Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
Athleisure -- 18/19 A/W Menswear Benchmark Brand
To celebrate the collaboration of "A-Cold-Wall x NikeLab" and show five items, Samuel Ross created a pop-up showroom in Nike 1948 London. The industrial style of A-Cold-Wall combines with sport function of Nike. A-Cold-Wall locks its official website and allows customers to enter with a password and buy the products in advance.
Qi Wei -- 18/19 A/W Celebrity Street Style
Qi Wei is known for her distinctive style and street looks.
System Homme -- 18/19 A/W Benchmark Brand for Men's Knitwear
System Homme is a brand of the Korean company Handsome, featuring slim shapes and stylish design for expressive males. The label focuses on customized fitted silhouettes, high-end materials and trendy details. The A/W 18 collection entices customers including celebrities with delicate suits and smart casual items.
High Street -- 18/19 A/W Menswear Benchmark Brand
Based on the sales of menswear on Taobao and Tmall during Singles' Day, we find that GXG, Peacebird Men, Jack & Jones and Mark Fairwhale are most popular high-street brands in China. Males prefer simple yet distinctive garments nowadays.
(To Reform & Be Unique) III VIVINIKO -- 18/19 A/W Women's Benchmark Brand
III VIVINIKO launched a designer brand – VVNK Jane Plus in 2018, sticking to the aesthetic philosophy "to reform and be unique". It is targeted at the urban mature women with luxury, high-quality and casual wear. The first collection covers women's garments, shoes and accessories.
Fendi -- 19/20 A/W Trunk Show for Menswear Brand
This season, diagonal stripes are widely used, more playful than traditional ones. "FF" logos and neon colors add vibrancy to winter.
Hot Item -- 18/19 A/W Kidswear in Guangzhou Market
Leopard prints infiltrate the fashion world again. They obviously go up in the A/W 18/19 Guangzhou market. Other than all-over design, panels and patches are also popular.
Valentino -- 19/20 A/W Brand Analysis of Menswear Trunk Show
Valentino -- 19/20 A/W Brand Analysis of Menswear Trunk Show
Midi Slacks -- 18/19 A/W Men's Trousering Analysis
Men's trousers vary in styles, silhouettes and fabrics to make a fashion statement. From warm check flannel, bold corduroy, functional nylon, comfortable knit, technical cotton to glen plaid fabrics, the trousering of A/W 18/19 emphasizes a sport technical and sustainable style.
Sweatshirt -- 18/19 A/W Girls' Apparel in Korean Market
This season, plush surface is popular as all-over application or panels, bringing warmth to sweatshirts.
Boys' Puffer Coat -- 18/19 A/W Kidswear Benchmark Brand
In A/W 18/19, boys' puffer coats underline utility and individuality at the same time. Patch pocket, bold all-over word print, half-zip design, outdoor camouflage, glossy material and long line are key, updated with paneling, color blocking and embroidery to give a funky edge.
Color of Gen Z -- 2019 S/S Color of Women's Sweatshirt on Catwalk (2)
Sweatshirt fabrics become more glossy and cozy on S/S 19 runways. According to the statistics of S/S 19 and S/S 18, we find that the colors are brighter and lighter, and high-purity shades go up. Vivid tones work for young streetwear. Generation Z believes in freedom, dream and individuality, and prefers distinctive sporty sweatshirts.
Diesel -- 18/19 A/W Benchmark Brand of Men's Knitwear
Diesel is a famous international company dedicated to innovation. Renzo Rosso founded Diesel in 1978, which later became one of the prominent brands owned by OTB. The values of Diesel are passion and individuality. Initially, it manly made denim garments, then gradually stepped in the field of high-class leisure garments. The knitwear of Diesel are particularly popular.
Hamcus -- 18/19 A/W Menswear Designer Brand
The PMU (Prime Military Units) line of Hamcus delivers a functional military style. The collection features some iconic details, including geo-cut cargo pockets and paneling. The unique silhouettes and refined details are important for the brand.
Chinese Fashion -- 18/19 A/W Menswear in Guangzhou Market
The A/W 18/19 Guangzhou market features Chinese fashion and functional style. The Chinese slogans, functional details and finishes result in stylish and distinctive items.
Puffer Coat -- 18/19 A/W Benchmark Brand for Girls' Apparel
Puffer coats vary in silhouettes in A/W 18/19. Neat jackets, functional outdoor jackets, voluminous puffas, bomber jackets and parkas are all good choices. Materials are also diverse. Warm cottons are popular in autumn and winter, while denim, glossy materials and twill cottons feel new.
Stylish Plush -- 18/19 A/W Hot Material for Kidswear
Plush materials are sweeping the fashion world, both stylish and cozy. The practical materials are widely applied to kids' outerwear.
Splicing -- 2019 S/S Detail & Technique of Menswear on Catwalk
Whether symmetric or not, spliced sleeves play with the color-blocking effect. Hoods opt for different colors and materials against bodice. Three-color paneling delivers a sport vibe, while small-scale panels give an artistic and considered feel.
Joseph -- 18/19 A/W Benchmark Brand of Women's Knitwear
Joseph is a luxury ready-to-wear brand and retail chain established by Joseph Ettedgui in 1972. It made early business association with designers like Kenzo, Cotelbajac and Azzedine Alaia, and changed the history of knitwear.
Alessandra Battistella -- 18/19 A/W Designer Brand for Women's Fur Apparel
The Italian brand Alessandra Battistella provides parkas to women who love creative and expressive design.
Individual Base Shirt -- Trend of Fabrics of Fashion Brands' Base Shirts
Base shirts are indispensable. In recent years, base shirts have been changing. Lettered printing and embroidering, transparent gauze, fluorescent knitted fabrics and neon rainbow knitted fabrics are all good options.
Sweatshirt -- 19/20 A/W Womenswear Designer Brand
Designers update simple, classic sweatshirts for more stylish looks. Diverse details and patterns refresh sweatshirts. Versatile items are favored by customers of different age groups to wear in everyday life.