Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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Natural Adventure -- The Analysis of Etro The Luxury Menswear Brand
For Fall/Winter 22/23 collection, the creative director Kean Etro starts an adventure for young people through saturated colors and loose cuts. The free and romantic dressing in this season exudes an easy and free spirit. Signature paisleys are combined with wolves, thorns and roses to show the growth from teenagers to adults.
Elegant Gentleman -- The Analysis of VSKONNE The Benchmark Menswear Brand
The A/W 22/23 campaign tells the story of struggling about men in their different life stages. Every fight and change in the life is an experience of growing and the approach toward a better ego.
Rebuilt Fashion -- The Analysis of Lanvin The Luxury Menswear Brand
Lanvin A/W 22/23 womenswear collection sees the art of trompe l’oeil and weaves a modern dreamland. Lanvin opened its new boutique in Qingdao. Inspired by the luxury screens in Jeanne Lanvin’s apartment, the unique blue-tone interior space echoes the A/W 22/23 collection.
Explore the Nature -- The Analysis of Heilan Home The Benchmark Menswear Brand
The Chinese internet influencer Tenzin Tsudue displays the new-released sweatshirts of Heilan Home and interprets the spirit of purity and freedom. The brand collaborates with artist Ye Luying and prints the pretty natural landscapes on garments. The traditional tie-dye process embraces the oriental fashion and the wonderful nature.
Joyful Nostalgia -- The Analysis of Paul Smith The Luxury Menswear Brand
Delving into the rich world of arthouse cinema for the Men’s AW22 collection, Paul Smith spotlights the unique aesthetic techniques of film’s greatest auteurs. Incorporating lavish textures, a cinematic palette and otherworldly photo prints, the collection culminates in a self-assured new look for the season.
Ethnic Fashion -- The Comprehensive Analysis of Knitwear Brand
Ethnic style is a representative knitwear style that centers on patterns and colors. Classic paisley, ethnic motifs, geometric shapes and tartan are the most common patterns. Alanui, Etro and Missoni are the recommended ethnic brands. Delicate ethnic motifs, bold colorways, marl yarns and fine details are the most important factors.
Nod to the Classic -- The Analysis of DIOR MEN The Luxury Menswear Brand
The new Dior Men’s Autumn-Winter 22-23 collection explores the label’s history in full detail, playing off Parisian culture with trademark ease and just a touch of opulence. Classic high fashion pieces such as the iconic Bar Jacket, the Saddle Bag and more are reinterpreted through a prism of modernity by creative director Kim Jones to weave what Dior calls an “emblematic connection between today and tomorrow”.
The Analysis of ZILLI The Benchmark Men's Knitwear Brand
In 1965 in Lyon, Alain Schimel founded ZILLI investing in the workshop of an Italian tailor, Teofilo Zilli. ZILLI launched the luxury leather jacket and the sporty chic style with a single desire: to remain faithful to the culture of quality. This heritage is ceaselessly present today in all the workshops. From the selection process right through to adding the Haute Couture finishing touches, exclusive and rare materials require a rare form of expertise that the experienced artisans have perfected over the years. International development has led to new lines being created: shirts and made-to-measure shirts, suits, knitwear, jeans, shoes, ties, leather goods, luggage, jewellery and eyewear etc.
Elegant Gentlemen -- The Analysis of Burberry The Luxury Menswear Brand
Fall/Winter 22/23 collection interprets the unique British style and gives a gorgeous and punk fashion. With the lens of photographer duo Inez and Vinoodh, this equestrian-centered collection symbolizes the brand spirit. New designs and 3D silhouettes explore the British elegance and signature elements.
Mature Women -- The Comprehensive Analysis of Benchmark Women's Knitwear Brand
In the choice of clothing, mature women should not only highlight their intellectual and generous temperament, but also pay great attention to the comfort and durability of the style. Knitwear is the most welcoming category in the market. Natural soft yarns, fine stitch changes and high-quality details are the core points.
Light Modern -- The Analysis of Hermes The Luxury Menswear Brand
Fall/Winter 22/23 collection upgrades the fabrics by diverse materials and technologies. Saturated brights as orange, ginger yellow and grass green are mixed to show sharp visual conflicts. This playful collection also carries the modern elegance of Hermes.
The Analysis of ZHIZHI The Benchmark Women's Knitwear Brand
Founded in Shanghai in 2018, ZHIZHI is a fashion brand that is discovering the relationship between traditional oriental aesthetics and modern aesthetics. Elegant minimalism and feminine cuts display the unique temperament of oriental clothes. The knitwear design of ZHIZHI focuses on a mature and elegant style. Desaturated colors and fitting cuts better set off women’s body lines. Refined natural materials bring prominent qualities. Romantic oriental design languages are ingeniously integrated into modern silhouettes and styles.
Roam the City -- The Analysis of ZEGNA The Luxury Menswear Brand
1.ZEGNA and Real Madrid are proud to announce a unique partnership in which ZEGNA will become Real Madrid’s Official Luxury Travelwear Partner. 2. To celebrate the new chapter of ZEGNA, a new store was opened in One Central Macau, providing a modernized and pragmatistic space for gentlemen. 3. Zegna Summer 2023 collection created a light and innovative menswear wardrobe by different materials and colors, and offered infinite possibilities to this summer.
Gentlemanship -- The Analysis of FENDI The Luxury Menswear Brand
Fendi Fall/Winter 22/23 collection brought by Silvia Venturini Fendi carried the chic gentlemanship and the vivid elegance. Breaking the boundaries and recreating the classics, the latest collection injected timelessness into modern design. Besides, precious textures and distinct motifs were joined by traditional fabrics and exquisite embellishments to reinterpret the elegance of menswear.
The Analysis of PSALTER The Benchmark Women's Knitwear Brand
PSALTER is a Chinese label founded by Yinger Fashion Group in 2005. Driven by the brand spirits - British style, preppy and heritage, PSALTER interprets the temperament of European nobles and modern aesthetics through the timeless wonderfulness and classic. The rebellious fashion languages get rid of the conventions and display the youthfulness. The knitwear design of PSALTER centers on the mature elegance. Delicate jacquard, 3D embellishments and diverse materials explore the temperament of modern women.
The Analysis of Malo The Benchmark Men's Knitwear Brand
Born in Florence, Italy in 1972, Malo is a cashmere producer featuring top-class soft fabrics, lively colors and fine craftsmanship. With the ideas of Tommaso Aquilano and Roberto Rimondi, Malo always offers surprising designs and simple colorways. The knitwear design of Malo centers on the business casual style. The minimalist products show no extra decorations. Heavy-gauged textures and all-over jacquard are the visual highlights of the brand.
The Analysis of COS The Benchmark Men's Knitwear Brand
COS is a high-end line of H&M group. Classic styles and fine qualities provide corset staples for all the seasons. The knitwear design of COS centers on a light business style. Spring/Summer 2022 collection releases T-shirts, polos, pullovers and cardigans. The neat general design and high-quality yarns create timeless products. Besides, stripe is also an important design element. Basic jacquard and stitch textures improve the casualness.
Pursue the Lightness -- The Analysis of Hermes The Luxury Leather & Fur Brand
1.New stores opened in Wuhan and Zhengzhou. 2.Hermès at Milan Design Week, concealing the Maison’s latest collections of furniture, accessories, and lighting. 3.La Promenade du Matin Remix in the neon lights presented a vibrant and fashionable collection together with the body rhythm and movement.
Blooming Classic -- The Analysis of CELINE The Luxury Womenswear Brand
The global ambassador of Celine, LISA released her glamorous charm through modern and casual silhouettes. The crescent shape of AVA handbag unlocks the romantic moment.
Body of Work -- The Analysis of PRADA The Luxury Menswear Brand
Photographer David Sims captures the Prada Fall 2022 campaign for both men's and women's collections. The luxury Italian house's Fall/Winter 2022 campaigns pair with intention a still-life of an object with each model/talent. The chosen totem has deeply personal meaning and relevance to the individual Prada protagonists in the campaign collages. The campaign is centered around "offering windows on human life, expanding their narrative." The men's campaign includes actors Damson Idris, Jeff Goldblum and Rami Malek.
The Analysis of Loro Piana The Luxury Women's Knitwear Brand
Founded in 1924, Loro Piana is a Italian luxury house known for its cashmere, baby cashmere and Vicuña. The use of high-quality yarns offers extremely soft and skin-friendly experiences. The sophisticated knitwear of Loro Piana is minimalist and elegant. Fine stitched textures and clashing stripes enrich the visual experiences.
The Analysis of Elegant Prosper The Benchmark Women’s Knitwear Brand
Elegant Prosper is a womenswear brand founded in 1988. Leading the fashion trends in China, the brand is sharing its modern aesthetics with consumers from allover the world, and exploring the independence and confidence of contemporary women. The mature, elegant knitwear of Elegant Prosper expresses feminine temperament through creativity, techniques and materials.
The Analysis of DAZZLE The Benchmark Women's Knitwear Brand
DAZZLE fashion co.Ltd was born in Shanghai in 2002. DAZZLE fashion owns 4 reowned women’s wear brands.Unque high-street DAZZLE, affordable luxury DIAMOND DAZZLE, mixed-up chic d’zzit, star-crossover brand NA BY DAZZLE. Mature elegance is at the center of DAZZLE. All-over jacquard, mixed stitch techniques, beads and sequins satisfy the appetite for enriched details.
The Comprehensive Analysis of Luxury Underwear/Loungewear Brand
In the past decade, the global and Chinese underwear markets have maintained an overall growth trend. In the context of the increasing level of social consumption, people's pursuit of life quality has led to a growing new demand for intimates. Women's spending enthusiasm has shifted from luxury bags and accessories to more low-key lingerie and homewear. Underwear is a new growth point for luxury brands, and more and more luxury brands are opening up their markets. Top-level brands such as Christian Dior, Dolce & Gabbana and Diesel have well developed their underwear lines.