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ANALYSIS

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

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  • Relaxing & Casual -- The Analysis of Women's Knitwear Designer Brand

    2024-03-25 3113

    Relaxing & Casual -- The Analysis of Women's Knitwear Designer Brand

    Under the relaxed and casual style, the main focus is on fashion and leisure, embracing a sense of relaxation, letting go of tense emotions, and enjoying every moment of comfort and ease. This article will elaborate on three distinctive and charming brands: EENK, System, and Guest In Residence.

  • Megavolt -- The Analysis of Boys' E-commerce Brands
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    2024-03-19 2001

    Megavolt -- The Analysis of Boys' E-commerce Brands

    The Megavolt brand is an original Chinese e-commerce brand, mainly in a simple and trendy style. In the 2024 Spring/Summer collection, the sporty sports street trend series is created with dynamic sports clothing items, multi-level segmentation and color matching sets, combining leisure and sports to create a handsome and practical fashion image.

  • Sports Girl -- The Analysis of Pushbutton The Womenswear Designer Brand

    2024-03-01 8303

    Sports Girl -- The Analysis of Pushbutton The Womenswear Designer Brand

    The Pushbutton 2024 early spring collection continues its iconic avant-garde and quirky style, with Blokette's sporty girl pairing as its core style. The brand cleverly combines sports elements with girlish sentiments, such as pairing jerseys or polo shirts with girlish skirts, as well as details such as lace patchwork and bows for decoration. In terms of color, the sporty blue color scheme dominates, while in terms of silhouette design, emphasis is placed on the ratio of wide shoulders to waist, as well as truncation, showcasing a unique brand charm.

  • Flexible, Cool, and Elegant -- The Analysis of YCH The Womenswear Designer Brand

    2024-02-28 8220

    Flexible, Cool, and Elegant -- The Analysis of YCH The Womenswear Designer Brand

    The YCH brand was founded by designer Yoon Choon Ho in South Korea in 2016. He initially gained attention on the reality TV show Project Runway Korea 2 and later named the brand after his first letter. The YCH brand is known for its modernist Rococo aristocratic style, which combines smooth cutting and a mix and match of various materials, as well as street fashion, creating a modern and feminine style with a resilient and diverse personality. YCH adheres to the design philosophy of "creating perfect contours for women", and its works often appear at Seoul Fashion Week. It first participated in London Spring/Summer Fashion Week in September 2020. In addition to fashion design, YCH also focuses on bright and playful color combinations, bold prints, and rebellious punk aesthetics. These elements collectively define YCH's unique style, making it unique in the fashion industry. YCH's design is not only loved by Korean celebrities, but also recognized and successful internationally.

  • The Analysis of Z'AN CLOVER The Korean Designer Brand

    2023-11-09 16320

    The Analysis of Z'AN CLOVER The Korean Designer Brand

    Z'AN CLOVER is a brand with the motto 'Fill in Lucky Wear'. I hope to create some happiness in the clothes I wear every day. Their design inspiration comes from street fashion and fashion trends, integrating them into clothing suitable for children. The brand emphasizes comfort and quality, using soft fabrics and suitable cutting to ensure that children feel comfortable and free when wearing. Z'AN CLOVER has a variety of clothing styles, including T-shirts, sweaters, pants, skirts, etc., suitable for children of different age groups. In the autumn and winter of this season, we will create a sweet and cool style for the fashion of Korean idol trainees. The design focuses on facilitating girls to better play in the practice room, presenting the perfect image of the idol through clothing to attract children's interest and showcase youthful vitality and personality, which is deeply loved by consumers.

  • Retro Carnival -- The Analysis of Casablanca The Menswear Designer Brand

    2023-11-03 6110

    Retro Carnival -- The Analysis of Casablanca The Menswear Designer Brand

    Charaf Tajer, a Moroccan French designer who founded the brand Casablanca in 2018, is also one of the founders of the Pigalle brand. Casablanca's unique and intimate aesthetic framework is inspired by Paris and Casablanca, supported by the rich industry experience of designers. Charaf injects its unique understanding of French style into the brand's products, integrating European precision cutting techniques with North African cultural elements, bringing a refreshing and high-quality casual sportswear. Casablanca, the eponymous city of Casablanca, not only brings a continuous source of joyful inspiration to the brand, but also establishes a light retro design tone, bringing exotic floral patterns to silk shirts and basic T-shirts. Casablanca has a unique attitude towards herself and a striking and arrogant temperament, bringing refreshing elements to a deep level of leisure style, while conveying romantic pleasure and the lazy atmosphere of Mediterranean life.

  • Dirty Fit -- The Analysis of Women's Designer Brand

    2023-10-31 9764

    Dirty Fit -- The Analysis of Women's Designer Brand

    Dirty Fit, also known as Distressed Fit or No Money Style, is a popular fashion style characterized by a messy and unrefined appearance. The main purpose of this style is to create a simple, casual, and disheveled feeling, while showcasing a unique personality and attitude. In the Dirty Fit style, details such as wear, fading, and graffiti are the focus of attention. The tearing and tearing effects are important elements in the Dirty Fit style and are usually made manually, which can be found on clothing such as jeans and T-shirts. The traces of time are often created using wear and fading effects in the Dirty Fit style, which can be achieved by processing specific areas or using special dyes. Interlayer design is one of the common details in the Dirty Fit style, adding materials that appear to be peeled off or torn apart to make clothing more complex and fashionable.

  • Street Aggression -- The Analysis of 1017 ALYX 9SM The Menswear Designer Brand

    2023-10-23 6199

    Street Aggression -- The Analysis of 1017 ALYX 9SM The Menswear Designer Brand

    The 1017 ALYX 9SM 23/24 Autumn/Winter series includes various styles such as hoodies, leather coats, printed T-shirts, and sprinters. This series utilizes rich tannin, leather, and willow nail elements, combined with outdoor functional design, and incorporates fine craftsman wear treatment, showcasing the aggressive yet romantic style of the 1017 ALYX 9SM.

  • Comfortable Fitness -- The Analysis of 4F The Activewear Designer Brand

    2023-10-16 7372

    Comfortable Fitness -- The Analysis of 4F The Activewear Designer Brand

    4F is a well-known outdoor sports brand headquartered in Poland. This brand emphasizes the functionality and durability of its products, and its products mostly use high-tech materials and advanced manufacturing processes to ensure the comfort and safety of users during outdoor activities. In addition to outdoor sports equipment, a series of leisure outdoor clothing has also been launched, such as T-shirts, shirts, sanitary pants, etc., to meet the needs of different groups of people. In 2010, the 4F provided equipment for the Polish delegation's athletes and made its debut at the Vancouver Winter Olympics of the same year. At present, the brand collaborates with Olympic delegations from eight countries, including Serbia, Croatia, Greece, Latvia, Slovenia, Lithuania, and Portugal, who will also wear 4F brand equipment to participate in the opening ceremony of the Beijing Winter Olympics.

  • Unique Deconstruction - The Analysis of Maison Mihara Yasuhiro The Menswear Designer Brand

    2023-10-13 17502

    Unique Deconstruction - The Analysis of Maison Mihara Yasuhiro The Menswear Designer Brand

    The Maison Mihara Yasuhiro 23/24 Autumn/Winter collection is themed around the Imitation Complex, and in order to continue its conceptual imitative nature, it continues to develop with jackets and T-shirts printed with counterfeit money, as well as artificial leather painted to look like real, worn leather. What supports all of this is the brand's unique tailoring. The style still continues the classic Japanese retro collision structuralism. Denim jackets, cotton jackets, down jackets, deconstructed baseball jackets, and cotton faded coats are the key styles of this season's autumn and winter. They are practical to wear but also have a sense of design. The overall black gray color tone and waste soil color tone interpret Japanese fashion.

  • Japanese Street Fashion -- The Analysis of Undercover The Menswear Designer Brand

    2023-09-29 31684

    Japanese Street Fashion -- The Analysis of Undercover The Menswear Designer Brand

    Undercover originated from Japan and was founded by Jun Takahashi in 1994. The brand takes inspiration from Harajuku, incorporating a lot of artistic elements into its street-style menswear. The description of beautiful, eerie, surreal, and ever-changing aesthetics are seldom used by other designers in Harajuku, but they are the traits of Undercover. Jun Takahashi openly admits that his design is heavily influenced by the fashion art master Rei Kawakubo, who excels in playing with materials and structures. He is passionate about imbuing clothing with various themes, forms, and cultural significance to create fashion with an artistic quality.

  • Retro Tonality -- The Analysis of NEEDLES The Menswear Designer Brand

    2023-09-26 8694

    Retro Tonality -- The Analysis of NEEDLES The Menswear Designer Brand

    NEEDLES was founded by Keizo Shikizu, the renowned owner of the Japanese select shop NEPENTHES. NEPENTHES primarily sells men's clothing and also carries its own brand, NEPENTHES, as well as other international fashion brands such as SOUTH2 WEST8, NEEDLES, and ENGINEERED GAREMENTS. With over 20 years of experience in the fashion import trade, Mr. Shikizu utilized his extensive network of manufacturers and designers from around the world to develop the NEEDLES brand, which is a fusion of rich experience and diverse cultural influences. In 2007, the flagship store of NEEDLES was opened in Fukuoka, where Mr. Shikizu infused his extensive knowledge of menswear to create a unique and distinctive brand style.

  • Exploring Function -- The Analysis of A-COLD-WALL* The Menswear Designer Brand

    2023-09-19 10166

    Exploring Function -- The Analysis of A-COLD-WALL* The Menswear Designer Brand

    A-COLD-WALL* is a streetwear brand established in London, United Kingdom in 2015. It is also the personal brand of Samuel Ross, a member of the creative team DONDA under American pop singer Kanye West. The brand is positioned as high street style, known for its sharp, fashionable, and functional designs. Taking inspiration from the clothing of the British working class, A-COLD-WALL* combines practical attributes with experimental pattern designs, creating unprecedented street fashion styles. Samuel Ross states that the brand's positioning is not just a street fashion brand, but a cultural output. The brand name reflects the unique appearance of Britain, like the cold touch of putting a hand on a secluded architectural wall. The concept of a wall as the brand name is because society as a whole is built on the concept of walls or boundaries. Walls separate the entire society, but they also connect everyone.

  • Street Fashion -- The Analysis of We11Done The Womenswear Designer Brand

    2023-09-13 17930

    Street Fashion -- The Analysis of We11Done The Womenswear Designer Brand

    The We11Done brand is originated from the Korean concept store RARE MARKET, founded by Dami Kwon and Jessica Jung. Their products constantly explore the combination of classic and rebellious, retro and innovative styles. "Free Size" is their brand label. The brand is trendsetting in terms of style, materials, and patterns. The latest 23/24 Autumn/Winter collection continues to showcase their signature cool street style, with a focus on refined tailoring and a return to classical elegance in new proportions, challenging simple definitions with alternative designs. The collection features cartoon-inspired patterns and letter logos, emphasizing playful, street, rebellious, and cool visual expressions. Elegant tailored coats and dresses exude modern fashion charm, while t-shirts and hoodies emphasize everyday practicality. This report will analyze the highlights of their new products.

  • Street Style -- The Analysis of Palm Angels The Menswear Designer Brand

    2023-09-11 6240

    Street Style -- The Analysis of Palm Angels The Menswear Designer Brand

    Palm Angels is a fashion brand founded by the renowned Italian photographer and former Moncler employee, Francesco Ragazzi. The establishment of Palm Angels by Francesco Ragazzi was purely accidental. At the time, he was shooting a series of photos of skateboarders with angelic halos under the shining sun on Venice Beach in Los Angeles. That moment was so beautiful that he decided to tell the story of skateboarders and their street culture by creating a brand. From sportswear inspired by the 70s to ripped jeans and sweatshirts featuring sunny California patterns, it is easy to see why Palm Angels has become a beloved fashion focal point by paying close attention. In Ragazzi's hands, each collection fully embodies his unique vision inspired by skateboard culture, showcasing a clear sense of novelty and trendiness. Palm Angels successfully blends American streetwear style with Italian high fashion, exuding a street vibe without compromising on luxury.

  • Rebel Gene -- The Analysis of 44 Label Group The Menswear Designer Brand

    2023-08-31 9130

    Rebel Gene -- The Analysis of 44 Label Group The Menswear Designer Brand

    44 Label Group is an emerging streetwear brand founded in Berlin in 2020 by German Techno DJ and producer Max Kobosil. The designer incorporates the free-thinking club culture nurtured by his music into the designs. Streetwear details such as prints and adjustable drawstrings adorn the brand's signature black and white monochrome designs. Jackets, hoodies, and t-shirts are designed with practicality and ease of movement in mind, while waist bags ensure that personal belongings are within reach even during the most exhilarating moments. The designs of 44 Label Group blend club style with functionality, ensuring that wearers remain stylish even after a night out at the club.

  • Avant-garde Street Fashion -- The Analysis of ARCH The Menswear Designer Brand

    2023-08-25 11605

    Avant-garde Street Fashion -- The Analysis of ARCH The Menswear Designer Brand

    2023 Spring/Summer collection ARCH combines design ideas and concepts inspired by architecture with clothing design, creating design products with a more youthful and cutting-edge approach, while maintaining its streetwear DNA. Through new ideas, it interprets the lives and ideals of the new generation of young people. This season includes practical pieces such as T-shirts, shirts, and jackets.

  • The Analysis of SOUTHCAPE The Golfwear Designer Brand

    2023-08-25 16128

    The Analysis of SOUTHCAPE The Golfwear Designer Brand

    Southcape, a South Korean designer brand, draws inspiration from its namesake golf resort to blend the elegance of golf with fashion elements, focusing on sleek and simple designs. Their product line includes tops, jackets, bottoms, hats, socks, and bags. Southcape prioritizes both fashion and functionality, aiming for designs that are clean and stylish while also considering the comfort of the wearer. Their design style emphasizes attention to detail. One of Southcape's distinguishing features is its use of print designs, often incorporating botanical and floral elements, which adds visual appeal to their products. The botanical and floral elements create a natural and fresh atmosphere, infusing the products with vitality and vibrancy.

  • The Friends -- The Analysis of The Campamento The Spanish Designer Brand

    2023-08-23 13275

    The Friends -- The Analysis of The Campamento The Spanish Designer Brand

    The Campamento is a Spanish children's clothing brand that focuses on environmental sustainability and design. It was born in La Coruña, in the northern part of Spain, with the aim of creating an eternal brand while protecting the environment. The Campamento means unleashing the creativity of children, engaging with fun and passion, loving our planet, and seeing the world through the eyes of children. It encourages facing all difficulties with optimism and a smile on our faces, as we happily whistle along.

  • Cultural Fusion -- The Analysis of Les Benjamins The Menswear Designer Brand

    2023-07-20 20140

    Cultural Fusion -- The Analysis of Les Benjamins The Menswear Designer Brand

    The Turkish streetwear brand Les Benjamins was founded by designer Bunyamin Aydin in 2011, with its headquarters based in Istanbul. Its core essence lies in the collection of prints, patterns, and creativity from various Eastern and Western cultures. The brand name "Les Benjamins" has rich meaning, as Benjamin and its related derivative names exist in every language, religion, and ethnic culture worldwide. Symbolizing the brand's diversity and global vision, founder and creative director Bunyamin Aydin believes that the differences between the East and the West do not actually exist. We live in a globalized world, and it is only the borders that separate us. He is creating a new way of introducing us to this world by blending them together.

  • Luxe Punk -- The Analysis of The Attico The Womenswear Designer Brand

    2023-07-18 5674

    Luxe Punk -- The Analysis of The Attico The Womenswear Designer Brand

    The Attico is a brand founded in Milan in 2016 by Milanese designers Gilda Ambrosio and Giorgia Tordini. It is an Italian fashion brand with a street-style aesthetic, featuring garments adorned with sequins, crystals, or feathers, showcasing innovative and disruptive designs for eveningwear. The inspiration for the 2023 Autumn collection is Marchesa Luisa Casati, whose fearless theatricality and dark allure captivated the brand's founders. This season, the brand fully embraces a laid-back, sexy vintage charm. Loose-fitting multi-pocket cargo pants and deconstructed suits hint at a nonchalant tomboy image. This report will focus on analyzing the highlights of the new collection.

  • Avant-garde Streetwear -- The Analysis of Brain Dead The Menswear Designer Brand

    2023-07-18 6545

    Avant-garde Streetwear -- The Analysis of Brain Dead The Menswear Designer Brand

    Brain Dead is a streetwear brand founded in Los Angeles by Kyle Ng and Ed Davis. Rather than being just a brand, Brain Dead is better described as a collective of artists and designers from around the world. The managers use this ironic name to express their refusal to turn street culture into a blindly imitative and thoughtless attitude. This streetwear brand combines elements from post-punk, skate culture, psychedelic art, and underground comics to create a concept-driven graphic design that can be seen as an "alien" entity formed by absorbing DNA from various sources.

  • The Analysis of Namesake The Menswear Designer Brand

    2023-07-12 10443

    The Analysis of Namesake The Menswear Designer Brand

    Namesake was born during the pandemic and was founded by the three Xie brothers, Richard, Michael, and Steve, along with their father. The three brothers are closely bonded by blood and influenced by Chinese traditional culture. Their father instilled in them the importance of family from an early age. The brand name, Namesake, translates directly to "a person with the same name" and refers to the three brothers, symbolizing their father's expectations. The three brothers share a common love for basketball, with Allen Iverson as their idol. The logo of Namesake is derived from Iverson's jersey number 3, representing the three brothers. Namesake also includes some iconic items related to basketball. Prior to Namesake, the three brothers operated a concept store called NE.SENSE, where they had always hoped to create their own brand and tell their story through it. Namesake has a strong narrative quality, resembling a novel written through clothing. Their life experiences are transformed into the essential elements of their designs, present in every season. The fragmented stories of their family are narrated through each season's unique concepts.

  • Bizarre Gene -- The Analysis of JW Anderson The Menswear Designer Brand

    2023-07-10 10282

    Bizarre Gene -- The Analysis of JW Anderson The Menswear Designer Brand

    British designer Jonathan Anderson founded JW Anderson in 2008. In its early stages, the brand gained attention for its meticulously crafted accessories collection, allowing the budding brand to showcase during London Fashion Week in 2008. By consciously blending elements of menswear and womenswear, the unique design aesthetics created thought-provoking silhouettes, providing a modern interpretation for both masculine and feminine qualities. This distinct perspective attracted a fervent following, leading JW Anderson to launch a women's capsule collection in 2010. JW Anderson has since evolved into an internationally renowned and award-winning brand.

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