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ANALYSIS

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

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  • Fashion in The 1970s -- NEEDLES The Designer Brand for Menswear

    2020-01-20 61505

    Fashion in The 1970s -- NEEDLES The Designer Brand for Menswear

    Needles is a brand of the NEPENTHES founded by Shimizu Keizou, has been shuttling between American and Japanese fashion. Its recognizable brand feature becomes its biggest label. In the latest series for A/W 2019, Needles expresses the fashion feel of the 1970s in a playful and luxurious way. It combines multiple elements like American hip-hop, Japanese ronin and European royal court.

  • The Simple Beauty of Fashion -- thisisneverthat The Menswear Designer Brand

    2020-01-17 67527

    The Simple Beauty of Fashion -- thisisneverthat The Menswear Designer Brand

    Thisisneverthat was founded in 2009 by Choi Jongkyu, Cho Nadan and Park Inwook. Although thisisneverthat is a Korean brand, it has a strong American style, and aims at the retro street style and simple but versatile designs. Currently, thisisneverthat has become a way for young Koreans who pursue street fashion to express themselves, representing the Korean fashion trend culture that integrates street, art and music.

  • Mix & Match -- Andersson Bell The Designer Brand of Menswear

    2019-12-25 78275

    Mix & Match -- Andersson Bell The Designer Brand of Menswear

    The A/W 2019 series of Andersson Bell still follows the brand's long-standing design philosophy, which is a new exploration of silhouette, craft and colors. It smartly integrates with modern aesthetics and injects novelty and fashion into retro styles. In this season, there are many mix & match of street wear with formal suits. Check wool replaces conventional puffa fabrics, bringing a unique look to the item. Nylon and zipper are added to shirts. Topstitch renews the workwear jacket.

  • Fashion Art Class -- The Comprehensive Analysis of Pattern Crafts of Womenswear Designer Brands

    2019-12-24 84494

    Fashion Art Class -- The Comprehensive Analysis of Pattern Crafts of Womenswear Designer Brands

    Pattern is born in production and living practice, and it perfectly combines utility with decorativeness. As we reflect on the importance of traditional crafts, patterns are also changed in crafts, structures, contents and styles. In A/W 19/20, the form and content of the pattern are created by fleece touch, offset printed photos, hand-made applique, 3D vision, mixed tie-dye and the combination of crafts.

  • Fluffy Winter -- MOOSE KNUCKLES Womenswear Designer Brand

    2019-12-24 70201

    Fluffy Winter -- MOOSE KNUCKLES Womenswear Designer Brand

    Founded in Canada in 2007, Moose Knuckles originally intended to create the world's minimalist, toughest and most luxurious sportswear. "Moose Knuckles" got its name from two of Canada's greatest works: moose and hockey, which are also the source of the logo. The brand emphasizes warmth and fashion. Collaboration with well-known IP and photos of fashionistas become the main way of publicity. In recent two years, it is commonly known as "scissors" in China. This season splicing of leather/fur and sheen fabrics are the core of this series. Exquisite details and highly fluffy puffa jackets gain many loyal consumers for this brand.

  • Sophisticated Elite -- The Comprehensive Analysis of Womenswear Designer Brands

    2019-12-21 149372

    Sophisticated Elite -- The Comprehensive Analysis of Womenswear Designer Brands

    In recent months, the sophisticated elite style has been active on big fashion brands, fashion bloggers, fashion week street snaps, designer brands and buyers' websites. And the clothing collocation of this style is also heated. This style uses fluent cutting and exquisite details to display the able and experienced feel. Some items of designer brands also switch towards this style. Shirts, suits, dresses, skirts and suit trousers become key items of displaying the able and experienced feel, and gain much attention.

  • BIRTH.ORGAN.SYNTH. -- A-COLD-WALL The Designer Brand of Menswear

    2019-12-20 76863

    BIRTH.ORGAN.SYNTH. -- A-COLD-WALL The Designer Brand of Menswear

    The A/W 2019 series of A-COLD-WALL has a theme of "BIRTH.ORGAN.SYNTH.". Art and politics are key elements of this season. The brand keeps its decadent tones and industrial deconstruction. Many asymmetric geometric cutout and collage pockets leave a deep impression. New elements such as graphics, rulers and protractor, which symbolize studenthood, not only perfectly conforms with aesthetics of A-COLD-WALL*, but also inject an academic feel into the A/W 2019 collection.

  • N.Hoolywood -- The Menswear Designer Brand

    2019-12-13 111099

    N.Hoolywood -- The Menswear Designer Brand

    N.Hoolywood is founded in 2002 by a Japanese designer Daisuke Obana, and known as the DIOR MEN of the Japanese fashion circle. It pursues simplicity and refinement, absorbs American street fashion, together with its own Harajuku style to be closer to people than DIOR MEN. Just like other personal brands, Daisuke Obana gets used to integrating his daily life and interests into designs, so his design will change according to his life experience. The slight deconstructed outline is displayed by technical materials and vivid tones, showing the design technique of its street wear. Its collaboration collections, including the seasonal collaboration with Reebok Classic, reflect the brand is thriving in fashion industry.

  • Beautiful But Not Likable -- Push Button Womenswear Designer Brand

    2019-12-10 107284

    Beautiful But Not Likable -- Push Button Womenswear Designer Brand

    Push button, founded by Seung Gun Park in 2003, is a South Korean designer brand which rises and prevails worldwide in recent two years. Park, a former K-Pop star, named the brand after a lyric, "Push the button, don't Push the button" from Madonna's song - Hollywood. The brand aims to create bright and playful street wear through the combination of opposing elements. The theme of this season is "beautified the typically unflattering" which is presented by the installation art headwears. The dramatic look and complicated cutting make a strong contrast.

  • An Invitation Letter from Autumn and Winter -- Limitedoudou The Kidswear Designer Brand

    2019-12-03 97490

    An Invitation Letter from Autumn and Winter -- Limitedoudou The Kidswear Designer Brand

    The Korean brand, Limitedoudou, is a designer brand that belongs to the minority. It often launches collaboration collection with illustrators and artists. In A/W 18/19 series, Limitedoudou is inspired by story-telling scenes and geometric patterns to make styles more artistic.

  • KIDSRIGHTS -- Chrisou by Dan The Womenswear Designer Brand

    2019-11-28 116458

    KIDSRIGHTS -- Chrisou by Dan The Womenswear Designer Brand

    CHRISOU BY DAN is Ouyang Dan's eponymous brand, founded in 2014. From the very beginning of the brand, the designer wants to create fun and fashionable designs based entirely on his own preferences. The brand is featured by bright colors, slightly exaggerated silhouette, bold cutting and pattern. So his works are welcomed by many stars and models. The A/W 2019 collection reflects designer's pursuit of inclusiveness. He is inspired by cartoons to add vitality to "KIDSRIGHTS". Flag and badge are popular symbols of humanitarianism. They are integrated into the brand abbreviation of CBD, integrating the fashionable culture with the organizational culture. Racing elements are also applied to the design of the new series, enriching the visual language of the whole series.

  • Exquisite Outline -- ENFOLD The Women's Knitwear Designer Brand

    2019-11-28 114857

    Exquisite Outline -- ENFOLD The Women's Knitwear Designer Brand

    ENFOLD is affiliated to Baroque Japan Limited. ENFOLD can grasp elements currently popular and meet consumers' needs for individuality. It uses neat and simple structures to express the simple fashion attitude of the brand. It conveys the idea that fashion is not about seeking approval from others but about being confident in one's own thoughts and styles. Knitwear for A/W 19/20 mainly adopts splicing and cutting to depict the exquisite outline and emphasize the comfort and brand-new figure.

  • Diversified Styles -- VIISHOW The Menswear Designer Brand

    2019-11-27 80891

    Diversified Styles -- VIISHOW The Menswear Designer Brand

    VIISHOW is a fast-fashion menswear brand founded in 1991. It believes in the simplicity art of European. Special one is its trend position to crush the increasingly impetuous conservative style. VIISHOW fully displays color blocks, fabrics, geometrics and printing on the fabric. Its menswear has simple and tight aesthetics. VIISHOW adheres to the expressionism that tends to be natural and soft in the 1990s, expresses its rebellion against the monotonous, indifferent and uniform modern industry, and pursues the perfection of the minimalist nature and details.

  • Reissued -- Pringle of Scotland The Designer Brand of Men's Knitwear

    2019-11-22 85698

    Reissued -- Pringle of Scotland The Designer Brand of Men's Knitwear

    Pringle of Scotland was founded by Robert Pringle and his partner in 1815 and pioneered the concept of Knitwear in the world. The rhomboid pattern and the two-piece knitwear are favored by the British royal family and Hollywood stars. In A/W 2019, the brand releases the Reissued series, extracts the brand's iconic Argyle of the 1980s as a key element, recreates neutral styles and brings back the nostalgic style of British student, golfers and industry leaders.

  • Important Item in Winter -- The Comprehensive Analysis of Menswear Designer Brands' Jackets

    2019-11-21 102834

    Important Item in Winter -- The Comprehensive Analysis of Menswear Designer Brands' Jackets

    The jacket becomes the leading character of A/W 2019 fashion with its warm fleece. The fluffy jacket is really warm in winter. With the popularity of sports style, military, workwear and outdoor sports items are still hot. Classic sporty jacket and pullover jacket can be the versatile inner to add a layered sense.

  • A Fairy Tale for You- Gocori Womenswear Designer Brand

    2019-11-14 88315

    A Fairy Tale for You- Gocori Womenswear Designer Brand

    Gocori, a Korean designer brand, is telling adult fairy tales with the motto of "a fairy tale for you" in the new season. Each season, it is dedicated to seeking for fine fashion aesthetics of tomboys. And it is good at using stories to run through the series, and particular about simple tailoring and exquisite details, showing the image of fairy tale girls everywhere. A Well of Mind, the fairy tale of Gocori S/S 2019 series is about a mentally healthy girl traveling in the world of deer and whales. The A/W 19/20 has a theme of Unconscious Lumps. The unconscious lump (composed of anxiety, internal injury, shyness, helplessness and crime) tries to overwhelm the kindness and sanity of the girl. In the confrontation, the girl affects the lump with warm flowers and beautiful whales. And the pleasing fragrance brought by the good result fills the girl's heart.

  • Fashionable Artists- Lilbetter Menswear Designer Brand

    2019-11-11 72001

    Fashionable Artists- Lilbetter Menswear Designer Brand

    Lilbetter is a famous original designer brand founded in 2011. It upholds the value of innovation and the integration of Chinese and western cultures, and is committed to transforming the original spirit into a unique clothing culture and contemporary lifestyle. With the brand slogan "Do It Better!", it spreads the brand culture. And Lilbetter attracts youngsters of 20-30 years old with its minimalist design and unique cutting.

  • Dreamer in Music- miidiitapir The Kidswear Designer Brand

    2019-11-08 91007

    Dreamer in Music- miidiitapir The Kidswear Designer Brand

    Stave replaces the disorderly prelude of the night, and each musical instrument is practicing. When the winter of 19/20 is coming, the Chinese kidswear designer brand, miidiitapir, draws each musical instrument, plays the music of flowers, and helps children find the dream trip with the magic of music.

  • Rebellious Blood- Menswear Designer Brand Neighborhood

    2019-11-07 73544

    Rebellious Blood- Menswear Designer Brand Neighborhood

    Originated in 1992, Neighborhood is a famous brand of Japanese street culture, and the former name is Neighborhood NYC (NEW YORK CITY). The series for A/W 2019 still takes motorcycle and street elements as the design prototype and emphasizes practical functionality. The leading item is T-shirts with large-scale printing, texts and patterns. And simple black and white display the unique color-blocking sense and extraordinary visual impact.

  • Rocky Horror Show- Haculla The Designer Brand for Menswear

    2019-11-05 72225

    Rocky Horror Show- Haculla The Designer Brand for Menswear

    Founded in January 2015, Haculla is a street brand created by Jon Koon, the leader of a fashionable brand and the graffiti artist, Harif Guzman. The brand is dark, humorous, free and full of individual style and distinct features. In this season, Haculla rejects the uniformity of mediocre and numb vision. Different crafts are adopted in ordinary street styles, such as motorcycle jackets, hoodies, baseball outerwear, thus the brand is sublimated dramatically and artistically. It's also a tribute to New York street art with a long history.

  • Carnival in Ecuador -- KAPITAL The Menswear Designer Brand

    2019-10-31 72773

    Carnival in Ecuador -- KAPITAL The Menswear Designer Brand

    Japanese popular brand KAPITAL, formerly known as denim garment factory, has been managed by Tohikiyo Hirata for more than 30 years. It is also known by fans as the best among Japanese national brands. KAPITAL integrates traditional techniques and gradually forms a new niche culture, creating a strong and unique brand style.

  • Free Style- The Comprehensive Analysis of Sweatshirts of Menswear Designer Brands

    2019-10-30 95034

    Free Style- The Comprehensive Analysis of Sweatshirts of Menswear Designer Brands

    The sweatshirt is a necessary item in autumn and winter, and favored by more people. It is cosy, versatile, and fashionable. Diversified designs create more unique and individual styles. Splicing is still dominant. Diversified embroidery appears. Usual printing or texts are still non-negligible.

  • "l am not afraid...I was born to do this" -- CNCN The Menswear Designer Brand

    2019-10-30 76088

    "l am not afraid...I was born to do this" -- CNCN The Menswear Designer Brand

    The A/W 2019 collection of CNCN is inspired by a motto of Joan of arc: "l am not afraid...I was born to do this." Shanghai, as the starting point of the brand, has given the designer team endless inspiration. This season, CNCN combines the latitude and longitude of Shanghai with its photographs of the city. Digital and abstract prints appear on the chest and sleeves of long-sleeve T-shirts and sweatshirts. As the theme of this season, print and oath display CNCN's love for Shanghai.

  • Night of Legends -- Stine Goya The Women's Knitwear Designer Brand

    2019-10-26 103575

    Night of Legends -- Stine Goya The Women's Knitwear Designer Brand

    Stine Goya is a graduate of Central Saint Martins and establishes her eponymous brand in Copenhagen, Denmark, in 2006. The brand combines modernism with traditional design culture, pays attention to practical functions of products and emphasizes the humanistic feeling. It gains much attention due to its bright colors, architectural silhouette and fun prints. The A/W 19 collection is inspired by the 1966 Black and White Ball hosted by the renowned author Truman Capote (His typical work is Breakfast at Tiffany's.) The collection focuses on the night looks of upper-class socialites such as Lee Razdiwill and Marella Agnelli, draws inspiration from tailoring and clothing match, and creates items with its own personality.

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