Consumers are now paying more attention to the comfort of underwear instead of the appearance. The clothing that can meet both needs of elegant going-out wear and smart loungewear has been the direction. Top-class brands as Christian Dior, Dolce & Gabbana, and GUCCI have also released their underwear & loungewear collections.

PRADA launched the action in the Year of the Tiger to celebrate the Chinese new year 2022. Prada invites all talented under-30s at art schools from all over the world to produce their own personal interpretation of the tiger as part of this special project.

1.The North Face Shanghai pop-up store unveiled the collab with Gucci. 2.Huge Christmas crystal ball in Wuhan. 3.The North Face held a street skiing contest. 4.The cross-country runners of The North Face won the 110km championship in Thailand By UTMB 5.The North Face 2021 IN SEARCH OF landed in Shanghai. 6.Metaverse pop-up store is opened in Shanghai.

Zegna is a luxury fashion house founded in 1910 by Ermenegildo Zegna in Trivero, Northern Italy. And it is still one of the most famous Italian enterprises today. Beyond producing menswear for luxury brands, Zegna is also the biggest fabric manufacture in the world, which produces 2.3 million meters of fabrics every year and promotes wooden products. The knitwear of Ermenegildo Zegna presents high-quality fabrics. High-count fine cashmere is their most important material, which has soft handle and silky gloss. Minimalist details and supreme crafts create mature pullovers and polo shirts for consumers.

The Moncler brand was created in 1952 in Monestier-de-Clermont, a small village in the mountains near Grenoble, aiming at creating padded sleeping bags and tents for the mountain. A few years later, in response to the needs of its employees working at high altitudes, the Company produced the first down jacket for extreme climates. This vocation to protect from the cold has evolved over the years becoming a global phenomenon and a sporting luxury icon.

The S/S 2022 campaign of Dolce & Gabbana inherited the traditional application of lights and interpreted the 21st century aesthetics. The evolution of Sicily style continued the interesting conversation between fashion and tradition. Every look presented the feeling of color and light in a different way. Distinct silhouettes tried to discuss tradition with a modernized mind. A free, luxurious, sexy, and pretty aesthetic was then launched.

The leaders and promoters of the fashion world presented exceptional performance on designing, marketing, and community nurturing in the past year, which set a high-level standard for other brands in the future. POP Fashion selected the best womenswear brand, the best menswear brand, and the best collaboration to commend these prominent brands and designers.(Analysis based on the data of HYPEBEAST)

Mini Peace Spring 2022 campaign was unveiled in December to pay homage to the nature and present the infinite creativity of Chinese children. On November 6, Mini Peace 10th anniversary fashion show was held in Ningbo. A limited pop-up Dream House opened during November 3-14 to celebrate the 10th anniversary.

J.D.V A/W 21/22 collection tried to figure out the multiple identities of modern people. DANDY and PREPPY are the two collections separately meet the needs of urban wear and outdoor wear. The exploration of personality and potential presents a better fusion of living, working, and hobbies. A series of classic suits, down jackets, jackets, and shirts are released to present looks that suit multiple occasions.

1.Li-Ning S/S 2022 fashion show & music festival 2.Land in American ComplexCon 3.Open world-first LI-NING 1990 store in Beijing on November, 6, 2021. 4. LI-NING 1990 immersive art exhibition 5.LI-NING Running Camp

Angel's Face designs luxe occasionwear for girls aged 0-13 years. Tutu skirt is the signature for the brand that can be seen in every collection. Angel's Face builds a dreamy stage for all the girls who love fashion.

The creative director Bruno Sialelli got inspirations from the past and rebuilt the present to release the Lanvin A/W 21/22 collection. The designs of womenswear and menswear revealed a contrasting yet harmonious relationship this season, just like the conversation between the two genders.

Helly Hensen was founded by the Norwegian sea captain Helly Juell Hensen in 1877, providing sailing gear and skiwear. Fashion design focuses on reinforcing the protective functions in outdoor activities. Based on the Scandinavian accent, the brand puts emphasis on fashionable styles, minimalist lines, slim tailoring, and the comfortable dressing experience.

Lafayette 148 was named after its address in SoHo, New York City. It is a global lifestyle brand led by women, for women. Founded in 1996, the brand was built on founders' belief that women serve beautiful clothing created for women's needs. Uncompromising quality, luxurious materials, flawless construction and a modern, New York sensibility are hallmarks of their collections. Designs as dynamic as the women who wear them and the city that inspires designers.

COS started its journey in the vast Dunhuang desert in A/W 21/22. Regarding clothing as a media for self-expression, the label tried to redefine the future by its powerful styles. Advanced daywear and practical details elevate the qualities and present a comfortable and easy wardrobe.

EVISU released a luxurious A/W collection with products in changeable styles. Creative mindset was penetrated into every detail to break the boundaries and show a mysterious, artistic touch. Exclusive A/W fabrics and colors brought thermal performance.

Max Mara is celebrating its 70th anniversary with special editions of its most iconic coats, designs that have made an impact not only on the brand's history, but on fashion itself: the legendary 101801, the luxurious Ludmilla and the on-trend Teddy Coat.

1.The Chinese actress Rayza in VERSACE suit. 2.Superstar Lady Gaga wore the silk gown dress of Atelier Versace haute couture collection on the opening ceremony of House of Gucci. 3.The musician Tizzy T in A/W 2021 medusa T-shirt. 4.The products in Versace A/W 2021 were shown on the cover of ELLEMEN. 5.The Chinese actress Gulnazar wears A/W 2021 collection. 6.Roy Wang in LaGreca print knitted vest.

Founded by Renzo Rosso in 1978, Diesel is a famous Italian denim label and a sub-brand of Genius, the Italian fashion enterprise. Being positive and vital, Diesel launched clothing for pets to create a harmonious mini-wardrobe with consumers. The innovative layout of Diesel pop-up stores interprets the avant-garde and rebellious brand DNA.

DSQUARED2 was founded by twin brothers Dean and Dan Caten in 1995. Their unique styles and bold creativity fuse traditional Canadian totems with Italian modernized tailoring and sexual appeal.

Inspired by the language of evening dressing, a vocabulary of scintillation. Joyous and optimistic, the Miu Miu Nuit collection features embroidered and embellished clothes, accessories and shoes reminders of parties. The photos of actresses Ever Anderson, Ciara Bravo, and KiKi Layne represent the images of independent women and the records of Miu Miu community.