The Comprehensive Analysis of Underwear and Loungewear Benchmark Brands

ICICLE Group was founded in 1997, headquartered in Shanghai. It is a fashion enterprise with a full business chain from design, manufacturing, logistics retail to franchising. It owns ICICLE and SILEX, and merges a famous French brand CARVEN in 2018. Based on the ancient oriental philosophy of the unity of man and nature, ICICLE selects high-quality raw materials, recreates them in an environmentally responsible way, eliminates redundant designs, and displays the beauty of nature.

This report analyzes new autumn and winter styles of DAZZLE Group. T-shirts dominate, and feature pattern prints and exquisite pattern crafts.

ICICLE A/W 2020 advertising campaign has no stylists or models. This season leading actors are fabrics, nature and the comfort of being wrapped. Natural fabrics and ready-to-wear in earthy tones wrap dancers comfortably, establishing a close relationship between man, natural and fabrics.

Papa, a Chinese infants' wear brand founded in 2012, gains popularity with its simplicity and purity. In A/W 20/21, papa pays more attention to pattern changes, and employs artistic illustrations to bring new fashion.

Amazing Bomb (AB) is a Chinese fast fashion kidswear brand. In A/W 20/21, AB joins hands with Pokemon, fuses lively patterns with gorgeous colors, and presents trendy elements through digital print, thus giving kids another kind of fashion.

Net-a-porter is a world-renowned e-commerce platform for women's fashion from the UK, founded by Natalie Massenet in 2000.

Transboundary collaboration collections depict a new image and inject new strength into brands. In A/W 2020, Balabala joins hands with Dunhuang Museum to decode the new Chinese fashion. Mini Peace works with a variety show to promote its brand culture. GXG.kids, little MO&Co. And MQD also collaborate with other brands to inject new vitality into designs.

BIEN A BIEN is a South Korean kidswear brand. It gains popularity with comfort and simple fashion. In S/S 2020, BIEN A BIEN employs unique and emotional designs to give kids a simple romantic style.

This report mainly analyzes EI, EXCEPTION, RIZHUO and AUM. Key designs this season include broken cutting and rough edges, crumpled cotton and linen, artistic patterns, line-drawn embroideries, vests and puffa jackets. Broken cutting and rough edges, as well as line-drawn embroideries are the essence of cotton and linen style, interpreting noble and unyielding characters of hermits. And we can see elements from RENLI SU, which indicates Chinese cotton and linen style uses Japanese hermit spirit for reference.

1. Ouyang Nana, the spokeswoman of PEACEBIRD, displays the individuality of Gen Z. 2. Wan Qian collaborates with PEACEBIRD and Feiyue. 3. Zhou Jieqiong is in the collaboration collection of PEACEBIRD and Feiyue. 4. PEACEBIRD joins hands with motoguo, and Song Yi makes this daily series more casual and comfortable via simple styling. 5. Zhao Lusi wears the special series of PEACEBIRD WOMEN for Double Seventh Festival. 6. NINEONE pairs the fitted printed pullover of PEACEBIRD WOMEN with denim shorts.

This report extracts key elements including bright yellow, fluorescent decorations, checks and stripes, gauze and ruffles, based on sales data from Taobao and Tmall, and salable styles from Balabala, GXG.kids, little MO&Co., Mini Peace and MQD.

Based on data analysis of PSALTER online new products by Lingxi Industry AI Platform, we can see pullovers are key items in Pre-Fall series; T-shirts gradually reduce; short cardigans and sets are key. Designs on edges, stitches and embroideries play an important role in cardigans and sets. As for key designs of autumn new products, fine stitches hold the largest proportion. Splicing remains non-negligible and mostly appears on sleeves and neckline. In the new season buttons become decorative and elevate the quality sense of knitwear via changes in colors and shapes.

INXX is an international high street platform for buyers, gathering more then 80 famous fashion brands from Europe, Japan, South Korea and so on. Its S/S 2020 collection interprets different fashion trends via different themes. 1. INXX launches the limited series for Dragon Boat festival. This series draws inspiration from the legends of Zhong Kui, and creates sachets, bags and limited T-shirts. 2. INXX works with Refinements Lab to present Soul Air shoes, which extract elements from Dunhuang culture to re-create Air Force 1. 3. ANGEL CHEN S/S 2020 collection takes cues from Queen of the Jungle, Sheena, a comic in 1937. The washed denim and tropical Hawaii prints display the tensile wild beauty. 4. RECYANCLE A/W 2020 collection is "THIS IS NOT SPECTACULAR AT ALL". In this collection, contour lines depict mountains and waters in traditional paintings. Glitch Art is combined to blend classical Chinese culture with modern technologies. 5. INXX joins hands with Dabeiyuzhou for the Xenobiology video campaign.

Colorful flowers and bright colors inspire Christina Rhode. In A/W 20/21, Christina Rhode employs lively colors, floral patterns and comfy materials to endow autumn and winter with vitality.

Ermenegildo Zegna employs the best wool, cashmere and mohair to create refined, timeless, elegant and luxurious modern knitwear. According to data analysis of Ermenegildo Zegna online store by Lingxi Industry AI Platform, we conclude the top four salable knitwear in the 30 days. Spliced materials, simple undershirts, decorative zipper on the chest and stitches on structures are popular with consumers.

With a theme of Persona Liberation, JNBY A/W 2020 expresses the pursuit of freedom and the recognition of the secret self. Last season, it discussed many roles a woman played in society. But this season these ladies break the constraints of these roles to convey real emotions and imperfection of every ordinary woman. Unlike the past, this time JNBY did not invite professional models but captured the real scene where ordinary women were on common streets or buildings. Photographers capture their most natural and defenseless real side by intuition and instinct.

According to styles of five sportswear benchmark brands (Adidas, NIKE, Fila, Anta Kids and Jordan), in S/S 2020 professional sportswear and athleisure style are main lines. Prominent colorway renews splicing. Team themed patterns, co-branded IP patterns and logos stand out, delivering a simple fashion sports feel.

This report mainly analyzes PEACEBIRD, OCHIRLY, DAZZLE and MO&Co. from dresses, sets and key details, concludes key colors and offers more choices for early autumn.

Moimoln, a Korean kidswear brand, continues its fresh, lovely and fun style in A/W 20/21. Colors in low saturation, fun geometric shapes, fresh flowers and lively animal elements blend with styles to bring warmth and fashion.

SELECTED 2020 autumn collection centers on simple tones to create cool silhouettes and combine modern temperament with elite attitude. VGO BY VICUTU joins hands with Liu Shuailiang to present minimalism.