Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
Futuristic Modernity -- 18/19 A/W Analysis of Benchmark Brands of Women's Knitwear
The Handsome owns three lady brands: Time, Mine and System. Yarns, cutting and stitches in fine needle knitwear from the above brands are all high-quality. In 18/19 A/W, let's check their new design ideas.
Young Women (Color & Pattern) -- Pre-Fall 2018 Womenswear Benchmark Brand
1. When it is getting cold, you need garments for autumn. Rainie Yang and Qi Wei chose Ochirly's new items; 2. On August 27, Li Yitong wore a Dazzle T-shirt to appear on an editorial with Qu Chuxiao who was in Dazzle trousers; 3.On July 30, Yang Zi was dressed in a black MO&Co. T-shirt; 4.On August 24, Lin Yun wore the new items of Five Plus x Nanguazi for the magazine.
Sophisticated Women (Detail & Material) -- Pre-Fall 2018 Womenswear Benchmark Brand
1. The collection of ICICLE is inspired by the moments of Parisian life, creating a relaxed and cozy mood; 2. Su Ruiqi wore III VIVINIKO and shared her dressing style; 3. Lily 2018 "Flashback Forward" collection enlivens office looks with unconventional design; 4. The latest collection of Edition is influenced by 1990s cultures, mixing film aesthetics with Hong Kong style.
Cotton & Linen (Pattern & Detail) -- Pre-Fall 2018 Menswear Benchmark Brand
Words are used on cotton and linen items in orderly placement, or arranged for stripes. Chinese characters are decorative and bring newness.
Pre-Fall 2018 Womenswear Benchmark Brand -- Girl Next Door
Young women have different sides to their personalities, can be quiet, whimsical, carefree or curious, reflecting unique charm. They love sumptuous looks – fun patterns, luxurious styles or folkloric girly effects. They also embrace sweet and fresh styles – bowknots, polka dots, preppy stripes and artistic cotton and linen items.
18/19 A/W Benchmark Brand for Women's Knitwer -- Sonia Rykiel
Sonia Rykiel, the Queen of Knits, launched her namesake brand in 1968. The French label is known for its iconic black, stripe, strass and letter design. The designer tells women to enjoy a suitable style, not to blindly follow trends. Sonia Rykiel emphasizes the independent quality of women and collocations of clothing, ideal for fashion-forward customers.
2018 S/S Benchmark Brand for Women's Knitwear -- Massimo Dutti
Founded in November, 1985, Massimo Dutti from Spain started as a menswear brand, and it launched womenswear in 1995. Massimo Dutti caters to middle- and upper-class women in cities who are sophisticated, stylish and have good taste, ranging from 25 to 45 years old. The collections echo global trends but are still distinctive.
2018 S/S Benchmark Brands for Elegant Women -- Pattern & Craft
1. Ouyang Nana wore S/S 18 garments to attend Maje's 20th anniversary celebration; 2. Jing Tian showed up in Lily's 16th anniversary celebration on 29, May; 3. Grand Gateway collaborated with Harper's Bazaar for "Colorful Illusion" fashion shows, and ICICLE presented its S/S 18 previews.
2018 S/S Benchmark Brands for Elegant Women -- Detail & Style
What are the key details for sophisticated womenswear? This report analyzes the S/S 18 collections of III VIVINIKO, Edition, Sandro and I.T. Vibrant sport styles and slouch pyjama looks are important, while casual lacing and lace trims are also prominent.