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The Mud Show -- The Runway Analysis of Balenciaga
For S/S 2023, Balenciaga launched 'The Mud Show' with a lost wallet as invitation. Opening with Kanye wearing a full security rig, models (including Bella Hadid) followed with full force and a desire to power on, splashing through the thick mud and water with determination. Elsewhere, babies were strapped to chests in Balenciaga harnesses, tops were glittery and others were made in latex displaying a 404 Error code. Demna’s viral bag of Lays chips was turned into a pochette, while teddy bears became handheld accessories and another bag was turned into a wearable in the form of a glove.
Red Carpet -- The Womenswear Runway Analysis of Balenciaga
Balenciaga S/S 2022 ready-to-wear collection, titled Red Carpet, was released at the Théâtre du Châtelet in Paris. The first part of the show was a photocall on a Hollywood-style red carpet. And guests wearing the new collection pause on the walkway before being ushered into a theater screening the short film The Simpsons I Balenciaga. The Simpsons for Balenciaga is the latest in a progression of activations that push certain boundaries set up between fashion and other forms of entertainment, culture and technology, shifting the brand away from an easily definable category.
Digital Clone -- The Catwalk Analysis of Balenciaga
The runway design of Balenciaga is extremely simple. White floor and walls do not have any embellishments. The amateur models of the past seasons are all wearing black and sitting on both sides of the runway as audience, which forms a minimalist world of black and white. S/S 2022 collection CLONES presents a series of digital clones and uses CG-scanning to realize the digital grafting. GUCCI's recognizable signatures are applied on the products of Balenciaga. Many classic GUCCI bags, including Jackie, have become the Logo of Balenciaga.
Avant-garde Fashion House -- The Womenswear Catwalk Analysis of Balenciaga
Balenciaga becomes the fashion leader and keeps updating the fabrics through its exquisite tailoring and sewing technology. The shoulder design, cocoon silhouette and expanded oversize of Demna Gvasalia have already been the next clear identity recognition and symbol. Pre-fall 2021 collection used a short video called Feel Good to evoke people's desire for the world. The montage editing without other product and advertisement lets people feel the positive emotions. Photographer Patrick Welde selected white background, and global travel landmarks are added through post-production. The complete daily wardrobe of 2021 collection breaks the traditional division of leisure wear and formal wear to create a new category. 90.6% of plain printed fabrics have certified by the sustainable development. Most clothes are in unisex styles, and the loose tailoring is leisurely and convenient.