Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
- Item Category
Fashionable and Classic- Neil Barrett The Benchmark Brand Analysis of Mens' Knitwear
After graduation Neil Barrett worked for Gucci for five years as a senior menswear designer and founded Prada menswear. Then he founded his personal brand, Neil Barrett, in 1999 and debuted at the fashion week in 2000. Neil Barrett pays attention to the development of new materials and the comfort of clothes. While retaining the unique style of the brand in the design, the brand has diversified styles, novel elements and energetic techniques to meet market demands.
The Puffa Jacket- The Comprehensive Analysis of Benchmark Brands for Girls' Puffa jackets
Mini Peace, Balabala, little MO&Co., GXG.kids, and MQD have their own features in A/W 19/20 girls' puffa jackets. The puffa jacket of little MO&Co. mainly applies shiny materials to design fashionable and eye-catching styles. GXG.kids adopts 3D decorations in details, very lovely. Balabala and MQD mix the workwear style into girls' puffa jackets to make them more outdoor. Mini Peace pays attention to the changes of silhouette. The short style is beautiful and the long is warm and fashionable. Pink tones get hotter.
Fashionable Kids- XXBIN The Benchmark Brand for Kidswear
XXBIN is a brand for fashionable kids created by the menswear team from "GENANX lightening fashionable brand" which is under the charge of Super. Following the design philosophy of health, comfort and personality, it is dedicated to supply individual and unique fashionable kidswear with a design sense. Inspired by the street, hip-hop, art and life, designers combine the local culture with current fashion to redefine and deconstruct the fashion. A unique style is brought by the playful cutting, exaggerated color proportions and the funny silhouette. The magic sound boy is the cartoon image of this brand. It has the super power to change the identity through time travel. And it brings infinite possibilities to the brand.
Cute And Funny Diary- BEBE DE PINO Benchmark Brand for Kidswear
The South Korean kidswear brand, BEBE DE PINO, is listed in 2010. BEBE DE PINO is a little Nordic style and means "the little squirrel" in Spanish. In this season, this brand extends the classical blue and red. The cardigan is the main knitwear style. The corduroy makes kid closer to the nature and has the simple Nordic style atmosphere.
Encounter Early Autumn-- SIBEIXIU Benchmark Brand for Kidswear
The Chinese fast fashion kidswear brand founded in 2009, SIBEIXIU, pays much attention to the market trend and the change of fashion. The more and more popular Chinese ancient style, the retro preppy style and the sportif style are the focuses of SIBEIXIU. Designers bring a classic and artistic feeling through the fashionable detail design.
Boundless Cool Girls -- Comprehensive Analysis of Young Woman Benchmark Brands
For 19/20 A/W, young woman brands creates inclusive and emotional atmosphere aiming at the boundless perspective to incorporate elements having emotional memory like 2D culture, romanticism, vintage, nostalgia and folk.
Fashion and Happiness -- The Comprehensive Analysis of Boys' Coat of Benchmark Brands
Influenced by the workwear style, many kidswear fashion brands such as Mini Peace, Balabala, little MO&Co., GXG.kids and MQD apply workwear elements into coats for A/W 19/20. The all-over camo, lambswool, corduroy and outdoor designs bring an outdoor fashionable feel.
Elves in Terrariums -- Il Gufo
Il Gufo, an Italian high-class kidswear brand founded in 1980, mainly design garments for kids aged 0 to 14. The fashionable simple designs, creative fabrics, natural colors add a premium and comfortable vibe. The inspiration of A/W 2019 collections comes from stitch and fabric. Lightweight lambswool, warm velour provide warmth in winter. Bright colors add vibrancy as well.
Play with Fashion -- Alphabet
Alphabet was founded in 1976 in a famous holiday resort - Britagne. Comfort, leisure and natural qualities are emphasized. In this season, outdoor technical elements, vintage checks and lambswool are combined to provide a fashionable feel.
Resurged Classics -- Burberry
Burberry, traditional English luxury brand originated in 1856, enhances its glamour by constantly upgrading its design and creating new graphic decorations. Its glamour, is once more represented by the classical and retrospective design used on the new autumn-winter Children’s garments in this season. Old-fashioned photos and models in Burberry wind-breakers are filled with personality and recognition; Contrast jacquard process adds novelty and uniqueness to retro fake two sweaters; Classical plaids and stripes, however, are endowed with more potentiality in various styles.
Diverse Sweatshirts -- The Comprehenaive Analysis of Boys' Benchmark Brands
For boys' sweatshirts at GXG.kids, MQD, little MO&Co., Mini Peace and Balabala, scarlet, forest green, light yellow, jewelry blue are included. GXG.kids's lime green is in line with the trend we predicted. For pattern, placement letters and all-over print are key. For A/W, collaborated patterns see a rise. For crafts, pockets, color blocking and placket front are still mainstream.
Dresses -- The Comprehensive Analysis of Girls' Dresses at Benchmark Brands
This report analyzes new dresses for kids at Chinese well-known kidswear brands such as GXG.kids, MQD, Mini Peace and little MO&Co.和Balabala. The sweat dress is still popular. Deconstructed and spliced sheers are special. The versatile sheers cover-up dress and exaggerated looks feel fluid. Meanwhile, the playful preppy styles, vintage velvet dresses add newness.
Street Fashion -- The Comprehensive Analysis of Benchmark Menswear Brands
For pre-fall 2019 markets, fashion street brands are still key for Gen Z. The independent and individual designs are coveted by consumers. Splicing, applique and embroidery are more important. Letters are indispensable for menswear.
Timeless -- The Comprehensive Analysis of Women's Knitwear for the Middle-Aged and Elderly
The knitwear for the middle-aged and elderly has a small share. In 21st century, youthful and vibrant elements are favored by the middle-aged and elderly. Simple, cosy and premium designs are emphasized. This report shows you the crafts, patterns and silhouettes for A/W 19/20.
Urban Elite -- Hermes
Hermes is an international brand which is famous for traditional handicraft and innovation. Founded by Thierry Hermès in Paris, 1837, Hermes has a history of more than 180 years. Hermes has 14 product categories including leather products, bags, watches, silk scarves and apparel. In recent seasons, refined stitches and subtle details on men's knitwear are highlighted for urban elite men.
Urban Nomadic -- Louise Misha
Louise Misha is a French folkloric kidswear brand founded in 2012. The inspiration of its A/W 19 collection came from life and nature. The characters of modern kids, self recognition and diversity are used as the basic tone. Bright colors, lace, French embroidery elements go through the collection.
Elegant Sentiment -- The Comprehensive Analysis of Benchmark Brands for Women's Knitwear
Elegance is a life attitude. In women's knitwear, Elegant Prosper, JUZUI and PSALTER show the simple and modern spirit. For A/W 19, Elegant Prosper took cues from the Forbidden City, and used designs to interpret China's imperial aesthetic. JUZUI joined hands with Liu Tao to interpret resurgent elegance. PSALTER explored the poetic world to show the spirit of modern women.
Protecting Animals and Nature -- The Comprehensive Analysis of Lady Brands
For pre-fall 2019, the lady style in show windows and in-store images shows simple, natural and comfortable qualities. Orange yellow is the key bright color, and earthy tones are mainly used. The autumnal shirt and trench coat are key items.
Mixed Styles -- The Comprehensive Analysis of Casual Menswear Brands
GXG, FAIRWHALE and Cabbeen are key smart and casual brands in China. PCACEBIRD and TRENDIANO are also well-known. Recently, the collaboration collections of those brands were hot. Panelling, print and lettering are emphasized. The relaxed short-sleeved hooded sweatshirt grabs attention. The cargo pants and polo shirt are still the direction. Crafts are more refined.