This report mainly analyses the benchmark casual womenswear brands in the market, PEACEBIRD, A21 and ZUKKA PRO, from the aspects of product design, style revolution and consumer requirement. Casual brands are divided into Key Brand, Secondary Brand, Mainstream Style and Popular Brand based on the popularity. Except for key brands, secondary brands include functional style, sport style and casual mix & match, which are under a rising trend among young consumers.

Founded in 1994, the Chinese designer brand JNBY is based in Hangzhou, China. So far, it has opened direct operation companies all over the world and also set 1931 retailing points globally. JNBY calls for a lifestyle of being natural, healthy and perfect. "Just Naturally Be Yourself" well presents the brand concept of JNBY. JNBY, CROQUIS, jnby by JNBY, less, Pomme de terre, JNBYHOME, REVERB, and A PERSONAL NOTE 73 are the sub-brands.

Founded in 2002, DAZZLE Fashion integrates European fashion culture with modern thought to create and guide the individualized lifestyle. There are four well-known sub-brands, including haute couture brand DAZZLE, advanced handcrafted womenswear brand DIAMOND DAZZLE, avant-garde womenswear brand D'ZZIT and urban elite menswear brand RAZZLE. The brand leads the mainstream high-street fashion and provides design for independent modern women who are pursuing freedom. Refined items in every season preset both fashion awareness and culture connotation. Thick colors, intensive contrast and linear charm make DAZZLE become an individualized business brand.

ZARA, UR and Hstyle are the benchmark fast fashion brands. ZARA has a shrinking market in the recent years. And the Chinese brand UR attracts consumers through its concept of Fast Luxury. Besides, the frequent activities on social medias increase the brand influence of Hstyle and capture the market.

Nicky and Simone Zimmermann get inspiration from animals and plants, and the Zimmermann S/S 2021 womenswear collection uses unique flower styling and unexpected color combination to create Australian botanic art. Transparent organdy and extravagant silhouette interpret the gentleness of women, providing an intensive contrast with masculine white suit. Tailored style is extremely important to balance the whole collection. Mature temperament, intensive linear feel, unique color combination and retro printed pattern are the brand essence. Pretty and sexy outline, and its clear brand positioning attract many faithful followers.

This report mainly analyses the smart casual infants' benchmark brands, Mikemile, Moimoln and Papa. Besides, ETTOI, Choco,el, Tartine et Chocolat are also the key brands for reference. The comprehensive analysis of latest S/S 2021 styles is made from the aspects of product positioning, price system, product structure and key items.

CROQUIS is a sub-brand of JNBY, which was launched in the autumn of 2005. As the most representative menswear designer brand in China, CROQUIS keeps maintaining its artistic brand image. As of December 31, 2019, JNBY has more than 3.9 million member accounts, an increase of 300000 over the first half of the fiscal year, including 3.5 million wechat accounts. JNBY has 1993 retailing points globally, and 332 of them belongs to CROQUIS.

Founded by Chip Wilson in Vancouver, Canada in 1998, lululemon is a yoga-inspired, technical athletic apparel company for women and men. What started as a design studio by day and yoga studio by night soon became a standalone store in November of 2000 on West 4th Avenue in Vancouver's Kitsilano neighbourhood. The vision of Lululemon was to create more than a place where people could get gear to sweat in, they wanted to create a community hub where people could learn and discuss the physical aspects of healthy living, mindfulness and living a life of possibility. It was also important to create real relationships with guests and understand what they were passionate about, how they liked to sweat and help them celebrate their goals. Today, Lululemon is still doing this in their stores around the globe.

Classic business knitwear pays more attention to quality, detail and craft. Geometric element is still important in S/S 2021, and exquisite stitch is the key point. Fine decorative line is the major application and bright color-blocking is noteworthy. Placement heterogeneous splicing pays emphasis on the plain and smooth tailoring and sewing.

The famous Italian brand Diesel is known for its alternative style. The edgy founder Renzo Rosso is exploring the thought and design which can lead the fashion attitude. Diesel S/S 2021 collection uses eye-catching fluorescent hue to provide consumers with visual impact.

Il Gufo means Owl in Italy, and the owl which conveys information is the representative of wisdom and erudite. And owl also symbolizes Luck in the western culture. Inspired by the natural world, the design styling of Il Gufo is minimalist, powerful and warm. Without those variant colors, it brings us the sense of brightness and peace.

Fashionable leisurely style women's knitwear is one of the representative styles for contemporary teenagers, which presents their individualized pursuit of young vitality and fashion. According to the positioning, brands are divided into leading key brands and variant secondary key brands. This report will summarize and analysis the key design point through three refined representative brands, PortsPURE, LOEWE and YES OR NO.

Mini Peace is still making collaborations with various IP in this new season. Except for classic Disney series, the collab collections with classic games and dolls apply diversified elements at home and abroad to present designs of various styles and satisfy different needs.

Comfortable and wear resistant design attracts more consumers. And the concept that Less Is More becomes an attitude. Minimalist style gets rid of redundant decorations and pays attention to quality and details. Simple and natural silhouette with low-saturation colors creates comfortable advanced knitwear styles. There are three minimalist styles, the 3D architecture silhouette which underlines powerful lines, the versatile simple style and the high-quality yarn texture. This report selects three brands of simple life style, Jil Sander, 3.1 Philip Lim and ADEAM to introduce and analysis the brand designs.

The Korean kidswear avant-garde brand Waneebe is good at making design and overlapped dressing in bright colors. Its neutral-gender design concept presents a fresh and comfortable micro-fashion style. This brand allows the clothes to be worn in more occasions with chic designs at the same time.

1.DAZZLE launched its fashion project that domestic fashion bloggers were invited to dress up Donald Duck series. 2. DAZZLE released the collaborated style with classic comic characters of Casper and Stitch. 3. Liu Tao is wearing DAZZLE's winter style on the December issue of Harper's Bazaar. 4. Liu Wen is wearing the Donald Duck series during the shooting of Tmall's all-star project. 5. The young actress Yuan Bingyan wears DAZZLE 2020 W stand-collar knitwear, and its vertical stripes show her good body lines.

Chinese infant brand Papa was established in 2012. Its children-oriented brand concept has attracted many parent consumers. In the late A/W 20/21, Papa made many attempts based on the J-Korean style. Artistic illustrations, Chinese style new year clothes and lovely jumpers series bring us more fresh feelings.

Lively casual sports style is popular among young consumers. This report lists out the key domestic casual sports brands and analyses the main points according to d'zzit and HPLY. Bright color collocation and rich pattern design is the key. The loose mid-sized knitwear and easy-matching base shirts are the key items. The application of sequin craft adds highlight to the style.

On the kidswear catwalk in 2020 Shanghai Fashion Week, the Chinese fashion kidswear brand MQD stepped into its tenth year. Its mock-layered silhouette, checked and striped patterns and Chinese style patterns present diversified styles and its bright colors enliven the whole S/S 2021.

Environmental protection plays a key role in Stella McCartney. In S/S 2021, Stella McCartney focuses on the ecology and uses leopard, butterfly, flamingo and coconut tree as main elements, thus advocating environmental protection and building a passionate fashion world.

Nununu is a kidswear fashion brand from New York, and uses mainly stars, skull and "NO" as main patterns. Special cutting and worn-out designs work with a few fluorescent colors to express the fashion attitude of the brand. In A/W 20/21, Nununu merges emotional skull and smiling face with dark illustrations to extend the rebellious individuality.