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ANALYSIS

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

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  • High-end Urban Sportswear -- The Womenswear Runway Analysis of LACOSTE

    2021-10-22 3874

    High-end Urban Sportswear -- The Womenswear Runway Analysis of LACOSTE

    Founded in 1933, LACOSTE has been representing for relaxation and elegancy. Being obsessed by sporty symbols and cultural observation, Louise Trotter's active designs create a high-end sports fashion. Her S/S 2022 collection was born of the habit that Louise has been biking to her office throughout 2020 and 2021. These sporty, lively silhouettes from the looks of street bikers reflected complementary people's desire for going out. LACOSTE accentuated the warm tones. Bright Poppy Red, wine red, orange, and Rattan were rather active on the street. Classic rubber tennis skirts and breathable vests all used innovative fabrics, while printed stripes presented liveliness through different colorways. Functional details are paired with sharp color conflicts. Buckled bags and sneakers with elastic ropes inject functionality and practicality into our daily lives.

  • Data Analysis|Key Points -- The Comprehensive Runway Analysis of Women's Knitwear
    Hot Data Reports

    2021-10-22 5131

    Data Analysis|Key Points -- The Comprehensive Runway Analysis of Women's Knitwear

    Through the data analysis of S/S 2022 knitwear items, crafts & details, yarns & stitches, and patterns, we refine the trending points for knitwear on the latest runways.

  • Color -- The Comprehensive Analysis of Womenswear Runways

    2021-10-21 15311

    Color -- The Comprehensive Analysis of Womenswear Runways

    The colors on runway will be an important direction for S/S 2022. From the comparison between S/S 2022 and S/S 2021, we can see that colorless colors remain the proportion, so this report will pay attention to those chromatic colors. The increasing of earthy tones is the most distinct according to the data analysis, while orange-infused reds and blues trend downward. From the chromatic colors on S/S 2022 runways, earthy tones occupy the most(27%), followed by orange & red and pastels.

  • The Future Is Now -- The Comprehensive Analysis of Shanghai Fashion Week
    Hot

    2021-10-20 7028

    The Future Is Now -- The Comprehensive Analysis of Shanghai Fashion Week

    We develop the present to foresee the future. S/S 2022 Shanghai Fashion Week, themed "The Future Is Now", followed the strict control of epidemic and held a series of events. There were over one hundred new-product launch events during the fashion week, including menswear, womenswear, kidswear, and ceremonial dress. MASHAMA returned to China and led the opening catwalk. Designer brands were selected to be the starting lineup instead of famous commercial brands, which signaled the creativity and vitality of China’s fashion system.

  • Silhouette & Item -- The Comprehensive Analysis of Womenswear Runways

    2021-10-16 39134

    Silhouette & Item -- The Comprehensive Analysis of Womenswear Runways

    This report mainly refines the core silhouettes and items of womenswear to provide designers with intuitive references and trend guidance. According to the database of POP Fashion, dress still occupies the most proportion in S/S 2022 with a little drop. Influenced by the 60s-90s retro fashion and the sexy trend, miniskirt and minidress has returned. Outerwear is the second most category, and colored suit and oversized suit have been the key items; trench coat focuses on the oversized shape as well, which shows superlong tailoring. Tops take 23% of all the categories: cropped tight-fit T-shirt, oversized minimalist shirt, and slim cardigan interpret the new fashion trend of being sexy and simple. Among pants, high-waist loose trousers keep the momentum, while hot low-waist pants and cargo pants create unrestrained and casual looks through their loose, straight shapes.

  • Color Analysis of Menswear Runway(Purple Series)

    2021-10-13 6920

    Color Analysis of Menswear Runway(Purple Series)

    Purple is mainly used on menswear design to express the romantic tonality or street fashion attitude. Different hues and saturations can bring different dressing experiences. Orchid Hush(PANTONE 13-3805 TPG), African Violet(PANTONE 16-3520 TPG), Deep Lavender(PANTONE 18-3633 TPG), Zinfandel(PANTONE 19-1522 TPG) and Shadow Purple(PANTONE 19-3217 TPG) are the main colors for S/S 2022 menswear fashion weeks. We can see individualized expression and steady tonality from most brands. Orchid Hush better underlines the romance of men; while Shadow Purple and Deep Lavender focus on the street fashion and create positive and youthful expressions.

  • Into a New Dimension: Life -- The Womenswear Runway Analysis of VALENTINO

    2021-10-11 45804

    Into a New Dimension: Life -- The Womenswear Runway Analysis of VALENTINO

    The designer Pierpaolo Piccioli decided to get Valentino into a new dimension: life. To mark the return of Valentino's ready-to-wear to Paris, he took over the old marketplace at the Carreau du Temple, and a row of neighboring cafés and restaurants opposite, to put on a joyful all-gendered show reunion symbolically blurring the distinctions between insiders and outsiders. The opening look, an organdy flower-embroidered blouse and tiny skirt, referred to Valentino Garavani's all-white collection of 1968—immortalized in a photograph of Marisa Berenson. There was a reproduction of a slim, tiger-striped maxi coat, famously worn by Veruschka the following year—and to end with, a pair of floaty, flower-printed dresses from the '70s. Designer pitched the production towards embracing Gen Zers with a proposition of a beautiful, casualized couture wardrobe designed to float between genders: lightweight taffeta tailoring in vivid colors, plethoras of dresses from minuscule and cutaway to sweeping, embroidered caftans. The mini-maxi proportion play—like billowy volumes teamed with micro-shorts—provided a translated house glamour that captured everything the TikTok generation might relate to.

  • Hysterical -- The Womenswear Runway Analysis of LOEWE

    2021-10-11 12823

    Hysterical -- The Womenswear Runway Analysis of LOEWE

    The latest collection of LOEWE was staged at the equestrian training arena of La Garde Républicaine, a historic location in the centre of Paris. Inspired by The Deposition from the Cross, painted by the Italian Mannerist artist Jacopo Pontormo in Florence 1528, the designer Jonathan Anderson said,"Neurotic, psychedelic, and completely hysterical." of his S/S 2022 collection. He tried to break the rules of LOEWE and explored the concept of draping, sculpture and color by distortion to create a new LOEWE.

  • Red Carpet -- The Womenswear Runway Analysis of Balenciaga

    2021-10-10 17768

    Red Carpet -- The Womenswear Runway Analysis of Balenciaga

    Balenciaga S/S 2022 ready-to-wear collection, titled Red Carpet, was released at the Théâtre du Châtelet in Paris. The first part of the show was a photocall on a Hollywood-style red carpet. And guests wearing the new collection pause on the walkway before being ushered into a theater screening the short film The Simpsons I Balenciaga. The Simpsons for Balenciaga is the latest in a progression of activations that push certain boundaries set up between fashion and other forms of entertainment, culture and technology, shifting the brand away from an easily definable category.

  • When the Sun Sets -- The Womenswear Runway Analysis of Hermès

    2021-10-10 13301

    When the Sun Sets -- The Womenswear Runway Analysis of Hermès

    The reveal of the Hermès S/S 2022 runway happened all the way out at Le Bourget airport—the climax of a show which Nadège Vanhee-Cybulski planned as an immersive experience conveying optimism, the sun, and hope. A panorama of mobile panels of sunshine yellow—hand-painted color-fields by the artist Flora Moscovici were gliding slowly around the perimeter as models walked. It provided a calming backdrop for viewing the collection which was, on one level, "about solar glow and how positive it is," and, on another, about Vanhee-Cybulski's thoughts on how women will want to dress for re-entering the world.

  • The Classic in 1990s -- The Womenswear Runway Analysis of CHANEL

    2021-10-09 37915

    The Classic in 1990s -- The Womenswear Runway Analysis of CHANEL

    CHANEL S/S 2022 Ready-to-Wear collection returned to the Grand Palais. The show without magnificent props put emphasis on the release of clothing. Inspired by the magic of fashion seen through the photographer's lens, the CHANEL Spring-Summer 2022 Ready-to-Wear show evokes the heightened emotions and memories of the raised runways of the 1980s surrounded by photographers and flashbulbs. Romantic with a touch of mystery, the collection balances the graphic purity of black and white, playful summer stripes, and the dark whimsy of a butterfly's wings on black chiffon. Behind the camera lens, model Vivienne Rohner plays the role of both photographer and fashion muse in cinematic black and white, for a first glimpse of the inspirations behind the collection by Virginie Viard.

  • A Grand Ball of Time -- The Womenswear Runway Analysis of Louis Vuitton

    2021-10-09 10375

    A Grand Ball of Time -- The Womenswear Runway Analysis of Louis Vuitton

    Louis Vuitton held a grand ball of time in the Louvre. The artistic director Nicolas Ghesquière continued his unique understanding of architecture and couture. The design of architectural silhouettes brought the gorgeous romanticism of the 19th century to the present. Rococo bustle and gorgeous beaded embroidery were the elements in the retro court. The combination with modern elements as mask-like sunglasses, denim and cargo pants provided us with a time journey.

  • Rebellious Office Worker -- The Womenswear Runway Analysis of Miu Miu

    2021-10-09 29469

    Rebellious Office Worker -- The Womenswear Runway Analysis of Miu Miu

    Founded by Miuccia Prada in 1992, MIU MIU released its S/S 2022 collection in Palais d'Iéna. Twisted white runway separated the space and exposed most part of the original architecture. Guests were sitting in ergonomic work chairs and the show treated us to a back-to-work wardrobe for the post-pandemic age. Blue shirt, sweater, khaki trousers and black belt completed the first look of this collection and brought the office atmosphere to the show. These signature office items, such as shirt, polo shirt, jacket, suit, suit dress and pencil skirt, were shown one after another. Based on the basic definition, Miuccia Prada was exploring the relationship between clothing and body. Familiar items lifted the waistline of upper body and lowered the waistline of bottoms to reveal a different body proportion and expose the midriff. Raw-edged cut hemline, white undershirt and faded sweater were casual and rebellious. Besides, the pointed head of loafers injected sharpness into the general looks.

  • Eco-friendly Bohemia -- The Womenswear Runway Analysis of Chloé

    2021-10-08 12112

    Eco-friendly Bohemia -- The Womenswear Runway Analysis of Chloé

    Launched at the Quai de la Tournelle in Paris, S/S 2022 Chloé runway was cooperated with many charities to underline the social responsibility of the brand and the fusion of environmental protection and creativity. This show about love interpreted the free and unlimited Bohemian spirit. Chloé Craft was also officially introduced to launch more hand-made products in the future. This collection applied regenerated wool, hand-cut plant-dyed leather and soft linen. The usage ratio of lower impact material reached 58% this season. Various sewing, weaving and whipstitching techniques have been appeared. Petal-pattern crocheted dress, knotted slip dress made of strips of leftover fabric from seasons before, and whipstitched leather renew and inherit the classics.

  • Subversive Sexy -- The Womenswear Runway Analysis of Acne Studios

    2021-10-08 6210

    Subversive Sexy -- The Womenswear Runway Analysis of Acne Studios

    Acne Studios S/S 2022 collection centered around sexy and conflicted handicraft with futurism to present subversive creation. The provocative and tough attitude of its controversial designs has been a topic in the fashion industry in S/S 2022. On the runway today, floral-print blouses that fastened with a single bow in the front were paired up with minis bearing straps and buckles that hinted at BDSM or old-fashioned girdles. Corsets got a rework, too, in tooled leather, plaid, or military-grade nylon. And fitted skirts did indeed take their details from girdles, with stretchy side panels and garter snaps. The extravagant tied-up chunky shoes revealed the alternative sexy. This collection also discussed self-identification and instinct, interpreting the experimental concept of Acne Studios.

  • Flower Emotion -- The Comprehensive Runway Analysis of Womenswear|Pattern(Part One)
    Hot

    2021-09-30 59595

    Flower Emotion -- The Comprehensive Runway Analysis of Womenswear|Pattern(Part One)

    We can see from the womenswear pattern on S/S 2022 runway that plants and flowers still occupy a large proportion. Ink-painting flower, classical flower and geometric flower have increased by over 5%, and monochrome flower, hand-painted texture and romantic dense flower are also under a rising trend. Eye-catching large flowers and small flowers have decreased a lot. The patterns of S/S 2022 runway generally present a joyous and relaxing visual effect. Digital geometric flowers have emerged, and the combination with romantic flowers is worth trying. Monochrome flowers and ink-painting flowers can bring a more quiet and elegant temperament.

  • Midsummer Voyage -- The Womenswear Runway Analysis of Giorgio Armani

    2021-09-30 13052

    Midsummer Voyage -- The Womenswear Runway Analysis of Giorgio Armani

    Inspired by the love for the sea and sun, Giorgio Armani S/S 2022 womenswear presented a blue ocean on the backdrop. Maintaining the classic styles, Giorgio Armani integrated the fantastic colors of sunset with chiffon gown dress to exude tenderness and romance. Besides, many celebrities took photographs with the designer on the runway, which provided more topics for this collection.

  • Nod to the 60s -- The Womenswear Runway Analysis of Christian Dior

    2021-09-30 41065

    Nod to the 60s -- The Womenswear Runway Analysis of Christian Dior

    Christian Dior S/S 2022 ready-to-wear fashion show was held in the Paris Tuileries Garden on September 28. Maria Grazia Chiuri approached Anna Pararatti to conceive the show's scenography in an absurdist spirit reflecting the universe of her various works. Pop and game have been the core of this 60's runway. The collection is structured around a network of associations as Maria Grazia Chiuri explores Marc Bohan's long tenure as Creative Director of Dior. More precisely, she highlights the Slim Look collection, presented in 1961. A-line doll dress, mini Dior suit, 60s optical white dress and tennis dress; color-blocking outerwear and dress; orange and green boxing suit; golden fringed mini dress all awaken and overpass the elegant classics of Dior.

  • The Anatomy of Silence -- The Womenswear Runway Analysis of Sportmax

    2021-09-30 35079

    The Anatomy of Silence -- The Womenswear Runway Analysis of Sportmax

    Founded by Achille Maramotti in 1969, Sportmax is a brand which pursues fashion, freedom and avant-garde. Inspired by the musical works and theories of the post-war American avant-garde figure John Cage, S/S 2022 collection, themed 'the Anatomy of Silence', broke the limit of tradition and conveyed a creative dress attitude by corset, military decorative straps and neat silhouettes.

  • Animal Instinct -- The Womenswear Runway Analysis of BURBERRY

    2021-09-28 52890

    Animal Instinct -- The Womenswear Runway Analysis of BURBERRY

    The creative director Riccardo Tisci integrated imagination into the design to bring the BURBERRY S/S 2022 womenswear collection titled Animal Instinct. The flowing modern dreamland and immersive sensory experiences fused music, clothing with femininity and interpreted new modern stories through diversified forms. Animal elements presented by curvy printing enlivened classic trench coat; voluminous fringes set off the freedom of BURBERRY; shawl-like wide sleeves increased the elegancy and vitality of classic styles.

  • The Color Analysis of Menswear Runway丨Neutrals

    2021-09-28 14818

    The Color Analysis of Menswear Runway丨Neutrals

    Broadly speaking, neutral colors are the mixtures of red, yellow and blue in different proportions. However, in a narrow sense, neutrals colors are those colorless colors(black, white, gray) and low-saturation earthy tones. In the S/S 2022 menswear fashion weeks, Almond Buff(PANTONE 14-1116 TPG), Honey Mustard(PANTONE 17-1047 TPG), Clay(PANTONE 15-1231 TPG) and Arabian Spice(PANTONE 19-1245 TPG) were the main neutral colors. We can see the perfect presentation of men's elegant and understated temperament from practical and functional clothing. Clay with high inclusiveness pays attention to the casual and elegant scent; Arabian Spice is used more on leisurely outdoor items.

  • Retro Y2K Hottie -- The Womenswear Runway Analysis of  BLUMARINE

    2021-09-27 35620

    Retro Y2K Hottie -- The Womenswear Runway Analysis of BLUMARINE

    The famous Italian womenswear brand BLUMARINE was founded by Anna Molinari and Gianpaolo Tarabini in 1977. Inspired by the character Elle Woods in Legally Blonde, BLUMARINE S/S 2022 collection maintained the brand style and presented a retro fashion show once again. The young creative director Nicola Brognano has injected youthful vitality into the brand in just one year in office. The Y2K hottie style and denim ceremonial dress take us back to the millennium. Lively barbie pink and bright yellow are paired with butterflies to create a dreamland for girls.

  • The Day of Baseball Game -- The Womenswear Analysis of BOSS

    2021-09-27 22018

    The Day of Baseball Game -- The Womenswear Analysis of BOSS

    The label Hugo Boss is divided into three lines, BOSS, HUGO and Baldessarini. BOSS is the main line of the company, which focuses on the outfits for office workers. However, a large style transformation was made in S/S 2022. BOSS put emphasis on the youthful culture and released a collaboration with Russell Athletic. Inspired by the baseball game, the runway was set at Kennedy Sport Center in Milan to fuse fashion show with sport together and revive the retro fashion. In this season, BOSS focused on a group of street teenagers to capture the passionate moments of team sport.

  • Picnic Party -- The Womenswear Runway Analysis of MSGM

    2021-09-27 49972

    Picnic Party -- The Womenswear Runway Analysis of MSGM

    MSGM S/S 2022 runway took place in the Milan Biblioteca degli Alberi Park, which created a picnic party that brought us back to life. "Back to life, back to reality", designer presented the show by a positive summer style and acid palette. Saturated White Grape, Orange Chiffon and Pink Lemonade were really fantastic and lively. Signature ruffles were decorated in the details of shirt and jumpsuit to feel joyous and vital. Picnic blanket, fruit and little floral have been the main elements for pattern. To follow the fashion trend of being sexy, skin is bared everywhere. Cropped hoodie is paired with oversized men's suit, off-shoulder corset is combined with wide crinkled dress hem, and elastic crossed bra can be layered with printed floral sleepsuit.

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