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ANALYSIS

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

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  • Diesel -- The Analysis of Luxury Womenswear Brand
    Hot

    2024-03-22 4579

    Diesel -- The Analysis of Luxury Womenswear Brand

    Diesel is an Italian denim fashion brand founded by Renzo Rosso in 1978. Its business involves clothing, luggage, home furnishings, and other categories, with passion, personality, and self as brand values. And become one of the largest brands under the Italian fashion group OTB (Only The Brave). The Diesel brand is positioned in the mid to high end market, meeting the personalized needs of young consumers while providing high-quality products.The original meaning of the word Diesel is that diesel was the most eye-catching new energy and petroleum substitute of the 1970s, and it also implies that DIESEL subverted traditional tannins with its gorgeous and complex design, which has undergone complex processes and is unique in the market with rising prices.

  • Romantic Boudoir -- The Popular Styles of Womenswear E-Commerce

    2024-02-29 13354

    Romantic Boudoir -- The Popular Styles of Womenswear E-Commerce

    The boudoir style is a super feminine style derived from the pure desire style. Integrating lightweight lace fabric, lace lace lace, mesh and other materials into the design elements to create a new boudoir style. Unlike styles such as BALLETCORE, Sweetheart Barbie, and Valkyrie Madeline, the boudoir style focuses on overall lightness and thinness, while the silhouette conforms to the body shape with a smooth sense of body curves; At the same time, the boudoir style does not have too much delicacy and sense of regularity, but also weakens the sportiness of BALLETCORE and reduces the sweetness and cuteness of sweet Barbie. More emphasis is placed on highlighting female tension, either charming or sweet.

  • The Analysis of Under Armour The Benchmark Sportswear Brand
    Data Reports

    2024-02-28 8206

    The Analysis of Under Armour The Benchmark Sportswear Brand

    This report mainly focuses on the following four aspects to analyze the Under Armour brand: brand dynamics, retail new product analysis, online new product analysis, summary, and development extension recommendations.

  • Base Layer -- The Comprehensive Analysis of Kidswear E-Commerce Brand
    Hot

    2024-01-04 5735

    Base Layer -- The Comprehensive Analysis of Kidswear E-Commerce Brand

    It is crucial to choose warm and comfortable fabrics for the development of the foundation series for autumn and winter children's clothing. Cashmere, modal, viscose, cotton, and fabric blends are common choices for insulation fabrics. The lining fabric is usually made of skin friendly materials. Cashmere and acrylic have the best insulation effect, followed by polyester fiber, cotton, and modal. The application of 5A antibacterial technology helps to improve health standards and provide a better wearing experience. This season's material focus is on double-sided warm velvet hot leather, with added insulation patches on the elbows and knees to provide children with double-layer warmth. Anti static treatment makes children safer during exercise activities.

  • The Analysis of Ubras The Benchmark Underwear & Loungewear Brand
    Data Reports

    2023-12-27 22875

    The Analysis of Ubras The Benchmark Underwear & Loungewear Brand

    Ubras was founded in 2016, advocating for an unrestricted wearing experience, meeting women's basic demand for comfortable and easy to wear underwear, and reflecting women's true physical beauty. Therefore, "no size" is the biggest feature of the brand's products. The brand is committed to becoming an invisible companion for women's growth process, providing personalized clothing solutions for different scene needs. Bras are the main product of ubras stores, with a price range of 150-250 yuan. The consumer group is 10-45 years old, covering children, girls, youth, and middle age, meeting the needs of consumers of different age groups.

  • The Analysis of Lululemon Athletica Yoga Fitness Benchmark Brand
    Data Reports

    2023-12-27 56971

    The Analysis of Lululemon Athletica Yoga Fitness Benchmark Brand

    This report mainly focuses on the following four aspects to analyze the Lululemon Athletica brand: brand dynamics, retail new product analysis, online new product analysis, summary and development extension recommendations.

  • Soft Healing -- The Comprehensive Analysis of Benchmark Infantswear Brand
    Hot

    2023-12-22 16000

    Soft Healing -- The Comprehensive Analysis of Benchmark Infantswear Brand

    The single item design for infants and young children usually focuses on creating a "soft healing" atmosphere, with fresh and elegant color combinations combined with comfortable and soft fabrics to create a warm and pleasant environment. Single items can provide infants and young children with a comfortable and reassuring dressing experience. Currently, the top 5 popular domestic brands for infant and toddler products are UNIQLO, Balabala, Tongtai, YEEHOO, and EMXEE. This article will analyze popular infant and toddler brands one by one, including the latest brand trends, best-selling products, and brand new combinations, providing reference and trend elements for infant and toddler product development.

  • Fun Winter -- The Analysis of Uniqlo The Benchmark Women's Underwear & Homewear Brand
    Data Reports

    2023-11-27 13364

    Fun Winter -- The Analysis of Uniqlo The Benchmark Women's Underwear & Homewear Brand

    UNIQLO is a multi category fashion brand headquartered in Japan, positioned as fast fashion clothing. Uniqlo loves to collaborate with other designer brands and ensures that the fashion styles and concepts pursued by both parties can be integrated into the collaborative products, creating fun and fashionable items together to bring consumers a unique shopping experience. Recently, we collaborated with British fashion designer ANYA HINDMARCH to reinterpret Uniqlo's knitted items, incorporating their unique iconic big eye elements into our collaborative products, bringing a range of fun and stylish knit products.

  • Modern Construction -- The Analysis of Chantelle The Benchmark Underwear Brand

    2023-11-07 27775

    Modern Construction -- The Analysis of Chantelle The Benchmark Underwear Brand

    Chantelle is a renowned French lingerie brand headquartered in an international creative studio in Paris, founded in 1876. This brand is renowned for its exquisite design, high-quality fabrics, and excellent craftsmanship. Chantelle emphasizes women's comfort and confidence, focusing on providing high-quality, elegant, and fashionable underwear for women. Chantelle X is a new series launched by the Chantelle brand last year. With an innovative spirit and a vision for the future, Chantelle X breaks traditional norms and puts women at the center of their own temptations with a new proposition for high-end lingerie. The reason for recommending this brand: On the one hand, Chantelle underwear is praised for its exquisite design. Their designer team constantly studies fashion trends and creates unique styles and cuts to meet the needs and styles of different women. On the other hand, in the current stage of focusing on seamless and comfortable underwear, sexy underwear is not performing well. However, the Chantelle X series underwear, which is famous for its modern and innovative design, can provide some new ideas for sexy underwear design.

  • Lingerie Craftsman -- The Analysis of Triumph The Benchmark Underwear Brand

    2023-11-03 13421

    Lingerie Craftsman -- The Analysis of Triumph The Benchmark Underwear Brand

    Triumph is an internationally renowned lingerie brand established in 1886, headquartered in Germany. For 137 years, Triumph has been synonymous with industry quality and perfect fit, focusing on the design, manufacturing, and sale of women's lingerie products. Over the years, through innovative design, premium materials, and unique craftsmanship, Triumph has provided women worldwide with highly comfortable and fashionable lingerie. Reasons for recommending this brand: On one hand, Triumph is known for its exquisite craftsmanship and high-quality materials, constantly introducing innovative designs and technologies. On the other hand, as an internationally renowned lingerie brand, Triumph has gained widespread recognition and trust worldwide. Their products have a certain influence in terms of quality, fashionability, and comfort, and their product designs and technologies are widely followed in the industry.

  • The Comprehensive Analysis of Women's Underwear & Loungewear Fast-Fashion Brand

    2023-10-23 24051

    The Comprehensive Analysis of Women's Underwear & Loungewear Fast-Fashion Brand

    Compared to domestic brands, fast fashion brands are more popular in the Americas, including North and South America, with a large consumer population and huge potential. Statistical data shows that 88% of young consumers in the United States tend to choose fast fashion clothing, far higher than 46% in Europe and 21% in China. The characteristics of fast fashion brands are their quick capture of fashion, diverse styles and products, meeting the shopping needs of the vast majority of consumers, as well as their pursuit of fashion, and their prices are relatively affordable.

  • Eco-friendly Healing -- The Comprehensive Analysis of Benchmark Infantswear Brand

    2023-10-19 20345

    Eco-friendly Healing -- The Comprehensive Analysis of Benchmark Infantswear Brand

    Under the trend of natural healing, people pay more attention to the construction of their inner world and seek natural energy for self healing. Enrich children's understanding in nature, immerse themselves in the mountains, observe the shapes and colors of wind, dust, rain, and dew, resonate with the mountains, dance with wild animals, and increase fun and warmth in life. Balancing sports, leisure, and environmental attributes in outdoor activities.

  • Homewear Collection -- The Comprehensive Analysis of E-commerce Kidswear Brand

    2023-10-18 13125

    Homewear Collection -- The Comprehensive Analysis of E-commerce Kidswear Brand

    In October, we entered the autumn and winter season, marking an explosive period for the renewal of home series items. Choosing warm and soft fabrics is crucial for the development of home items for autumn and winter children's clothing. Arctic velvet, coral fleece, half fleece, double-sided fleece, flannel, and other common home fabric choices. Pursuing a dense outer layer to block the cold, while the inner layer stores fibers to release more warmth and warmth. At the same time, IP co branded home clothing has long been a key trend of attention for children's clothing, and the concept of fluffy, soft, warm and warm locking provides children with a better wearing experience.

  • The Analysis of SANGLUO The Benchmark Underwear & Loungewear Brand
    Data Reports

    2023-09-25 27892

    The Analysis of SANGLUO The Benchmark Underwear & Loungewear Brand

    SANGLUO, founded in 2003, is an underwear brand created by Huajia Group. Its design inspiration comes from ancient poetry, combining the natural and environmentally friendly characteristics of silk clothing with the qualities of softness, nobility, elegance, and beauty. The design of SANGLUO's home wear incorporates elements of modern and minimalist European style on the basis of Chinese silk culture, aiming to create a romantic, elegant, and warm home life for modern white-collar women. Reasons for recommending this brand: On the one hand, the silk fabrics used by SANGLUO are all made from high-quality mulberry silk independently produced by Huajia, which exceeds the national industry standards and is "Grade 6A" mulberry silk. On the other hand, the brand's product design style is unique, retaining the classical charm of the Jiangnan region while incorporating fashionable elements. Through a new interpretation, it presents a distinctive charm. This perfect combination of classical and fashionable elements can attract more consumers who appreciate the combination of the classical and the trendy.

  • Thermal Collection -- The Comprehensive Analysis of E-commerce Kidswear Brand

    2023-09-18 25114

    Thermal Collection -- The Comprehensive Analysis of E-commerce Kidswear Brand

    September marks the gradual transition into the autumn-winter season, which is a prime time for the release of new items in the warm clothing collection. When developing warm garments for children in the autumn and winter, it is crucial to choose materials that are both warm and comfortable. Common choices for warm fabrics include wool, fleece, down, cotton, and fabric blends. The lining fabric is often selected to be skin-friendly, such as modal cotton. Additionally, the concept of 5A antibacterial technology has become a key trend in the development of personal warm underwear, as it helps to improve health standards and provide a better wearing experience. This season, the use of a multi-layered warm design is a popular development direction for major electronic brands. The design with a belly protector provides additional warmth to keep the child's abdomen warm. The design with multiple layers of cotton filling can achieve a cycling warm effect.

  • Japanese & Korean Homewear -- The Comprehensive Analysis of Kidswear Benchmark Brand

    2023-09-13 23300

    Japanese & Korean Homewear -- The Comprehensive Analysis of Kidswear Benchmark Brand

    Children's clothing in Korean and Japanese home styles emphasize simple, natural, and cute design elements, creating a comfortable, warm, and pleasant growth environment for children. It highlights the use of soft colors, such as light pink, light blue, and light yellow, to create a warm and peaceful atmosphere. Cute and playful illustration patterns are important features of Korean and Japanese home styles, commonly including small animals, flowers, fruits, etc., giving a lively and childlike feeling. The Korean and Japanese home style for children's clothing also emphasizes the use of natural materials such as cotton and linen to ensure comfort and breathability. At the same time, it also focuses on a simple and comfortable home layout.

  • The Analysis of Oysho The Women's Benchmark Underwear & Loungewear Brand

    2023-09-11 50351

    The Analysis of Oysho The Women's Benchmark Underwear & Loungewear Brand

    Oysho is a Spanish fashion brand founded in 2001. As one of the brands under the Inditex group, Oysho specializes in women's underwear, loungewear, sportswear, and beachwear. Its design style is characterized by simplicity, fashion, and comfort, combining modern and trendy elements. Reasons for recommending this brand: On one hand, Oysho is known for its fashionable and minimalist design style, which aligns with trends and fashion. On the other hand, Oysho offers a wide range of products, including women's underwear, pajamas, loungewear, and sportswear, catering to diverse needs. Moreover, the brand has recently launched new collection that differs from the previous cotton and linen style, with an overall more outdoor-oriented style that retains feminine charm, thus matching current fashion trends.

  • The Analysis of Maia Active The Benchmark Yogawear Brand
    Data Reports

    2023-08-24 42845

    The Analysis of Maia Active The Benchmark Yogawear Brand

    The main focus of this report is to analyze the MAIA ACTIVE brand in four aspects: brand dynamics, analysis of new retail products, analysis of new online products, and conclusions with recommendations for further development.

  • The Analysis of Wacoal The Women's Underwear & Loungewear Benchmark Brand
    Data Reports

    2023-08-18 32177

    The Analysis of Wacoal The Women's Underwear & Loungewear Benchmark Brand

    This report mainly focuses on analyzing the Wacoal brand in the following four aspects: brand introduction, retail new product analysis, online new product analysis, and summary and development extension recommendations.

  • The Benchmark Brand Analysis of Victoria's Secret
    Data Reports

    2023-08-16 30526

    The Benchmark Brand Analysis of Victoria's Secret

    This report mainly focuses on the analysis of the Victoria's Secret brand in the following four aspects: brand newcs, retail new product analysis, online new product analysis, summary and development and extension recommendations.

  • The Analysis of ZARA The Benchmark Kidswear Brand

    2023-08-11 50770

    The Analysis of ZARA The Benchmark Kidswear Brand

    2023 Autumn/Winter ZARA is themed around retro, classic, playful, sunny, modern, and more, always adhering to its unique design concept and not following the trend of the masses. It has a clear positioning and direction, showcasing the vibrant side of children's fashion. This season's themed collections include "Ballet Dance," "Back to School," and "VARSITY," featuring classic and highly story-driven items. The knitwear and denim collections offer diverse designs that break free from fabric constraints. The baby and toddler collection is expertly crafted, with soft and meticulous fabrics that are both adorable and comfortable.

  • Joyful Nostalgia -- The Analysis of Paul Smith The Luxury Menswear Brand

    2022-09-14 32038

    Joyful Nostalgia -- The Analysis of Paul Smith The Luxury Menswear Brand

    Delving into the rich world of arthouse cinema for the Men’s AW22 collection, Paul Smith spotlights the unique aesthetic techniques of film’s greatest auteurs. Incorporating lavish textures, a cinematic palette and otherworldly photo prints, the collection culminates in a self-assured new look for the season.

  • Pursue the Lightness -- The Analysis of Hermes The Luxury Leather & Fur Brand

    2022-08-23 65541

    Pursue the Lightness -- The Analysis of Hermes The Luxury Leather & Fur Brand

    1.New stores opened in Wuhan and Zhengzhou. 2.Hermès at Milan Design Week, concealing the Maison’s latest collections of furniture, accessories, and lighting. 3.La Promenade du Matin Remix in the neon lights presented a vibrant and fashionable collection together with the body rhythm and movement.

  • The Comprehensive Analysis of Luxury Underwear/Loungewear Brand

    2022-08-12 71529

    The Comprehensive Analysis of Luxury Underwear/Loungewear Brand

    In the past decade, the global and Chinese underwear markets have maintained an overall growth trend. In the context of the increasing level of social consumption, people's pursuit of life quality has led to a growing new demand for intimates. Women's spending enthusiasm has shifted from luxury bags and accessories to more low-key lingerie and homewear. Underwear is a new growth point for luxury brands, and more and more luxury brands are opening up their markets. Top-level brands such as Christian Dior, Dolce & Gabbana and Diesel have well developed their underwear lines.

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