Originated in 1992, Neighborhood is a famous brand of Japanese street culture, and the former name is Neighborhood NYC (NEW YORK CITY). The series for A/W 2019 still takes motorcycle and street elements as the design prototype and emphasizes practical functionality. The leading item is T-shirts with large-scale printing, texts and patterns. And simple black and white display the unique color-blocking sense and extraordinary visual impact.

Men's T-shirts for A/W 2019 are more and more diversified. Scenery photos, figures, letters and street fashion printing are main patterns. Main silhouettes are mock-neck T-shirts, mock-layered T-shirts, long-sleeved T-shirts with regular patterns, and spliced T-shirts.

This report takes the lady style and the young lady style as the main line, cotton & linen style as the auxiliary line to analyze the S/S 2020 styles of designer brands, MOON J, Ameri, and AULA through natural soft color tones. The analysis is made through trench coats, dresses, suits and collocation, blouses and collocation, skirts and collocation, and soft perspective to show the micro-deconstruction new styles in natural colors.

Founded in January 2015, Haculla is a street brand created by Jon Koon, the leader of a fashionable brand and the graffiti artist, Harif Guzman. The brand is dark, humorous, free and full of individual style and distinct features. In this season, Haculla rejects the uniformity of mediocre and numb vision. Different crafts are adopted in ordinary street styles, such as motorcycle jackets, hoodies, baseball outerwear, thus the brand is sublimated dramatically and artistically. It's also a tribute to New York street art with a long history.

The sweatshirt is a necessary item in autumn and winter, and favored by more people. It is cosy, versatile, and fashionable. Diversified designs create more unique and individual styles. Splicing is still dominant. Diversified embroidery appears. Usual printing or texts are still non-negligible.

LOW CLASSIC has modern minimalist aesthetics. Its main idea is based on the coexistence of classicism and wit, and it tries to express the true beauty of women through young and creative fashion. LOW CLASSIC uses fashionable fabrics, classic silhouettes and creative details to establish its attitude as a new designer brand. The series focuses on practicality, ready-to-wear design. In each season it develops the original media. Inspirations come from simple and plain natural elegance.

The shirt is an important item for spring and summer. In S/S 2020, shirts highlighting comfort and individual elements or other classic details take a large proportion. They break the stereotypes of shirts and integrate comfort and practicality.

With the coming of autumn and winter, puffa jackets are in the prime. Individual look and renewed classic styles are popular with youngsters. The look with a technical sense and a street sense influences the silhouette of puffa jackets in this season, and brings the new puffa jacket which is both fashionable and practical.

"IT'S TOO MUCH TOO POWERFUL TOO BRIGHT" and "I CAN'T FACE THE EVENING STRAIGHT;YOU CAN'T OFFER ME ESCAPE" are lyrics from LSAT FLOWERS, and appear often in the clothing, which reveal the dim keynote of ATTEMPT's new series. This lonely song is hovering between despair and hope, reflects our ambivalence and fear of the future during growth, which drives our depiction and evolution in creation. "Military" is the main element in the new series. We constantly repeat "Order" and "Destruction", "Loneliness" and "Hope" in the design. And finally styles show a strong sense of loneliness.

The designer of FORELE, Gao Rixuan, graduates from school of media at University of East Anglia in England and created the independent designer brand, FORELE, in 2016. The key words of this brand are independence, reality and elegance. The brand is in the view of contemporary females, sets "sharing" and "cherishing" as the tenet, advocates the concept of independent aesthetics, and expresses the longing for pure beauty.

St.agni is an Australia local brand founded in 2014. It is dedicated to create multifunctional, exquisite and high quality products with the design philosophy of "Less is more.". The studio is located in a coastal town, Byron bay, Australia. Therefore, the culture of coastal life is embodied in all aspects of its design aesthetics. St.agni is always good at adopting medieval architectural warm colors like ocher, rust and clay which are well presented in the design works of all seasons.

alk phenix, whose designer is DAISUKE KAMIDE, is a sub-brand of Phenix. Although alk phenix is a branch, it still features functionality, and it is more fashionable than Phenix. The A/W 2019 lookbook includes the Shu Anorak, Cargo Pants and reflective zakoche shoulder bags. Functional fabrics go though the entire collection, injecting mountain garment with urban qualities.

In each girl's mind, the dress is the most important item. Especially when summer is coming, the item which displays female charm the most is definitely the dress. The slip style, the shirt style, the vocation style, the individual designer style, they have similar color tones but different styles. So ever-changing styles are still variable even if in similar color tones to bring numerable dress styles.

Designer brands shirts begin to abandon the complicated designs and pay attention to wearability and comfort. The classic streamlined silhouette is unfailingly appealing. The asymmetric shape combines conventional silhouettes and creative designs, and at the same time fresh elements are added to create funny and novel shirts.

BlingBlingQuinn is like open and passionate urban girls who have a spiritual world full of infinite youth and energy and are curious about reality. At the same time, they are fair ladies, too. They are modest and polite, gentle and quiet, and they obey social rules. In this orderly world, they are freest themselves, calm and passionate, reasonable and emotional. In terms of classic elements and basic color tones, BlingBlingQuinn reorganizes diverse personalities of modern urban girls through diversified design and spiffy cutting. It shows that the image of youth can be retro, fashionable, comfortable, sexy and more importantly, a personalized clothing attitude.

The jnby BY JNBY, which is affectionately called little "jnby", adopts a slogan of "free imagination" this season. It combines retro illustrations, pop color changes and other craftsmanship with fashion personalized cutting, full of artistic atmosphere. The brand gives children happiness and at the same time, the personalized and variable clothes make every child feel like a "little artist."

ZIGGY CHEN takes cues from the Song and Qing dynasties and the Republic of China. New sewing and cutting techniques are explored. The original designs combine the western culture with ancient Chinese designs. The lightweight linen jacket, leisure pants, slim and long shirt and simple tees are incorporated.

The sweatshirt offers young, comfortable and versatile qualities. Diverse details can enrich designs. The strong comeback of tie-dye and camo is celebrated by lots of brands. Photo print shows special clashed arts. Letters, pockets and splicing are indispensable.

The theme of Randomevent's A/W 2019 collection is Rule Breaker, Wild Growth. Different materials, elements and designs bring newness. Bold large-scale pattern and colorful reflective materials add a richer visual. Big rubber labels are a highlight. The new lightweight and cosy fabric is used.

Bosie, a Chinese brand, specializes in designing unisex garments. it is more fashionable than fast-fashion brands. At the beginning, it directly showed ust the unisex aesthetic. Bold and vibrant elements show the styles and features of Bosie which just released its A/W collection with the theme Best Before.

Special research, trials and functions are features of Stone Island founded by Massimo Osti in 1982. It is the pioneer to combine fabrics with textile techniques and innovative designs. The study to uniforms and workwear provides a guiding frame better than the functional aesthetic. For A/W 19/20, Stone Island's theme is Space Journey inspired by the moon images, illuminating and metallic surfaces. Fabric, color, craft details and stitch are employed. Orange, neon green, carmine, air blue, ink blue and white are in line with the theme.