Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
Athleisure Brands (Silhouette & Style) -- Pre-Fall 2018 Womenswear Benchmark Brand
This season, athleisure items come to prominence. Palettes are bright and relaxed, with color-blocking design, drawstrings, sports materials and details to add vibrancy.
Streetwear -- Pre-Fall 2018 Menswear Benchmark Brand
Photos are all taken in malls of Shanghai.
Streetwear Brands (Pattern & Fabric) -- 2018 Pre-Fall Benchmark Brand for Womenswear
1. On August 29, INXX cooperated with OPPO to produce limited items for the smartphone - OPPO R17; 2. On September 11, UOOYAA released the campaign of Sports X Playboy; 3. On August 24, Yuka Mannami, the famous model starred in a Dizzit's funny fashion campaign.
Boys' Knitwear -- 18/19 A/W Kidswear Benchmark Brand
As a staple to keep warm in autumn and winter, knitwear varies in silhouette, detail and stitch. Its soft tactility is irreplaceable. We recommend four Chinese brands for A/W 18/19. They choose unconventional silhouettes, words and patterns to personify knitwear.
Young Women (Color & Pattern) -- Pre-Fall 2018 Womenswear Benchmark Brand
1. When it is getting cold, you need garments for autumn. Rainie Yang and Qi Wei chose Ochirly's new items; 2. On August 27, Li Yitong wore a Dazzle T-shirt to appear on an editorial with Qu Chuxiao who was in Dazzle trousers; 3.On July 30, Yang Zi was dressed in a black MO&Co. T-shirt; 4.On August 24, Lin Yun wore the new items of Five Plus x Nanguazi for the magazine.
Girls' Knitwear -- 18/19 A/W Kidswear Benchmark Brand
Kids' brands drop A/W 18/19 collections in stores. Knitwear from Balabala, gxg.kids, Mini Peace and MQD are noticeable. This season, brands apply diverse decorations, including flowing fringes, colorful pompons, sequins and crochet flowers. Different from the large ruffles of the previous season, subtle frills are preferred in A/W to decorate neck and cuffs. Appliques and fuzzy patches feel sweet and fun. Geometries are important for retro styles, with color-blocking design to gain traction.
Croquis -- Pre-Fall 2018 Menswear Benchmark Brand
Croquis launches a new sportswear collection in this season. The made-in-Italy elastic fabrics are sweat-wicking and comfortable to wear, suitable for sports and fitness. Mixed sport materials with luminescent tapes are functional and decorative. Streamline silhouettes underpin an athletic feel.
Sophisticated Women (Detail & Material) -- Pre-Fall 2018 Womenswear Benchmark Brand
1. The collection of ICICLE is inspired by the moments of Parisian life, creating a relaxed and cozy mood; 2. Su Ruiqi wore III VIVINIKO and shared her dressing style; 3. Lily 2018 "Flashback Forward" collection enlivens office looks with unconventional design; 4. The latest collection of Edition is influenced by 1990s cultures, mixing film aesthetics with Hong Kong style.
Cotton & Linen (Pattern & Detail) -- Pre-Fall 2018 Menswear Benchmark Brand
Words are used on cotton and linen items in orderly placement, or arranged for stripes. Chinese characters are decorative and bring newness.
Athleisure -- Pre-Fall 2018 Menswear Analysis for Benchmark Brand
NikeLab collaborates with Matthew M. Williams to bring out a Nike x MMW collection. Matthew M. Williams's fashion aesthetics mix with functional sportswear to create a futuristic silhouette. It provides a new design trend through computational design which analyzes the data of sports, heat and sweat zones.
Girls' Outwear-- 18/19 A/W Analysis for Benchmark Brand
The A/W 18/19 collections of girls' outerwear arrive in stores, among which the coats of Balabala, Gxg.kids, Mini Peace and MQD are particularly noticeable. Sweet jacket is one of the most popular items. Harrington coat makes difference from the long trench coat, in order to return to the fashion industry and walk in the forefront of fashion. Applique, chenille embroidery, sequin not only shine on denim jacket but also add 3D effect to the pattern on the back of the coat.
Streetwear -- Pre-Fall 2018 Menswear Benchmark Brand (Craft & Detail)
The first JUICE store (retail concept store) opened in Causeway Bay in 2003. In 15 years, it has expanded to international markets. Edison Chen and Kevin Poon celebrated the 15th anniversary of their streetwear label CLOT with a show at New York Fashion Week.
Boys' Outerwear -- A/W 18/19 Kidswear Benchmark Brand
Brands launch A/W 18/19 collections, among which outerwear (especially for boys) accounts for a high proportion. Athleisure bomber jackets and baseball jackets are key items. Large-scale prints and embroideries are noticeable. Influenced by men's outdoor and functional wear, boys' outerwear also applies performance-minded details.
Pre-Fall 2018 Womenswear Benchmark Brand -- Sophisticated Women (Detail & Craft)
Simple stitches on silks reinforce an elegant touch. They appear on kimono collars for a slouch feel, or reveal a smart quality on work shirts. Thick stitches reflect the cool personality of women. ICICLE and Lily both employ tucks. The scattered tucks of ICICLE are particularly eye-catching.
Pre-Fall 2018 Womenswear Benchmark Brand -- Girl Next Door
Young women have different sides to their personalities, can be quiet, whimsical, carefree or curious, reflecting unique charm. They love sumptuous looks – fun patterns, luxurious styles or folkloric girly effects. They also embrace sweet and fresh styles – bowknots, polka dots, preppy stripes and artistic cotton and linen items.
18/19 A/W Benchmark Brand for Women's Knitwer -- Sonia Rykiel
Sonia Rykiel, the Queen of Knits, launched her namesake brand in 1968. The French label is known for its iconic black, stripe, strass and letter design. The designer tells women to enjoy a suitable style, not to blindly follow trends. Sonia Rykiel emphasizes the independent quality of women and collocations of clothing, ideal for fashion-forward customers.
Fast Fashion Brands -- 2018 S/S Menswear Benchmark Brand
An analysis of 2018 S/S menswear benchmark brands.
2018 S/S Womenswear Benchmark Brand -- Cotton & Linen (Styling & Item)
The leisure and cozy lifestyle is covetable. To echo the trend, designers provide simple and plain items. This report analyzes latest cotton and linen products of Mu, Ein and JNBY, including campaigns, hot items in malls and catwalk looks.
2018 S/S Kidswear Benchmark Brand -- MQD
Orange pink and indigo are key colors. Starfishes and shells are played out through 3D decorations, sequins or appliques. The garments employ lightweight materials such as embroidered gauze and organza, full of fun.
2018 S/S Menswear Benchmark Brands -- Business Causal Style
Floral graphics are indispensable for high summer, and the business casual market is no exception. Foliage is delicate and understated, finished with artistic approaches to elevate T-shirts.
2018 S/S Menswear Benchmark Brands -- Cotton & Linen
The S/S 2018 lookbook of Donoo emphasizes a calm mood in this media-hyped world, and calls for a simple lifestyle. The S/S 2018 collection of Croquis celebrates an experimental style. The deconstructed design continues to prevail, creating minimalist and modern menswear.
2018 S/S Benchmark Brand for Women's Knitwear -- Massimo Dutti
Founded in November, 1985, Massimo Dutti from Spain started as a menswear brand, and it launched womenswear in 1995. Massimo Dutti caters to middle- and upper-class women in cities who are sophisticated, stylish and have good taste, ranging from 25 to 45 years old. The collections echo global trends but are still distinctive.