The Row's early spring 2024 collection is, as always, comfortable and refreshing. Models with simple and elegant makeup stroll around the room in stylish and well-tailored outfits, with the sun-drenched room providing the perfect background. This season still employs traditional fabrics and vertical cutting, while innovating in garment contours with minimalist style and exaggerated proportions, exuding a casual elegance and light-hearted powerful aura that is both comfortable and visually appealing. The main color palette sticks to black, white, off-white, and gray, occasionally adding bright hues as accents. The Row's interpretation of luxury is never loud or flashy, with clean and neat silhouettes and well-placed cuts at the waistline, it's more like a secret whispered in a small circle - understated in appearance, yet luxurious in texture.

Founded by Ashley and Mary-Kate Olsen in 2006, The Row features minimalist pieces with smart tailoring, and fuses timeless designs with high-quality fabrics. The bright shades of red and blue were added into neutrals and classic black and white in the Spring 2022 menswear collection. Adaptability is one of the themes of The Row. Minimalist unisex styles show fun details and vivid colors to build a casual and free image of wandering poets.