Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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Brand
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Style
Young Woman Minimalist Comtemporary Smart Casual Business Leisure golf Indoor Sports Running/Training Outdoor Sports Trendy Outdoors Athleisure Avantgarde Brand French style Workwear Agender Rune Arts Fashion function Chinese Fashion Neo Chinoiserie Chinese Style J-Korea Japanese Korea-Version Preppy style Parent-child Dressing Nature Organic Cotton&Linen Folk style Sustainability Middle East Style Middle Aged and Older Haute Couture Essential Y2K Cool & Sweet American Casual Post-Apocalyptic Hip-hop style Old-money Style clean fit Yama Style Artsy Style Gothic Style Chanel Style Resort Style Romantic Fashion Minimalist Chic Modern Elegance and sexy Elegant commute Socialite Style Quiet Luxury
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2024-04-19 3579
Korean Style Deconstruction -- The Comprehensive Analysis of Menswear E-commerce Brands
Korean Style Deconstruction -- The Comprehensive Analysis of Menswear E-commerce Brands
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2024-04-19 3221
Modern Minimalism -- The Analysis of KEIGAN The E-Commerce Womenswear Brand
The POP market research team for this issue will cover seven modules: introduction to the KEIGAN brand, analysis of new categories and styles, color application, analysis of key categories, application of popular elements, summary+development extension recommendation.
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2024-04-18 4319
The Analysis of ICICLE The Menswear Benchmark Brand
Rather than focusing on creativity, it is more like a return of body and mind, returning to the origin and the simplest and most comfortable state. A group of real, lively, and exciting individuals find their favorite daily outfits in the new season fashion proposal created by ICICLE, then walk into nature together, feel nature, and express nature. The so-called one of all things in nature, but that's all.
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2024-04-16 3951
Intellectual Executive -- The Comprehensive Analysis of Men's Wear Benchmark Brands
Within the system, there is a significant emphasis on appropriate dressing, with minimalist line patterns as the core, complemented by low saturation color schemes, to create a low-key and stable dressing style. Simple detail design showcases a restrained taste and style. Common items include jackets, shirts, polos, etc., which have a certain sense of formality and are suitable for wearing in the workplace or formal occasions. In addition, the choice of accessories is also very important, such as ties, watches, belts, etc., cleverly matching to enhance the overall refinement of the design.
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2024-04-16 3628
Retro Revival -- The Comprehensive Analysis of Men's Wear E-commerce Brands
This retro style can be divided into Bikercore, Japanese tooling and China-Chic retro style. Among them, Bikercore is deeply influenced by motorcycle culture, with motorcycle elements such as racing jackets as the core, presenting a tough and unrestrained image; The Japanese workwear style combines the practicality of workwear and traditional Japanese craftsmanship, emphasizing simplicity, comfort, and functionality; China-Chic's retro style is a fashion trend that combines Chinese traditional elements with modern design. It absorbs the essence of Chinese traditional culture, reinvents itself through modern design techniques, and shows a unique and lasting style.
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2024-04-15 5295
A Comprehensive Analysis of Luxury Denim Brand
This article mainly recommends high-value denim brands and pan denim brands. The specific content revolves around the formation of tannin style, extraction of key elements, high-value runway LOOK, trend focused craftsmanship, and trend focused washing for this season.
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2024-04-15 5098
Retro Casual - The Comprehensive Analysis of Luxury Leather Brand
Retro leisure occupies an important position in the daily fashion style of leather and fur brands due to its free and casual characteristics, as well as the design concept that emphasizes personality and attitude. Integrating intellectual retro, fashionable or academic elements to bring more diverse and personalized wearing choices to young consumers. Common items include motorcycle jackets, baseball jackets, retro work jackets, etc. Matte suede, color polishing techniques, and other detailed techniques are used to enhance practicality and fashion sense in the overall design.
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2024-04-12 4323
The Analysis of NEW BALANCE Sports Benchmark Brand
In 2024, NEW BALANCE mainly launched the Hyper Sports series, Uni essentials by TDS, running and fitness series, golf series, urban outdoor leisure series, and sports leisure series. Reason for recommending the brand: The brand has launched running and fitness style clothing and sports and leisure clothing that are more in line with the current trend, with high popularity and strong wearability, and has good market attributes.
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2024-04-11 4698
Quiet Luxury Commuting -- The Analysis of CHICJOC The Benchmark E-Commerce Womenswear Brand
The POP market research team for this issue will cover seven modules: CHICJOC brand theme introduction, category new proportion and style analysis, color application, key category analysis, popular element application, summary+development extension recommendation.
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2024-04-07 8185
Elegant Outdoor -- The Comprehensive Analysis of Luxury Brand
This comprehensive analysis focuses on elegant outdoor style, mainly analyzing single items such as casual outdoor jackets, long windbreakers, work pants, and work skirts, focusing on protective fabrics and functional details, combining practicality with fashion sense. Through the analysis of relevant brand items, it is concluded that elegant outdoor style emphasizes details in design and breaks through tradition in cutting, resulting in a large number of asymmetric designs, multi pocket designs, etc. By using waterproof and windproof functional fabrics and details of outdoor work clothes on skirts, windbreakers, and other items, the perfect combination of elegance and practicality is achieved, making the outdoor style more feminine and charming.
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2024-04-07 8109
American Casual -- The Comprehensive Analysis of Luxury Brands
American leisure occupies an important position in daily dressing styles due to its free and casual characteristics, as well as the design concept that emphasizes individuality and attitude. Integrating street culture, sports fashion, or academic elements to bring more diverse and personalized wearing choices to young consumers. Common items include loose T-shirts, hoodies, baseball jackets, rugby shirts, and jeans. Details such as pattern printing and patch embroidery add highlights to the overall design, highlighting unique style characteristics.
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2024-03-29 11592
Grandpacore -- The Comprehensive Analysis of Luxury Brand
This comprehensive analysis focuses on dad style fashion, mainly analyzing the application of representative items such as jackets, sweaters, and shirts in this style. Through in-depth analysis of the design presentation in major brands' early spring and spring/summer 2024 collections, it can be concluded that this season's dad style is mainly based on men's cut Clean Fit zipper style silhouettes, while in terms of material and process processing, retro washing effects and worn out textures are particularly emphasized. Classic and reshaped stripes are used in the pattern, further enriching the visual expression of this season's dad style dressing.
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2024-03-25 15574
The Analysis of LILANZ Men's Clothing Benchmark Brand
Taking "Chengfan Qixia" as the theme, inheriting creative inspiration from traditional culture and art, integrating contemporary art style for exploration and innovation, and colliding with the spring and summer stories belonging to Lilang. LILANZ's new products this season have a high proportion of business and leisure styles, followed by commuting outdoor and urban work style. The overall pursuit is high quality and comfort, while also maintaining a sense of firmness. Attention is paid to detail processing to increase the layering and fashion sense of the clothing. The design of fabrics, colors, and styles changes to meet the needs of different occasions and showcase diverse charm.
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2024-03-22 6727
The Analysis of Heilan Home The Men's Clothing Benchmark Brand
In the spring of 2024, new Heilan Home products will be launched vigorously. Heilan Home takes the theme of dragon singing for thousands of miles in spring, with fresh color schemes and diverse outfits, starting with nature and comfort, and following the romantic trajectory of thousands of miles in spring.
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2024-03-21 26750
Neo Chinoiserie -- The Comprehensive Analysis of Kidswear Benchmark Brand
"Green mountains, misty rain, and soft silk clothes" is the most appropriate way to describe the immortal Eastern aesthetic atmosphere that has been around for thousands of years. However, the popularity of the new Chinese style is still ongoing. In the new spring and summer, Chinese style children's clothing is full of flowers and exudes poetic charm. The domestic benchmark brand Guofeng series is more creative in terms of fabric materials, pattern styles, design details, and accessory decorations. Please refer to this new Chinese brand analysis report for details.
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2024-03-20 52069
Girls New Chinese Style -- The Popular Style of Womenswear E-Commerce Brand
With the recognition of their own culture and preference for personalized clothing among Generation Z consumers, the new Chinese style that integrates traditional Chinese clothing elements and modern design concepts has gradually become popular in the fashion industry, and has extended into various types. It has already received over 4 billion views on Xiaohongshu. This season, we will delve into the spiritual core of the new Chinese style for young girls, integrate more modern aesthetic trends, and recommend seven representative e-commerce brands, including Puretea Tea, YUANYE Garden, and MUKZIN Mi Fan. We will also summarize multiple fashion styles, including trendy new Chinese style, artistic new Chinese style, and sweet new Chinese style. Please refer to the following for details.
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2024-03-19 14332
Luxury Minimalism -- The Comprehensive Analysis of Luxury Denim
The minimalist and luxurious style gives people an impression of stability, intelligence, elegance, and simplicity. This style of denim places great emphasis on materials and pursues high quality. In terms of pattern design, it pays more attention to the comfort of wearing, followed by the design of local details. This group of people places more emphasis on their own wearing experience and feelings, and pursues the ultimate quality of clothing.
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2024-03-19 4821
Business Quiet Luxury -- The Comprehensive Analysis of Men's Leather Brands
Business luxury is a fusion of fashion, leisure, and high-end business, with practical items having high commercial value. From style to design innovation, changes in silhouette, and handling of details, leather in this style pays more attention to the fit with the body in the design, followed by material selection and local detail design.
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2024-03-19 36265
Elegant Style -- The Analysis of FILA The Sports Benchmark Brand
This report mainly focuses on the following four aspects to analyze the FILA brand: online sales analysis, key series analysis, key details analysis, summary, and development extension recommendation.
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2024-03-19 28353
The Analysis of Edition The Benchmark Womenswear Brand
The POP market research team conducted a comprehensive analysis of the Edition 2024 Spring series in this issue, covering four chapters: brand dynamics, online data analysis from February to March, online new product analysis, and offline new product analysis. Please refer to the following text for details.
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2024-03-18 27216
Intelligent Style -- The Comprehensive Analysis of Luxury Brands
This comprehensive analysis focuses on intelligent fashion, mainly analyzing single items such as suits, cropped suits, coats, half pencil skirts, and sheer tops, as well as fabrics such as mesh and lace. Through the analysis of the 2024 Spring/Summer or 24/25 Autumn/Winter collections of relevant brands, it can be concluded that this season's smart style emphasizes the use of details and materials in design, including wide shoulder design, lingerie outerwear, nail bead hot diamond, perspective fabric, hollow out design, and other sexy and powerful designs, emphasizing the collision of multiple qualities such as showcasing women's ability, sharpness, and sexy luxury.
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2024-03-15 6882
Mini Balabala -- The Analysis of Benchmark Kidswear Brand
BALABALA24 has developed a spring outing series and a college series during the spring and summer seasons. On the basis of simple and comfortable wearing requirements, the overall product further extends the childlike and fun style, full of vitality and childlike fun; Using natural images such as animals, insects, and flowers and plants to bring children a rich and interesting world, cultivating their observation ability, and guiding their interest in exploring nature from an early age.
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2024-03-15 21723
Elegant Leisure -- The Analysis of DIOR MEN The Luxury Menswear Brand
The DIOR MEN 2024 summer men's clothing advertising campaign showcases a dreamy and ethereal setting with delicate images, interwoven with bright colors such as blue, green, yellow, orange, and pink, echoing the looks in fashion shows, and delicately balancing the restrained atmosphere and luxurious charm.
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2024-03-13 35132
Multidimensional Sports -- The Analysis of DESCENTE The Benchmark Outdoorwear Brand
This report mainly focuses on the following four aspects to analyze the DESCENTE brand: online sales analysis, key series analysis, key details analysis, summary and development extension recommendation.