This report primarily focuses on four aspects to analyze the Phenix brand: online sales analysis, key series analysis, key details analysis, and summary and development extension recommendations.

French style draws on the gentle romanticism of traditional French aesthetics and incorporates the casual and elegant elements of minimalism, while retaining the texture and details of the vintage atmosphere. It blends classic and modern elements, showcasing a carefree attitude towards life.

September marks the gradual transition into the autumn-winter season, which is a prime time for the release of new items in the warm clothing collection. When developing warm garments for children in the autumn and winter, it is crucial to choose materials that are both warm and comfortable. Common choices for warm fabrics include wool, fleece, down, cotton, and fabric blends. The lining fabric is often selected to be skin-friendly, such as modal cotton. Additionally, the concept of 5A antibacterial technology has become a key trend in the development of personal warm underwear, as it helps to improve health standards and provide a better wearing experience. This season, the use of a multi-layered warm design is a popular development direction for major electronic brands. The design with a belly protector provides additional warmth to keep the child's abdomen warm. The design with multiple layers of cotton filling can achieve a cycling warm effect.

23/24 autumn/winter series builds a new trend of elegant wardrobe, with smooth fashion lines extending freely and temperament, interpreting a casual and versatile style to showcase the charm of the urban scene. Building upon luxurious craftsmanship, it redefines modernity for men with an improvisational and disruptive perspective. Breaking free from the conventional patterns of autumn/winter ready-to-wear, it explores more possibilities for staple items and suit jackets.

Elegant Commute Style aims to incorporate laziness and sophistication into everyday life, allowing wearers to freely switch between modernity and casual comfort. It pursues minimalistic silhouettes and delicate details, presenting various layering forms.

This report mainly focuses on the analysis of the Arc'teryx brand in four aspects: brand dynamics, analysis of new products in retail, analysis of new products online, and summary and recommendations for development and extension.

The development of children's athletic style began with an increasing understanding of children's sports and exercise in the past. In the past, children's sportswear was similar to adult sportswear, lacking designs and manufacturing tailored for children's characteristics. However, with the gradual prosperity of the children's market and the enhancement of children's independent purchasing power, the demand for children's athletic styles has also shown a trend towards diversification and personalization. Modern children's athletic style not only focuses on the comfort and functionality of sportswear but also incorporates elements of fashion and fun. Designers create a variety of styles, vibrant sportswear, and footwear based on children's physiological characteristics and aesthetic interests, combined with considerations such as materials, colors, patterns, and cuts.

Informal college style is a more contemporary way of dressing derived from the uniforms of prestigious American schools. It retains the traditional college style but adds a rebellious and trendy touch, incorporating outdoor, casual, avant-garde elements, and vibrant colors, making it more energetic. It combines shirts, uniform suits, knitwear, etc., with skirts, vintage sneakers, baseball jackets, and other casual items for mixing and matching, without being overly restrictive in design.

This report takes the popular "quiet luxury" trend as its theme, carefully selecting the following highly regarded brands to explore their brand characteristics and key design elements of this season. By conducting in-depth analyses of these brands, it aims to provide more inspiration and creativity for the development of items that fit the style of "quiet luxury".

Louis Vuitton's 23/24 Autumn/Winter collection incorporates the ideas of American designer Colm Dillane, focusing on streetwear and utilizing vibrant colors, oil painting prints, and large-scale portraits as lively design elements. It perfectly blends craftsmanship, tailoring, and fashion art expression. With visually striking color designs, these not only reflect Colm Dillane's personal style, but also embody Louis Vuitton's pursuit of childlike wonder and avant-garde fashion concepts.

Children's clothing in Korean and Japanese home styles emphasize simple, natural, and cute design elements, creating a comfortable, warm, and pleasant growth environment for children. It highlights the use of soft colors, such as light pink, light blue, and light yellow, to create a warm and peaceful atmosphere. Cute and playful illustration patterns are important features of Korean and Japanese home styles, commonly including small animals, flowers, fruits, etc., giving a lively and childlike feeling. The Korean and Japanese home style for children's clothing also emphasizes the use of natural materials such as cotton and linen to ensure comfort and breathability. At the same time, it also focuses on a simple and comfortable home layout.

Haglöfs was initially founded as a backpack manufacturing company and has since grown into a comprehensive high-end outdoor brand that includes clothing, backpacks, footwear, and sleeping bags. The brand's products are primarily focused on functionality, making it a functional outdoor brand. Its design features include high-tech materials, advanced manufacturing techniques, lightweight designs, high usability, and exceptional durability. Additionally, the brand emphasizes the use of recyclable materials in its production process. The products are designed to be versatile and suitable for various environments, rather than just specific activities.

The 2023 Pre Fall Collection embodies a fashionable temperament and a poetic beauty of classic retro. Drawing inspiration from the glamorous beauty of the 1950s, floral velvet accents vibrant color blocks, minimalist and maximalist styles come together, while oversized parkas and jacquard knits tell a passionate love story. Through a perspective that surpasses the changes of time, we explore Marni's classic silhouettes and interpret avant-garde and trendy aesthetic styles.

This series boldly defines the charm of urban men. Using exquisite herringbone fabric and classic monogram logo, along with other elements inspired by Chanel, the clothing effortlessly moves between elegance and playfulness, showcasing the exceptional style of urban men. With comfortable and fashionable tailoring, every wearer can feel the power of confidence.

Oysho is a Spanish fashion brand founded in 2001. As one of the brands under the Inditex group, Oysho specializes in women's underwear, loungewear, sportswear, and beachwear. Its design style is characterized by simplicity, fashion, and comfort, combining modern and trendy elements. Reasons for recommending this brand: On one hand, Oysho is known for its fashionable and minimalist design style, which aligns with trends and fashion. On the other hand, Oysho offers a wide range of products, including women's underwear, pajamas, loungewear, and sportswear, catering to diverse needs. Moreover, the brand has recently launched new collection that differs from the previous cotton and linen style, with an overall more outdoor-oriented style that retains feminine charm, thus matching current fashion trends.

Maillard, derived from the chemical concept of the "Maillard reaction," can be simply understood as the process of raw steak gradually being cooked by heat. During this process, different concentrations and contrasts of brown tones are produced, hence the label "Maillard" has spread to other fields, becoming a color term. The "Maillard style" dressing cleverly combines large areas of brown with orange-red, showcasing the tranquility and elegance of autumn while also embodying a sense of warmth and liveliness, providing a visually warm and textured autumn experience.

The outdoor sports style for children refers to the outdoor activities and styles that are suitable for children to participate in. These activities encourage children to interact with nature, exercise their bodies, improve coordination, and cultivate their awareness of environmental protection. In the past few decades, with the continuous expansion of urbanization and advancements in technology, children have been spending more time indoors, reducing their opportunities for outdoor activities. This has resulted in children lacking opportunities for exercise and contact with nature, leading to a range of physical and mental health problems. To address this issue, various outdoor activity organizations and institutions have begun to focus on children's outdoor sports styles and actively promote and develop them. By cultivating children's love and attention for nature, we can stimulate their curiosity to explore the world and enjoy the fun that nature provides. Through outdoor sports, children can gain rich experiences and knowledge, build confidence, develop courage and resilience, and become healthy, active, and responsible individuals.

The main focus of this report is to analyze the LI-NING brand in the following four areas: brand dynamics, analysis of new retail products, analysis of new online products, and summary with development and extension recommendations.

New season GUCCI campaigns feature a vivid attitude towards a thrilling rendezvous, collaborating with supermodel Vittoria Ceretti to elegantly portray a minimalist encounter, embodying modern relaxed vibes, and igniting a fresh start for the early autumn and winter seasons. The striking red announces moments of excitement, while the metallic space silver style transcends the boundaries of time and space. The handbags matched with black and red translucent tops are bright and captivating, creating infinite vitality and creativity. This season's autumn and winter collection focuses on the transformation and richness of delicate vintage patterns on women's sweaters, showcasing the combination of vivid colors and classic retro aesthetics. Pay close attention to this brand analysis chapter.

The BOSS 23/24 autumn-winter collection combines exquisite textures with a casual style, showcasing the brand's independent spirit and unique cutting techniques. This collection is inspired by vintage modernity, continuing the brand's signature black, white, and camel colors, complemented by vibrant hues and natural prints. The striking grey tones elevate the atmosphere of the advertising campaign, enriching the visual layers of the overall styling and perception.

FENDI this season continues the brand's classic disruptive neoclassical style, blurring the boundaries of traditional men's wear between ruggedness and elegance. Asymmetrical and loose silhouettes add geometric elements and a sense of movement to men's clothing. Starting with the brand's patterns, transitioning from gradient to tie-dye patterns to the FF logo, the rich texture of embroidery and printing enhances the luxurious beauty of the garments.