After working for 15 years as a fashion designer at a company, YounHee Park launched her first brand “GREEDILOUS” in 2009. She majored in Industrial Design with diverse experiences combined future-oriented and geometric graphic design on her collection, and she was dubbed “The Queen of Print” by press. Greedilous is a blend between the words Greedy and Fabulous, which, according to Younhee Park, means “a goddess of beauty.”

Blancore is a New York-based designer brand founded by Yalan Lee in 2017. Incorporating geometric cut and subtle color palettes to restore the pureness and authenticity of fashion design, ‘Forget the Boundaries’ is the brand concept of Blancore. Fall/Winter 22/23 collection released romantic overcoats, down jackets, suits and dresses with desaturated tones. Deconstruction, color blocking, flowers and ruffles are the highlights.

Sylvie Millstein launched Hellessy in 2012 from her Soho studio, where she has since captivated women with her signature designs. Each Hellessy collection is produced locally and ethically in NYC, with an acute mindfulness to detail. Hellessy focuses on timeless pieces that can be worn over and over again, with an inherent sense of laid back glamour.

Cecilie Bahnsen operates at the intersection of couture and ready-to-wear to create luxury clothing with a relaxed, timeless style. Celebrating the traditions of fine French fashion and the design culture of Scandinavia, the collections combine craftsmanship and details with architectural volumes and sculptural silhouettes to offer a contemporary take on femininity.

Cest Moidew is an independent designer brand founded in South Korea in 2013. Inspired by the wonderful things in our lives, the brand creates a romantic French style for girls. In A/W 22/23, Cest Moidew continues the French accent and releases dresses, shirts and jackets. Babydoll collars, lace, ruffles and bows are the main details. Allover floral prints and checks are also updated.

IN SILENCE is a fashion brand based in Seoul-Korea founded in 2013. Their approach is to focus on how to deliver apparel line reflecting the vibe of our times. This is the very reason why they do not put categories in their collection, and hope that the brand defines itself with each collection.

Greg Lauren was founded by the nephew of American fashion pioneer Ralph Lauren. This brand is good at using clothes to tell stories. Handmade worn-out effect, water-washing and exposed thread end are applied on sweatpants, sweatshirt and outerwear to present the mysterious retro effect. Threads are the painting brush in his hand, and the signature design languages of Greg Lauren express his own aesthetics.

Jonathan Simkhai is a namesake designer brand founded in 2010 in New York. The brand concept is to display feminine power and sexy tension. Every piece of clothing is made of the cashmere, real silk and pure wool from Italy and Japan. The design in the new season interprets the classics through lines, cutouts and deconstruction. The proper skin-baring is combined with fluid knits and natural textures. Desaturated colors bring the coziness and easiness of spring.

Y2K aesthetic combines digital, computer screen and technology with fashion. The saturated bright colors carry vitality and creativity. Y2K is more than a simple fashion style, but a mood in 1990s-2000s: the peak of internet bubble, transition of two eras and the visions to the future. Nowadays, the punches of internet are still influencing the modern society. Among the emerging of new waves, Y2K fashion expresses people’s idea and vision about the future.

Unawares. founded in 2014 by designer Kevin Ng. Emphasizing that design originates from everything and everything can be redefined, the designer uses clothing as the carrier to embody ideology, so as to interpret design concepts and shape Unawares. Unique brand tone, through extreme tailoring and control of details, which is convey the designer's view on modern fashion, and establish the identity of the fashion field. It will be the long-term direction of the brand.

After JELISPOON and MILKMILE, MOLLIMELLI is a newly released line of the well-known Korean enterprise New Kids On. Innocence, purity and passion are the main concept. Cute cartoonish leopard, rich palettes and original illustrations interpret the relationship between nature, animal and curious kids.

Marie Jo is a legendary lingerie brand becomes from Belgium. The Marie Jo story started in a studio with a passionate team of designers and pattern drawers. Marie Jo listens to the voice of consumers and provides best lingerie for women to give them fashion and confidence.

Mini Rodini is a Swedish children’s wear brand that was founded in 2006 by illustrator Cassandra Rhodin as a tribute to all children, their imagination and sense that everything is possible. Mini Rodini takes children seriously with playfulness, meaning it is important that children too have clothes that match their own personality, mood and creativity. S/S 2023 collection The Scottish Highlands takes Lake Loch Ness and The Falkirk Triangle with Bonnybridge as center.

MISSSUNNY is an original Chinese kidswear line of Keiko, which continues the sweetness and fun of Keiko and shows more eye-catching colors. Themed ‘Girls are Flowers’, A/W 22/23 collection centers on preppy style, knots, 3D flowers and mini-me elements. The vitality and romance of girls enlivens this winter.

Korean designer duo Steve J and Yoni P launched their brand, SJYP in summer 2015. The collection’s contemporary denim DNA has become one of the fastest growing brands on the market. Not to mention their signature destroyed details, and unique cut off in different shades of blue jeans. They are the winner of the Style Icon Awards Asia 2016 4th year running.

Feng Chen Wang is a Chinese-born, London-based designer at the forefront of a new generation of fashion talent emerging from China. Feng studied MA Fashion Menswear at the prestigious Royal College of Art, London, graduating in 2015. Describing her aesthetic as “future-modern, authentic and multidimensional”, Feng fuses traditional craftsmanship with innovative technology and technical deconstruction. Her design ethos draws inspiration from her life experiences and Chinese heritage to create gender neutral clothing that is functional, conceptual and personal.

AMBUSH® began as an experimental jewellery line – innovative pop art-inspired designs capturing a distinct Tokyo aesthetic. The iconic trademarked POW!® motif in particular received media coverage around the world. With apparel created as a canvas to complete the story, AMBUSH® evolved into designing unisex collections. The brand made its Paris debut in 2015 with VERBAL & YOON being listed as two of Business of Fashion’s Top 500 people influencing the global fashion industry for 5 consecutive years from 2015, and HYPEBEAST 100 list for 8 consecutive years.

M essential is the personal fashion brand founded by the well-known Chinese designer Ma Kai. M ESSENTIAL NOIR is a girlswear line released to display the younger images of oriental girls. The brand mixes the cultures and aesthetics in both east and west, and blurs the definition of region and race. Ma Kai integrates classical oriental aesthetics with contemporary fashion.

The Korean kidswear designer brand Roanjane draws inspirations from the girls of founder - Roa and Jane. The native brand uses and groups bright colors to pursue the unique fashion. The childlike graphic design is presented in a minimalist form. For A/W 22/23, the brand continues the crashing of classic orange, blue and yellow.

Founded by Dami Kwon and Jessica Jung, We11Done comes from the Korean boutique RARE MARKET. The name We11Done stands for “To make excellent products with perfection”. And the number 11 salutes to the original eleven crew members. Its design language is Wearable Coolness. The brand injects street style and distinctive designs to subvert the simple definition. Inspired by the American youth culture in the last 70s and 80s, Free Size becomes the brand label. We11Done contains both young handsomeness and naughty calmness, and it interprets the retro silhouette through modern methods.

Masonprince is a streetwear fashion house founded by a group of young and talented designers in China in 2014. Their best selling collection, "Unisex" Tee that has been sold for up to 500,000pcs worldwide. Masonprince is also well-known for its quality and comfort material.