New York is a city full of limitless imagination, and a base for designers and up-rising stars. And New York designer brands are also increasingly popular. This report takes 3.1 Phillip Lim and Monse as main examples to conclude trends in the new season. The shirt dress and jumpsuit are key items. For details, the workwear style is kept, and the accordion pocket and geometric patches are key points. Generally speaking, the new season is dominated by female power, which is reflected by silhouette, craft and fabrics.

Mame Kurogouchi is a fashion brand founded in 2011 by Japanese designer Maiko Kurogouchi. It is good at matching detail and color with different materials to make a contrast, with the silhouette to display the unique temperament of female toughness and softness. Its S/S 2020 collection is inspired by "The art of packaging is to wrap your heart", mentioned in Tsutsumu by Okada Hideyuki. In the collection it integrates its symbolic cocoon element into packages of various forms and concepts, displaying the way to see natural things through thin and light objects.

1X1 STUDIO is a contemporary menswear designer brand founded in 2017 by designer Yi Ling Kuo. It is dedicated to studying weaving and crafts. It explores 3D textures and weaving techniques to inject exquisite stitch textures and personalized designs into the knitwear. The theme of its new season, "THE ART OF LOVE", is the inspiration of the creative director Yi Ling Kuo from love stories she has seen on many international trips, such as kissing goodbye at the airport, farewell words on the long-distance train, a plan in public to redeem an ending relationship. It aims to record and blend the details of love into the patterns of the collection. It also uses sustainable materials like recycled metallic yarn and vegan leather to promote sustainable fashion.

C/MEO COLLECTIVE is a women's fashion brand from Australia, founded in 2010. Since its first establishment, C/MEO COLLECTIVE has always been committed to creating the brand's unique aesthetics, and using experimental design to interpret the future fashion aesthetics. C/MEO COLLECTIVE centers on a design theme to create 11 collections each year. Starting from the theme, designers look for inspirations and choose basic print, cutting and fabrics. Therefore, each collection of C/MEO COLLECTIVE is quite distinct from other collections. However, items from different collections can be mix & match. Thus clothing of C/MEO COLLECTIVE is not only the simple lines and fashion trends, but also the ingenious design and creative inspirations.

Born in Los Angeles, Mike Amiri has been influenced by punk and street culture since he was a teenager. He launches his eponymous brand Amiri in 2013, and displays his unique fashion concepts through this brand. AMIRI has always placed the high-quality fabrics and deconstruction cutting techniques in the first place. The dazzling feeling of its clothing is memorable. Individual items are mix & match to create a layered look, showing the individuality and match concept. The brand is quite favored by fashionistas and rock stars.

Designer brands gain more attention from designers. Compared with international brands, Chinese designers pay more attention to cutting change, insist on both detail and craft, and explore subtle changes of design to create individual and chic looks.

SOPHNET. is formerly known as SOPH. (renamed in 2002). SOPHNET. is a clothing brand founded by Hirofumi Kiyonaga in Tokyo in 1998. Since its establishment, the brand concept of SOPHNET is designing simply and using high-tech materials, which opens the way for functional clothing to enter the street fashion. Recently its S/S 2020 lookbook sets the sports ground in school as the background. The S/S 2020 series interprets its consistent modern minimalism through color-blocked outdoor jackets, striped or color-blocked shirts and casual suits, bringing more choices for people preferring urban leisure style.

Hong Kong menswear designer brand GENANX was founded in 2010 and has been labeled as a rebel since its establishment. The black and white flash logo symbolizes strength, passion, innovation and subversion. Designers draw inspirations from street, hip-hop, art and life, and combine the local culture with current fashion. Designers are good at deconstructing and reorganizing ordinary elements to create unruly products.

As a daily item, trousers are favored by consumers. The functional style is still popular. Gathered-ankle trousers deliver a strong design sense. Straight trousers and denim items emerge in recent years. For crafts, color-blocking and spliced materials endow the style with more creativity and charm. Individual and futuristic technical patterns are prevailing and will become the main design direction.

Paade Mode is a Nordic designer brand founded in 2011. In S/S 2021, with herbarium as inspiration, it tells a story about life, memory and faith. It tries to awaken people's memory of the beautiful nature in old photos, art, paintings and books, so as to cherish and protect everything we have now. From exquisite summer cotton cloth, comfortable knitted sports fabrics and linen to luxurious silk and embroidery, its S/S 2020 collection keeps its symbolic style -- mix & match, and integrates with environmental protection to create clothing for kids.

Bode, a New York fashion brand founded in 2016, is an environmentalist against "overproduction". Designer Emily Bode advocates sustainable fashion. He is good at reusing waste clothing and old fabrics. The old clothing is added by embroidered patch and splicing or quilting to reproduce ready-to-wear for each season. This design technique of reusing retro textiles for new designs can create exciting items, and lead to Bode's unique nostalgic aesthetics.

Kloset is an independent designer brand founded in 2001 by Mollika Ruangkritya, a fashion designer from Bangkok, Thailand. It aims at the young lady style. With "Hidden Treasure" as the theme for the new season, the S/S 2020 collection is inspired by the exploration of the ruins of the ancient Greek world, and uses the whole series to illustrate the beauty of the ruined cities haunted by Greek art and culture. The new series presents a summer tour of fascinating history and culture, and is full of various natural fabrics like cotton and linen, bougainvillea beads, safari outerwear and workwear pants, reflective satin texture, golden souvenir medal, antique vase embroidery, olive twigs and gold cufflinks.

FUUNNY FEELLN, founded in 2019, is a designer brand carefully built by EEKA FASHION, which owns Obzee, the agent brand O'2nd, and eight independent brands such as NEXY.CO, NAERSI, and Koradior. The brand is positioned in the young lady wear. With a keen insight, FUUNNY FEELLN captures the advancement of the times and fashion changes, perceives the material and spiritual needs of women in the new future, and aims at advocating and promoting the lifestyle full of fun, delicacy and beauty.

Needles is a brand of the NEPENTHES founded by Shimizu Keizou, has been shuttling between American and Japanese fashion. Its recognizable brand feature becomes its biggest label. In the latest series for A/W 2019, Needles expresses the fashion feel of the 1970s in a playful and luxurious way. It combines multiple elements like American hip-hop, Japanese ronin and European royal court.

Boxboxbox is childlike kidswear designer brand aiming at kids aged 2-8. It respects kids' creativity and follows their inner world. In this season, boxboxbox starts from kids' perspective to describe the story about the forest, the magician, the migratory fish and the pilot, bringing more fun to kids.

Minti, a kidswear designer brand from Australia, features different themes every season. The new season is inspired by animals, incomplete illustrations and the sea, with tie-dye and blurring to add a chic feel. With the popularity of sustainability, Minti uses biodegradable bags made from corn and plant starch in S/S 2020. Childlike stick figures and straightforward texts "HELLO I'M A BIO-DEGRADABLE MINTI BAG" lead consumers to dispose the consumption waste.

Daalarna is a Hungarian wedding dress brand with a focus on feminine charm and timeless elegance, known for its modern and unique design. The designer, Anita Benes, uses clean and delicate appearance and unique design to cater to individual modern women who dare to be fashionable and to pursue quality. The new season, "Folk Bride", adopts convenient dress and unique lace to bring unconventional and modern design. Cotton and linen fabrics are integrated to cater to the sustainability trend.

Akira Naka is a Japanese independent designer brand. The designer, Akira Naka, graduated from the Royal Academy of Fine Arts in 2006, and the clothes he designed have exquisite embroidery and tailoring. He releases various series with the concept of "wearing attitude". He crosses Nordic and Japanese hand-weaving techniques, and uses 3D cutting technique to endow the high-end knitwear with a delicate silhouette. The Pre-Fall 2020 collection aims at down-to-earth and free females, which expresses the hope that women can live with vitality and freedom. The designer's style is combining eastern style with western style in the layered design.

Thisisneverthat was founded in 2009 by Choi Jongkyu, Cho Nadan and Park Inwook. Although thisisneverthat is a Korean brand, it has a strong American style, and aims at the retro street style and simple but versatile designs. Currently, thisisneverthat has become a way for young Koreans who pursue street fashion to express themselves, representing the Korean fashion trend culture that integrates street, art and music.

This report takes deconstruction as the main line to analyze designer brands comprehensively. Deconstruction is a diversified art, and it starts from philosophy and extends to fashion style. Deconstruction from plane to 3D is a hot topic pursued by the new generation of women, and it displays female inner voice. The simple design presents the elegance and delicacy of ladies. Here we starts from different items to analyze creative design techniques and hot details.

Environmental protection continues to heat up. Biodegradable and recyclable cotton and linen fabrics become a popular natural and environmentally-friendly fabric. Cotton & linen style is a kind of sentiment. It is fresh and elegant, low-key and constrained, with a natural and artistic feel. The comfortable and breathable cotton and linen fabrics have the designer's style in terms of looks. This report starts from details, cutting, crafts and silhouettes to analyze design points, and brings a comfortable experience of original ecology.