Needles is a brand of the NEPENTHES founded by Shimizu Keizou, has been shuttling between American and Japanese fashion. Its recognizable brand feature becomes its biggest label. In the latest series for A/W 2019, Needles expresses the fashion feel of the 1970s in a playful and luxurious way. It combines multiple elements like American hip-hop, Japanese ronin and European royal court.

Boxboxbox is childlike kidswear designer brand aiming at kids aged 2-8. It respects kids' creativity and follows their inner world. In this season, boxboxbox starts from kids' perspective to describe the story about the forest, the magician, the migratory fish and the pilot, bringing more fun to kids.

Minti, a kidswear designer brand from Australia, features different themes every season. The new season is inspired by animals, incomplete illustrations and the sea, with tie-dye and blurring to add a chic feel. With the popularity of sustainability, Minti uses biodegradable bags made from corn and plant starch in S/S 2020. Childlike stick figures and straightforward texts "HELLO I'M A BIO-DEGRADABLE MINTI BAG" lead consumers to dispose the consumption waste.

Daalarna is a Hungarian wedding dress brand with a focus on feminine charm and timeless elegance, known for its modern and unique design. The designer, Anita Benes, uses clean and delicate appearance and unique design to cater to individual modern women who dare to be fashionable and to pursue quality. The new season, "Folk Bride", adopts convenient dress and unique lace to bring unconventional and modern design. Cotton and linen fabrics are integrated to cater to the sustainability trend.

Akira Naka is a Japanese independent designer brand. The designer, Akira Naka, graduated from the Royal Academy of Fine Arts in 2006, and the clothes he designed have exquisite embroidery and tailoring. He releases various series with the concept of "wearing attitude". He crosses Nordic and Japanese hand-weaving techniques, and uses 3D cutting technique to endow the high-end knitwear with a delicate silhouette. The Pre-Fall 2020 collection aims at down-to-earth and free females, which expresses the hope that women can live with vitality and freedom. The designer's style is combining eastern style with western style in the layered design.

Thisisneverthat was founded in 2009 by Choi Jongkyu, Cho Nadan and Park Inwook. Although thisisneverthat is a Korean brand, it has a strong American style, and aims at the retro street style and simple but versatile designs. Currently, thisisneverthat has become a way for young Koreans who pursue street fashion to express themselves, representing the Korean fashion trend culture that integrates street, art and music.

This report takes deconstruction as the main line to analyze designer brands comprehensively. Deconstruction is a diversified art, and it starts from philosophy and extends to fashion style. Deconstruction from plane to 3D is a hot topic pursued by the new generation of women, and it displays female inner voice. The simple design presents the elegance and delicacy of ladies. Here we starts from different items to analyze creative design techniques and hot details.

Environmental protection continues to heat up. Biodegradable and recyclable cotton and linen fabrics become a popular natural and environmentally-friendly fabric. Cotton & linen style is a kind of sentiment. It is fresh and elegant, low-key and constrained, with a natural and artistic feel. The comfortable and breathable cotton and linen fabrics have the designer's style in terms of looks. This report starts from details, cutting, crafts and silhouettes to analyze design points, and brings a comfortable experience of original ecology.

The S/S 2020 collection of KYE is based on the key word, "UNTAMABLE". Designers express their freedom of rebellion and not being tamed. KYE tends to be fashionable instead of cool. In the new season, it focuses on more diversified colors and styles, and is dedicated to mixing fabrics and details to be layered. We are trapped in invisible social rules, formal norms and frameworks of race, gender and age. And designers want to break free through designs.

Johanna Ortiz is an entry luxury brand from Colombia, and famous for its relaxing fabrics and fluent lines. Its eponymous designer believes that the most beautiful moment of women is not when they wear sexy tight dresses, but when they show off their shoulders and necks. So the designer expresses the aesthetic of exposure through the special off-shoulder design, neckline designs, bright colors and bold prints. Unlike the fresh and simple French style and the romantic free Australian style, it represents the indigenous style of Colombia, which is relaxing. Let's express the unrestrained love for sunbathing, sea wind, dance and wine.

The Japanese brand, Candy Stripper, is established in 1955 by Yoshin and Kikuchi Chiharu. These two young designers graduate from Vantan Design College which gives birth to the Japanese magazine "Zipper". Its designs are retro and statement-making, with little sweetness and sexiness in the tough punk. And it also focuses on the individuality and charm of models. There are three fashion lines, Candy Sweet, Stripper Rock and CS Black. Candy Sweet is popular with girls for its lovely colorful patterns, such as classic mushrooms and hearts. Stripper Rock always centers on rock music with music notes and skulls. Although its patterns are simple, it's quite good at cutting. It is cool and cute.

This report analyzes and summarizes styles of designer brands, with the dimension of designer brands and the young lady style as the main line. Nowadays as the post-00s consumers increase, consumer group is younger and the aesthetics of elder group tends to be girlish, which draw much attention on the young lady style. This report depicts a sweet girl image, from perspective of item details (puff-sleeved suits, puff sleeves and bwknot shirts), crafts (tucked waisted dresses and trench coats with spliced materials), and pattern (light-colored prints).

The A/W 2019 series of Andersson Bell still follows the brand's long-standing design philosophy, which is a new exploration of silhouette, craft and colors. It smartly integrates with modern aesthetics and injects novelty and fashion into retro styles. In this season, there are many mix & match of street wear with formal suits. Check wool replaces conventional puffa fabrics, bringing a unique look to the item. Nylon and zipper are added to shirts. Topstitch renews the workwear jacket.

Pattern is born in production and living practice, and it perfectly combines utility with decorativeness. As we reflect on the importance of traditional crafts, patterns are also changed in crafts, structures, contents and styles. In A/W 19/20, the form and content of the pattern are created by fleece touch, offset printed photos, hand-made applique, 3D vision, mixed tie-dye and the combination of crafts.

Founded in Canada in 2007, Moose Knuckles originally intended to create the world's minimalist, toughest and most luxurious sportswear. "Moose Knuckles" got its name from two of Canada's greatest works: moose and hockey, which are also the source of the logo. The brand emphasizes warmth and fashion. Collaboration with well-known IP and photos of fashionistas become the main way of publicity. In recent two years, it is commonly known as "scissors" in China. This season splicing of leather/fur and sheen fabrics are the core of this series. Exquisite details and highly fluffy puffa jackets gain many loyal consumers for this brand.

Hyein Seo, a Korean designer who graduated from the Royal Academy of art in Antwerp, started her eponymous brand in 2013. Hyein Seo does not follow the traditional Korean design. And the design not only integrates the street fashion elements, but also reveals a strong punk style, and combines the dark and twisted aesthetics. Hyein Seo creates a different kind of aesthetics through integrating diversified cultural elements. Fashion critics have commented on clothing of HYEIN SEO as saleable and wearable. Such products are an attractive category in retail market currently. The brand became a global hit after Rihanna wore its first collection. The address in Korean is 95-5 Cheongdam-dong, Gangnam-gu, Seoul.

In recent months, the sophisticated elite style has been active on big fashion brands, fashion bloggers, fashion week street snaps, designer brands and buyers' websites. And the clothing collocation of this style is also heated. This style uses fluent cutting and exquisite details to display the able and experienced feel. Some items of designer brands also switch towards this style. Shirts, suits, dresses, skirts and suit trousers become key items of displaying the able and experienced feel, and gain much attention.

The A/W 2019 series of A-COLD-WALL has a theme of "BIRTH.ORGAN.SYNTH.". Art and politics are key elements of this season. The brand keeps its decadent tones and industrial deconstruction. Many asymmetric geometric cutout and collage pockets leave a deep impression. New elements such as graphics, rulers and protractor, which symbolize studenthood, not only perfectly conforms with aesthetics of A-COLD-WALL*, but also inject an academic feel into the A/W 2019 collection.

According to information, Zalando, Europe's largest e-commerce platform, has specially labeled sustainable products on its platform to help promote sustainable brands and stop using disposable packaging in the future. The concept of sustainable development has become a universal consensus in the world. The prominent problems in the fashion industry are particularly critical, so sustainability has changed from the biggest topic to the only way for brands to survive. Material, fabric, craft and packaging have become necessary conditions for the brand's sustainable development. Several designers in this report have spent years exploring a supply chain system that can be traced and focuses on 100% sustainable use of all kinds of raw materials, and they are always trying to change the morbid ideology of the fashion industry.

N.Hoolywood is founded in 2002 by a Japanese designer Daisuke Obana, and known as the DIOR MEN of the Japanese fashion circle. It pursues simplicity and refinement, absorbs American street fashion, together with its own Harajuku style to be closer to people than DIOR MEN. Just like other personal brands, Daisuke Obana gets used to integrating his daily life and interests into designs, so his design will change according to his life experience. The slight deconstructed outline is displayed by technical materials and vivid tones, showing the design technique of its street wear. Its collaboration collections, including the seasonal collaboration with Reebok Classic, reflect the brand is thriving in fashion industry.

Push button, founded by Seung Gun Park in 2003, is a South Korean designer brand which rises and prevails worldwide in recent two years. Park, a former K-Pop star, named the brand after a lyric, "Push the button, don't Push the button" from Madonna's song - Hollywood. The brand aims to create bright and playful street wear through the combination of opposing elements. The theme of this season is "beautified the typically unflattering" which is presented by the installation art headwears. The dramatic look and complicated cutting make a strong contrast.