SHINE MODA and WECOUTURE insist on demanding designs and high-standard crafts to create stunning gowns, becoming benchmark brands of wedding dresses in China in recent years. They employ Chinese style elements and add embroidery or hand-drawn decorations to simple classic silhouettes, displaying Chinese aesthetics and creating charming gowns.

Neighborhood has officially unveiled the first part of its S/S 2020 LOOKBOOK. Unlike cautious WTAPS, American style Neighborhood has been injected by new vitality. Even the LOOKBOOK is divided into different parts.

After many years at Comme des Garcons, Simon Porte Jacqumus, a designer from Southern France, starts his own brand Jacquemus in 2009. In 2012 he was the youngest designer at Paris Fashion Week at that time, and became famous in the fashion world for his quirky designs in just two years. Jacqumus is the young version of Comme des Garcons and Martin Margiela. Strange silhouettes, spliced fabrics, color-blocking and geometric patterns characterize this brand. This series has a name of Le Coup De Soleil. The overall design style matches the sunny Provence perfectly.

Abstinent style feels independent and cold. Black and white dominate. Asceticism aesthetics prevails in Japan, and Japanese brands fully display this style. In the new season, abstinent style shows a little warmth, but "minimalism" and "restraint" remain essence. Light colors as basic tones as well as the aesthetics of "less" create simple yet not ordinary designs and bring restrained yet continuous power. Refined silhouettes and comfortable fabrics display the unique temperament of every wearer via simplest lines and colors.

Inspired by Alice in Wonderland and Through the Looking-Glass, and What Alice Found There, this report analyzes young lady style designer brands. Alice Liddell, the prototype of the two books, is a young girl from a middle-class family in Victorian Era. At that time, clothing features lots of lace, sheer, ruffle, ribbon, bowknot, shirring and crinkle. And high-waist design, princess sleeves, gigot sleeves and tunic frequently appear. With the popularity of vintage trend, this luxurious and subdued style will brighten our eyes.

Akihiko Kimura graduates from Bunka Fashion College, and founded his personal design brand LOKITHO. With a design concept of "For Witty Women", the brand draws inspiration from females daily wearing. It makes use of traditional Japanese cutting techniques, focuses on the finish and fabric quality, and centers on the exquisite style and fabrics. It delivers a romantic luxury feel which is rare among Japanese independent designer brands.

Self-Portrait is founded in 2013 by designer Han Chong. The brand advocates the fashion concept that exquisite design details can be bought without the price of luxury fashion. Han Chong comes from Malaysia and graduates from Central Saint Martins. Before entering the fashion industry, he also had a career in the arts. Therefore, Self-Portrait is synonymous with artistic wearing. Delicate lace, smooth silhouette and cutting, as well as refined cutout well blend elegance and fashion.

EOEO's is a kidswear designer brand. In S/S 2020, candy tones bring lively and dynamic designs, and mix with workwear, retro and street elements to show the "cool kid" style. Items are passionate, chic and bold.

The one-size fashion advocated by the designer also ignores the gender and race. In A/W 20/21, CHEN PENG takes inspiration from installation art of the surreal artist Louise Bourgeois.

Black eye shadow, holey mask and bold hair colors remind people of Bajowoo, a designer who has been immersed in his own world for years. He founded 99%IS in 2012, which is rooted in punk culture and motorcycle culture. It is the most rock-and-roll and rebellious designer brand among the emerging brands in South Korea. Bajowoo, who breaks the rule of fashion world dominated by luxury with anti-fashion designs, also attracts various stars and artists with his strong punk rock style. Recently, Wang Yibo appears on the TV show in the Gopchang Pants with lots of rubber bands.

Misbhv, a Brand from Poland, mixes various elements from pop culture and subculture, creating the unique post-soviet aesthetics. For Misbhv, summer is the most important party time. Thomas Wirski, the creative director, says "Ibiza in the 1980s was a place of separation, of artists, of musicians, of people who were different and found peace there, we lack that inclusiveness in Europe today". This season Misbhv evokes memories of the 1980s with an Ibiza impression.

TOMORROWLAND was founded in 1978 and its menswear line, TOMORROWLAND MEN, was established in 1987 and opened its first store in Aoyama, Japan. It covers from everyday wear to gowns. Designers often draw inspiration from rock music and street subculture, and mixes with traditional Japanese designer concept, aimed to provide new elegant looks for men.

This report makes key analysis of European designer brands. In S/S 2020, romance and elegance brought by young lady style and lady style are dominant. Soft femininity is the keynote of this report. Fluffy sleeves, ditsies and translucent materials run through their designs. Pastel colors in low saturation underpin the style.

Cukovy is a contemporary casual brand founded in 2014 in Budapest, Hungary. It is good at drawing inspiration from all aspects of women's life. Flexible and interchangeable concept is the symbol of Cukovy. Sleeve and hood are changed to create amazing combinations.

TYAKASHA S/S 2020 collection continues the brand's fun designs, and combines pattern and details on clothing. Its themes include TYAKASHA Circus, Pirate Smiling Face, Seasonal Fruit Exhibition Hall and Camping Adventure.

Every wedding dress is full of the romantic, exquisite and modern spirit. This concept is deeply rooted in the wedding dress series of Isabelle Armstrong. According to Remy Quinones, CEO, founder and creative director of Isabelle Armstrong, the wedding dress itself is not just a beautiful thing, and only the wedding dress just right for the bride can make the moment magical.

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The new generation of consumers demands for individual and creative products, which drives the popularity of niche designer brands. The new generation pursues unisex clothing. This season unisex clothing increases the size, adds practical accessories to enhance functionality, and brings a design sense through fun or bold prints.

KAPITAL is a Japanese folk style brand founded in 1984. It is good at combing avant-garde designs with traditional clothing manufacturing crafts, and dedicated to creating its own individual aesthetics. FLARE STAR, its S/S LOOKBOOK, is photoed in Vietnam. According to the LOOKBOOK, this season KAPITAL continues its original style, takes cues from Chinese Kongfu culture, blends with American retro clothing collocation, and adopts traditional techniques such as tie-dye and Sashiko, thus providing a series of products nodding to martial artists.

Childhood is beautiful. In S/S 2020, with a theme of love, minichoc adopts multiple colors to show kids' vitality and create fun patterns and scenes.

Minimalism originates from western modernism in the early 20th century. "Less is more" by European modernist architect Ludwig Mies Vander Rohe is considered to be the core idea of minimalism. The minimalist style stems from the modernist minimalism. It starts from functionality, and focuses on both simplicity and utility. It is more in line with people's needs in this quick-paced society. It is a more humane, environmentally-friendly and relaxing lifestyle. Minimalism uses simple appearance, smooth cutting, harmonious color and simplified design to get rid of a complicated vision and create a soothing and soft vibe.