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70th Anniversary, Return of the Queen -- The Catwalk Analysis of Max Mara
Founded by Archille Maramotti in 1951, the Italian fashion brand Max Mara is famous for its high-quality overcoat. The founder said that all he paid attention to was the wives of Italy's male professionals. And to celebrate the 70th anniversary of the brand, there were 42 looks released in this runway under the theme "1951". Combining with its historical background, Max Mara rebuilds the aesthetic essence in the last century.
Revival of Everything -- The Catwalk Analysis of Max Mara Womenswear
Max Mara S/S 2021 show is held in Pinacoteca di Brera gallery in Milan, which blends modern designs with the artistic gallery and nods to Italian cultures and arts. Artist Corin Sworn draws inspiration from Renaissance theaters and creates Silent Sticks, a multimedia device. This gives inspiration to Max Mara new collection. Designer Ian Griffiths sets the theme as Revival of Everything.
The Female Bond in The New Era--- The Catwalk Analysis of Max Mara Womenswear
In next spring, the first female agent 007 will show up. The inspiration source of Max Mara 2020 S/S garment is based on the wardrobe for this heroin. This kind of female elegance in Bond style comes from designers' praise for the new 007. In this season, Max Mara stages a wonderful "female spy" drama for us. Models are in gray workwear with the spiffy double braids like scorpion tails and lips in black and red, mysterious and elegant.
17/18 A/W Womenswear Brand -- Max Mara
Brand Max Mara continues to celebrate simple styles, with considered lines and contours creating an elegant and mature look , while the application of camel color, caramel, gray, red and black creates a seemingly plain but refreshing look.