The Megavolt brand is an original Chinese e-commerce brand, mainly in a simple and trendy style. In the 2024 Spring/Summer collection, the sporty sports street trend series is created with dynamic sports clothing items, multi-level segmentation and color matching sets, combining leisure and sports to create a handsome and practical fashion image.

With the sweeping trend of national sports, the boundaries of sports styles are undergoing unprecedented expansion and innovation, no longer limited to professional equipment in the arena, but gradually penetrating into diverse dressing scenes such as urban commuting and daily leisure. The emerging trend of new urban sports is a concentrated reflection of this trend. It cleverly integrates leisure sports with modern urban life style, with comfort, functionality, and fashion as the core, fully catering to the needs of contemporary people for healthy lifestyle habits and personalization and leisure. It can be foreseen that with the continuous growth of consumer demand for sports and leisure, the new urban sports style will continue and continue to extend. The upcoming Olympic Games to be held in Paris in 2024 will further promote this trend and open up greater market space.

The "Nostalgic Casual" style continues the interpretation of the classic retro style, integrating nostalgic elements with modern design concepts, showcasing a unique fashion attitude. The denim category, as an important part of it, has become an indispensable element in the nostalgic leisure style. Designers can create diverse retro style clothing for different occasions, and can also mix and match with other popular elements such as street style, breaking free from fixed frames, and creating unique design works. The "Nostalgic Casual" style of autumn and winter is being used by major clothing brands such as Acne Studios, Evisu, Maison Mihara Yasuhiro, etc. Nostalgic leisure will continue to have an impact on the fashion industry, becoming a fashion bridge connecting the past, present, and future.

City Boy -- The Comprehensive Analysis of Japanese Designer Brands for Menswear

YUSE from South Korea is highly favored by young people for her cool and sexy street style. Its design focuses on interpreting the combination of styles, which are cool, modern, sexy, and leisurely, aiming to create comfort and fashion suitable for daily life conditions, and achieve the confident and sexy dominant role of contemporary independent women. The latest 23/24 autumn/winter collection focuses on sexy and cool casual outfits, with a sexy slim fit cut and dark color scheme that exudes both strength and coolness while showcasing emotional and romantic attributes; Emphasizing avant-garde characteristics through iconic irregular cutting, fake two-piece splicing, and buckle design, using a feminine style to outline a carefree, exquisite, and sexy sense of the times. This report will focus on analyzing the highlights of the new product.

Neighborhood is a Japanese street clothing brand founded by Shinsuke Takazawa in Harajuku, Tokyo in 1994. The brand originated from his interest in motorcycle culture, with American, workwear, military, music and other elements integrated into it, presenting a strong and retro style single product. Neighborhood is renowned for its excellent craftsmanship and design, with craft craftsmanship being its signature. Many classic styles such as motorcycle jackets, distressed jeans, and workwear shirts have been born, and have considerable influence both domestically and internationally. The Neighborhood of the 23/24 autumn and winter seasons still maintains a rugged and rugged American style, with many classic items to be seen. Although there have been some lifestyle changes in recent years, the pure charm of American casual can still be seen in it.

BLOSSOM H Company from South Korea is known for its minimalist style, and its works are not simply a return to clothing styles, but a result of a fashion trend that reflects modern elegance. The clothing created by the brand combines elegance and classics, with unique details, simple and luxurious fabrics, and unique and exquisite cutting, which is highly favored by consumers. The latest 23/24 Autumn/Winter series is polished with a strong sense of commercialization, and the work bag elements are presented with elegant attributes. The series style expression involves classic, modern, casual, and elegant, and the unique masculine color scheme emphasizes the brand's emphasis on contemporary women highlighting their individuality. This report will analyze the highlights of the new product.

Malbon Golf is a street fashion brand focused on golf, founded by culture and golf enthusiasts Stephen and Erica Malbon in 2017. The brand is renowned for its innovative design, high-quality production, and unique style. Malbon Golf's clothing is characterized by fashion, youth, and avant-garde, injecting new vitality and trendy elements into golf. Their products, from golf jerseys to pants, hats, and accessories, pay great attention to details and comfort, and use excellent fabrics and craftsmanship. In addition to focusing on product quality, Malbon Golf also values co branding and collaborates with various fashion brands and artists to launch unique limited edition collections. Whether on the golf course or in daily life, wearing Malbon Golf clothing can showcase fashion, personality, and taste. The reasons for recommending this brand are as follows: the brand has recently gained a high popularity on social media and a high POP download index. The combination of fashion and professional performance is more in line with the current popular characteristics.

Dirty Fit, also known as Distressed Fit or No Money Style, is a popular fashion style characterized by a messy and unrefined appearance. The main purpose of this style is to create a simple, casual, and disheveled feeling, while showcasing a unique personality and attitude. In the Dirty Fit style, details such as wear, fading, and graffiti are the focus of attention. The tearing and tearing effects are important elements in the Dirty Fit style and are usually made manually, which can be found on clothing such as jeans and T-shirts. The traces of time are often created using wear and fading effects in the Dirty Fit style, which can be achieved by processing specific areas or using special dyes. Interlayer design is one of the common details in the Dirty Fit style, adding materials that appear to be peeled off or torn apart to make clothing more complex and fashionable.

Japanese children's clothing with a simple and trendy style is highly popular in the development of autumn and winter seasons, not only because of its simplicity, comfort, and cuteness, but also because it aligns with the needs and values of modern families. It is not only a fashion choice for children, but also an attitude towards environmental protection and personal development. Whether it's studying, playing games, or daily life, Japanese trendy children's clothing accompanies children's happy growth, finding a balance between fashion and practicality. This report will comprehensively analyze popular Japanese designer brands and provide reference for the development of autumn and winter Japanese children's clothing brands.

The Maharishi brand was founded by Hardy Blechman in London, UK in 1995, under the brand name Sanskrit, meaning 'Great Dreamer'. The brand is based on Hardy Blechman's love for environmental protection and camouflage, and incorporates the functionality, durability, and toughness of military uniforms into clothing design. The brand is known for its use of linen fabrics, natural fibers, organic cotton, and recyclable military clothing. After 2000, Maharishi began to transform, with strong Asian elements such as Chinese dragon totems, Japanese geisha, and language replacing the original focus on camouflage military details. At the same time, the brand's proud embroidery and high-end fabrics have also attracted rare joint branding opportunities such as G-SHOCK and Undefeated.

The founder of EENK is Korean designer Hyemee Lee. The brand philosophy seeks to create a confident and calm temperament and a fashion attitude that returns to essence. Hyemee Lee believes that fashion has no boundaries, and she prefers to project her experiences as a woman in life through clothing. From this, it can be seen that EENK's clothes are practical and can highlight the elegant and cute characteristics of women. EENK has launched the 'The Letter Project', a unique collection of single item designs that extract their initial letters through corresponding keywords and publish them in alphabetical order. EENK's new autumn and winter 2023 products still feature a modern retro style, with simple and elegant cutting, while maintaining a soft and high-end feel.

Undercover originated from Japan and was founded by Jun Takahashi in 1994. The brand takes inspiration from Harajuku, incorporating a lot of artistic elements into its street-style menswear. The description of beautiful, eerie, surreal, and ever-changing aesthetics are seldom used by other designers in Harajuku, but they are the traits of Undercover. Jun Takahashi openly admits that his design is heavily influenced by the fashion art master Rei Kawakubo, who excels in playing with materials and structures. He is passionate about imbuing clothing with various themes, forms, and cultural significance to create fashion with an artistic quality.

Supreme was founded by James Jebbia in 1994 in New York, USA. It is a skateboard brand that combines street culture such as skateboarding and hip-hop. The original meaning of Supreme is the highest, the top, and it is a reflection of East Coast street culture in the United States. With skateboarding as its main focus, the brand attracts famous skateboarders and street artists to gather at Supreme stores. Gradually, Supreme has become an iconic representation of New York street culture, especially in the field of skateboarding. Supreme's design style is not particularly unique, but it still exudes a sense of coolness. Young people love to consume, but they also pursue rebellion and always approach shopping with an anti-commercial attitude. Supreme's products happen to cater to this demand. Supreme's influence spread outward and was brought to London by the British street culture group GIMME5. In Japan, it successfully entered the market with the help of street culture pioneer Hiroshi Fujiwara and others, and gained the admiration of Japanese idol Yasuyuki Watanabe. Since then, Supreme has also become famous in Asia. Supreme has numerous long-term and close partners, each of whom is a leader in the trend culture. Supreme and NIKE are particularly intimate partners, and each collaboration between them creates a scene of hot sales.

Rito Kojima, a veteran editor in the Japanese fashion print media, decided to establish his personal brand, KAPTAIN SUNSHINE, in 2013 after working in the industry for several years. As one of the representative brands of Japanese basic clothing, KAPTAIN SUNSHINE consistently interprets a luxurious sense of daily comfort through its loose silhouette and high-quality materials. In recent seasons, the brand has also been experimenting with the possibilities of bright colors in everyday styling, combining them with elements drawn from classic vintage clothing to make KAPTAIN SUNSHINE the perfect choice for transitioning from casual to sophisticated attire.

3.1 Phillip Lim's Spring/Summer 24 women's collection showcases a modern elegance while expressing female empowerment. The Y-shaped flutter sleeves, wide-shoulder designs, and utilitarian-style outerwear incorporate feminism and presence into fashion. The asymmetrically cut and offset horse-faced skirt displays a highly creative cutting technique, adding clever detail to seemingly simple styles, making it a highlight of the season. The seemingly effortless wrap silhouette embodies the laid-back attitude of urban women. The military-inspired workplace commuting style runs through the entire season's collection.

Established in 1976, BEAMS was initially just a small 22-square-meter shop in Harajuku, Tokyo. It has since become an unbeatable presence in the Japanese fashion scene. Among the numerous sub-brands under BEAMS, BEAMS PLUS, founded in 1999, is a menswear collection that draws inspiration from tradition and classics. This sub-brand reflects the designer's love for the post-war American dressing style. The retro-style pieces launched are reshaped with modern elements, giving off a timeless beauty. Creative director Daisuke Nakamura, a legendary figure who has made a stunning appearance at the Pitti Uomo menswear exhibition, creates a diverse range of original and forward-thinking pieces, paying tribute to classic yet whimsical aesthetics. Based on American casual style, BEAMS PLUS also incorporates vintage design elements. Unlike blindly following fashion trends, BEAMS PLUS integrates American work-wear culture and Ivy League style into its designs, creating unique and fashionable retro products that are highly favored by fashionistas. It presents a delicate combination of Japanese and American fashion trends.

IMMI strives for high standards in fabric and cutting, with a focus on neutral tones and classic styles made from high quality natural materials. This expresses a new creative outlook. Balancing uniqueness with limited rare abilities will help evolve silhouettes over time and may lead to successful blends. This season, the emphasis is on stripe elements, utility pockets, pastel prints, and padded shoulder shapes.

NOTHOMME is a Harajuku-style men's clothing brand founded in 2015, and is one of the earliest brands in China that specializes in Japanese-style fashion. The brand firmly believes in the spirit of craftsmanship and carefully manages each piece of clothing. The inspiration behind NOTHOMME's designs comes from Harajuku style, insisting on being true to the original intention of being a trendy brand, and fusing styles into a simple and delicate Japanese style, straddling the new trend of fashion. The brand is adept at using prints, embroidery and stitching different materials to highlight its unrestrained design concept. After several years of accumulation and development, the brand has now broken away from a single Japanese-style workwear style, and has developed multiple product lines such as retro, street, academy, and mountain, which are also deeply loved by fans.

Based in Seoul, South Korea, RUNNING HIGH was established in 2015 and each quarter offers a unique and sensuous brand experience with diverse color palettes and reasonable pricing. The brand name comes from the feeling that runners experience after about 30 minutes of running - a refreshing joy and a positive change in mood. Whether running or not, one can experience a similar sensation when selecting, trying on, and purchasing clothes, which is the core essence of RUNNING HIGH. The brand's 2023 Spring/Summer Collection for women maintains its signature sweet and cool streetwear style while incorporating design elements such as simulated plant prints and workwear, exuding a rebellious street vibe.

Based on popular retro trends, light business casual style, Golf Lifestyle, etc., this article compiles and recommends the following popular brands, as well as their highlights and craftsmanship details, to bring more inspiration to the development of golf apparel.