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Fast Fashion Brands -- 2018 S/S Menswear Benchmark Brand
An analysis of 2018 S/S menswear benchmark brands.
2018 S/S Womenswear Benchmark Brand -- Cotton & Linen (Styling & Item)
The leisure and cozy lifestyle is covetable. To echo the trend, designers provide simple and plain items. This report analyzes latest cotton and linen products of Mu, Ein and JNBY, including campaigns, hot items in malls and catwalk looks.
2018 S/S Kidswear Benchmark Brand -- MQD
Orange pink and indigo are key colors. Starfishes and shells are played out through 3D decorations, sequins or appliques. The garments employ lightweight materials such as embroidered gauze and organza, full of fun.
2018 S/S Menswear Benchmark Brands -- Business Causal Style
Floral graphics are indispensable for high summer, and the business casual market is no exception. Foliage is delicate and understated, finished with artistic approaches to elevate T-shirts.
2018 S/S Menswear Benchmark Brands -- Cotton & Linen
The S/S 2018 lookbook of Donoo emphasizes a calm mood in this media-hyped world, and calls for a simple lifestyle. The S/S 2018 collection of Croquis celebrates an experimental style. The deconstructed design continues to prevail, creating minimalist and modern menswear.
2018 S/S Benchmark Brand for Women's Knitwear -- Massimo Dutti
Founded in November, 1985, Massimo Dutti from Spain started as a menswear brand, and it launched womenswear in 1995. Massimo Dutti caters to middle- and upper-class women in cities who are sophisticated, stylish and have good taste, ranging from 25 to 45 years old. The collections echo global trends but are still distinctive.
2018 S/S Analysis of Menswear Benchmark Brand -- Patterns
Today's pop-up stores have been a new way of marketing in fashion industry. Some high-end brands cooperates with pop-up stores to enhance the brand culture and increase the impact of media. OFF-WHITE X Wild &The moon, UNIQLO x GRAND PRIX and Vetements pop-up store are emerging. After the monkey art exhibition at Beijing's UCCA this year, Edison Chen opened the popup Store in Shanghai on April 1 - April 15, 2018.
2018 S/S Menswear Benchmark Brand -- Athleisure
The World Cup is just around the corner. Designers and brands such as Off-White and Gosha Rubchinskiy launch football capsules, providing retro jerseys or collaborations.
2018 S/S Benchmark Brands for Elegant Women -- Pattern & Craft
1. Ouyang Nana wore S/S 18 garments to attend Maje's 20th anniversary celebration; 2. Jing Tian showed up in Lily's 16th anniversary celebration on 29, May; 3. Grand Gateway collaborated with Harper's Bazaar for "Colorful Illusion" fashion shows, and ICICLE presented its S/S 18 previews.
2018 S/S Korean Brand Analysis -- Kidswear
Hot Korean kidswear brands such as Bebezoo, Pimpollo. Barpupapa, Dear Baby, Organic Mom and Agabang apply 3D animal decorations, seen on sets, rompers, suspender skirts or loungewear, fun and creative.
2018 S/S Benchmark Brands for Elegant Women -- Detail & Style
What are the key details for sophisticated womenswear? This report analyzes the S/S 18 collections of III VIVINIKO, Edition, Sandro and I.T. Vibrant sport styles and slouch pyjama looks are important, while casual lacing and lace trims are also prominent.
2018 S/S Womenswar Benchmark Brand -- T-shirt & Patterns
The logo and slogans are printed on the T-shirt, creating a casual and distinctive look.
2018 S/S Womenswear Benchmark Brand -- Lane Crawford
Kelly Wong, fashion director of Lane Crawford, and her team provide several capsules this season. They select some special items from brands, and merge them with pop art, provocative signs, bold prints and multiple colors, turning daily essentials into creative fashion collections.
2018 S/S Benchmark Brand for Women's Knitwear -- Moschino
Founded in 1983, the Italian brand Moschino was named after the designer Franco Moschino, featuring eccentric, humorous and chic styles. It covers ready-to-wear, jeanswear, partywear and accessories. Moschino has three lines: Moschino, Moschino Jeans (Love Moschino) and Moschino Cheap & Chic (Boutique Moschino).
2018 S/S Men's Benchmark Brand -- Cotton & Linen
Cotton and linen brands gain popularity among youth with diverse styles, color combinations and well-considered patterns.
2018 S/S Women's Benchmark Brand -- Cotton & Linen
JNBY's store is dominated with yellow, bright and pleasant. Refined lines team with white and beige items, delivering a summer vibe. LAMAFAY chooses green as the main color, complemented with white and light blue, feeling as fresh as a summer breeze.
2018 S/S Women's Benchmark Brand -- Simple & Sophisticated Knitwear
Founded in 1987, Handsome is a leading company in the Korean fashion industry, attaching importance to brand and talent value. It has several womenswear brands including Time, Mine, System and SJSJ, and menswear brands including Time Homme and System Homme. Handsome also launches imported fashion brands. The company was merged into Hyundai Department Store Group in 2012, which marks a milestone for Handsome.
2018 S/S Womenswear Benchmark Brand -- Young Women's Dress
From the visual merchandising and store display of DAZZLE, MO&CO and Zara, the refreshing and natural style is the focus in this season.
Fast Fashion Brands -- 2018 S/S Menswear Benchmark Brand
The traditional fast fashion brands are under a phase of transformation. Consumers' demand for the independent design continues to upsurge, the store display also affects the mood of consumers.
2018 S/S Men's Benchmark Brand -- Smart Causal
(Left) The Mark Fairwhale X British Museum capsule brings us English styles. Fashion meets art, and vogue teams with vintage. As an ambassador for art, actor Zhai Tianlin visited the British Museum where old collections collide with modern styles, connecting the past with the present. (Right) The Peacebird Men X Coca-Cola collection is classic yet creative. The iconic logo reminds us of the 90s Coca-Cola fever in China, also reflects optimistic street styles.
2018 S/S Womenswear Benchmark Brands
From the window display of E.P and Marifrolg, we can see that items with large-scaled printing is emphasis in this season.
2018 S/S Kids' Benchmark Brand -- Balabala
Balabala is a stylish kidswear brand providing one-stop service for children of all ages. Balabala gives kids a different childhood with playful, joyous and colorful items, stimulating their imagination and curiosity.
2018 S/S Menswear Benchmark Brand -- Business Casual
The store display takes on a simple style of main menswear business brands, the retro leisure brand J.D.V changes its sustained industrial style and stands out in the current simple trend. The diversified market drives the development of the business attire.