Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
- Item Category
High-quality Detail -- The Analysis of Elegant Prosper The Benchmark Women's Knitwear Brand
EP YAYING keeps its consistent adherence to the cultural traditions and explores the independent and confident beauty with contemporary women by the global perspective and Chinese craftsmanship. The diversified faces of modern Chinese women are gathered to be an aesthetic language with fun and individuality, which interprets and expresses the femininity by creativity, material and craft.
Daily Ritual -- The Analysis of Valentino The Benchmark Womenswear Brand
The Valentino F/W 2021 Art Collection plays out in dramatic contrasts of black and white, where Son Ye Jin embodies the theatrical energy. Combinations of optical patterns, artisanal embroideries and sharp cutouts become part of unique wardrobe. The Stud Sign bag in hand is rather casual and agile.
An Exploration of Feeling -- The Analysis of PRADA Menswear
Feelings - emotions and senses, intimacy and tactility. The Fall Winter 2021 Prada campaign, showcasing the collections for women and men designed by Miuccia Prada and Raf Simons, is an exploration of the evocation of feeling.
Creativity & Craftsmanship -- The Analysis of DIOR MEN The Luxury Menswear Brand
An ode to creativity in all its forms, the Dior Winter 2021-2022 men's collection, designed by Kim Jones in collaboration with the painter Peter Doig, is a reinvention of ceremonial wear. Shot by Rafael Pavarotti, this collection was more stylish and avant-garde. The design of cap and beret is inspired by the personal style of Peter Doig, and these poetic decorative elements bring highlights to the general looks, which nods to the attractive aesthetic concept of this artist. A series of creative hand-painted works were made to release endless imaginations.
Outstanding Colorfulness -- The Analysis of Louis Vuitton The Luxury Menswear Brand
Virgil Abloh's latest collection investigates unconscious biases instilled in our collective psyche by reimagining looks as pieces in a game of chess. Shot in North Wales by Tim Walker, the campaign revisits the motifs and metaphors of chess, a recurrent theme in Virgil Abloh's work at Louis Vuitton. Staged as a life-sized game, the collection comes alive as pieces in a choreographed play between a cast of characters.
The World of Fairy Tales --The Analysis of Womenswear Luxury Brand Christian Dior
On July 30, 2021, Dior held the 2021 DIORAMOUR capsule pop-up boutique & wine reception at Taikoo Li Sanlitun, Beijing. The DIORAMOUR capsule, designed by the creative director at Dior Maria Grazia Chiuri, is inspired by fantastic fairy tales to depict sweet Chinese Valentine’s Day and meet heart-beating moments. On that day, famous actor Shawn Dou and fashion celebrity and charity founder Laurinda He, the couple Han Kyung and Celina Jade and some other celebrities attended the event.
The Art Across Time & Space -- The Analysis of Louis Vuitton The Luxury Womenswear Brand
As a leader of luxury industry on a world scale, the clothing and leather manufacturer Louis Vuitton has always been a protector of traditional craft and precious technical heritage since its establishment in 1854. In 1987, Louis Vuitton and the wine family Moët Hennessy were fused into a largest luxury group in the world -- LVMH. The exquisite, professional techniques of F/W 2021 collection bring us its classic and timeless quality.
French Romance -- The Famous Kidswear Brand Bonpoint
The fashion label Bonpoint was founded by Marie France Cohen in 1975. Its design department maintains the historical tradition of Paris haute couture. The concept of luxury kidswear has been well-known on a world scale. Through bold imagination, delicate tactility and rich details, Bonpoint integrates happiness into our daily life. The comfortable clothing of children allows them to be free to explore the world.
Italian Sweetheart -- Monnalisa The Refined Kidswear Brand
The Italian kidswear brand Monnalisa has attracted all the parents, who are chasing for fashion and paying attention to the personal expression of their kids, through its fashionable, unique, personalized, naughty and childlike styles, colors and fabrics. The brand provides customized clothing for 2-16-aged charming boys and girls from over 60 countries.
Classic Definition & Unlimited Innovation -- The Comprehensive Analysis of American Casual Menswear Benchmark Brand
Tommy Hilfiger, HAZZYS, Polo Ralph Lauren, and NAUTICA are noteworthy the most among all the American casual brands. POLO SPORT and Calvin Klein are also popular. The styles in this report are mainly extracted from online stores. T-shirt, shirt and Polo shirt dominate the main development of S/S. Delicate neat tailoring and minimalist silhouette present highlights on patterns. Plant and flower are the must-have decoration elements for hot summer, and animals are also personified. Letter design breaks the monotony and underlines the quality of brand.
Street Fashion -- The Analysis of INXX The Menswear Designer Brand
Founded in 2013, the high-street brand INXX is committed to building bridges between western culture and Chinese culture. Its pioneering design and heritage of traditional culture reveal the fashion attitude. Furthermore, the pursuit of self-expression and the cooperation with multiple fields(fashion leaders, artists and fashion brands) have created series of creative products and given a new definition to fashion.
High-quality Elegancy -- The Comprehensive Analysis of Women's Knitwear Benchmark Brand(Middle-aged Women)
Minimalist fashion and French elegancy are the two major styles for middle-aged women. This report will mainly analyse three benchmark brands under the French elegancy style -- JUZUI, JORYA, and L'ORFEO. Bottom shirt, cardigan and Polo shirt become the key items, and elegant lace and gauze are the important design elements. Besides, exquisite stitching also plays a big role in the middle-aged women style. Stitched lace pattern is more novel, and stripe design increases the fashionable sense of knitwear as well.
Public Fashion -- The Comprehensive Analysis of Casual Womenswear Benchmark Brand
This report mainly analyses the benchmark casual womenswear brands in the market, PEACEBIRD, A21 and ZUKKA PRO, from the aspects of product design, style revolution and consumer requirement. Casual brands are divided into Key Brand, Secondary Brand, Mainstream Style and Popular Brand based on the popularity. Except for key brands, secondary brands include functional style, sport style and casual mix & match, which are under a rising trend among young consumers.
Mexico Symbiosis -- The Analysis of JNBY The Womenswear Benchmark Brand
Founded in 1994, the Chinese designer brand JNBY is based in Hangzhou, China. So far, it has opened direct operation companies all over the world and also set 1931 retailing points globally. JNBY calls for a lifestyle of being natural, healthy and perfect. "Just Naturally Be Yourself" well presents the brand concept of JNBY. JNBY, CROQUIS, jnby by JNBY, less, Pomme de terre, JNBYHOME, REVERB, and A PERSONAL NOTE 73 are the sub-brands.
Classic and Eternity -- The Analysis of DAZZLE The Womenswear Benchmark Brand
Founded in 2002, DAZZLE Fashion integrates European fashion culture with modern thought to create and guide the individualized lifestyle. There are four well-known sub-brands, including haute couture brand DAZZLE, advanced handcrafted womenswear brand DIAMOND DAZZLE, avant-garde womenswear brand D'ZZIT and urban elite menswear brand RAZZLE. The brand leads the mainstream high-street fashion and provides design for independent modern women who are pursuing freedom. Refined items in every season preset both fashion awareness and culture connotation. Thick colors, intensive contrast and linear charm make DAZZLE become an individualized business brand.
Stay Young -- The Comprehensive Analysis of Womenswear Fast Fashion Benchmark Brand
ZARA, UR and Hstyle are the benchmark fast fashion brands. ZARA has a shrinking market in the recent years. And the Chinese brand UR attracts consumers through its concept of Fast Luxury. Besides, the frequent activities on social medias increase the brand influence of Hstyle and capture the market.
Wild Botany -- The Analysis of Zimmermann The Women's Swimsuit Benchmark Brand
Nicky and Simone Zimmermann get inspiration from animals and plants, and the Zimmermann S/S 2021 womenswear collection uses unique flower styling and unexpected color combination to create Australian botanic art. Transparent organdy and extravagant silhouette interpret the gentleness of women, providing an intensive contrast with masculine white suit. Tailored style is extremely important to balance the whole collection. Mature temperament, intensive linear feel, unique color combination and retro printed pattern are the brand essence. Pretty and sexy outline, and its clear brand positioning attract many faithful followers.
Playful Spring and Summer -- The Comprehensive Analysis of Infants' Benchmark Brands
This report mainly analyses the smart casual infants' benchmark brands, Mikemile, Moimoln and Papa. Besides, ETTOI, Choco,el, Tartine et Chocolat are also the key brands for reference. The comprehensive analysis of latest S/S 2021 styles is made from the aspects of product positioning, price system, product structure and key items.
Another Me -- The Analysis of CROQUIS The Menswear Benchmark Brand
CROQUIS is a sub-brand of JNBY, which was launched in the autumn of 2005. As the most representative menswear designer brand in China, CROQUIS keeps maintaining its artistic brand image. As of December 31, 2019, JNBY has more than 3.9 million member accounts, an increase of 300000 over the first half of the fiscal year, including 3.5 million wechat accounts. JNBY has 1993 retailing points globally, and 332 of them belongs to CROQUIS.
Lululemon -- The Analysis of Sportswear Benchmark Brand
Founded by Chip Wilson in Vancouver, Canada in 1998, lululemon is a yoga-inspired, technical athletic apparel company for women and men. What started as a design studio by day and yoga studio by night soon became a standalone store in November of 2000 on West 4th Avenue in Vancouver's Kitsilano neighbourhood. The vision of Lululemon was to create more than a place where people could get gear to sweat in, they wanted to create a community hub where people could learn and discuss the physical aspects of healthy living, mindfulness and living a life of possibility. It was also important to create real relationships with guests and understand what they were passionate about, how they liked to sweat and help them celebrate their goals. Today, Lululemon is still doing this in their stores around the globe.
Classic Interpretation -- The Comprehensive Analysis of Men's Knitwear Benchmark Brand(Business Style)
Classic business knitwear pays more attention to quality, detail and craft. Geometric element is still important in S/S 2021, and exquisite stitch is the key point. Fine decorative line is the major application and bright color-blocking is noteworthy. Placement heterogeneous splicing pays emphasis on the plain and smooth tailoring and sewing.
Playful Color -- Diesel The Refined Kidswear Brand
The famous Italian brand Diesel is known for its alternative style. The edgy founder Renzo Rosso is exploring the thought and design which can lead the fashion attitude. Diesel S/S 2021 collection uses eye-catching fluorescent hue to provide consumers with visual impact.
Bright and Shiny Summer Days -- Il Gufo The Fashion Kidswear Brand
Il Gufo means Owl in Italy, and the owl which conveys information is the representative of wisdom and erudite. And owl also symbolizes Luck in the western culture. Inspired by the natural world, the design styling of Il Gufo is minimalist, powerful and warm. Without those variant colors, it brings us the sense of brightness and peace.
Unbridled Youth -- The Comprehensive Analysis of Women's Knitwear Benchmark Brand
Fashionable leisurely style women's knitwear is one of the representative styles for contemporary teenagers, which presents their individualized pursuit of young vitality and fashion. According to the positioning, brands are divided into leading key brands and variant secondary key brands. This report will summarize and analysis the key design point through three refined representative brands, PortsPURE, LOEWE and YES OR NO.