Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
Sweet Dress -- 18/19 A/W Item of Kidswear Designer Brand
Dresses are must-haves for girls in all seasons. This time, designers update dresses with silhouettes, details, materials and techniques. High-waist shirring, vivid ruffle, sheer fabric and splicing personify items.
A-Cold-Wall* -- 18/19 A/W Menswear Designer Brand
A-Cold-Wall* has created a special collection for Matchesfashion.com. The industrial-inspired range includes 14 items. The nylons are impressive because of the dyeing, teaming with geometric splicing. Black and white are key colors, accented with bright orange.
Woolen Coat -- 19/20 A/W Color of Menswear on Catwalk
Whether in solid color, stripe or check, woolen fabrics are important for A/W men's coats. As individuality is emphasized, designers choose colorful shades. According to POP's statistics, technical blue and China red also play roles, adding a brilliant touch to coats.
Swag -- 18/19 A/W Women's Street Style
Blazing tones and technical, functional elements stand out on A/W streets. Sweatshirts, trench coats, work jackets and large check garments are key items, showing mix-and-match street looks.
Urban Revivo -- 18/19 A/W Benchmark Brand for Men's Knitwear
Urban Revivo upholds "Incite, Inspire, Intermesh & Play Fashion" as its brand concept. The A/W 18 collection takes us to a virtual world, and encourages us to keep real and different.
T-shirt -- 18/19 A/W Men's Hot Item in Market
Based on the market statistics, we select hot T-shirts in this report. Tees feature smart causal or simple stylish looks. Words are key patterns, as well as portrait photo prints. Splicing is also important.
Givenchy -- 19/20 A/W Menswear Brand at Trunk Show
Color-blocking design creates a visual impact, often applied to athleisure items which are loose and relaxed. Large-scale Western vicious dragons and horrific orcs with wings are key patterns. Monochrome feels understated yet distinctive.
Coat -- 18/19 A/W Women's Hot Item in Market
Overcoats for mature women are prominent in November. Long coats are key, while short and midi ones also play important parts. Extra-long coats have a small market share.
Etudes -- 18/19 A/W Designer Brand for Men's Knitwear
Launched in 2012, Etudes has studios in Paris and New York. The brand features modern, comfortable cutting and understated colors. From menswear to publishing, Etudes chooses diversified business models to unleash creativity.
Creativity -- Pre-Fall 2019 Pattern Trend on Women's Catwalk
Floral pattern ranks first at 46.7%, but goes down as compared with the last year's. Check increases by 6.8% and takes up 15% of all patterns, making it in the second place alongside stripe. Animal pattern (+5.3%) becomes a new hit, especially for leopard print. Ombre graphics are also noticeable.
Detail & Technique -- 18/19 A/W Menswear in Guangzhou Wholesale Market
The decorations of pockets become important. Embroidered words, zippers, PVC or elastics are creative. There are lots of animals suitable for embroidery. Chinese dragons are popular in the market, while linear stitches are full of interest.
GXG -- 18/19 A/W Menswear Benchmark Brand
The new collection of GXG "Growing Wild" takes inspiration from plants and animals. Rectangular patch, floral embroidery, colorful graffiti and PVC are noticeable. The store display is simple and modern, exuding a relaxed vibe. The products are classified based on colors.
Casual Cardigan -- 18/19 A/W Women's Hot Item in Market
Based on POP's statistics and the A/W 18/19 retail market, causal cardigans vary a little in design features as compared with last year's. The use of ruffle decreases by 8%, and metal hardware also goes down. Animal prints including leopard and zebra make a comeback and will continue to rise. Word decoration is still popular, played out through different approaches.
Puffer Coat -- 18/19 A/W Women's Item in Japanese Market
Puffer coats are staples of A/W 18/19 to keep warm and stylish. In the Japanese market, colorful puffa, collarless light jacket, multi-pocket work coat and mock-layer padded coats are key items, utilizing colors, layering or functional details to personify items.
Soft Mid-tones -- 18/19 A/W Women's Knitwear in Tongxiang Market
Matte and misty desert dusk, mysterious yet romantic lilac, soft grass, light bluebell and calm birch are popular for elegant sweaters. The soft mid-tones are elevated and wearable in this season.
Sweatshirt -- 18/19 A/W Boys' Apparel in American & European Market
Travel is a good way for children to experience different cultures. Snow mountains, forests, animals and ancient totems appear on kidswear.
Unconventional Shirt -- 2019 S/S Womenswear Designer Brand
Shirt never fades in the fashion world, working well for different occasions. This season, shirts of designer brands employ cinched waist to bring newness and change structures.
Detail -- 18/19 A/W Menswear in Tokyo Market
Lace pieces, flocked masks or prints are against portrait bases for a black-humor effect. Stitches mix with metallic yarns to emphasize a dramatic and glossy style. Cloud team with raindrops for a vivid applique.
Creative Piecing -- 18/19 A/W Key Detail for Women's Sweatshirt
Piecing is frequently used by designers. Contrasting materials are mixed to smarten up basic sweatshirts.
Down Coat -- 18/19 A/W Men's Hot Item in Market
Urban causal style is key of puffer coats in December. Midi design goes up, and delicate structure is important. Words are most popular patterns.