Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
Athleisure -- Pre-Fall 2018 Menswear Analysis for Benchmark Brand
NikeLab collaborates with Matthew M. Williams to bring out a Nike x MMW collection. Matthew M. Williams's fashion aesthetics mix with functional sportswear to create a futuristic silhouette. It provides a new design trend through computational design which analyzes the data of sports, heat and sweat zones.
Girls' Outwear-- 18/19 A/W Analysis for Benchmark Brand
The A/W 18/19 collections of girls' outerwear arrive in stores, among which the coats of Balabala, Gxg.kids, Mini Peace and MQD are particularly noticeable. Sweet jacket is one of the most popular items. Harrington coat makes difference from the long trench coat, in order to return to the fashion industry and walk in the forefront of fashion. Applique, chenille embroidery, sequin not only shine on denim jacket but also add 3D effect to the pattern on the back of the coat.
Streetwear -- Pre-Fall 2018 Menswear Benchmark Brand (Craft & Detail)
The first JUICE store (retail concept store) opened in Causeway Bay in 2003. In 15 years, it has expanded to international markets. Edison Chen and Kevin Poon celebrated the 15th anniversary of their streetwear label CLOT with a show at New York Fashion Week.
Boys' Outerwear -- A/W 18/19 Kidswear Benchmark Brand
Brands launch A/W 18/19 collections, among which outerwear (especially for boys) accounts for a high proportion. Athleisure bomber jackets and baseball jackets are key items. Large-scale prints and embroideries are noticeable. Influenced by men's outdoor and functional wear, boys' outerwear also applies performance-minded details.
Pre-Fall 2018 Womenswear Benchmark Brand -- Sophisticated Women (Detail & Craft)
Simple stitches on silks reinforce an elegant touch. They appear on kimono collars for a slouch feel, or reveal a smart quality on work shirts. Thick stitches reflect the cool personality of women. ICICLE and Lily both employ tucks. The scattered tucks of ICICLE are particularly eye-catching.
Pre-Fall 2018 Womenswear Benchmark Brand -- Girl Next Door
Young women have different sides to their personalities, can be quiet, whimsical, carefree or curious, reflecting unique charm. They love sumptuous looks – fun patterns, luxurious styles or folkloric girly effects. They also embrace sweet and fresh styles – bowknots, polka dots, preppy stripes and artistic cotton and linen items.
18/19 A/W Benchmark Brand for Women's Knitwer -- Sonia Rykiel
Sonia Rykiel, the Queen of Knits, launched her namesake brand in 1968. The French label is known for its iconic black, stripe, strass and letter design. The designer tells women to enjoy a suitable style, not to blindly follow trends. Sonia Rykiel emphasizes the independent quality of women and collocations of clothing, ideal for fashion-forward customers.
Fast Fashion Brands -- 2018 S/S Menswear Benchmark Brand
An analysis of 2018 S/S menswear benchmark brands.
2018 S/S Womenswear Benchmark Brand -- Cotton & Linen (Styling & Item)
The leisure and cozy lifestyle is covetable. To echo the trend, designers provide simple and plain items. This report analyzes latest cotton and linen products of Mu, Ein and JNBY, including campaigns, hot items in malls and catwalk looks.
2018 S/S Kidswear Benchmark Brand -- MQD
Orange pink and indigo are key colors. Starfishes and shells are played out through 3D decorations, sequins or appliques. The garments employ lightweight materials such as embroidered gauze and organza, full of fun.
2018 S/S Menswear Benchmark Brands -- Business Causal Style
Floral graphics are indispensable for high summer, and the business casual market is no exception. Foliage is delicate and understated, finished with artistic approaches to elevate T-shirts.
2018 S/S Menswear Benchmark Brands -- Cotton & Linen
The S/S 2018 lookbook of Donoo emphasizes a calm mood in this media-hyped world, and calls for a simple lifestyle. The S/S 2018 collection of Croquis celebrates an experimental style. The deconstructed design continues to prevail, creating minimalist and modern menswear.
2018 S/S Benchmark Brand for Women's Knitwear -- Massimo Dutti
Founded in November, 1985, Massimo Dutti from Spain started as a menswear brand, and it launched womenswear in 1995. Massimo Dutti caters to middle- and upper-class women in cities who are sophisticated, stylish and have good taste, ranging from 25 to 45 years old. The collections echo global trends but are still distinctive.
2018 S/S Analysis of Menswear Benchmark Brand -- Patterns
Today's pop-up stores have been a new way of marketing in fashion industry. Some high-end brands cooperates with pop-up stores to enhance the brand culture and increase the impact of media. OFF-WHITE X Wild &The moon, UNIQLO x GRAND PRIX and Vetements pop-up store are emerging. After the monkey art exhibition at Beijing's UCCA this year, Edison Chen opened the popup Store in Shanghai on April 1 - April 15, 2018.
2018 S/S Menswear Benchmark Brand -- Athleisure
The World Cup is just around the corner. Designers and brands such as Off-White and Gosha Rubchinskiy launch football capsules, providing retro jerseys or collaborations.
2018 S/S Benchmark Brands for Elegant Women -- Pattern & Craft
1. Ouyang Nana wore S/S 18 garments to attend Maje's 20th anniversary celebration; 2. Jing Tian showed up in Lily's 16th anniversary celebration on 29, May; 3. Grand Gateway collaborated with Harper's Bazaar for "Colorful Illusion" fashion shows, and ICICLE presented its S/S 18 previews.
2018 S/S Korean Brand Analysis -- Kidswear
Hot Korean kidswear brands such as Bebezoo, Pimpollo. Barpupapa, Dear Baby, Organic Mom and Agabang apply 3D animal decorations, seen on sets, rompers, suspender skirts or loungewear, fun and creative.
2018 S/S Benchmark Brands for Elegant Women -- Detail & Style
What are the key details for sophisticated womenswear? This report analyzes the S/S 18 collections of III VIVINIKO, Edition, Sandro and I.T. Vibrant sport styles and slouch pyjama looks are important, while casual lacing and lace trims are also prominent.
2018 S/S Womenswar Benchmark Brand -- T-shirt & Patterns
The logo and slogans are printed on the T-shirt, creating a casual and distinctive look.
2018 S/S Womenswear Benchmark Brand -- Lane Crawford
Kelly Wong, fashion director of Lane Crawford, and her team provide several capsules this season. They select some special items from brands, and merge them with pop art, provocative signs, bold prints and multiple colors, turning daily essentials into creative fashion collections.
2018 S/S Benchmark Brand for Women's Knitwear -- Moschino
Founded in 1983, the Italian brand Moschino was named after the designer Franco Moschino, featuring eccentric, humorous and chic styles. It covers ready-to-wear, jeanswear, partywear and accessories. Moschino has three lines: Moschino, Moschino Jeans (Love Moschino) and Moschino Cheap & Chic (Boutique Moschino).
2018 S/S Men's Benchmark Brand -- Cotton & Linen
Cotton and linen brands gain popularity among youth with diverse styles, color combinations and well-considered patterns.