Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
- Item Category
Dreamy Ceremony -- The Analysis of JUNONA The Designer Brand
Founded in 2000, JUNONA focuses on the equality of gender and provides elegant daywear for all the women and kids. Being sporty, elegant and stylish, the diversified and rich collections of JUNONA create its modern and dynamic image. Let's accept the challenges of daily life with smile and accentuate the individuality with joy.
Extravagant Nightclub -- The Analysis of AREA The Womenswear Designer Brand
Founded by Beckett Fogg and Piotrek Pansczczyk in downtown New York in 2014, AREA is a fashion and accessories design studio specializing in quality craftsmanship, textile development, and innovative embellishment. Since its launch, AREA has garnered a cult following with their modern and timeless take on beauty and glamour. The exploration of perceptions on femininity and beauty is an ongoing reference for AREA, and it celebrates duality and togetherness. We can see designers' discussion on freedom, inclusiveness and diversity from the new collections. Fogg and Panszczyk maintained their signature nightclub style and crystal elements in A/W 21/22 collection to create a subversive lady image.
Military City Boy -- The Analysis of WTAPS The Menswear Designer Brand
WTAPS is a Japanese fashion label founded by Tetsu Nishiyama in 1996, whose core spirit is "Placing things where they should be". As a lover of skateboard, motorcycle and other street cultures, Tetsu Nishiyama also takes military uniform as the main line. We can see the perfect fusion of oriental Daoism and American military culture.
Sweet & Romantic -- AIRFISH The Korean Kidswear Designer Brand
Founded by Jennifer Park and Chloe Park, AIRFISH is based in Gyeonggi Province, Korea. Showing the love for fairy dress, AIRFISH is committed to integrating popular artistic colors into avant-garde designs and celebrating the childhood through high-quality kidswear. Haute couture is transferred into practical and fun appearances to attract mothers on a global scale. AIRFISH also focuses on creating comfortable clothes by artist colors, patterns and silhouettes.
Scandi 2.0 -- GANNI The Womenswear Designer Brand
GANNI is a niche cashmere brand that was founded by a Copenhagen art gallery in 2000. After Nikolaj and Ditte Reffstrup took over the brand in 2009, the traditional image has been totally subverted. Being no more depressive and monotonous as other Scandinavian brands, the "Scandi 2.0" brought by GANNI presents fresh colors and sharp contrasts. Based on the fashion attitude of being free, comfortable yet cool, GANNI integrates girlish elements(puff sleeve, doll collar, dress) with those tough elements(leather, denim, animal print) to bring fun. Different from the traditional runway in the past, GANNI F/W 2021 collection provided a unique digital experience with music that we have never seen before.
An Art Painting Show -- The Analysis of HACULLA The Menswear Designer Brand
Haculla, a designer streetwear collection, is designed by Tykoon Brand Holding's owner and creative director Jon Koon, and inspired by the iconic Harif Guzman's 15 years of provocative street art. Its unique inspiration from pop culture is deeply loved by fashionistas, and the brand also represents the free combination of street art and black culture. Its bold painted characters have become the biggest feature.
Passionate Southern America -- The Analysis of Agua By Agua Bendita The Women's Swimsuit Designer Brand
Founded in 2003, the Columbia-based swimsuit brand Agua By Agua Bendita features its unique ruffles and handmade embroidery. All the ready-to-wear garments and swimsuits are made by the ancient embroidery techniques of local craftswomen. Traditional designs and crafts express the vigorous culture of Southern America. And these bold feminine prints salute to the natural scenes.
The New Era -- OZLANA The Womenswear Designer Brand for Parka
Founded in 2014, the Australia-based OZLANA has become a signature lux label for its well-known parka design. Highly paying attention to the craft, high-quality manufacturing and the sustainable development of textiles, the brand adheres to the use of pure natural raw materials with the highest industry standards from Denmark, Sweden, Italy and Australia, which can realize the original design of OZLANA. Never compromise with the mainstream, OZLANA is pursuing the romantic, gentle and modern art through their spirit of exploration. Art design is combined with exquisite spinning techniques and tailoring to represent the high-quality, high-profile romance. This modern luxury defines the new era of youth fashion.
Dreams Come True -- Paade Mode The Designer Kidswear Brand
Established in 2011 as a family run kidswear brand, today Paade Mode has become one of the leading brands in slow-fashion across Northern Europe selling in more than 20 countries. A conceptual and trendy brand that promises an edgy, tailored high street look, where casual is mixed with contemporary luxury and elegance. Paade Mode is the mirror of kids imagination and dreams where everything is possible.
Enjoy the Journey -- The Analysis of White Mountaineering The Menswear Designer Brand
Founded by the designer Yosuke Aizawa in 2006, the Japanese brand White Mountaineering combines outdoor designs with functional elements. As a brand between streetwear and fashion, White Mountaineering pays more attention on patterns and colorways to express designer's emotion and understanding of life. What the "White" stands for is not winter, but the color of city. The brand tries to create outdoor clothing which is related to our urban life. Design, utility and technology are perfectly fused together through imagination. Since its birth in 2006, White Mountaineering has combined utilitarianism with retro aesthetics and taken fabric refinement, silhouette & structure and technical performance as the core of design.
Break the Definition -- The Analysis of 7440.37.1 The Menswear Designer Brand
The avant-garde Chinese streetwear brand 7440.37.1 is named after the accession number of argon, a kind of inert gas. "Inert" has become an ideology. The brand aims at getting inspiration from our daily life and transferring it into clothing design. Color, tailoring and fabric is the only media for 7440.37.1. Different from other streetwear brands, the brand centers fabrics and crafts around the topic of microorganisms.
Sunday in Brooklyn -- Little Creative Factory The Kidswear Designer Brand
Little Creative Factory is a manufacturer of big dreams and consciously crafted, unique and timeless garments. Their naughty yet romantic, fashionable and street accent creates comfortable and versatile clothing. The details of texture, volume, and layer surpass the dressing experience brought by simple concepts. Drawing inspirations from the adventures and travelling of brave children, Little Creative Factory tells stories in every season. Their works tend to encourage kids and teenagers to develop their self-expression and confidence. Garments are mixed and matched to create unique eyes.
Japanese Elegancy -- The Analysis of FRAY I.D The Womenswear Designer Brand
FRAY I.D is a popular womenswear brand of MASH style lab. To order to obtain pleasure of wearing clothes, superior Elegance is combined with fully self-expressed avant-garde Mode to carry out a new street fashion for next generation. A/W 21/22 collection maintains the elegant fashion principle of the last season to create intellectual knitwear and minimalist overcoat.
Tokyo Daywear -- The Analysis of Facetasm The Menswear Designer Brand
FACETASM was founded by designer Hiromichi Ochiai (previously worked at Comme des Garcons and Undercover) in 2007. Its creative, bold and extravagant tailoring has become the main reason of its popularity, and FACETASM is also known as the cultural essence of Tokyo culture. Pioneering street elements blur the boundary of genders. Rich collage is combined with irregular silhouettes and layers to transfer the rebellious punk attitude into practical items.
Colorful Autumn -- ZOE MELODY The Korean Kidswear Designer Brand
ZOE MELODY is a high-quality kidswear brand which respects the innocence of kids and their own tempo. It is a brand that you can wear freely at any time and any place.
Diverse World -- The Analysis of YOUSER The Womenswear Designer Brand
Founded by Mooyeol Lee in 2011, the label YOUSER, which is named after "YOU" and "USER", focuses on the relationship between designer and consumers. The brand is good at using deconstructed splicing and mixed materials to create refreshing high-street items that satisfy the beauty-appreciation of markets. Silhouettes and deconstruction details inject an avant-garde modern touch into retro fabrics and classic checks. Checked scarves are deconstructed and spliced in A/W 2021 to present visual impact.
Dressing Guide -- KIJUN The Womenswear Designer Brand
The Korean designer brand KIJUN, which means "standard" in Korean, was founded by Hyunwoo Kim and Myungjun Shin in 2018. However, the garments they design greatly subvert the common standard, and they want to interpret a new definition of prettiness by different combinations. KIJUN is good at using irregular curvy cutting and deconstruction to create individualized yet practical styles.
Be a Cherry with Attitude -- The Analysis of KIRSH The Womenswear Designer Brand
The Korean designer brand KIRSH features its casual girlish styles and refreshing designs. Some girlish details are added into the unisex silhouettes. The most famous signature of KIRSH must be its cherry Logo, which is deeply loved by Korean celebrities. Based on the concept of "Research And Creativity", KIRSH uses romantic and sweet cherries to provide the brand image with a daily atmosphere.
A Ruly Space -- The Analysis of ATTEMPT The Menswear Designer Brand
Founded by the designer Liang Dong in 2015, the Chinese label ATTEMPT calls for the fusion of creative expression and culture. And the innovation and regroup of materials and structures have been the key point. Practical elements are injected into styles and functions to follow the contemporary fashion trend of urban techwear. The changes of tailoring and materials interpret the brand concept of "reconstruction".
Fashion Diva -- The Analysis of LITKOVSKAYA The Womenswear Designer Brand
LITKOVSKAYA is a Ukrainian brand founded in 2009 by designer Lilia Litkovskaya. Coming from a family of four generations of tailors, Lilia Litkovskaya explores the idea of contemporary dressing through sleek yet quirky silhouettes and edgy yet fluid designs. A/W 2021 collection deconstructs the very concept of modernity through tailoring and a bold touch. She offers a radically realistic wardrobe for today's woman who is free to be both fragile and fierce.
Enclose -- The Analysis of Short Sentence The Womenswear Designer Brand
The Shanghai-based label Short Sentence was founded by the Chinese designer Guan Lin in 2015. "We believe great designs can live beyond seasons and trends." the designer defined her understanding of sustainability. The details in everyday life have been the most direct inspiration source of Guan. Simple and completed expressions call for the daily fashion. Short Sentence A/W 2021 collection was inspired by the artwork of Bea Camacho, Enclose, which is a thermal red cocoon. Carrying the idea of protecting others, vest has been the most important item of this season. Multiple styles and colors allow Short Sentence girls to have hundreds of looks.
Lively & Abstinent -- Thom Browne The Womenswear Designer Brand
The New York-based Thom Browne was founded as a suit custom shop in 2001, and the brand launched its womenswear branch in 2011. Grey color conveys the uniform aesthetic of Thom Browne, and the designer always wear in his signature Thom Grey as well. Besides, the tri-color logo of Thom Browne has become a unique signal. Breaking the convention of suit design, narrowed body, must-have ankle length and shorts are the remarkable features of Thom Grey. We can see air-plane, kite, cloud and other elements in the air on the formal suit in this season. Its free yet graceful attitude keeps the brand tonality. The seemingly childish animal bag is unexpectedly harmonious with the whole collocation.
Refreshing and Retro Girl--The Analysis of KLOSET Womenswear Designer Brand
KLOSET is an independent designer brand founded in 2001 by fashion designer Mollika Ruangkritya from Bangkok, Thailand. KLOSET emphasizes the mixed art, a perfect fusion of street style and refinement, which is the iconic style of KLOSET. It has always been loved by those who like retro style, outstanding patterns, playfulness and colors. It is also one of the avant-garde design brands gathered in Thailand, which successfully uses retro elements, avant-garde silhouettes and laces and other special handicraft details into the design. Therefore, it is sought after and welcomed by young women and has also become the first choice for domestic and foreign celebrities’ magazines pictures. KLOSET incorporates novelties from travel into its works every season. The designer said: “My design is only for those who love fashion.” This season the girly feeling remains, with lemon and cherry patterns in the prints, which is refreshing and comfortable.
British Punk--The Analysis of Uniform Experiment Menswear Designer Brand
The Japanese clothing brand Uniform Experiment, co-founded in 2008 by two benchmark figures, Hirofumi Kiyonaga and Hiroshi Fujiwara, and it is regarded as an experimental brand of SOPH.co.,ltd. Based on the design standard of being comfortable and functional, it makes innovative improvement of traditional military uniform elements and formal suits. Under the innovative consciousness and strong influence of Hiroshi Fujiwara and Hirofumi Kiyonaga, Uniform Experiment has quickly become a brand that cannot be ignored in the Ura-Harajuku fashion circle.