets in Shanghai
In May, markets in china are gradually recovering. Summer clothing leads the market. T-shirts, shirts and dresses become mainstream items. Cool sky blue, light yellow, light green and bright white are prevailing. Chiffon, lace, eco-friendly cotton and mesh are gaining consumers. Cartoon characters, nostalgic photos and shiny heavy-duty techniques are popular. This report shows the recovery period in Shanghai.
Dongdaemun and Namdaemun -- The Analysis of Womenswear Wholesale Markets in South Korea
Influenced by COVID-19, Dongdaemun and Namdaemun wholesale markets are no more crowded and busy. The young lady style dominates the market, bringing the richest designs. The dress and skirt occupy a large part of 49%, followed by the top (21%), among which the shirt holds the largest part. Main styles of outerwear are denim jackets and light suits, and outerwear proportion of 15% implies the markets will skip spring. As for trousers, denim takes up the largest part.
The Dress -- The Comprehensive Analysis of Kids' Dresses in Korean Markets
According to the real-time follow-up and analysis of kidswear wholesale markets in South Korean, girls' dresses have various silhouettes, styles and details. The princess gauzy dress, the chic jersey dress and various details with a strong design sense are eye-catching and pleasing.
A New Field -- The Analysis of Womenswear E-commerce Live Streaming in China
Hit by the pandemic in 2020, the real economy has been affected, while e-commerce on live streaming rises. With the gradual improvement of mobile terminal functions, the live streaming industry may usher in a huge commercial market larger than the existing physical market. And its market share that increases every year undoubtedly proves its huge commercial opportunity.
Recovering -- The Comprehensive Analysis of Womenswear in Shanghai Retail Markets
COVID-19 results in the economic downturn in the first quarter. As the pandemic in China is now under effective control, the retail market is gradually recovering. Currently, there is a sign of retaliatory consumption. Retailers continue to launch products to stimulate consumption, and many brands launch collaboration collections. These all provide a two-way force for market recovery. During this special period, Shanghai also sees a special trunk show season in the fashion industry, including Showroom Shanghai PUZZLE, Ontimeshow and Mode Shanghai. Later POP will analyze them.
Korean Style -- The Comprehensive Analysis of Women's Knitwear in Korean Retail Markets
Currently when the pandemic is serious, POP analyzes the simple & sophisticated style women's knitwear in Korean markets to bring the latest information for designers' reference. And this report analyzes from four perspectives of hot details, hot crafts, yarn application and key items.
Extremely Unique -- The Comprehensive Analysis of Girls' Tops in South Korean Wholesale Markets
New styles of shirts, T-shirts and sweatshirts gradually update. The vintage trend drives gigot sleeves, lace and complicated ruffles to return back to the fashion stage. Illustration and the big turn-down collar remain popular, and are widely applied to girls' tops.
Energetic Seoul -- The Comprehensive Analysis of Women's Knitwear in Korean Retail Markets
The pandemic results in the severe conditions in Japan, South Korea, Italy and Iran. But life is going on. For clothing industry, the youthful and vigorous Seoul is still an area worth reference for young and leisure clothing brands. POP here analyzes and recommends the seasonal styles in Seoul markets, so as to promote the revival of clothing industry.
Korean-style Girls -- The Comprehensive Analysis of Korean Womenswear Markets
In the new season, Korean markets pay more attention to keeping and innovating detail elements. Ruffle and lace make the item more girlish. Color-blocking, artistic hand-drawn patterns, and changeable sport sweatshirts endow the item with a unique look and fun. The artistic and fresh cotton & linen blouse, with drawstring, tuck, knot, string and ruffle to show the changeable Korean-style girls.
Don't Miss Any Opportunity in Crisis -- The Breakout of The Clothing Industry Under The Plague
At the very first beginning of 2020, we are disturbed by the NCP. Chinese economy has been hit heavily, and the clothing industry is in trouble. If one link of the industrial chain is affected, it will affect the development of the whole industrial chain. The upstream shortage in raw material, and shops' suspension of business in downstream make the clothing market depressed. The willingness and progress of the clothing industry to resume work are under great test. And we will open the way to solve the problem through the analysis of each link of the clothing industry.
Impression of Early Spring -- The Comprehensive Analysis of Korean Kidswear Market
According to the real-time follow-up and analysis of Korean kidswear wholesale markets, there are many highlights in the S/S markets. Lettered print is the main expression of print. The mock-layer design takes up a high proportion. And the denim outerwear with lettered print draws much attention.