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ANALYSIS

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

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  • The Beauty of Contradiction -- The Runway Analysis of Hermes

    2024-01-23 21302

    The Beauty of Contradiction -- The Runway Analysis of Hermes

    The combination of white and beige atmospheric tones is simple and sharp, without any additional distractions, keeping people's attention focused on the brand new design. In the interweaving of realism and freehand brushwork, materials and tones, listen to Hermès Art Director Véronique Nichanian's winter stories. The pre show teaser video features a decryption game made of lighting and matte glass, with the lighting flickering and allowing models to comfortably navigate through the space. Sometimes hazy, paying attention to outlining and cutting, perceiving a hint of vitality emanating from a calm tone; Sometimes clear, delving into the clever details in the stitching, it is urgent to reveal the many surprises that have added to men's wardrobes.

  • The Menswear Runway Analysis of Hermès

    2023-06-27 54389

    The Menswear Runway Analysis of Hermès

    Hermès Summer 2024 men's collection was unveiled at the Palais d'Iena. In this avant-garde and magnificent building, Ms. Véronique Nichanian, the artistic director of Hermès Men's, interpreted architectural aesthetics through fashion. Light and shadow playfully chase each other in the show space, outlining exquisite patterns. Hollowed-out fabrics and ingenious designs showcase meticulous craftsmanship. Innovative cuts, intimate textures, subtle colors, bold layering, and avant-garde silhouettes collide and intertwine, igniting a summer adventure.

  • Walking Gentlemen -- The Menswear Runway Analysis of Hermès

    2023-02-07 47773

    Walking Gentlemen -- The Menswear Runway Analysis of Hermès

    The Fall/Winter 2023 collection from Hermès showcased a departure from the brand's traditional elegance, introducing a bolder, sexier side to the fashion house. Creative director Véronique Nichanian presented a range of leather garments, including black calfskin pants, jackets, blousons and a striking cardigan top crafted from lamb shearling. To add a touch of surprise, the collection incorporated elements of role-playing, such as a gray leather overcoat with a fireman's jacket fastening and a navy pea coat with calfskin patches.

  • Light Summer -- The Menswear Runway Analysis of Hermès

    2022-07-25 54716

    Light Summer -- The Menswear Runway Analysis of Hermès

    Lightness and pleasure, two notions closely associated with summer vacations, were the focus of the Hermès Men’s Spring/Summer 2023 collection that took place at the historic tapestry factory Manufacture des Gobelins. In the mood for vacation – “a magical destination that is both joyful and serene“, in the words of the French fashion house’s press release – Véronique Nichanian sent a plethora of marine-themed pieces down the runway.

  • Light-heartedness & Freedom -- The Menswear Runway Analysis of HERMES

    2021-07-02 91143

    Light-heartedness & Freedom -- The Menswear Runway Analysis of HERMES

    Hermes Summer 2022 collection was presented by the male art director Véronique Nichanian and the drama director Cyril Teste. Abandoning the traditional formal wear, designer injects a sense of leisure into light-hearted and lively designs to outline minimalist lines, which accentuates silhouette and exquisite tailoring. Bursts of color and graphic stitching are used more in this season, and mixed multiple materials enliven the whole collection. Designer brings us a sunny daily scenery on the triangular stage. The collection exudes an air of relaxed light-heartedness and freedom. It is a response to the call of wide open spaces, a yearning for the oceans.

  • Creation -- The Catwalk Analysis of Men's Leather/Fur of Hermes

    2020-02-04 85182

    Creation -- The Catwalk Analysis of Men's Leather/Fur of Hermes

    Hermès always emphasizes comfort and practicality and delivers lasting craftsmanship and brand culture through each collection. In terms of A/W 20/21 menswear, Véronique Nichanian creates a simple silhouette to make each set capable and appropriate, and the superior fabric brings a pleasing and 3D feel. The exquisite lining can also be worn outside. Compared with the bright S/S series, deep brown and dark tones are main tones of A/W 20/21. The new season of Hermès menswear is worth reference.

Hermes Business Leisure Trend Analysis Report

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