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Back to 31 Rue Cambon -- The Analysis of Chanel Womenswear
This year is the 18th year of CHANEL's launch conference for the Pre-Fall Metiersd' Art. For the past 18 years, Chanel has been traveling around the world and creating a series of ready-to-wear garments based on local culture and handicraft. Virginie Viard names the show as "31 Rue Cambon", a nod to 31 Rue Cambon in Paris where the founder, Gabrielle Chanel, starts the brand. And Virginie Viard works with Sofia Coppola to move the apartment's famous mirrored spiral staircase to the Grand Palais. Combining the design codes of Lady Coco and Karl Lagerfeld, the classic Lesage embroidered outerwear of Karl Lagerfeld in the 1966 A/W couture is reused in sets in this season, with retro painted pattern of Coromandel to create luxurious and noble clothing.
New Wave Films-- The Catwalk Analysis of CHANEL Womenswear
In this S/S 2020 series, the creative director, Virginie Viard, brings the roofs of street houses in Paris directly under the dome of the Grand Palais. As the third fashion independently created by CHANEL, this season still takes the classic black and white as main colors and mixes many bright colors to cater to young consumers. It also attracts more young and energetic workmates and inherits the classic design core of the brand.