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The Spring Festival Special -- 2019 S/S Report of Women's chic Benchmark Brands
The Chinese lunar new year is coming, so many brands start to take action. In 2018, Chinese style reached its peak. In this spring festival collection, Chinese drawings and characters are utilized boldly and stylishly to create a new visual impact.
Stella McCartney -- 19 S/S Benchmark Brand for Girls
Stella McCartney, which was established in 2010, designs garments for children with ages below 16. Designers pay high attention to health and make positive images children. In this season, Stelle Kids sets up a small Vegetable Squad, which very well delivers a funny fashion attitude.
Chinese New Year -- 2019 S/S Benchmark Brand for Girls' Apparel
Girls are well-dressed to celebrate the Chinese New Year. Mini Peace, MQD, Little MO&Co., Balabala and GXG.kids all release new collections for Spring Festival. Warm Knitwear, cool sweatshirts, sweet dresses, offbeat sets and long coats are covetable.
Sophisticated Women (Color) -- 18/19 A/W Womenswear Benchmark Brand
Lily is bold with colors; III VIVINIKO and ICICLE show elegant shades; Edition exudes a natural style; Maje is youthful and vibrant. These brands tap into the trends of nature, environment, life and art, and they play with seasonal colors.
18/19 A/W Kidswear Brand in Korean Market
In the A/W 18/19 Korean market, kidswear brands like Alfonso, Allo & Lugh, Milk Mile and Pimpollo are recommended. Tops with puff sleeves, ruffled dresses, sailor collars, work jackets and fuzzy coats are key.
Young Women (Color & Pattern) -- Pre-Fall 2018 Womenswear Benchmark Brand
1. When it is getting cold, you need garments for autumn. Rainie Yang and Qi Wei chose Ochirly's new items; 2. On August 27, Li Yitong wore a Dazzle T-shirt to appear on an editorial with Qu Chuxiao who was in Dazzle trousers; 3.On July 30, Yang Zi was dressed in a black MO&Co. T-shirt; 4.On August 24, Lin Yun wore the new items of Five Plus x Nanguazi for the magazine.
Sophisticated Women (Detail & Material) -- Pre-Fall 2018 Womenswear Benchmark Brand
1. The collection of ICICLE is inspired by the moments of Parisian life, creating a relaxed and cozy mood; 2. Su Ruiqi wore III VIVINIKO and shared her dressing style; 3. Lily 2018 "Flashback Forward" collection enlivens office looks with unconventional design; 4. The latest collection of Edition is influenced by 1990s cultures, mixing film aesthetics with Hong Kong style.
Cotton & Linen (Pattern & Detail) -- Pre-Fall 2018 Menswear Benchmark Brand
Words are used on cotton and linen items in orderly placement, or arranged for stripes. Chinese characters are decorative and bring newness.
Pre-Fall 2018 Womenswear Benchmark Brand -- Girl Next Door
Young women have different sides to their personalities, can be quiet, whimsical, carefree or curious, reflecting unique charm. They love sumptuous looks – fun patterns, luxurious styles or folkloric girly effects. They also embrace sweet and fresh styles – bowknots, polka dots, preppy stripes and artistic cotton and linen items.
18/19 A/W Benchmark Brand for Women's Knitwer -- Sonia Rykiel
Sonia Rykiel, the Queen of Knits, launched her namesake brand in 1968. The French label is known for its iconic black, stripe, strass and letter design. The designer tells women to enjoy a suitable style, not to blindly follow trends. Sonia Rykiel emphasizes the independent quality of women and collocations of clothing, ideal for fashion-forward customers.
2018 S/S Womenswear Benchmark Brand -- Cotton & Linen (Styling & Item)
The leisure and cozy lifestyle is covetable. To echo the trend, designers provide simple and plain items. This report analyzes latest cotton and linen products of Mu, Ein and JNBY, including campaigns, hot items in malls and catwalk looks.
2018 S/S Kidswear Benchmark Brand -- MQD
Orange pink and indigo are key colors. Starfishes and shells are played out through 3D decorations, sequins or appliques. The garments employ lightweight materials such as embroidered gauze and organza, full of fun.
2018 S/S Benchmark Brand for Women's Knitwear -- Massimo Dutti
Founded in November, 1985, Massimo Dutti from Spain started as a menswear brand, and it launched womenswear in 1995. Massimo Dutti caters to middle- and upper-class women in cities who are sophisticated, stylish and have good taste, ranging from 25 to 45 years old. The collections echo global trends but are still distinctive.
2018 S/S Benchmark Brands for Elegant Women -- Pattern & Craft
1. Ouyang Nana wore S/S 18 garments to attend Maje's 20th anniversary celebration; 2. Jing Tian showed up in Lily's 16th anniversary celebration on 29, May; 3. Grand Gateway collaborated with Harper's Bazaar for "Colorful Illusion" fashion shows, and ICICLE presented its S/S 18 previews.
2018 S/S Korean Brand Analysis -- Kidswear
Hot Korean kidswear brands such as Bebezoo, Pimpollo. Barpupapa, Dear Baby, Organic Mom and Agabang apply 3D animal decorations, seen on sets, rompers, suspender skirts or loungewear, fun and creative.
2018 S/S Benchmark Brands for Elegant Women -- Detail & Style
What are the key details for sophisticated womenswear? This report analyzes the S/S 18 collections of III VIVINIKO, Edition, Sandro and I.T. Vibrant sport styles and slouch pyjama looks are important, while casual lacing and lace trims are also prominent.
2018 S/S Womenswear Benchmark Brand -- Lane Crawford
Kelly Wong, fashion director of Lane Crawford, and her team provide several capsules this season. They select some special items from brands, and merge them with pop art, provocative signs, bold prints and multiple colors, turning daily essentials into creative fashion collections.