RICCIWEE is an independent fashion brand founded by Yani Fang, Bing Wei co-directed by Samir Farah and Yaqian Fang. RICCIWEE inspiration comes from art and culture. The value that the brand represent is ‘Dress No Gender’. Known for merging masculine and feminine in the design techniques, print and colors. The sourcing of the fabrics is curated from high-quality and well-cut garments.

This report takes us to the Guangzhou wholesale market, U:US. Influenced by the epidemic situation, some stores have opened their purchasing channels online. Japanese-style workwear and chic casualwear are the mainstream in S/S. As the staple in market, T-shirts in greenlake cool down the hot summer. Rhinestones and 3D letters enrich fabric textures. 3D embellishments add playfulness into fashion design. Mock-layered design forms a visual effect of layering. Besides, accessories like pockets and drawstrings can offer more details.

Little Naive is an independent Chinese kidswear brand founded in 2016, which provides products for the markets at medium end and high end. Good taste and creativity are at the center of Little Naive. With natural materials, high-class textures, and Parisian style, designer hopes to teach children life aesthetics through clothing.

Chinese chic has been more and more active on the international stages. The prosperity of China allows every young people to be confident. From shapes and colors to structures and atmosphere, we can see the prettiness of traditional Chinese apparels. Chinese frogs, stand collar and cheongsam remain the timeless classics, and the combination with trendy brights and jacquard fabrics bring Chinese chic to a global scale.

We develop the present to foresee the future. S/S 2022 Shanghai Fashion Week, themed "The Future Is Now", followed the strict control of epidemic and held a series of events. There were over one hundred new-product launch events during the fashion week, including menswear, womenswear, kidswear, and ceremonial dress. MASHAMA returned to China and led the opening catwalk. Designer brands were selected to be the starting lineup instead of famous commercial brands, which signaled the creativity and vitality of China’s fashion system.

The original Japanese-style kidswear brand Viciusss presents naughty, interesting and delicate styles. "Let's play outside!" The brand calls for the individualized dressing of flamboyant kids, and pays attention to the color application and imagination. Insisting on the independent brand development, Viciusss forms its own unique kidswear style through high-end fashion fabrics and crafts. It pursues both comfort and fun to approach the balance between practicality and fashion. The refreshing imagination and visions provide fashion clothes for 3-to-8-year-old children.

Founded in 2016, the customized kidswear brand JOKKI take "COOL BURST CHILDLIKE INNOCENCE." as the brand spirit. Its distinctive yet not too extravagant style keeps the childlike innocence, and exudes the independence and freedom of street fashion. Breaking the limit of traditional kidswear, this Chinese kidswear brand integrates naive childishness into avant-garde street culture to create practical high-street kidswear.

T-shirt is the key item of S/S 2021 Tongxiang menswear wholesale market. Patterns with refreshing visual effect increase the design feel of styles. Rhinestone, laser printing, foam printing, embroidery and splicing have become the major crafts of pattern design. The combination of multiple crafts creates more fashionable menswear styles. VERSACE is still popular in the market. The design of Medusa image and brand logo presents innovation through reconstruction and additional crafts.

There has been a rapid improvement of the fashion status of Chengdu in the last decade. It is a city of economy, commerce and culture, and also a leader in fostering young fashion consumers and cultivating fashion culture. The leisurely life attitude of west-southern China leads to the consumption concept of chasing enjoyment. Young generation have also gradually become the main force of Chengdu consumption. This report will analyse the business district and buyer stores around Chun Xi Road. The whole younger style pays more attention to the individualization and self-attitude. Those stores with gathered niche designers are also the popular spots for Chengdu citizens.

As a first-tier Chinese city, Guangzhou has always been a city with highly developed business distribution, especially the clothing wholesale industry. West Station, HUIMEI, KAPOK and U:US have become the main wholesale markets of Guangzhou. This report will mainly introduce you about U:US wholesale market. The first floor to the fourth floor is the area for womenswear. Five to eight is menswear. And the ninth floor is for food and drink. S/S 2021 ready-to-wear pays more attention to the pursuit and imitation of dressing style. According to the latest products, minimalist leisure is the most outstanding style. Heritage is combined with creation to present younger fashion.

Light business is the main style of Tongxiang men's knitwear wholesale market. Compared with the past complicated pattern design, the patterns this season are more simple and pay more attention to the fresh and cool visual effect, creating delicate S/S knitwear styles. Inspired by the T-shirt patterns, brand element, letter, badge and animal have been the main elements of knitwear patterns. The combination of jacquard, printing and rhinestone underlines the delicacy of minimalist styles.

As a first-tier Chinese city, Guangzhou has always been a city with highly developed business distribution, especially the clothing wholesale industry. West Station, HUIMEI, KAPOK and U:US have become the main wholesale markets of Guangzhou. This report will mainly introduce you about U:US wholesale market. The first floor to the fourth floor is the area for womenswear. Five to eight is menswear. And the ninth floor is for food and drink. S/S 2021 ready-to-wear pays more attention to the pursuit and imitation of dressing style. According to the latest products, minimalist leisure is the most outstanding style. Heritage is combined with creation to present younger fashion.

This report refines the design point of pre-spring 2021 Guangzhou men's knitwear wholesale market. Placement decorations on knitwear have become the highlight. Low-saturation color blocking enriches the whole image. Stripe design pays attention to creating young and leisurely design through decoration and color. Pattern design puts emphasis on the combination of elements and crafts, The diversified application of letter enriches the design.

Approaching the end of the year, A/W styles are the main products in Tongxiang knitwear wholesale markets, and the small scale of new 2021 spring products are almost versatile basic styles. The 2020 annual color, classic blue, also proves itself in the market. Blue and green color tones are the trending colors in Tongxiang wholesale markets, all-over mono-colored application or using as contrast colors and decorative color are available. Fine knitting skills and small stringy selvedge designs perfectly present the keynote of young lady. The important A/W knitting cable is mostly used on loose cardigan and pullovers. Shiny elements like string beads, acrylic diamonds and pearls are the popular handicraft ornaments in 2020. The knicker yarn continues the form of golden bean gauze and create a 3D textured mottled fancy yarn effect.

The application of letters, animals and big-name brand elements on menswear patterns is the mainstream in Tongxiang wholesale markets, and combination craft is also the feature of Tongxiang markets. The whole 2020 menswear market is going for young commercial style, and neat embellishment is the key design direction of patterns. The combination between basic crafts like jacquard and knitting with rhinestones, embroideries and prints underlines the eye-catchy patterns on the simple style.

This report makes a key analysis of Guangzhou menswear markets (including UUS, KAPOK and Zhanxi markets) in October. Fashion leisure and sports fashion brands stand out. Sweatshirts and T-shirts dominate markets, and some puffa jackets and outerwear are newly launched. The attention is paid to diversified uses of accessories on menswear.

In A/W Tongxiang wholesale markets, the lady style remains key in women's knitwear, while the young lady style keeps rising. Throughout the entire market, fine details gain more attention; younger collar design is non-negligible; mixed materials become a key craft in autumn and winter; stitches underline texture layers more; metallic melange yarns display the low-key luxury.

In the early autumn, the long-sleeve thin knitwear dominates Tongxiang wholesale markets, and chunky knitwear also takes up a small part. Exquisite and lavish details become important designs for men's knitwear in early autumn. Convex line textures stand out in knitwear. Mini details enhance delicacy of plain silhouettes. Badges and patterns are lavish.

Workwear style has always been important in menswear. It takes cues from military uniform, but simplifies elements. Wild colors pair with basic shirts and trousers for a casual look.

The lady style dominates women's knitwear in Shenzhen retail markets. Details highlight the romantic femininity. Peter Pan collar, lace, ruffles and bowknots create a ladylike vibe. Fine-gauged stitch expresses female fine sentiments. Argyle patterns combine various elements and deliver a playful feel.

Tongxiang wholesale markets focus on the mature lady style. However, from Pre-Fall new products, we can see the elegant lady style keeps rising and the young lady style also increases, which is driven by the rise of popular brands aiming at young consumers.