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The Spring Festival Special -- 2019 S/S Report of Women's chic Benchmark Brands
The Chinese lunar new year is coming, so many brands start to take action. In 2018, Chinese style reached its peak. In this spring festival collection, Chinese drawings and characters are utilized boldly and stylishly to create a new visual impact.
Trendiano -- 18/19 A/W Benchmark Brand for Men's Knitwear
Trendiano features a British style, blending Western popular cultures with global trends. The A/W 18/19 collection works with F4 (Dylan Wang, Connor Leong, Darren Chen, Caesar Wu) to explore fashion trends.
Maje -- 2019 S/S Benchmark Brand for Women's Knitwear
The womenswear brand Maje from Paris was launched in 1995. Its founder Judith Milgrom was born in the exotic coastal town of Morocco and grows in the culture-rich Paris. Influenced by both romanticism and North African cultures, Judith Milgrom creates mysterious and delicate Bohemian looks, reflecting the diversity and confidence of women.
Stella McCartney -- 19 S/S Benchmark Brand for Girls
Stella McCartney, which was established in 2010, designs garments for children with ages below 16. Designers pay high attention to health and make positive images children. In this season, Stelle Kids sets up a small Vegetable Squad, which very well delivers a funny fashion attitude.
Chinese New Year -- 2019 S/S Benchmark Brand for Boys' Apparel
Lunar New Year is the most important festival for Chinese. To celebrate the holiday, Balabala, Mini Peace, GXG.kids and MQD released new collections. Whether as a key color or a complementary tone, joyous Chinese red is eye-catching.
Chinese New Year -- 2019 S/S Benchmark Brand for Girls' Apparel
Girls are well-dressed to celebrate the Chinese New Year. Mini Peace, MQD, Little MO&Co., Balabala and GXG.kids all release new collections for Spring Festival. Warm Knitwear, cool sweatshirts, sweet dresses, offbeat sets and long coats are covetable.
Warm & Lovely -- 18/19 A/W Kidswear Benchmark Brand
The Korean kidswear brands including Milk Mile, Bebe de Pino, Agabang, Ettoi, Minkmui and Moimoln continue their sweet styles. But they vary in materials and details in this season.
Urban Revivo -- 18/19 A/W Benchmark Brand for Men's Knitwear
Urban Revivo upholds "Incite, Inspire, Intermesh & Play Fashion" as its brand concept. The A/W 18 collection takes us to a virtual world, and encourages us to keep real and different.
System Homme -- 18/19 A/W Benchmark Brand for Men's Knitwear
System Homme is a brand of the Korean company Handsome, featuring slim shapes and stylish design for expressive males. The label focuses on customized fitted silhouettes, high-end materials and trendy details. The A/W 18 collection entices customers including celebrities with delicate suits and smart casual items.
(To Reform & Be Unique) III VIVINIKO -- 18/19 A/W Women's Benchmark Brand
III VIVINIKO launched a designer brand – VVNK Jane Plus in 2018, sticking to the aesthetic philosophy "to reform and be unique". It is targeted at the urban mature women with luxury, high-quality and casual wear. The first collection covers women's garments, shoes and accessories.
Diesel -- 18/19 A/W Benchmark Brand of Men's Knitwear
Diesel is a famous international company dedicated to innovation. Renzo Rosso founded Diesel in 1978, which later became one of the prominent brands owned by OTB. The values of Diesel are passion and individuality. Initially, it manly made denim garments, then gradually stepped in the field of high-class leisure garments. The knitwear of Diesel are particularly popular.
Joseph -- 18/19 A/W Benchmark Brand of Women's Knitwear
Joseph is a luxury ready-to-wear brand and retail chain established by Joseph Ettedgui in 1972. It made early business association with designers like Kenzo, Cotelbajac and Azzedine Alaia, and changed the history of knitwear.
Boys' Sweatshirt -- 18/19 A/W Kidswear Benchmark Brand
In A/W 18/19, boys' sweatshirts of MQD, Mini Peace, GXG.kids, Balabala and Little MO&Co. are vibrant and chic. Color blocking and letters play key roles, while appliques are in brights and mixed materials.
Sophisticated Women (Pattern & Detail) -- 18/19 A/W Womenswear Benchmark Brand
On October 17, Sandro unveiled "The Muppet Show x Sandro" capsule. The brand founder and creative director Evelyn Chetrite, CEO for Asia Stephane Ledru and brand ambassador Ma Sichun attended the promotional event.
Sophisticated Women (Color) -- 18/19 A/W Womenswear Benchmark Brand
Lily is bold with colors; III VIVINIKO and ICICLE show elegant shades; Edition exudes a natural style; Maje is youthful and vibrant. These brands tap into the trends of nature, environment, life and art, and they play with seasonal colors.
18/19 A/W Kidswear Brand in Korean Market
In the A/W 18/19 Korean market, kidswear brands like Alfonso, Allo & Lugh, Milk Mile and Pimpollo are recommended. Tops with puff sleeves, ruffled dresses, sailor collars, work jackets and fuzzy coats are key.
Girls' Sweatshirt -- 18/19 A/W Kidswear Benchmark Brand
Sweatshirts are undoubtedly faddish, important for A/W 18/19. MQD, Mini Peace, GXG.kids and Balabala update girls' sweatshirts. Drop-shoulder, half-zip, elongated, paneled and mock-neck looks and sweatsuits feel sweet or cool.
Zoe Jordan (Athleisure) -- 2019 S/S Knitwear from Womenswear Brand
British designer Zoë Jordan founded this namesake brand. She takes inspiration from auto racing and adventures. The brand features elegant styles and neat lines. The S/S 19 collection reveals a sporty and optimistic mood. Athleisure becomes an ideal option for women to express themselves.
Athleisure Brands (Silhouette & Style) -- Pre-Fall 2018 Womenswear Benchmark Brand
This season, athleisure items come to prominence. Palettes are bright and relaxed, with color-blocking design, drawstrings, sports materials and details to add vibrancy.
Streetwear Brands (Pattern & Fabric) -- 2018 Pre-Fall Benchmark Brand for Womenswear
1. On August 29, INXX cooperated with OPPO to produce limited items for the smartphone - OPPO R17; 2. On September 11, UOOYAA released the campaign of Sports X Playboy; 3. On August 24, Yuka Mannami, the famous model starred in a Dizzit's funny fashion campaign.
Boys' Knitwear -- 18/19 A/W Kidswear Benchmark Brand
As a staple to keep warm in autumn and winter, knitwear varies in silhouette, detail and stitch. Its soft tactility is irreplaceable. We recommend four Chinese brands for A/W 18/19. They choose unconventional silhouettes, words and patterns to personify knitwear.
Young Women (Color & Pattern) -- Pre-Fall 2018 Womenswear Benchmark Brand
1. When it is getting cold, you need garments for autumn. Rainie Yang and Qi Wei chose Ochirly's new items; 2. On August 27, Li Yitong wore a Dazzle T-shirt to appear on an editorial with Qu Chuxiao who was in Dazzle trousers; 3.On July 30, Yang Zi was dressed in a black MO&Co. T-shirt; 4.On August 24, Lin Yun wore the new items of Five Plus x Nanguazi for the magazine.
Girls' Knitwear -- 18/19 A/W Kidswear Benchmark Brand
Kids' brands drop A/W 18/19 collections in stores. Knitwear from Balabala, gxg.kids, Mini Peace and MQD are noticeable. This season, brands apply diverse decorations, including flowing fringes, colorful pompons, sequins and crochet flowers. Different from the large ruffles of the previous season, subtle frills are preferred in A/W to decorate neck and cuffs. Appliques and fuzzy patches feel sweet and fun. Geometries are important for retro styles, with color-blocking design to gain traction.