Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
Puffer Coat -- 18/19 A/W Benchmark Brand for Girls' Apparel
Puffer coats vary in silhouettes in A/W 18/19. Neat jackets, functional outdoor jackets, voluminous puffas, bomber jackets and parkas are all good choices. Materials are also diverse. Warm cottons are popular in autumn and winter, while denim, glossy materials and twill cottons feel new.
Joseph -- 18/19 A/W Benchmark Brand of Women's Knitwear
Joseph is a luxury ready-to-wear brand and retail chain established by Joseph Ettedgui in 1972. It made early business association with designers like Kenzo, Cotelbajac and Azzedine Alaia, and changed the history of knitwear.
Boys' Sweatshirt -- 18/19 A/W Kidswear Benchmark Brand
In A/W 18/19, boys' sweatshirts of MQD, Mini Peace, GXG.kids, Balabala and Little MO&Co. are vibrant and chic. Color blocking and letters play key roles, while appliques are in brights and mixed materials.
Sophisticated Women (Pattern & Detail) -- 18/19 A/W Womenswear Benchmark Brand
On October 17, Sandro unveiled "The Muppet Show x Sandro" capsule. The brand founder and creative director Evelyn Chetrite, CEO for Asia Stephane Ledru and brand ambassador Ma Sichun attended the promotional event.
Sophisticated Women (Color) -- 18/19 A/W Womenswear Benchmark Brand
Lily is bold with colors; III VIVINIKO and ICICLE show elegant shades; Edition exudes a natural style; Maje is youthful and vibrant. These brands tap into the trends of nature, environment, life and art, and they play with seasonal colors.
Mark Fairwhale -- 18/19 A/W Menswear Benchmark Brand
The A/W 18 collection of Mark Fairwhale takes inspiration from extreme sports and Chinese kung fu. Patches, webbings and color blocking are key details.
18/19 A/W Kidswear Brand in Korean Market
In the A/W 18/19 Korean market, kidswear brands like Alfonso, Allo & Lugh, Milk Mile and Pimpollo are recommended. Tops with puff sleeves, ruffled dresses, sailor collars, work jackets and fuzzy coats are key.
Girls' Sweatshirt -- 18/19 A/W Kidswear Benchmark Brand
Sweatshirts are undoubtedly faddish, important for A/W 18/19. MQD, Mini Peace, GXG.kids and Balabala update girls' sweatshirts. Drop-shoulder, half-zip, elongated, paneled and mock-neck looks and sweatsuits feel sweet or cool.
Boys' Trousers -- 18/19 A/W Brands of Kidswear
Leisure and sporty styles are key of boys' trousers. This report is all about A/W 18/19 trousers from Balabala, GXG.kids, Mini Peace and MQD. With different fabrics, patterns, colors, techniques and silhouettes, trousers are stylish.
Stylish -- 18/19 A/W Benchmark Brand for Menswear
Removable labels are common on denim coats and cropped jackets in 18 A/W. For example, there are GXG's removable label and Peacebird's long woven label, which are both convenient and stylish.
Tommy Hilfiger -- 18/19 A/W Menswear Benchmark Brand
The A/W 2018 collaboration of Kith x Tommy Hilfiger includes 50 items, marrying Tommy Hilfiger's classic design with Kith's street style.
Zoe Jordan (Athleisure) -- 2019 S/S Knitwear from Womenswear Brand
British designer Zoë Jordan founded this namesake brand. She takes inspiration from auto racing and adventures. The brand features elegant styles and neat lines. The S/S 19 collection reveals a sporty and optimistic mood. Athleisure becomes an ideal option for women to express themselves.
GXG -- Pre-Fall 2018 Menswear Benchmark Brand
The 1980s style makes a comeback. GXG collaborates with Warrior to recreate classics, making a fashion statement.
Athleisure Brands (Silhouette & Style) -- Pre-Fall 2018 Womenswear Benchmark Brand
This season, athleisure items come to prominence. Palettes are bright and relaxed, with color-blocking design, drawstrings, sports materials and details to add vibrancy.
Streetwear -- Pre-Fall 2018 Menswear Benchmark Brand
Photos are all taken in malls of Shanghai.
Streetwear Brands (Pattern & Fabric) -- 2018 Pre-Fall Benchmark Brand for Womenswear
1. On August 29, INXX cooperated with OPPO to produce limited items for the smartphone - OPPO R17; 2. On September 11, UOOYAA released the campaign of Sports X Playboy; 3. On August 24, Yuka Mannami, the famous model starred in a Dizzit's funny fashion campaign.
Boys' Knitwear -- 18/19 A/W Kidswear Benchmark Brand
As a staple to keep warm in autumn and winter, knitwear varies in silhouette, detail and stitch. Its soft tactility is irreplaceable. We recommend four Chinese brands for A/W 18/19. They choose unconventional silhouettes, words and patterns to personify knitwear.
Young Women (Color & Pattern) -- Pre-Fall 2018 Womenswear Benchmark Brand
1. When it is getting cold, you need garments for autumn. Rainie Yang and Qi Wei chose Ochirly's new items; 2. On August 27, Li Yitong wore a Dazzle T-shirt to appear on an editorial with Qu Chuxiao who was in Dazzle trousers; 3.On July 30, Yang Zi was dressed in a black MO&Co. T-shirt; 4.On August 24, Lin Yun wore the new items of Five Plus x Nanguazi for the magazine.
Girls' Knitwear -- 18/19 A/W Kidswear Benchmark Brand
Kids' brands drop A/W 18/19 collections in stores. Knitwear from Balabala, gxg.kids, Mini Peace and MQD are noticeable. This season, brands apply diverse decorations, including flowing fringes, colorful pompons, sequins and crochet flowers. Different from the large ruffles of the previous season, subtle frills are preferred in A/W to decorate neck and cuffs. Appliques and fuzzy patches feel sweet and fun. Geometries are important for retro styles, with color-blocking design to gain traction.
Croquis -- Pre-Fall 2018 Menswear Benchmark Brand
Croquis launches a new sportswear collection in this season. The made-in-Italy elastic fabrics are sweat-wicking and comfortable to wear, suitable for sports and fitness. Mixed sport materials with luminescent tapes are functional and decorative. Streamline silhouettes underpin an athletic feel.
Sophisticated Women (Detail & Material) -- Pre-Fall 2018 Womenswear Benchmark Brand
1. The collection of ICICLE is inspired by the moments of Parisian life, creating a relaxed and cozy mood; 2. Su Ruiqi wore III VIVINIKO and shared her dressing style; 3. Lily 2018 "Flashback Forward" collection enlivens office looks with unconventional design; 4. The latest collection of Edition is influenced by 1990s cultures, mixing film aesthetics with Hong Kong style.
Cotton & Linen (Pattern & Detail) -- Pre-Fall 2018 Menswear Benchmark Brand
Words are used on cotton and linen items in orderly placement, or arranged for stripes. Chinese characters are decorative and bring newness.
Athleisure -- Pre-Fall 2018 Menswear Analysis for Benchmark Brand
NikeLab collaborates with Matthew M. Williams to bring out a Nike x MMW collection. Matthew M. Williams's fashion aesthetics mix with functional sportswear to create a futuristic silhouette. It provides a new design trend through computational design which analyzes the data of sports, heat and sweat zones.
Girls' Outwear-- 18/19 A/W Analysis for Benchmark Brand
The A/W 18/19 collections of girls' outerwear arrive in stores, among which the coats of Balabala, Gxg.kids, Mini Peace and MQD are particularly noticeable. Sweet jacket is one of the most popular items. Harrington coat makes difference from the long trench coat, in order to return to the fashion industry and walk in the forefront of fashion. Applique, chenille embroidery, sequin not only shine on denim jacket but also add 3D effect to the pattern on the back of the coat.