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2021-03-02 99300
70th Anniversary, Return of the Queen -- The Catwalk Analysis of Max Mara
Founded by Archille Maramotti in 1951, the Italian fashion brand Max Mara is famous for its high-quality overcoat. The founder said that all he paid attention to was the wives of Italy's male professionals. And to celebrate the 70th anniversary of the brand, there were 42 looks released in this runway under the theme "1951". Combining with its historical background, Max Mara rebuilds the aesthetic essence in the last century.
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2020-09-29 96286
Revival of Everything -- The Catwalk Analysis of Max Mara Womenswear
Max Mara S/S 2021 show is held in Pinacoteca di Brera gallery in Milan, which blends modern designs with the artistic gallery and nods to Italian cultures and arts. Artist Corin Sworn draws inspiration from Renaissance theaters and creates Silent Sticks, a multimedia device. This gives inspiration to Max Mara new collection. Designer Ian Griffiths sets the theme as Revival of Everything.
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2020-02-27 97557
Navigation Season -- The Catwalk Analysis of Max Mara Womenswear
Inheritance and innovation are the essence of the A/W 2020 Max Mara show. This season Ian Griffiths draws inspiration from the sailor chic. Michel Foucault says, dreams will dry up without civilization on board. As Ian Griffiths puts it at the start of the show, "This is a romantic trip that starts in Morocco and goes north to Russia". The A/W 2020 collection of Max Mara is very adventurous. The compass marked with the brand name and the sailing ship lead us to experience the charm of the winter sea.