Cottia was founded in 2015 by Lucas and June in London, Britain. This brand is spreading modern women's confident, independent and fearless life style, "Love my love, live my life.". Cottia is always deeply loved by stars and designers like Ning Jing, Qi Wei, Shen Mengchen and Cecilia Cheung.

Cooperated with illustrators and artists, Limitedoudou inspires from story scenery and geometric patterns and applies sweet designs to present an extremely artistic designer style.

DKNY takes street basketball, skateboarding and outdoor exploration as the theme, combining with the logo text with unique brand characteristics and daring application of color to create a professional sports series full of street feeling, which is eye-catching and cool.

FUSSED (Fussed Urban Collection) was founded in Tokyo in 2012. The team members come from Bunka Fashion College, Central Saint Martins and London College of Communication, but they are all Chinese. Its series theme in every season is different and individualized. It is also a brand which doesn't need much money to buy good designs. FUSSED based on the complex emotions, diversified characters and divided personality of girls accepts any kind of settings. The brand is committed to let the wearer keep the original personality and explore a deeper self at the same time.

YanYan was founded in 2016 by a Chinese designer who had studied in Britain. It is a playful Hong Kong knitwear brand which embraces Chinese culture. Designers are devoted to spreading traditional Chinese knitting techniques, exploring new production technology, and making more innovative and interesting designs.

The brand RICK RHE is a women's demi-couture fashion brand founded in 2013. Established in Milan & Seoul, the brand mission is to create unique, exciting, fashion forward designs targeting niche market customers whom seek innovation and quality. RICK RHE accomplishes this through developing his own fabrics design adding a sense of originality made in Italy and Romania.

The Japanese brand DIGAWEL, which was founded in 2006 by Kohei Nishimura, launched its S/S 2021 collection recently. The theme Domestic Landscape takes advantage of various colors to make daring designs. The neat tailoring and typical Japanese layered style is both stylish and practical.

TINY IN studio is a Chinese original niche designer brand founded in 2012, which is skilled in minimalist deconstruction design. Black-white-gray and natural land color tone are the main color keynote of this brand. Its nonscheduled new products put emphasis on presenting the combination of fashion and real lives. Individualized and confident, also niche and innovative.

Howl Studio is a Hong Kong designer brand founded in 2013. The chief designer was graduated from Central Saint Martins and have worked as the designer in various chic brands in Paris. Howl Studio focuses on the effortless chic of check splicing and practicality with a romantic feeling of Bohemia. Not only producing clothes, Howl also persists in cooperating with artists and creators from different fields in the world to create more topics between people. Howl Studio is becoming a more popular designer brand for the Millennials.

A.Bell is a Korean entry luxury designer brand, its unique designs and crafts combine quality with a design sense. It also presents practicality and comfort, which is deeply loved by many Korean stars.

GREEDILOUS was founded by the Korean designer Park Youn Hee in 2009, who has rich experience in fabric designs and industrial designs. And she is also known as the queen of prints. Dominated by the shocking visual effect, the silhouettes and designs always keep a neat and delicate feeling. Park Youn Hee pays attention to the details of prints, fabrics and silhouettes. She releases slightly distinct styles in every season, which gradually extends the design and maintains the brand tonality. GREEDILOUS is searching for a balance in the coexistence conflict. It demonstrates the super modernism concept through building a feminine style with a capable masculine modern sense.

Drôle De Monsieur is a French garment brand founded by Dany Dos Santos and Maxime Schwab in 2014. The brand combines modern attitude with retro aesthetics to show comfortable neat lines and accurate details. The Victoria style is the main theme of S/S 2021 series. And seaside vacation is the keynote of film shooting, which presents a more leisurely life style.

After graduating from the famous fashion school Studio Bercot in Paris, France, the designer Goen Jong established the homonymic Korean brand in 2012. The new design series is filled with modern sense and designers' favourite ruffles to reach a perfect balance between elegant style and architecture aesthetics.

Minju Kim is a Korean fashion brand. This gentle designer was graduated from Royal Academy of Fine Arts. Her illustrations and creative clothes are both outstanding. In 2014, Minju Kim was shortlisted in the semi-finals of LVMH award and won the H&M Design Award in 2013. She won nearly $70000 and the opportunity to cooperate with H&M. Minju is good at applying various textured fabrics with weird tailoring to create charming and playful products.

The designer of Helmut Lang is famous for his minimalism. He knows that fashion is a high-tempo industry, and trend itself is even more transient. The combination of minimalism and retro emotion is their eternal concept. The simple and neat silhouette of menswear and womenswear echoes the iconic minimalist tailoring of the brand founder, presenting a gender-free keynote.

The brand maintains the style of regular Japanese designers, using strong deconstruction and splicing to present a unique design feeling.

Fashion brand Molliolli has surpassed the beauty of consciousness, philosophy and practice. Having been cooperated with luxury brands for 40 years, creative and innovative substitutes fur was invented. Designers don't consider this substitutes fur as material but as a philosophic living style. And this is why they produce Molliolli.

As a contemporary brand, Mimblance which was founded in 2015 is aiming at building a confident and elegant living attitude and redefining the daily closets of modern social women. Classic and practical detailed designs are included as well as statement-making fashionable items. Delicate tailoring, details and strict selection of fabrics are the persistence of Mimblanche.

Sister Jane is a London sweet womenswear brand. This brand brings us a combination of feminine designers and rebellious tailoring in a sweet graceful style with free individuality. The key of design is to integrate with classic silhouettes, luxury fabrics and modern design concepts in order to bring clothes with new lives. Partial inspiration is influenced by delicate advanced custom clothes, which perfectly shows the mixture of delicacy, freshness, romance and practicality.

Deconstruction designer brands are mainly divided into three categories, Japanese Style, Minimalist Leisure and Dark Style. And following brands are selected from these three styles. This report pays attention to Japanese deconstruction designer brands, and with the rising demand of individuality and practicality, Japanese deconstruction brands also present a practical trend. The spliced shirt focuses more on the layered effect. The cutting and hollow-out positions concentrate on shoulders and sleeves. Asymmetric tailoring and multiple splicing put emphasis on the balance between individuality and practicality. And the threading rope design maintains the Japanese style and shows more minimalist feeling.

In the designs of S/S 2021 Japanese designer brands, designers maintain comfortable silhouettes, fabrics and relaxing colors and put emphasis on detail crafts to satisfy women's pursuit of comfort in this season. Smocking, drawstring and ribbons are applied to realize placement modelling and cut the volume. This report pays attention to detail crafts, and the modelling effects between details and item silhouettes&sleeves styles.