Elegance is a life attitude. In women's knitwear, Elegant Prosper, JUZUI and PSALTER show the simple and modern spirit. For A/W 19, Elegant Prosper took cues from the Forbidden City, and used designs to interpret China's imperial aesthetic. JUZUI joined hands with Liu Tao to interpret resurgent elegance. PSALTER explored the poetic world to show the spirit of modern women.

For pre-fall 2019, the lady style in show windows and in-store images shows simple, natural and comfortable qualities. Orange yellow is the key bright color, and earthy tones are mainly used. The autumnal shirt and trench coat are key items.

GXG, FAIRWHALE and Cabbeen are key smart and casual brands in China. PCACEBIRD and TRENDIANO are also well-known. Recently, the collaboration collections of those brands were hot. Panelling, print and lettering are emphasized. The relaxed short-sleeved hooded sweatshirt grabs attention. The cargo pants and polo shirt are still the direction. Crafts are more refined.

Jujubong is a mixed word including Juju and Bom. Jujubong was founded in 2014 by a mother. She designed a set for her baby Juju at the age of 1. Jujubong's brand concept is simple, modern, playful and warm. Quality textiles and eco-friendly materials are used by Jujubong. For S/S 19, Jujubong still continues the elegant, classical and modern style.

& Other Stories is high-end womenswear brand owned by Hennes & Mauritz AB. It was founded in 2012, mainly designing the classical items for urban elite women.

Nunuforme, a Japanese kidswear brand, emphasizes simple, colorful and maximalist designs. You will find special cuts and simple color combinations in Nunuforme's items.

As a Chinese designer brand, JNBY's A/W 19 collection features three themes - "balanced", "quiet" and "imperfect", showing a new experience of exploring inner hearts.

System Homme is a light business menswear brand with an urban and casual take. Youthful and free elements, premium material and fashionable details are utilized to create a fresh effect. Stitches, panelling and colors are more creative and attractive.

TRENDIANO's collaboration collections feature a smart and youthful edge. Patterns and panelling are also seen. The business polo shirt is smartened up. The currently popular cargo pants also come into play.

1. LEDIN joined hands with The Lion King, and prints include Simba and his friends. 2. Dizzit's pink purple knitted vest is worn over the light yellow tee, with DAZZLE's fine checked shorts and the beret in light brown. 3. DAZZLE's S/S 19 lace shirt is worn over the white tee and styled with the brown skirt. The black hat delivers a vintage message. 4. The printed dress is worn under the beige blazer. 5. Buff Monster's playful tee and the checked suits in macaron hues are combined.

For A/W 19/20, new neon green, valiant poppy and scallop pink are key. Figures in artistic colors and bold branding come into play.

Lulabee -- Analysis of the Benchmark Brand for Kidswear

VICUTU, DIDIBOY and VSKONNE are key for business casual attire. With the development of youth-led markets, these brands also start to adopt youthful designs.

Organic mom is a famous loungewear brand in South Korea. In this season, garments for baby and toddler are included. The cosy and relaxed style endures, and simple silhouettes and interesting patterns are highlighted.

Stella McCartney's A/W 2019 kidswear includes three fashion campaigns - The Unhappy Fish, The Litter Bug and The Lonely Tree, calling for the protection of our earth. Stella McCartney even signed the Statement of New Plastic launched by Ellen MacCarthur.

Massimo Dutti is a Spanish fashion brand founded by Inditex in Oct. 1985. At the beginning, it only designed menwear, and in 1995 it released its womenwear collections and then kidswear and perfume collections. The amount of Massimo Dutti's every item is limited. Its knitwear items emphasize a urban style. Different stitches show the mix of classical and modern art.

BUBBLE KISS is a South Korean brand for girls at the ages of 6 to 12. There are many different styles including cool or sweet girl, preppy sports and vacation statement.

JNBY BY JNBY was founded by JNBY, and its garments are for kids aged 3 to 10. Designs from adult garments continue into kidswear. JNBY BY JNBY's S/S 2019 collection features three collections with the theme of My Best Friend: Much Loved, The Peculiar One and Almost Always A Bear.

The cotton&linen style for S/S 2019 highlights patterns inspired by paintings. Rustic and elegant garments show a updated cosy humanistic lifestyle. Dense gathering and drawstrings offer a natural and nonchalant feel.

Minimal silhouettes are key for the lady style for S/S 2019. Art and nature provide inspiration to link the past, the present and the future together.

Selected, an elite menswear brand owned by Bestseller, was founded in Denmark, 1997. Selected combined new styles, high quality and sophisticated techniques to design elite menswear.