According to the integrated data of all the TV shopping platforms, Simple Sophistication(56%) is the most popular style, followed by the increasing Smart Casual(24%), while Youthful Lady reveals a clear downtrend. Middle-aged consumers have been the main force of TV shopping once again. Beyond the popular black, white, gray, and coffee, we can also see blue and green to exude a gentle and low-profile temperament. For categories, consumers are likely to select down jacket, dress, knitwear, and sweatshirt in A/W 2021 for high versatility and comfortable wearing experiences.

Christmas Day was once a religious festival, and its popularity started with the existence of Christmas cards and Santa Claus. People will wear new clothing and give gifts to each other to celebrate the festival and welcome the new year. All the underwear brands also release their customized products during the Christmas.

The wholesale markets in South Korea are still dominated by neat styles in winter. Preppy styles also take a certain proportion. Quilting process is prevalent in the recent seasons, which strengthens the plasticity of down jackets. Patterns, crafts, and details are added to thermal fuzzy fabrics for a stronger sense of fashion and personality. Striped knitwear and outerwear with changes on color and formation provide intense visual effects.