In 2012, Natalia Alaverdian delivered with a precocious, conceptual label, A.W.A.K.E. MODE, which counts Japanese art and the animal kingdom among its abstract inspirations. Despite its ambitiousness, A.W.A.K.E. MODE tops, trousers, and skirts are supremely wearable—think must-have deconstructed shirts, tailored winter coats, and sculptural cocktail dresses. Spring 2022 collection added brights into khakis and showed futuristic cutting, quirky silhouettes and fun deconstructions.

A.W.A.K.E. MODE was founded in London in 2016 by Natalia Alaverdian. A.W.A.K.E. MODE is exploring the idea of creating avant-garde yet versatile wardrobe, recognisable for its innovative cuts, unexpected details, light-heartedness and subtle cross-cultural and historical references from art and film. The Spring 2022 ready-to-wear collection combined art and film with apparel design and endowed minimalism with fashionable charm with a Japanese accent. Laser-cut disc garments and detachable woven sleeves were brought to the forefront. Alaverdian offered sustainable designs, bold deconstructions, and powerful square quilting.

A.W.A.K.E. is a personal brand founded by Natalia Alaverdian in London, 2012. Just like her experiences, A.W.A.K.E. is humorous and changeable. A.W.A.K.E. are initials of All Wonderful Adventures Kindle Enthusiasm. She hopes to use garments to show attitudes and reaches a balance between art, story and commerce. A.W.A.K.E.'s pre-spring 2020 collection features neat cuts, asymmetric suits, ruffles at the hem, ruching, large collars and rich colors.