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GXG -- Pre-Fall 2018 Menswear Benchmark Brand
The 1980s style makes a comeback. GXG collaborates with Warrior to recreate classics, making a fashion statement.
Athleisure Brands (Silhouette & Style) -- Pre-Fall 2018 Womenswear Benchmark Brand
This season, athleisure items come to prominence. Palettes are bright and relaxed, with color-blocking design, drawstrings, sports materials and details to add vibrancy.
Streetwear -- Pre-Fall 2018 Menswear Benchmark Brand
Photos are all taken in malls of Shanghai.
Streetwear Brands (Pattern & Fabric) -- 2018 Pre-Fall Benchmark Brand for Womenswear
1. On August 29, INXX cooperated with OPPO to produce limited items for the smartphone - OPPO R17; 2. On September 11, UOOYAA released the campaign of Sports X Playboy; 3. On August 24, Yuka Mannami, the famous model starred in a Dizzit's funny fashion campaign.
Young Women (Color & Pattern) -- Pre-Fall 2018 Womenswear Benchmark Brand
1. When it is getting cold, you need garments for autumn. Rainie Yang and Qi Wei chose Ochirly's new items; 2. On August 27, Li Yitong wore a Dazzle T-shirt to appear on an editorial with Qu Chuxiao who was in Dazzle trousers; 3.On July 30, Yang Zi was dressed in a black MO&Co. T-shirt; 4.On August 24, Lin Yun wore the new items of Five Plus x Nanguazi for the magazine.
Croquis -- Pre-Fall 2018 Menswear Benchmark Brand
Croquis launches a new sportswear collection in this season. The made-in-Italy elastic fabrics are sweat-wicking and comfortable to wear, suitable for sports and fitness. Mixed sport materials with luminescent tapes are functional and decorative. Streamline silhouettes underpin an athletic feel.
Sophisticated Women (Detail & Material) -- Pre-Fall 2018 Womenswear Benchmark Brand
1. The collection of ICICLE is inspired by the moments of Parisian life, creating a relaxed and cozy mood; 2. Su Ruiqi wore III VIVINIKO and shared her dressing style; 3. Lily 2018 "Flashback Forward" collection enlivens office looks with unconventional design; 4. The latest collection of Edition is influenced by 1990s cultures, mixing film aesthetics with Hong Kong style.
Cotton & Linen (Pattern & Detail) -- Pre-Fall 2018 Menswear Benchmark Brand
Words are used on cotton and linen items in orderly placement, or arranged for stripes. Chinese characters are decorative and bring newness.
Athleisure -- Pre-Fall 2018 Menswear Analysis for Benchmark Brand
NikeLab collaborates with Matthew M. Williams to bring out a Nike x MMW collection. Matthew M. Williams's fashion aesthetics mix with functional sportswear to create a futuristic silhouette. It provides a new design trend through computational design which analyzes the data of sports, heat and sweat zones.
Streetwear -- Pre-Fall 2018 Menswear Benchmark Brand (Craft & Detail)
The first JUICE store (retail concept store) opened in Causeway Bay in 2003. In 15 years, it has expanded to international markets. Edison Chen and Kevin Poon celebrated the 15th anniversary of their streetwear label CLOT with a show at New York Fashion Week.
Pre-Fall 2018 Womenswear Benchmark Brand -- Sophisticated Women (Detail & Craft)
Simple stitches on silks reinforce an elegant touch. They appear on kimono collars for a slouch feel, or reveal a smart quality on work shirts. Thick stitches reflect the cool personality of women. ICICLE and Lily both employ tucks. The scattered tucks of ICICLE are particularly eye-catching.
Pre-Fall 2018 Womenswear Benchmark Brand -- Girl Next Door
Young women have different sides to their personalities, can be quiet, whimsical, carefree or curious, reflecting unique charm. They love sumptuous looks – fun patterns, luxurious styles or folkloric girly effects. They also embrace sweet and fresh styles – bowknots, polka dots, preppy stripes and artistic cotton and linen items.