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2024-02-27 19936
Minimalist Elegance -- The Women's Runway Analysis of MAX MARA
To pay tribute to the eternal elegance and subtle allure of a beautiful era, Max Mara's 2024-2025 autumn/winter collection was unexpectedly unveiled in the prelude to urban chaos, unfolding a delicate and self-expression narrative. This season, under the creative guidance of Ian Griffiths, Max Mara turned to the literary muse Colette, a writer, concert hall performer, and feminist idol of the "Good Times", reflecting the brand's low-key elegance and mature, free feminine spirit.
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2022-09-23 77307
The Blue Horizon -- The Womenswear Runway Analysis of Max Mara
Max Mara Spring/Summer 2023 collection continued the minimalist mindset and fluid tailoring to display the timeless Italian fashion and a cozy vacay style. The sunny blue coastline exuded the atmosphere of Riviera style. It focused on Renée Perle, a lover and much-snapped subject of early alpha-photographer Jacques-Henri Lartigue. Then there was Eileen Gray, who designed her own feminocratic ideal of the modernist house, the Villa E-1027 in Roquebrune-Cap-Martin, France, in 1929.
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2021-09-24 75599
Classic Heritage -- The Womenswear Runway Analysis of Max Mara
The Max Mara S/S 2022 ready-to-wear collection was inspired by the novel Bonjour Tristesse(Françoise Sagan,1954). Wearing denim shirt with a knot at waist is exactly the signature of Sagan. Griffith called it the 'Beatnik Fashion', which stimulated his luxury processes of fisherman’s workwear, cargo jacket and carpenter pants.
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2021-07-05 82683
Local Color -- The Womenswear Runway Analysis of Max Mara
Max Mara released its Resort 2022 collection in the ancient and charming castle of Ischia, Italy. The inspiration is the journey, recalled by the writer Truman Capote in his collection of stories Local Color(1950), from which the collection takes its name. The minimalist and textured styles of this runway showed classic tailoring and tonal suite, which reveals the delicacy of urban jet set women.
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2021-03-02 99237
70th Anniversary, Return of the Queen -- The Catwalk Analysis of Max Mara
Founded by Archille Maramotti in 1951, the Italian fashion brand Max Mara is famous for its high-quality overcoat. The founder said that all he paid attention to was the wives of Italy's male professionals. And to celebrate the 70th anniversary of the brand, there were 42 looks released in this runway under the theme "1951". Combining with its historical background, Max Mara rebuilds the aesthetic essence in the last century.
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2020-09-29 96286
Revival of Everything -- The Catwalk Analysis of Max Mara Womenswear
Max Mara S/S 2021 show is held in Pinacoteca di Brera gallery in Milan, which blends modern designs with the artistic gallery and nods to Italian cultures and arts. Artist Corin Sworn draws inspiration from Renaissance theaters and creates Silent Sticks, a multimedia device. This gives inspiration to Max Mara new collection. Designer Ian Griffiths sets the theme as Revival of Everything.
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2020-02-27 97557
Navigation Season -- The Catwalk Analysis of Max Mara Womenswear
Inheritance and innovation are the essence of the A/W 2020 Max Mara show. This season Ian Griffiths draws inspiration from the sailor chic. Michel Foucault says, dreams will dry up without civilization on board. As Ian Griffiths puts it at the start of the show, "This is a romantic trip that starts in Morocco and goes north to Russia". The A/W 2020 collection of Max Mara is very adventurous. The compass marked with the brand name and the sailing ship lead us to experience the charm of the winter sea.