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ANALYSIS

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

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  • The Day of Baseball Game -- The Womenswear Analysis of BOSS

    2021-09-27 67968

    The Day of Baseball Game -- The Womenswear Analysis of BOSS

    The label Hugo Boss is divided into three lines, BOSS, HUGO and Baldessarini. BOSS is the main line of the company, which focuses on the outfits for office workers. However, a large style transformation was made in S/S 2022. BOSS put emphasis on the youthful culture and released a collaboration with Russell Athletic. Inspired by the baseball game, the runway was set at Kennedy Sport Center in Milan to fuse fashion show with sport together and revive the retro fashion. In this season, BOSS focused on a group of street teenagers to capture the passionate moments of team sport.

BOSS Trend Analysis Report

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