"Hardware Girl" refers to a girl who likes to use fashionable items with "metallic texture" or "shiny elements" in her daily outfits. They add elements such as metallic clothing, accessories, or bags to make the entire design unique and no longer monotonous. In terms of makeup, they prefer shiny makeup with a watery texture and metallic accents, in order to express a free, confident, and bold attitude to the outside world. "Hardware Girl" style is a new fashion trend jointly released by Tiktok E-commerce "Fashion Trend Release" and fashion media "VOGUE". It is not only a continuation of the Y2K style, but also combines gorgeous romantic styles such as pop punk, '90s sloppy rock', and modern gothic. It reflects the cultural confidence, creativity, and diverse perspectives of contemporary young people.

Dion Lee is a designer brand from Sydney, Australia, founded by the Creative Director of the same name in 2009, renowned for combining experimental structures with traditional tailoring. Its design is infused with a sensory and soft atmosphere, blending classic and sexy elements. The latest 2024 early spring collection continues its consistent style expression, showcasing the independent image of women and bringing practical items that are cool, sexy, and easy to match. The design of the series of products exudes a strong aura, with straps, chest cut shapes, and fishbone waist ties, all reflecting the brand's creativity and cutting-edge concepts of challenging fashion, rational and fashionable. This report will focus on analyzing the highlights of the new product.

The design of the COTHURNUS 23/24 autumn/winter down jacket is highly recognizable, cleverly combining the dark style with the new Chinese style, showcasing the cool and handsome side of women's down jackets. The key items are mainly fluffy and ultra long down jackets, which are full of personality while ensuring the temperature of winter wear; Details such as protective hood and switchable lapel collar bring powerful practical functions to down jacket items, while details such as buckle design, fur stitching, trumpet sleeves, lantern sleeves, etc. bring a unique appearance to down jacket items.

ZARA is a well-known fast fashion brand founded in Spain and headquartered in A Correa, Galicia. ZARA is known for its fashionable, fashionable, and affordable products, providing fashionable clothing, shoes, and accessories suitable for men, women, and children. In recent years, ZARA has launched Athleticz sports series, mainly covering running fitness series, yoga fitness series, and outdoor skiing series. The latest autumn and winter seasons have developed a variety of sports styles, which are quite eye-catching. In addition, the POP download index is also quite good, and social media trends are hot, so it is recommended to follow this brand. This report mainly analyzes the series, key items, and key details related to running/fitness in the autumn and winter seasons, for reference and reference.

The academic atmosphere is a continuously rising trend, and the Ivy League colleges, informal colleges, and American style colleges that have evolved from it are all constantly being watched. Gray style clothing, based on a fashionable gray tone, is mainly composed of gray style items, becoming a key color for intellectuals and MIU style clothing. In recent years, MIU has successfully created various trendsetters, and major social platforms have doubled their attention to MIU's topics. MIU has become an important component in the discussion of style that cannot be ignored. At the 2024 Spring/Summer Paris Fashion Week, MIU continued the previous elite college style of advanced intellectuals and combined it with the current popular sports fashion to once again create a leading intellectual sports style, becoming a sample for analysis on various platforms.

MARRON EDITION, a creative design team from South Korea, was founded through cross-border collaboration. Its design style is classic and minimalist, free from the constraints of fashion. It is concise, versatile, and comfortable, aiming to create practical and fashionable designs that are in line with real life situations, interpreting the brand's attitude. The latest 23/24 autumn/winter collection still revolves around minimalist and elegant commuting, with products dedicated to creating a textured outfit that caters to contemporary girls for multiple occasions and emotions on a comfortable basis. The pink color scheme, bow and other elements, as well as the design of core items such as suits and coats, interpret the aesthetic characteristics of daily refinement and classic comfort, emphasizing versatile daily attributes. This report will focus on analyzing the highlights of the new product.

Andersson Bell, a Korean designer brand, was founded in 2014. Its philosophy reinterprets Nordic aesthetics and ways of thinking from a unique cultural perspective in South Korea. It excels at integrating the past and present, tradition and trends, and its design direction is adept at integrating elements such as street, art, and culture, advocating for freedom of dressing. Most of the items are presented in unisex unisex unisex styles, which are more practical for both men and women in daily life. They break the limitations of gender and body shape, and the styles are constantly updated and refined, while infiltrating the Nordic slow life aesthetics, giving clothing cultural connotations and value. In the latest design of the 2023/24 autumn/winter collection, common techniques such as hollowing out, splicing, and plaid create a strong nostalgic visual. Modern design techniques showcase playful street dressing, which is both practical and fun in daily life. This report will focus on analyzing the highlights of the new product.

EDWIN is an original designer brand born in Japan in 1961. The brand name is arranged with the English word DENIM, reflecting its passion and spirit of challenge towards tannin. Since its inception, EDWIN has never stopped exploring the Danning area. Whether it was the establishment of Something, a jeans brand specifically designed for women, in response to the rise of feminist consciousness in 1979, or the 503 basic jeans series created in 1998 using "liquid ammonia" to conform to the retro trend, or the Jiaji pants series created in 2013 to break the impression of Dunning's stuffy and lack of elasticity, they are all expressions of constantly keeping up with the trend and innovating.This quarter, EDWIN has returned to its original intention, using the most classic washing and cutting methods to create tannins, continuing its iconic silhouette and launching a series of classic items, paying tribute to the past while awakening people's memories of the essence of tannins.

Recently, a hot topic called "effortless fashion sense" has emerged on Xiaohongshu, which carries the shadow of intellectuals and high intelligence style. In the autumn and winter seasons, people tend to wear simple and atmospheric items with high practicality, texture, and versatility. This creates a "Restrained Chill" style, which has a mature and restrained beauty, faintly revealing a calm, restrained, introverted yet independent personality. A sense of aloofness is a sophisticated form of self love and restrained wisdom and temperament. This style is mainly conveyed through the use of color and silhouette, with neutral colors as the main core and cool tones. The silhouette is visually simple, flat and soft, but the cutting is full of power.

Neighborhood is a Japanese street clothing brand founded by Shinsuke Takazawa in Harajuku, Tokyo in 1994. The brand originated from his interest in motorcycle culture, with American, workwear, military, music and other elements integrated into it, presenting a strong and retro style single product. Neighborhood is renowned for its excellent craftsmanship and design, with craft craftsmanship being its signature. Many classic styles such as motorcycle jackets, distressed jeans, and workwear shirts have been born, and have considerable influence both domestically and internationally. The Neighborhood of the 23/24 autumn and winter seasons still maintains a rugged and rugged American style, with many classic items to be seen. Although there have been some lifestyle changes in recent years, the pure charm of American casual can still be seen in it.

Acne Studios, founded by its founder Jonny Johannso in Sweden in 1996, is a well-known Nordic luxury brand in recent years. With a brand concept of creativity, retro, fashion, practicality, and cost-effectiveness, it has quickly become popular. Many top tier shopping malls in China have offline retail stores, including plaid scarves, emoji sweaters, wide shoulder suits, jeans, and other items, and has gained numerous fans on social media.At the beginning of its establishment, Acne Studios was a creative studio operating in graphic design, film, advertising, and other businesses. In 1997, Jonny Johannso designed 100 pairs of red stitched jeans for friends and family. Wallpaper and Vogue quickly spread this event in the fashion industry, and Acne Studios embarked on the path of fashion. In 2018, Acne Stuios sold a minority stake to Chinese companies IDG Capital and Hong Kong IT Group, with a greater focus on expanding into the Asian market.

Generation Z, also known as the "millennials" or "post millennials", refers to the group of young people born between 1995 and 2010. For Generation Z entering the workplace, clothing plays a crucial role in balancing professional image and fashion sense, not only as a way to dress, but also as a way to showcase their individuality.Generation Z commuting, as an extension of elegant commuting as a young style, closely follows fashion trends and caters to the fashion needs of Generation Z and young modern women entering the workplace. This style is unique and combines elements of rebellion, avant-garde, and refinement, creating a distinctive and fashionable image.In this style, a perfect balance is achieved between softness and stiffness, as well as tradition and uniqueness, supporting each other. Traditional commuting items have been deconstructed and redesigned, giving them more fashionable elements and personalized design, giving them new vitality and charm in the workplace.

The CMF (Comfy Outdoor Garment) brand was established in Seattle, USA in 1915, initially producing bedroom items, outdoor sleeping bags, and now outdoor clothing. In 2009, we collaborated with the Japanese antique store LOSTHILLS, and later entrusted the latter with full responsibility for brand design and production business. After collaborating with LOSTHILLS, the CMF brand began to integrate Japanese design concepts. Based on the classic retro elements of the past century, they combined modern fabrics and designs to create a new generation of functional clothing. At the same time, in terms of styling, functional clothing is eye-catching, bringing more possibilities to wear and match, making it very suitable for the current Urban Outdoor Style.

The designer brand YCH was founded by designer Choon Ho Yoon in Seoul in 2016. It is a popular and representative first tier brand in South Korea and is highly loved by celebrity bloggers. YCH's design is imbued with a cool and elegant atmosphere, with simple lines and strong contrast, once blending women's confidence and strength into their creations. The latest 23/24 Autumn/Winter collection revolves around independent women, interpreting the fashionable charm of women's power. With improved tailoring and local irregular structures, it embellishes daily items with the popular Maillard color scheme, blending and matching the natural beauty of modern women's masculine and feminine style. This report will analyze the highlights of the new product.

Representative brands with a minimal chic style, such as PH5, Short Sentence, and UOOYAA, are recommended in this article. The styles of these three brands are both fashionable and casual, with a touch of brand individuality. The items in the minimal chic style are sweet, cool, and exquisite, featuring delicate decorations such as ruffled edges, bows, and hollow designs.

This article recommends trendy brands for teenagers and Japanese-Korean brands, drawing inspiration from their key items and patterns for designers to develop more reference brands and design directions for teenage clothing.

The AMI Alexandre Mattiussi brand was founded by designer Alexandre Mattiussi in Paris in 2011, commonly known as AMI. AMI is dedicated to refined casual French fashion, emphasizing the use of quality fabrics and a minimalist and casual design style. The brand's distinctive logo is a large red heart. The latest 23/24 autumn/winter collection aims to interpret a premium French lifestyle attitude, blurring the boundaries between fashion and casual wear. It employs clean, clear and muted luxurious colors, with practical items that create an outfit with a relaxed and lazy atmosphere. The sleek silhouettes and layered outfits demonstrate sophistication, elegance, and fashionable luxury, embodying the brand's fashion attitude. This report will focus on analyzing the highlights of the new collection.

LOW CLASSIC is a brand founded by three designers in South Korea in 2009. Minimalism serves as the foundation of the brand, while practicality is its core. The brand's product designs combine avant-garde and practical elements and emphasize exquisite tailoring. They incorporate a blend of French elegance and American simplicity, creating a sporty and casual style. The latest 23/24 autumn/winter collection offers versatile pieces that allow urban professionals to freely mix and match according to their diverse lifestyles, creating a modern and minimalist new look. In this collection, the designers draw inspiration from the brand's classic elements and focus on avant-garde, sexy, modern, and sleek visual expressions. Sharp-cut suits and coats exude modern fashion charm, while shirts, trousers, and other items emphasize a fashionable concept for daily life. This report will analyze the highlights of the new collection.

The founder of EENK is Korean designer Hyemee Lee. The brand's clothing pursues a confident and minimalist fashion attitude. Hyemee Lee believes that fashion has no boundaries and she prefers to use clothes to reflect her experiences as a woman in life. Therefore, EENK's clothing is practical and highlights the elegant and cute characteristics of women. In early autumn 2023, EENK launched X for X, a series dedicated to exploring unknown and undefined territories. The items in this series break free from the boundaries of the old world and venture into a new realm of blurred boundaries and identity reconstruction.

Self-Portrait, from London, UK, is a brand founded by Malaysian designer Han Chong in 2013. The brand combines high-street fashion with luxury, creating a mix of casual and sweet characteristics. The products focus on elegance, sexiness, and youthfulness, striking a balance between luxury and daily wear. The individual items are classic and easy to wear, with a distinctive style. The latest 23/24 Autumn-Winter collection continues the brand's British modernity and contemporary fashion trends, interpreting the modern atmosphere of the millennium. Materials such as sparkling crystals, golden sequins, and lace highlight a luxurious and elegant posture. The avant-garde tailoring integrates classic styles, allowing for a free-spirited and rebellious personality in urban settings. This report will analyze the new highlights of the brand in detail.

Namesake was born during the pandemic and was founded by the three Xie brothers, Richard, Michael, and Steve, along with their father. The three brothers are closely bonded by blood and influenced by Chinese traditional culture. Their father instilled in them the importance of family from an early age. The brand name, Namesake, translates directly to "a person with the same name" and refers to the three brothers, symbolizing their father's expectations. The three brothers share a common love for basketball, with Allen Iverson as their idol. The logo of Namesake is derived from Iverson's jersey number 3, representing the three brothers. Namesake also includes some iconic items related to basketball. Prior to Namesake, the three brothers operated a concept store called NE.SENSE, where they had always hoped to create their own brand and tell their story through it. Namesake has a strong narrative quality, resembling a novel written through clothing. Their life experiences are transformed into the essential elements of their designs, present in every season. The fragmented stories of their family are narrated through each season's unique concepts.