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The Spring Festival Special -- 2019 S/S Report of Women's chic Benchmark Brands
The Chinese lunar new year is coming, so many brands start to take action. In 2018, Chinese style reached its peak. In this spring festival collection, Chinese drawings and characters are utilized boldly and stylishly to create a new visual impact.
Chinese New Year -- 2019 S/S Benchmark Brand for Boys' Apparel
Lunar New Year is the most important festival for Chinese. To celebrate the holiday, Balabala, Mini Peace, GXG.kids and MQD released new collections. Whether as a key color or a complementary tone, joyous Chinese red is eye-catching.
Chinese New Year -- 2019 S/S Benchmark Brand for Girls' Apparel
Girls are well-dressed to celebrate the Chinese New Year. Mini Peace, MQD, Little MO&Co., Balabala and GXG.kids all release new collections for Spring Festival. Warm Knitwear, cool sweatshirts, sweet dresses, offbeat sets and long coats are covetable.
Warm & Lovely -- 18/19 A/W Kidswear Benchmark Brand
The Korean kidswear brands including Milk Mile, Bebe de Pino, Agabang, Ettoi, Minkmui and Moimoln continue their sweet styles. But they vary in materials and details in this season.
Boys' Puffer Coat -- 18/19 A/W Kidswear Benchmark Brand
In A/W 18/19, boys' puffer coats underline utility and individuality at the same time. Patch pocket, bold all-over word print, half-zip design, outdoor camouflage, glossy material and long line are key, updated with paneling, color blocking and embroidery to give a funky edge.
Puffer Coat -- 18/19 A/W Benchmark Brand for Girls' Apparel
Puffer coats vary in silhouettes in A/W 18/19. Neat jackets, functional outdoor jackets, voluminous puffas, bomber jackets and parkas are all good choices. Materials are also diverse. Warm cottons are popular in autumn and winter, while denim, glossy materials and twill cottons feel new.
Sophisticated Women (Pattern & Detail) -- 18/19 A/W Womenswear Benchmark Brand
On October 17, Sandro unveiled "The Muppet Show x Sandro" capsule. The brand founder and creative director Evelyn Chetrite, CEO for Asia Stephane Ledru and brand ambassador Ma Sichun attended the promotional event.
Sophisticated Women (Color) -- 18/19 A/W Womenswear Benchmark Brand
Lily is bold with colors; III VIVINIKO and ICICLE show elegant shades; Edition exudes a natural style; Maje is youthful and vibrant. These brands tap into the trends of nature, environment, life and art, and they play with seasonal colors.
18/19 A/W Kidswear Brand in Korean Market
In the A/W 18/19 Korean market, kidswear brands like Alfonso, Allo & Lugh, Milk Mile and Pimpollo are recommended. Tops with puff sleeves, ruffled dresses, sailor collars, work jackets and fuzzy coats are key.
Young Women (Color & Pattern) -- Pre-Fall 2018 Womenswear Benchmark Brand
1. When it is getting cold, you need garments for autumn. Rainie Yang and Qi Wei chose Ochirly's new items; 2. On August 27, Li Yitong wore a Dazzle T-shirt to appear on an editorial with Qu Chuxiao who was in Dazzle trousers; 3.On July 30, Yang Zi was dressed in a black MO&Co. T-shirt; 4.On August 24, Lin Yun wore the new items of Five Plus x Nanguazi for the magazine.
Sophisticated Women (Detail & Material) -- Pre-Fall 2018 Womenswear Benchmark Brand
1. The collection of ICICLE is inspired by the moments of Parisian life, creating a relaxed and cozy mood; 2. Su Ruiqi wore III VIVINIKO and shared her dressing style; 3. Lily 2018 "Flashback Forward" collection enlivens office looks with unconventional design; 4. The latest collection of Edition is influenced by 1990s cultures, mixing film aesthetics with Hong Kong style.
Cotton & Linen (Pattern & Detail) -- Pre-Fall 2018 Menswear Benchmark Brand
Words are used on cotton and linen items in orderly placement, or arranged for stripes. Chinese characters are decorative and bring newness.
Girls' Outwear-- 18/19 A/W Analysis for Benchmark Brand
The A/W 18/19 collections of girls' outerwear arrive in stores, among which the coats of Balabala, Gxg.kids, Mini Peace and MQD are particularly noticeable. Sweet jacket is one of the most popular items. Harrington coat makes difference from the long trench coat, in order to return to the fashion industry and walk in the forefront of fashion. Applique, chenille embroidery, sequin not only shine on denim jacket but also add 3D effect to the pattern on the back of the coat.
Boys' Outerwear -- A/W 18/19 Kidswear Benchmark Brand
Brands launch A/W 18/19 collections, among which outerwear (especially for boys) accounts for a high proportion. Athleisure bomber jackets and baseball jackets are key items. Large-scale prints and embroideries are noticeable. Influenced by men's outdoor and functional wear, boys' outerwear also applies performance-minded details.
Pre-Fall 2018 Womenswear Benchmark Brand -- Sophisticated Women (Detail & Craft)
Simple stitches on silks reinforce an elegant touch. They appear on kimono collars for a slouch feel, or reveal a smart quality on work shirts. Thick stitches reflect the cool personality of women. ICICLE and Lily both employ tucks. The scattered tucks of ICICLE are particularly eye-catching.
2018 S/S Womenswear Benchmark Brand -- Cotton & Linen (Styling & Item)
The leisure and cozy lifestyle is covetable. To echo the trend, designers provide simple and plain items. This report analyzes latest cotton and linen products of Mu, Ein and JNBY, including campaigns, hot items in malls and catwalk looks.
2018 S/S Kidswear Benchmark Brand -- MQD
Orange pink and indigo are key colors. Starfishes and shells are played out through 3D decorations, sequins or appliques. The garments employ lightweight materials such as embroidered gauze and organza, full of fun.