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ANALYSIS

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

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  • The Analysis of AIR JORDON The Benchmark Sportswear Brand

    2023-08-29 19626

    The Analysis of AIR JORDON The Benchmark Sportswear Brand

    This report mainly focuses on four aspects to analyze the AIR JORDAN brand: brand dynamics, retail new product analysis, online new product analysis, and summary and development extension recommendations.

  • The Analysis of Maia Active The Benchmark Yogawear Brand
    Data Reports

    2023-08-24 44000

    The Analysis of Maia Active The Benchmark Yogawear Brand

    The main focus of this report is to analyze the MAIA ACTIVE brand in four aspects: brand dynamics, analysis of new retail products, analysis of new online products, and conclusions with recommendations for further development.

  • Diverse Summer -- The Benchmark Brand Analysis of MLB KIDS

    2023-08-02 33409

    Diverse Summer -- The Benchmark Brand Analysis of MLB KIDS

    MLB KIDS brand grandly introduces the 2023 spring/summer collection, bringing new surprises. The watercolor vintage floral series, leading the fashion trend, incorporates dynamic water ripple designs, presenting a colorful and cool summer atmosphere. The cashew flower series interprets the fashionable aesthetics with beautiful colors found on the beach, creating a new trend of fashion luxury. Whether enjoying a beach vacation, attending a pool party, watching tennis matches, or going out daily, this summer collection of individual pieces and sets can be perfectly matched. Let the children immerse themselves in this sweet and dopamine-filled summer.

  • The Analysis of Emporio Armani EA7 The Luxury Sportswear Brand

    2023-07-27 28338

    The Analysis of Emporio Armani EA7 The Luxury Sportswear Brand

    Emporio Armani EA7 is a well-known clothing brand, belonging to one of the sub-brands of Italian designer Giorgio Armani. It focuses on fashionable leisurewear and sportswear, providing consumers with comfortable, high-quality, and stylish products. The brand emphasizes the combination of sports and fashion, incorporating exquisite Italian design and high-performance materials to create fashionable clothing suitable for sports and daily wear. The brand's product line includes men's and women's clothing, footwear, accessories, etc., covering various sports such as running, fitness, and golf. Its design style is minimalist and elegant, with attention to detail and tailoring, while considering both fashion and functionality. The brand is recommended for two reasons: first, it has a high level of recognition in the market; second, it has a high index of popularity downloads (POP downloads).

  • Preppy Style -- The Comprehensive Analysis of Kidswear Benchmark Brand

    2023-07-19 52368

    Preppy Style -- The Comprehensive Analysis of Kidswear Benchmark Brand

    Preppy-style children's clothing is a type of clothing that emphasizes the theme of campus culture. With the increase in household incomes and parents' investment in children's education, the market for preppy-style kidswear is continuously expanding and brand competition is intensifying. Most brands incorporate various academic styles, such as sports academy style, American academy style, casual academy style, etc., to meet the ever-changing needs of consumers. In the future, the market will develop towards personalized customization, digital marketing, and environmental sustainability. Brands need to constantly innovate and improve product quality to meet the increasing demands of consumers. At the same time, brands should also focus on environmental protection and sustainable development concepts to win the favor of consumers.

  • The Analysis of Hermès The Luxury Womenswear Brand

    2023-07-15 38500

    The Analysis of Hermès The Luxury Womenswear Brand

    Hermès is a world-famous luxury brand. It was founded in Paris, France in 1837 by Thierry Hermès. In its early years, the brand specialized in manufacturing high-end horse harnesses, and it has a history of over 170 years. Hermès is a global company that is committed to traditional craftsmanship and constant innovation. As of 2014, it has seventeen product lines including luggage, scarves, ties, clothing, and lifestyle goods. The main store of Hermès is located in Paris, France, and it has branches all over the world.

  • Outdoor Journey -- The Analysis of The North Face The Kidswear Benchmark Brand

    2023-07-12 38507

    Outdoor Journey -- The Analysis of The North Face The Kidswear Benchmark Brand

    To let children have an adventurous and fun-filled summer, The North Face Kids has launched a brand new summer camping collection. This collection draws inspiration from nature, with forest-themed designs that ignite children's desire for exploration. The materials used in the clothing also prioritize sun protection, allowing children to play and frolic happily even in the scorching summer. The collection includes items made of more breathable or sweat-absorbent fabrics to meet the needs of summer dressing.

  • Urban Commuting -- The Comprehensive Analysis of Women's Knitwear Benchmark Brand

    2023-07-07 61567

    Urban Commuting -- The Comprehensive Analysis of Women's Knitwear Benchmark Brand

    Under the elegant lady style, it is suitable for urban commuting wearing women's sweaters. Classic styles and loose, comfortable pieces are often seen, with a focus on round neck or V-neck designs. The minimalist and elegant neutral tones, along with clear and concise patterns, serve as design details, showcasing a fashion-forward and tasteful working outfit style. Choosing high-quality and comfortable yarn materials enhances the touch and quality of the sweaters, expressing an overall practical and simple commuting fashion style.

  • Urban Leisure -- The Analysis of J.D.V. The Benchmark Menswear Brand

    2023-07-04 24534

    Urban Leisure -- The Analysis of J.D.V. The Benchmark Menswear Brand

    J.D.V, the full name of which is J-Different View, is a fashion-forward menswear brand under the Shanghai J.D.V Fashion Group. With a focus on a clearer young consumer group, J.D.V aims to capture the national market with its gorgeous designs and distinctive combinations. With tranquil and retro spaces, thoughtful and attentive services, and overall visual creations, J.D.V aspires to be a leader in the menswear industry, bringing fast-paced fashion elements to trendsetters. J.D.V is determined to shape itself into a fashion brand that embodies classicism, art, and individuality, bringing profound spiritual inspiration to this era through visual creations that explore aesthetics.

  • Urban Aesthetics -- The Analysis of Duvetica The Italian Fashion Brand

    2023-07-04 40124

    Urban Aesthetics -- The Analysis of Duvetica The Italian Fashion Brand

    Duvetica is an Italian outdoor clothing brand founded in 2002. The brand is known for its high-quality down jackets and fashionable designs. Duvetica's design style is minimalist and modern, focusing on details and tailoring, while maintaining functionality and practicality without sacrificing style. Its product line includes down jackets, coats, sweaters, pants, and accessories. The brand is committed to using high-quality fabrics and craftsmanship to ensure product durability and comfort. Its down jackets and coats provide outstanding warmth, making them suitable for outdoor activities and urban life in cold climates. Whether it's for skiing vacations or everyday wear, Duvetica offers consumers a stylish, comfortable, and functional choice.

  • Business Leisure -- The Comprehensive Analysis of Luxury Men's Knitwear Brand

    2023-06-20 30086

    Business Leisure -- The Comprehensive Analysis of Luxury Men's Knitwear Brand

    Business Leisure is one of the key styles for men's knitwear, focusing on comfortable and natural materials such as high-quality wool and cotton linen. The overall color scheme is clean and concise, using earthy tones and emphasizing the coordination of details and the overall look. This article will focus on knitwear items from Emporio Armani, BOSS, and Loro Piana to illustrate this style.

  • The Comprehensive Brand Analysis of Kids' Hanfu

    2023-06-19 24196

    The Comprehensive Brand Analysis of Kids' Hanfu

    In recent years, the popularity of Chinese style in the children's clothing field has been continuously increasing in the domestic market in China. The target audience is expanding, and more and more parents are showing interest in Chinese style children's clothing as a choice for their children's wear. At the same time, parents who value education also have a fondness for it. With the continuous development of the Chinese style children's clothing market, every brand has tried to incorporate Chinese style into their product design, which has also triggered fierce competition. Brands' marketing methods include various online and offline forms, such as exhibitions, fashion shows, social media, and celebrity endorsements. Some brands have also launched limited editions and joint styles to attract consumer interest. In order to meet the increasingly diverse and widespread consumer demands, brands need to design more diversified products, strengthen brand marketing promotion, and provide consumers with more culturally rich and high-quality Chinese style children's clothing.

  • Street Hip-hop -- The Comprehensive Analysis of E-Commerce Menswear Brand

    2023-06-19 33751

    Street Hip-hop -- The Comprehensive Analysis of E-Commerce Menswear Brand

    The main cultural background of hip-hop fashion is hip-hop culture, which originated in New York City in the 1970s. It tightly combines music, dance, graffiti, and clothing styles to become the most dominant youth style in the 1990s. In 2017, with the popularity of the "Rap of China" program, hip-hop fashion became prevalent in China. Its clothing style features "oversized" clothing, which creates a rebellious and nonchalant fashion style.

  • Retro Fashion -- The Analysis of Gucci The Luxury Kidswear Brand

    2023-06-09 40188

    Retro Fashion -- The Analysis of Gucci The Luxury Kidswear Brand

    Gucci adultswear collaborated with Adidas to create a classic retro style in the 2023 spring-summer collection, mainly featuring khaki and grass green colors, combined with stripe and plaid pattern elements to showcase a sporty fashion style. In the 2023 autumn season, the new Gucci collection will team up with MLB to create a disruptive and trendy style, using highly saturated orange, red, and deep navy blue colors with bold color combinations and rich craftsmanship details. Large-scale use of printing and embroidery splicing techniques bring a strong visual impact.

  • Mature Elegance -- The Comprehensive Analysis of Women's Knitwear

    2023-06-08 63483

    Mature Elegance -- The Comprehensive Analysis of Women's Knitwear

    Mature elegance is a style of women's fashion that combines sophistication with gentle restraint. This style often features high-quality fabrics such as silk, cashmere, and wool, with attention paid to the coordination of texture and color. Floral and textured patterns are also commonly used to convey a refined and gentle femininity. Attention is given to details, with emphasis on creating soft curves and delicate lines to enhance a woman's natural beauty.

  • Minimalism -- Spring/Summer 2023 Luxury Women's Knitwear Brand

    2023-06-02 42970

    Minimalism -- Spring/Summer 2023 Luxury Women's Knitwear Brand

    Jil Sander, the founder of the brand, is often referred to as the "Queen of Less." Her purist approach revolutionized the concept of beauty, and her design principles revolve around harmony, understatement, and a dynamic elegance. By eliminating all unnecessary and exaggerated details, she emphasizes a reduction of gender-specific features and focuses on the essential silhouette of the garments. Jil Sander redefines women's fashion through the use of clean lines, treating them as an art form to study. The pure DNA of the Jil Sander brand is composed of streamlined and minimalist lines.

  • Modern Core -- The Analysis of Givenchy The Luxury Menswear Brand

    2023-05-30 34215

    Modern Core -- The Analysis of Givenchy The Luxury Menswear Brand

    The campaign for the 2023 Spring/Summer men's clothing collection, directed by creative director Matthew M. Williams, explores the diverse tension between classic dressing and urban aesthetics. The 4G Logo exudes a sense of anticipation, embodying both athletic functionality and gentlemanly style in a modern context. The sleek lines are sharp and confident, while black sunglasses epitomize a new paradigm of fashion. The wide-cut denim exudes both vitality and profound tension, with distressed details adding exquisite refinement.

  • The Analysis of Burberry The Luxury Womenswear Brand

    2023-05-29 33331

    The Analysis of Burberry The Luxury Womenswear Brand

    Burberry's new brand identity, introduced in February 2023, includes a vintage serif font and a charging knight logo dating back to 1901. This season, the brand has extensively utilized the equestrian knight emblem, which can be seen in numerous product categories. The equestrian knight emblem showcases Burberry's rich heritage and traditional elements while infusing a modern sense of fashion.

  • Minimalist Journey -- The Analysis of Bottega Veneta The Luxury Menswear Brand

    2023-05-26 12174

    Minimalist Journey -- The Analysis of Bottega Veneta The Luxury Menswear Brand

    Bottega Veneta's 2023 summer collection advertisement film is like a travel album, with footprints covering various parts of the world, allowing the interpretation of "dynamic craftsmanship" to emerge during the journey, revealing the essence of "quiet strength." Amidst the hustle and bustle of the crowd, in the fleeting moments of their gazes meeting, the world seems to come to a standstill.

  • The Analysis of Balenciaga The Luxury Womenswear Brand

    2023-05-25 41109

    The Analysis of Balenciaga The Luxury Womenswear Brand

    This season, Balenciaga's key style is a genderless street-style fashion that combines elements of both men's and women's clothing to create a unisex form of apparel. Designer Demna Gvasalia incorporates loose, oversized cuts with chunky soles and retro patterns, incorporating the aesthetic features of both retro and futuristic fashion into the designs.

  • The Analysis of Maje The Luxury Womenswear Brand

    2023-05-24 34651

    The Analysis of Maje The Luxury Womenswear Brand

    Maje was founded in 1995 by founder and design director Judith Milgrom, committed to creating everyday wear that showcases individuality and pleases free, independent, fashionable women. Milgrom was born in a passionate Moroccan coastal town and grew up in the romantic city of Paris, which has inspired Maje's design style of adding vivid colors and religious elements on top of romantic and soft beauty. Maje is a popular French light luxury brand in recent years. In 2016, Shandong Ruyi Group acquired Maje from the French SMCP Group, hoping to promote Maje's development in the Asian market. However, due to Shandong Ruyi's debt issues, Maje's operating rights have returned to the French SMCP Group.

  • The Analysis of Brunello Cucinelli The Luxury Menswear Brand

    2023-05-24 32011

    The Analysis of Brunello Cucinelli The Luxury Menswear Brand

    Brunello Cucinelli is an Italian luxury fashion brand founded in 1978, headquartered in Florence. It is known as the "King of Cashmere" and the "true luxury in the fashion industry". With the advantage of traditional Italian craftsmanship, the brand delivers high-quality fashion items. The design style advocates for simple lines while pursuing ultimate elegance and high-quality. The brand prioritizes comfort and practicality in their designs while maintaining a sense of luxury and elegance.

  • The Analysis of Valentino The Luxury Menswear Brand

    2023-05-24 24338

    The Analysis of Valentino The Luxury Menswear Brand

    Valentino's 2023 Spring/Summer men's collection is themed around "Unboxing," incorporating the spirit of haute couture tailoring into its ready-to-wear designs and breaking away from traditional frameworks to showcase the essence of design. The combination of sleek silhouettes and luxurious high fashion elements presents exquisite and glamorous clothing, paying homage to the brand's couture spirit.

  • The Analysis of DKNY The Luxury Womenswear Brand

    2023-05-23 7312

    The Analysis of DKNY The Luxury Womenswear Brand

    The DKNY brand was founded in 1989 and from the beginning, it provided a fresh interpretation of the different cultures and lifestyles found in New York. DKNY depicts the zeitgeist of different cultures and lifestyles in New York with a more avant-garde, fashionable, and casual approach. It uses a completely different language to express the brand's charm. DKNY's consistent design philosophy is the practicality and comprehensiveness of clothing, which meets the needs of wearing in various occasions. The brand incorporates the independent and free spirit of New York into its design, and adds a special youthful vitality, gradually evolving into an international metropolitan style representative in the fashion industry.

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