This report concludes online data of MO&Co., and analyzes the latest styles from perspectives of key styles and main items.

Topman was founded in London by Sir Philip Green in 1978 and is a part of the Arcadia Group. Topman provides fashionable cost-effective menswear for young stylish men. It specializes in blending retro street culture of London with its designs, aiming to become a high street brand. Its men's knitwear in S/S 2020 takes on a young business leisure style and integrates with trendy colors via simple blocking of line and plane. Fine stitches and splicing crafts display delicacy and a high quality.

Due to change of the consumption way and habits, the swimwear industry also changes greatly. Swimwear becomes a new fashion and gets increasingly diversified, thus swimwear focuses more on an aesthetic appearance. This report explores hot elements in this season via data analysis of mega swimwear brands such as Off-White, Burberry, Dsquared2, Emporio Armani, Calvin Klein, Balmain and Dolce & Gabbana.

In this report, the office lady style mainly focuses on Lily, Less and Me & City, and makes a key analysis of suits, suit shorts, business skirts and workwear style, thus offering more office looks.

1. The collaboration collection of Initial and Her Own Words provides fashion designs fit for both office and sports. 2. Tian Yuan interprets the Initial 2020 summer collection. 3. The big hemline is ethereal and light, with the help of actress Ren Min to display youth and vitality.

According to data of five boys' wear benchmark brands in S/S 2020 (little MO&Co., Balabala, GXG.kids, MQD and Mini Peace), pants are mainly short. Workwear pockets and color blocks keep prevailing. Sports shorts gain more attention this season, quite noteworthy. Besides, illustration-like prints show newness.

HAPPY PRINCE, a Korean infants' wear brand founded in 2010, wins many fans with its simple style and comfy fabrics. Its S/S 2020 collection centers on comfort and safety, and continues its elegant style. Muted tones, comfy materials and main silhouettes like dresses and rompers work together to create a cosy childhood for kids.

Exquisite crafts and handicrafts bring not only warmth and comfort, but also a refined wearing experience. Cashmere is warm, smooth and soft. This report makes a key analysis of the three Italian brands, Brunello Cucinelli, Zegna and Malo. They advocate exquisite yarns and minimalist subtle designs, thus creating fine natural products. Styles are simple yet luxury.

JORYA, a sub-brand of XIN HEE CO.,LTD, is founded in 1992. It well blends fashion with classics and creates high-quality exquisite clothing. Its products include JORYA clothing, costume haute couture, gowns and accessories. JORYA has a unique understanding of femininity, and displays female charm via extreme design and concepts.

The Korean kidswear brand Jelispoon is founded in 2011. It is a popular online brand in South Korea, and prevails in China since its entry into China markets. Jelispoon advocates "childlike, caring and natural", and pursues "emotional, simple, graceful and practical".

Cashmere brands mainly center on Italy and the UK. Cashmere brands in Italy usually have a long history and pay more attention to the quality of cashmere and traditional craftsmanship. British cashmere brands are more modern and deliver a distinctly folk feel. This report makes a key analysis of three cashmere brands, Brunello Cucinelli, Malo and Iris Von Arnim. Italian brands put emphasis on creating natural, durable and comfortable high-quality cashmere. Simple details and stitch changes are key designs. Sustainable theory runs through cashmere items.

Urban Revivo, Zara, Pull&Bear and H&M are main fast fashion brands. In S/S 2020, brands all highlight their brand culture through different themes. 1. Urban Revivo S/S 2020 collection adopts modern and rebellious details. 2. Zara Campaign Collection interprets gentility through casual workwear style. Retro looks blend with exquisite cutting, revealing male masculinity, softness and confidence. 3. Pull & Bear interprets summer items via diversified designs.

Striking street elements, edgy loose silhouette and other designs offer different looks for this summer. The ecological Sprite green and bold Billie green are combined with loose shape and eye-catching prints, creating fashionable and cool clothes.

This report makes a key analysis of INXX, GUUKA, GENANX, Dangerouspeople and Bosie agender. Key details include collaborated patterns with illustrators, bug interference, digital linear fragments, Chinese characters and Chinese fashion. Color-blocking remains the main craft. Safety buckle and other decorative details are also noteworthy.

Bellerose, an occidental kidswear brand founded in 1989, is aimed to get rid of the dull lovely image. Designers take cues from retro clothing, military uniforms and work clothes, create their own style, and become popular with mix & match look and soft comfy fabrics. Its creative mix & match style also makes kids more unique.

Limitedoudou, a Korean designer brand, is popular with its fun illustration patterns and unique styles. Every season it works with illustrators to launch different collections. Fun patterns and playful Korean style co-create practical, versatile and novel clothing.

This report makes key analysis of official website data of ELLASSAY, YINER, INSUN and Marisfrolg from perspectives of key items, recommended items of mature lady style, key details and key fabrics, thus providing deeper trendy information.

ICICLE was founded in 1997, headquartered in Shanghai. It is a fashion enterprise with a full-business chain covering design, manufacturing, logistics, retail and franchise. As a high-quality natural clothing brand, it owns ICICLE and SILEX, and acquires the well-known French brand CARVEN in 2018. Based on the ancient oriental philosophy that man is an integral part of nature, ICICLE selects high-quality raw materials from nature, recreates them in an environmentally responsible attitude, eliminates redundant designs, and displays the beauty of nature.

Pimpollo is popular with its pleasing colors, fun illustrations and practical items. This season, bright colors and reuse of stock fabrics are noteworthy.

According to data of S/S 2020 girls' wear benchmark brands (Mini Peace, Balabala, little MO&Co, MQD and GXG.kids), influenced by the pandemic, casual pants and comfy leggings will rise, and lightweight gathered-ankle pants and sports leggings are highlights. Jeans are popular this season with their versatility and durability.

EGOIST is an emerging female leisure brand from South Korea, targeting at young women in their 20s and 30s. It is favored by stars and models with its fresh colors and details. Its S/S 2020 collection works with actress, Kim Minyoung and fashion icons to create the gentle and minimalist fashion style. Knitwear of EGOIST combines fine stitch with detail design, fit for young leisure brands for reference. Notably, the brand moved into Galleria Gwanggyoin in March. Galleria Gwanggyo is the largest high-end department store of Galleria in its 10-year-old establishment, and is expected to become a unique landmark representing South Korea and the world. This shows Galleria has an increasing fashion influence and will gain more attention.