Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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2023-09-29 31684
Japanese Street Fashion -- The Analysis of Undercover The Menswear Designer Brand
Undercover originated from Japan and was founded by Jun Takahashi in 1994. The brand takes inspiration from Harajuku, incorporating a lot of artistic elements into its street-style menswear. The description of beautiful, eerie, surreal, and ever-changing aesthetics are seldom used by other designers in Harajuku, but they are the traits of Undercover. Jun Takahashi openly admits that his design is heavily influenced by the fashion art master Rei Kawakubo, who excels in playing with materials and structures. He is passionate about imbuing clothing with various themes, forms, and cultural significance to create fashion with an artistic quality.
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2023-09-26 8694
Retro Tonality -- The Analysis of NEEDLES The Menswear Designer Brand
NEEDLES was founded by Keizo Shikizu, the renowned owner of the Japanese select shop NEPENTHES. NEPENTHES primarily sells men's clothing and also carries its own brand, NEPENTHES, as well as other international fashion brands such as SOUTH2 WEST8, NEEDLES, and ENGINEERED GAREMENTS. With over 20 years of experience in the fashion import trade, Mr. Shikizu utilized his extensive network of manufacturers and designers from around the world to develop the NEEDLES brand, which is a fusion of rich experience and diverse cultural influences. In 2007, the flagship store of NEEDLES was opened in Fukuoka, where Mr. Shikizu infused his extensive knowledge of menswear to create a unique and distinctive brand style.
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2023-09-01 7790
Minimalist Daily -- The Analysis of KAPTAIN SUNSHINE The Menswear Designer Brand
Rito Kojima, a veteran editor in the Japanese fashion print media, decided to establish his personal brand, KAPTAIN SUNSHINE, in 2013 after working in the industry for several years. As one of the representative brands of Japanese basic clothing, KAPTAIN SUNSHINE consistently interprets a luxurious sense of daily comfort through its loose silhouette and high-quality materials. In recent seasons, the brand has also been experimenting with the possibilities of bright colors in everyday styling, combining them with elements drawn from classic vintage clothing to make KAPTAIN SUNSHINE the perfect choice for transitioning from casual to sophisticated attire.
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2023-08-25 11605
Avant-garde Street Fashion -- The Analysis of ARCH The Menswear Designer Brand
2023 Spring/Summer collection ARCH combines design ideas and concepts inspired by architecture with clothing design, creating design products with a more youthful and cutting-edge approach, while maintaining its streetwear DNA. Through new ideas, it interprets the lives and ideals of the new generation of young people. This season includes practical pieces such as T-shirts, shirts, and jackets.
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2023-08-25 5059
Urban College -- The Analysis of Calvin Luo The Womenswear Designer Brand
Chinese designer Luo Yucheng co-founded the brand CALVINLUO with New York in 2014. Talented and unique, with a passion for fashion, he was recommended by CFDA as the youngest designer in the history of New York Fashion Week. Under the core style of neutrality, CALVINLUO has a different theme every season. Independent and steadfast, Calvin believes that beautiful design can transcend gender boundaries, and only by being true to oneself can one truly stand out.
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2023-07-21 6594
The Analysis of BEAMS PLUS The Menswear Designer Brand
Established in 1976, BEAMS was initially just a small 22-square-meter shop in Harajuku, Tokyo. It has since become an unbeatable presence in the Japanese fashion scene. Among the numerous sub-brands under BEAMS, BEAMS PLUS, founded in 1999, is a menswear collection that draws inspiration from tradition and classics. This sub-brand reflects the designer's love for the post-war American dressing style. The retro-style pieces launched are reshaped with modern elements, giving off a timeless beauty. Creative director Daisuke Nakamura, a legendary figure who has made a stunning appearance at the Pitti Uomo menswear exhibition, creates a diverse range of original and forward-thinking pieces, paying tribute to classic yet whimsical aesthetics. Based on American casual style, BEAMS PLUS also incorporates vintage design elements. Unlike blindly following fashion trends, BEAMS PLUS integrates American work-wear culture and Ivy League style into its designs, creating unique and fashionable retro products that are highly favored by fashionistas. It presents a delicate combination of Japanese and American fashion trends.
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2023-07-20 20140
Cultural Fusion -- The Analysis of Les Benjamins The Menswear Designer Brand
The Turkish streetwear brand Les Benjamins was founded by designer Bunyamin Aydin in 2011, with its headquarters based in Istanbul. Its core essence lies in the collection of prints, patterns, and creativity from various Eastern and Western cultures. The brand name "Les Benjamins" has rich meaning, as Benjamin and its related derivative names exist in every language, religion, and ethnic culture worldwide. Symbolizing the brand's diversity and global vision, founder and creative director Bunyamin Aydin believes that the differences between the East and the West do not actually exist. We live in a globalized world, and it is only the borders that separate us. He is creating a new way of introducing us to this world by blending them together.
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2023-07-20 14772
Lively Ladies -- The Comprehensive Analysis of Women's Knitwear Designer Brand
The lively and elegant style combines vitality with grace, creating a fashionable style that is both lively and feminine. This style showcases youthful energy and feminine charm, while also emphasizing comfort and fashion. Whether for daily leisure or social activities, the lively and elegant style allows people to exude youth and confidence. The colors are usually bright and vibrant, and the visual effect is enriched by the embellishment of accessories.
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2023-07-18 6545
Avant-garde Streetwear -- The Analysis of Brain Dead The Menswear Designer Brand
Brain Dead is a streetwear brand founded in Los Angeles by Kyle Ng and Ed Davis. Rather than being just a brand, Brain Dead is better described as a collective of artists and designers from around the world. The managers use this ironic name to express their refusal to turn street culture into a blindly imitative and thoughtless attitude. This streetwear brand combines elements from post-punk, skate culture, psychedelic art, and underground comics to create a concept-driven graphic design that can be seen as an "alien" entity formed by absorbing DNA from various sources.
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2023-07-18 6725
French Minimalism -- The Analysis of Rejina Ryo The Womenswear Designer Brand
Korean designer Rejina Pyo, who studied at Central Saint Martins College of Art and Design, honed her skills at Roksanda before launching her eponymous brand in London in 2011. Her designs possess perfect proportions and inherent modern femininity, effortlessly showcasing unexpected soft and graceful styles that leave a lasting impression. The Rejina Pyo Spring/Summer 2023 collection features fresh color palettes and clean, harmonious designs.
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2023-07-13 14615
The Analysis of CLANE The Womenswear Designer Brand
CLANE, beloved in Japan, is run by Japanese model Keina Matsumoto. It is a clothing brand that focuses on clean lines and emphasizes proportion adjustment, allowing even petite girls to easily master it. Brand founder Keina Matsumoto injects her unique fashion vision and experience into the brand, focusing on proportion, clothing cutting, and fabric application when wearing, so that even the loose-fitting cuts can exude a simple and elegant style. CLANE is praised for having a style reminiscent of old Celine in the Japanese fashion scene, with its clean lines, comfortable materials, proportion adjustment, feminine colors, and breaking free from the constraints of traditional female frameworks.
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2023-07-12 10443
The Analysis of Namesake The Menswear Designer Brand
Namesake was born during the pandemic and was founded by the three Xie brothers, Richard, Michael, and Steve, along with their father. The three brothers are closely bonded by blood and influenced by Chinese traditional culture. Their father instilled in them the importance of family from an early age. The brand name, Namesake, translates directly to "a person with the same name" and refers to the three brothers, symbolizing their father's expectations. The three brothers share a common love for basketball, with Allen Iverson as their idol. The logo of Namesake is derived from Iverson's jersey number 3, representing the three brothers. Namesake also includes some iconic items related to basketball. Prior to Namesake, the three brothers operated a concept store called NE.SENSE, where they had always hoped to create their own brand and tell their story through it. Namesake has a strong narrative quality, resembling a novel written through clothing. Their life experiences are transformed into the essential elements of their designs, present in every season. The fragmented stories of their family are narrated through each season's unique concepts.
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2023-07-12 25689
The Analysis of Wilson The Sportswear Designer Brand
Wilson is a famous American sports brand that has been providing professional sports equipment, sportswear, and sports accessories for over a century. Wilson's core sports products include basketball, football, rugby, baseball, volleyball, golf, footwear, and racket sports (tennis, squash, and badminton). With the philosophy of "moving for life," Wilson has also launched a series of sportswear that is professional, youthful, and trendy. The reasons for recommending this brand are as follows: Firstly, the brand has performed well in terms of visibility in the market, with the recent collaboration with the KITH brand resulting in a significant increase in fashion and popularity, with a high POP index. Secondly, the brand emphasizes the combination of quality, fashion, and current sports trends.
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2023-07-10 10282
Bizarre Gene -- The Analysis of JW Anderson The Menswear Designer Brand
British designer Jonathan Anderson founded JW Anderson in 2008. In its early stages, the brand gained attention for its meticulously crafted accessories collection, allowing the budding brand to showcase during London Fashion Week in 2008. By consciously blending elements of menswear and womenswear, the unique design aesthetics created thought-provoking silhouettes, providing a modern interpretation for both masculine and feminine qualities. This distinct perspective attracted a fervent following, leading JW Anderson to launch a women's capsule collection in 2010. JW Anderson has since evolved into an internationally renowned and award-winning brand.
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2023-07-07 13297
The Analysis of Dries Van Noten The Womenswear Designer Brand
Founded in 1986 by Dries Van Noten, hailing from Belgium, the brand is known for its focus on prints and details. Combining various techniques, materials, and patterns, Dries creates modern designs that strike a balance between simplicity and complexity, resulting in artful creations. The 2023 spring/summer collection emphasizes casual elegance and sleekness, incorporating floral prints inspired by classical aesthetics. Shirts, dresses, adorned with flowers, lotus leaf edges, and twisted structures, create a distinct and personalized brand image. The 2023 spring/summer collection has also been favored by top celebrities such as Yang Mi, Dilraba, Lu Han, and Tiffany Tang, who have been seen wearing the brand multiple times.
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2023-07-05 20329
Outdoor Daily -- The Analysis of Eastlogue The Menswear Designer Brand
Established in 2011, Eastlogue is a South Korean fashion brand that focuses on blending traditional American style with modern casual wear. Drawing inspiration from outdoor activities such as hunting, hiking, and fishing, as well as military equipment, the brand combines modern technical fabrics with classic designs, offering a fresh interpretation. It is quickly becoming a rising star in numerous excellent concept stores worldwide.
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2023-07-05 14157
Cleanfit -- The Analysis of Gabriel Lee The Womenswear Designer Brand
Gabriel Lee is a contemporary women's clothing brand founded in Sydney, Australia in 2012. The brand draws inspiration from movie plots and art for the design direction of each collection. With a focus on redefining silhouettes, Gabriel Lee pays attention to simple lines and bold details, leaning towards a more gender-neutral style that is loved by consumers. This season's pieces interpret urban elegance with minimalist tones and shapes. The smooth tailoring and deliberately enlarged details emphasize both masculinity and neutral beauty, while also showcasing the curves and proportions of women, creating an elegant and refined minimalist urban style. A natural, unbleached white color returns with an elegant sense of individuality compared to similar pure neutral shades. The use of light beige in Western-style tailoring explores a textured neutral shade, presenting a minimalist and high-quality texture.
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2023-07-05 25986
Comfort & Inclusivity -- The Analysis of SKIMS The Shapewear Designer Brand
SKIMS is an underwear and basic apparel brand founded by renowned American celebrity Kim Kardashian in 2019. The brand's design philosophy is to provide comfortable and confident innerwear for everyone. The product line includes bras, panties, shapewear, bodysuits, sleepwear, loungewear, and activewear, offering a variety of colors, materials, and styles to cater to different needs and preferences. Reasons for recommending this brand: Firstly, the brand has high popularity in terms of POP download and browsing indexes, making it a brand worth paying attention to. Secondly, the brand's knitted seamless craftsmanship is a trendy and popular trend, with its unique design effects meeting the fashion and comfort needs of different consumers.
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2023-06-30 6889
The Analysis of KNWLS The Womenswear Designer Brand
The brand creates iconic fitted corsets and cut-out dresses with creative tailoring and structural silhouettes, which are highly favored by fashion celebrities. The designer constantly explores new elements, bringing the fashion industry a luxurious and surprising experience.
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2023-06-29 15861
The Analysis of Rokh The Womenswear Designer Brand
Rokh, since its establishment in 2016, has been highly sought after for its exquisite tailoring and creative expression. Founder Rok Hwang is renowned for his deconstructive approach, using cutting and structure to convey ideas and design with a sense of avant-garde. The clothing shaped for Spring/Summer 2023 is a combination of freedom, vitality, and creativity. In Rokh's designs, the clothing is wearable yet sensual, deliberately emphasizing practical decorative elements. Playing with garment structure, using irregular cuts, hook details, and other elements, the collection depicts suits, trench coats, and skirts suitable for commuting, creating a distinct style of dressing and attracting numerous followers and admirers.
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2023-06-27 9731
Modern Elegance -- The Analysis of Patou The Womenswear Designer Brand
The background story of the brand Patou is as fascinating as its collections. As a socialite who traveled the world at that time, Jean Patou's works were sought after by socialites and celebrities, earning him the title of "sportswear designer" and marking a revolution in women's fashion. His creations embraced the innovative fashion imagery of the early 20th century, which included bikini swimsuits, t-shirts, jeans, and sneakers. Patou has always pursued attention to detail, continuously researching new fabrics and production processes, and winning with innovative designs and quality. Today, Patou stands as a benchmark brand in the fashion and beauty industry, continuing to lead fashion trends and stay at the forefront of the times.
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2023-06-26 5179
The Analysis of Proenza Schouler The Womenswear Designer Brand
In 2002, New York designers Jack McCollough and Lazaro Hernandez, who had just graduated from Parson's School of Design, founded Proenza Schouler. Their jointly designed graduation collection became an overnight sensation, and in 2007 Proenza Schouler won the CFDA Womenswear Designer of the Year award. Accessories like the PS1 messenger bag and PS2 shoulder bag have become must-have items year-round, with delicate Italian craftsmanship and a range of iconic colors that exude urban cool. Asymmetric tops, updated mini dresses, and meticulously designed shoes update classic, timeless silhouettes with laser-cut details, futuristic minimalism, and high-contrast color blocking.
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2023-06-25 9748
Artistic French Style -- The Analysis of IMMI The Womenswear Designer Brand
IMMI strives for high standards in fabric and cutting, with a focus on neutral tones and classic styles made from high quality natural materials. This expresses a new creative outlook. Balancing uniqueness with limited rare abilities will help evolve silhouettes over time and may lead to successful blends. This season, the emphasis is on stripe elements, utility pockets, pastel prints, and padded shoulder shapes.
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2023-06-25 6210
The Analysis of Sister Jane The Womenswear Designer Brand
Since its establishment in London in 2011, the UK designer brand Sister Jane has been rooted in the market with a design style that showcases the interests, retro, and romance of the adult world. Its design advocates classics with innovation, and elements such as bows, ruffles, puffed sleeves, and retro collars are reorganized every season for new design attempts. From color to material to comfort and practicality, Sister Jane is dedicated to creating modern romantic images that bring youthfulness to life.