Street skateboarding style is loved by teenagers and young people for its freedom, creativity, and combination with music and art. It not only represents a fashion trend but also a way to express individuality and attitude. It shapes unique communities and cultural identities through skateboarding equipment, clothing, and cultural activities. It integrates elements of street culture, street dance, music, and graffiti, characterized by unique personalities and a free attitude. This report recommends the current popular street skateboarding brands and their latest series and key details.

Madeleine refers to a shell-shaped French pastry, loved by consumers for its delicate and petite appearance. Incorporating the characteristics of Madeleine into daily outfits, the trend features embellishments such as beaded embroidery, pearls, three-dimensional flowers, and bows; it utilizes fabrics such as refined bouclé, lace with sequins, or knitted wool; and creates an elegant and noble atmosphere by combining soft and elegant shades of pink and purple with classic black, white, and gray. Le Fame, Self-Portrait, Alessandra Rich, ROMANCHIC, ROCHA ROMA, and YES BY YESIR will represent the design direction of Madeleine style.

Relaxed minimalism is a clothing style that emphasizes comfort and simplicity, striving to maintain a relaxed and easy-going state at all times. It focuses on clothing layers and flexibility, presenting a subdued and calm atmosphere without deliberate exuberance, emphasizing effortless comfort. In practical design, it often considers the fusion of low saturation aesthetics and literary temperament with Scandinavia, using high-end materials such as cashmere and silk. The clean tailoring and high-quality fabrics of the clothes showcase the relaxed and harmonious beauty between people and their garments in both movement and stillness! Recommended brands: Viktoria Chan, House of Dagmar, Toteme, Studio Nicholson, CLANE, as well as online brands INSIS and Unspoken.

This article recommends trendy brands for teenagers and Japanese-Korean brands, drawing inspiration from their key items and patterns for designers to develop more reference brands and design directions for teenage clothing.

Outdoor urban style is a fashionable style that incorporates outdoor activities or sports elements into everyday urban attire. This style of clothing typically has the characteristics of sportiness, functionality, and fashion, allowing people to wear lightweight, comfortable, and stylish clothing in city life. The popularity of urban outdoor style is due to the following reasons. First, it caters to the pursuit of health and vitality. With the increasing emphasis on a healthy lifestyle, outdoor activities have become a popular choice for many urban dwellers. Second, it reflects a change in lifestyle. Modern urbanites are seeking a relaxed and casual lifestyle, yearning to break free from traditional constraints and wear comfortable and unrestricted clothing. The clothing of urban outdoor style is relatively lightweight, soft, and easy to mix and match, which fits well with this attitude towards life. Third, it combines fashion and practicality. The clothing of urban outdoor style merges fashion and practicality together, allowing people to pursue a sense of fashion while meeting practical needs in their everyday attire.

Daks Kids is a children's fashion brand in South Korea, which is the children's line of the Daks brand. Daks is a prestigious British fashion brand with a long history, known for its high-quality craftsmanship and classic British style. The Daks Kids 23/24 Autumn/Winter Classic Route collection draws inspiration from both traditional and fashionable elements of Britain, showcasing the timeless elegance of British academia while breaking traditions. The subdued traditional academy check pattern and classic stripe elements are incorporated into this season's classic collection, creating a naturally iconic autumn style. Whether for formal occasions or everyday wear, Daks Kids creates a dressing style that combines elegance and fashion for children.

Supreme was founded by James Jebbia in 1994 in New York, USA. It is a skateboard brand that combines street culture such as skateboarding and hip-hop. The original meaning of Supreme is the highest, the top, and it is a reflection of East Coast street culture in the United States. With skateboarding as its main focus, the brand attracts famous skateboarders and street artists to gather at Supreme stores. Gradually, Supreme has become an iconic representation of New York street culture, especially in the field of skateboarding. Supreme's design style is not particularly unique, but it still exudes a sense of coolness. Young people love to consume, but they also pursue rebellion and always approach shopping with an anti-commercial attitude. Supreme's products happen to cater to this demand. Supreme's influence spread outward and was brought to London by the British street culture group GIMME5. In Japan, it successfully entered the market with the help of street culture pioneer Hiroshi Fujiwara and others, and gained the admiration of Japanese idol Yasuyuki Watanabe. Since then, Supreme has also become famous in Asia. Supreme has numerous long-term and close partners, each of whom is a leader in the trend culture. Supreme and NIKE are particularly intimate partners, and each collaboration between them creates a scene of hot sales.

The shapewear brand has undergone a process of continuous development. In the past, shapewear focused primarily on functionality and practicality, emphasizing body shaping and enhancement. However, in the ever-changing fashion market, shapewear brands have gradually shifted their focus to incorporate design and fashion elements to meet consumers' demand for aesthetic and personalized clothing scenes. At the same time, with advances in technology, materials and craftsmanship in shapewear have been continuously innovated upon. Many brands now emphasize seamless designs, aiming for comfort and health effects, making shapewear more closely conform to the body and reducing discomfort. Some recommended brands such as SKIMS, SPANX, Wolford, Heist, etc., represent the main design elements in shapewear.

SCULPTOR was founded in 2012 and is a Korean independent designer brand. It has a minimalist, retro, mischievous, and rebellious brand tone, aiming to find a new classic style of minimalism. The brand style is casual and casual, with a sweet and cool girl style combined with a college style and street retro, suitable for everyday wear. SCULPTOR focuses on minimalist casual clothing, with street-inspired designs that evoke a sense of nostalgia. Work pants, street hoodies, and comfortable minimalist cuts showcase versatility in wearability and styling, better highlighting the graceful body lines of women. The brand's early autumn 2023 collection continues the retro street style while incorporating details with girly elements, combining neutral street fashion with sweet and cool girl dressing.

The informal college style originated from the traditional student uniforms of prestigious American aristocratic colleges. Over time, it has evolved to incorporate elements of sporty, formal, rigorous, flowing, tough, and delicate styles, forming a new fashion trend. It embodies both the artistic and youthful charm of the college style and the cool and stylish demeanor. In the 2023/24 autumn and winter season, the informal college style is once again on the rise. From designer brands like 4MILE, Maison Marais, Dunst, Gcds, MASHAMA, MY ROMANCHIC, and the latest collaboration collection MO&Co. x Rokh, it can be seen that the retro and yuppie-inspired college style is highly praised. The classic men's Harrington jacket has become a must-have item for college-style outfits this season, while loose-fitting leather jackets take on a neutral and relaxed silhouette, and hoodies are paired with skirt ensembles.

Peak Performance is a Swedish outdoor sports brand established in 1986. The brand is renowned for providing high-quality, high-performance outdoor equipment and sportswear, aimed at helping people maintain peak performance in extreme environments. Their product range includes skiwear, mountaineering apparel, training gear, golfwear, and more in various outdoor sports fields. Their products are characterized by a combination of innovative technology, functional design, and fashionable appearance, pursuing high-quality materials and craftsmanship. They also prioritize sustainable development and environmental conservation by adopting sustainable materials and production methods, promoting recycling and waste reduction.

A-COLD-WALL* is a streetwear brand established in London, United Kingdom in 2015. It is also the personal brand of Samuel Ross, a member of the creative team DONDA under American pop singer Kanye West. The brand is positioned as high street style, known for its sharp, fashionable, and functional designs. Taking inspiration from the clothing of the British working class, A-COLD-WALL* combines practical attributes with experimental pattern designs, creating unprecedented street fashion styles. Samuel Ross states that the brand's positioning is not just a street fashion brand, but a cultural output. The brand name reflects the unique appearance of Britain, like the cold touch of putting a hand on a secluded architectural wall. The concept of a wall as the brand name is because society as a whole is built on the concept of walls or boundaries. Walls separate the entire society, but they also connect everyone.

Modern elegance pursues a balance between neutrality and feminine traits, showcasing the softness of women while retaining strength and autonomy. It is characterized by simplicity, meticulous attention to detail, the fusion of fashion and tradition, the balance between neutrality and feminine traits, as well as the use of simple colors and color combinations. It typically focuses on elegant colors such as black, white, grey, and beige, and creates an elegant and profound feeling through simple color matching, layering, or contrast.

BLIND NO PLAN was originally a clothing studio created by the founder Nike Dong and his friends during their college years in 2013. It officially entered the public eye as a local Wuhan streetwear brand in 2017. "BLIND" means blind, and using BLIND as the brand name was the initial feeling of the founder when he first entered the industry. There was no specific plan to do these things, only by doing so can it be more pure and without a plan is the best plan. As for the founder himself, "designing with heart, creating his own style and integrating popular elements" is what he truly wants to pursue.

The Korean niche designer brand, TheOpen Product, has been renamed Open YY. While the style continues to follow its previous designs, it also introduces new highlights in the details and cuts, making it a true fashion trendsetter. The designers, a pair of unique sisters, take the ever-changing times as an opportunity to establish the brand concept on the foundation of respecting diversity. They advocate for free expression and incorporate novelty and creativity into everyday outfits. The brand's core is defined as cool individualism, new femininity, rebellious spirit, and casual chic. The Open YY 23/24 collection reinterprets classic elements such as distressed denim, letter slogans, dawn prints, and cut-out designs. Breaking away from societal norms, the collection combines vintage rebellion with self-balance, allowing women to express their personalities with more individuality.

The We11Done brand is originated from the Korean concept store RARE MARKET, founded by Dami Kwon and Jessica Jung. Their products constantly explore the combination of classic and rebellious, retro and innovative styles. "Free Size" is their brand label. The brand is trendsetting in terms of style, materials, and patterns. The latest 23/24 Autumn/Winter collection continues to showcase their signature cool street style, with a focus on refined tailoring and a return to classical elegance in new proportions, challenging simple definitions with alternative designs. The collection features cartoon-inspired patterns and letter logos, emphasizing playful, street, rebellious, and cool visual expressions. Elegant tailored coats and dresses exude modern fashion charm, while t-shirts and hoodies emphasize everyday practicality. This report will analyze the highlights of their new products.

Short Sentence is a Chinese local designer brand that has gained popularity since its establishment in 2015 for its distinct and fun color palette, as well as its highly practical and fashionable designs. The brand is known for its trend-setting colors. The latest 23/24 autumn-winter collection continues the DNA theme, showcasing a lively combination of vibrant and surreal colors. The styling focuses on subtractive methods to create everyday playful outfits that are simple yet profound. The collection features a retro and worn-out aesthetic with a clean and rebellious bohemian feel, aiming to present a deconstructed expression of daily life without preset ideas or following trends. This report will analyze the highlights of the new collection.

Yoeyyou was founded in 2015. As a women's fashion brand, Yoeyyou aims to convey a sense of inner peace, an inner state of tranquility, and a pursuit of power and beauty. It explores the inner strength of women's flexibility, tension, and determination, tracing their ever-changing contours in life through the language of fashion and capturing the sharp and profound female shadows within it. The brand's 2023 early autumn collection advocates for well-balanced designs that seamlessly integrate fashion into everyday life, shaping the unique personal style of urban women that balances strength and softness.

Palm Angels is a fashion brand founded by the renowned Italian photographer and former Moncler employee, Francesco Ragazzi. The establishment of Palm Angels by Francesco Ragazzi was purely accidental. At the time, he was shooting a series of photos of skateboarders with angelic halos under the shining sun on Venice Beach in Los Angeles. That moment was so beautiful that he decided to tell the story of skateboarders and their street culture by creating a brand. From sportswear inspired by the 70s to ripped jeans and sweatshirts featuring sunny California patterns, it is easy to see why Palm Angels has become a beloved fashion focal point by paying close attention. In Ragazzi's hands, each collection fully embodies his unique vision inspired by skateboard culture, showcasing a clear sense of novelty and trendiness. Palm Angels successfully blends American streetwear style with Italian high fashion, exuding a street vibe without compromising on luxury.

Limitedoudou of this season takes a multi-perspective approach to look at the world, showcasing the purest side of the world to children through observing nature and the beautiful and interesting aspects of life. Using illustrations and clothing, it constructs a whimsical fantasy world for children with a cartoonish and creative style.

The founder of EENK is Korean designer Hyemee Lee. The brand's clothing pursues a confident and minimalist fashion attitude. Hyemee Lee believes that fashion has no boundaries and she prefers to use clothes to reflect her experiences as a woman in life. Therefore, EENK's clothing is practical and highlights the elegant and cute characteristics of women. In early autumn 2023, EENK launched X for X, a series dedicated to exploring unknown and undefined territories. The items in this series break free from the boundaries of the old world and venture into a new realm of blurred boundaries and identity reconstruction.