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ANALYSIS

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

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  • Maritime Adventure -- The Menswear Runway Analysis of Emporio Armani

    2024-02-01 7541

    Maritime Adventure -- The Menswear Runway Analysis of Emporio Armani

    In the harsh winter, the cold and restless sea connects various continents. In the 24/25 autumn/winter men's clothing collection, Emporio Armani takes inspiration from ships crossing the Atlantic and bravely crossing the Atlantic, with a black lighthouse as the background. She tries new perspectives and explores sexual temperament. Adventure and an open mindset have always been important themes for Emporio Armani, opening and closing with the classic work "Il Mare D'inverno" (Winter Sea), adhering to the spirit of boldness, with clear silhouettes, wide shoulders, and exquisite design, paying tribute to the charming classic dressing style and showcasing the elegant temperament of the harbor style.

  • Retro Fashion -- The Comprehensive Analysis of Men's Runway

    2023-12-04 57377

    Retro Fashion -- The Comprehensive Analysis of Men's Runway

    The popularity of retro fashion continues to rise, and the 2024 Spring/Summer runway includes styles such as retro street trend, new American leisure, informal colleges, sports clubs, and New Vintage. The retro street trend integrates American street culture such as skateboarding, street dance, graffiti, and rap, and is loved by trendsetters with a diverse yet unconventional attitude; New American leisure is inspired by 90's American culture and lifestyle, emphasizing a relaxed, comfortable, and comfortable dressing experience; Compared to Ivy Style, informal colleges are more gentlemanly and rebellious, with a more lively use of colors; Sports clubs are inspired by American sports and have developed a series of trendy items, with baseball jackets and rugby shirts as their core items; New Vintage combines nostalgic elements with modern design, with a focus on fading treatment through water washing and acid washing, as well as aging through wear and tear, showcasing a unique personality and fashion attitude.

  • Urbancore -- The Comprehensive Analysis of Men's Runway

    2023-09-27 47089

    Urbancore -- The Comprehensive Analysis of Men's Runway

    Urbancore is a style that takes urban settings as its background, combining outdoor trends with urban lifestyles. It brings outdoor fashion into the city, integrates sporty elements into OOTD (Outfit of the Day), breaks free from location constraints, and surpasses fashion boundaries, emphasizing practicality, functionality, and comfort. It emphasizes individual expression, vibrant colors, and loose cuts, and showcases a unique fashion attitude through mix and match and layering techniques. This style is suitable for young people who enjoy urban street culture, freedom of expression, and fashion trends.

  • Gorpcore -- The Comprehensive Analysis of Men's Runway

    2023-09-06 63999

    Gorpcore -- The Comprehensive Analysis of Men's Runway

    Gorpcore is a fashion style that incorporates practicality and functionality into clothing, combining outdoor adventure with urban fashion elements, allowing people to enjoy the fun of outdoor sports while showcasing their personality and fashion taste; Urbancore is a style that takes the city as its backdrop, combining outdoor trends with urban lifestyles; bringing outdoor style into the city, integrating sportswear into OOTD, breaking free from location constraints, and transcending the boundaries of fashion, emphasizing wearability, functionality, and comfort; Urban lightweight sports focuses on simplicity and functionality, while also emphasizing loose cuts and flowing lines, providing a more comfortable experience for the wearer and creating a diverse style of dressing; Retro sports create a dressing atmosphere through color matching and tailoring, showcasing the combination of classic, trendy, and nostalgic elements.

  • Sports & Baroque -- The Womenswear Runway Analysis of Louis Vuitton

    2023-06-09 69635

    Sports & Baroque -- The Womenswear Runway Analysis of Louis Vuitton

    On May 24th, Louis Vuitton's Resort 2024 women's wear show took place on the Isola Bella, Italy. Prior to the show, it rained on the island and due to the downpour, guests were moved indoors, resulting in the show starting 15 minutes earlier than originally scheduled. The Louis Vuitton resort 2024 collection draws inspiration from marine life, with fish scale-like decorations on the skirts and shell elements on the headwear. The finale pieces were inspired by the concept of mermaids, with a variety of three-dimensional shapes and colors. The Baroque-style headpieces were custom-made by a studio in Rome that works with operas and films. "In the end, the mermaid became a flower, but perhaps not a real one," said Ghesquière, the designer. This idea inspired a series of long dresses in soft hues.

  • The Oasi of Cashmere -- The Menswear Runway Analysis of Zegna

    2023-02-07 51688

    The Oasi of Cashmere -- The Menswear Runway Analysis of Zegna

    Zegna Winter 2023 collection closed out the Milan Men’s Fashion Week with a perfect finale show. Themed “The Oasi of Cashmere”, the winter fashion show offered five gray pieces, iconic Oasi Cashmere and related products to deepen the sustainable approach of Zegna Oasi. The discovery of more material possibilities rebuilds the cashmere menswear. The tension of silhouette better expresses the relaxing design and youthful attitude of designer.

  • Modern Desert -- The Womenswear Runway Analysis of Hermès

    2022-10-10 81238

    Modern Desert -- The Womenswear Runway Analysis of Hermès

    “We’ve been so confined that I really wanted to celebrate going back outside, feeling the wind, the heat, the sweat on your skin,” said Hermès’s Nadège Vanhee-Cybulski, who erected a sand dune in the Tennis Club de Paris to show her latest performance-wear focused collection.

  • Western World -- The Menswear Runway Analysis of Casablanca

    2022-09-07 33387

    Western World -- The Menswear Runway Analysis of Casablanca

    With only a few, short years in as a burgeoning design label, Charaf Tajer’s Casablanca has shown no signs of slowing down. For Spring/Summer 2023, the brand upped the ante in Paris and utilized a horse pen stage setting to showcase its western-inspired collection. Working from three different themes – Vaqueros, Phantastica and Nature & Architecture – Tajer presented distinct clothing elements based on an overarching “Future Optimist” approach.

  • Surfing Culture -- The Menswear Runway Analysis of Dsquared2

    2022-08-09 50103

    Surfing Culture -- The Menswear Runway Analysis of Dsquared2

    Taking to Milan, the Caten duo Dean and Dan have showcased DSQUARED2’s vibrant Spring/Summer 2023 Menswear collection. Paying homage to the Bob Marley Foundation, the collection features everything from 70s-inspired outerwear to the symbolic use of colours in the Jamaican flag (yellow, black and green). In an additional collaboration with Honda motorcycles, Dsquared2 combine their Marley inspiration with two starkly contrasting personas; the relaxed surfer and the rambunctious biker. And while a junction between the musical legend and the motorcycle company may seem a little odd at first, there’s actually a deep-rooted vein that joins the two together in perfect harmony – the designers aimed to symbolise both the vibe and rebellion of Marley’s time, surf culture, and 1970s Jamaica.

  • Born in Oasi Zegna -- The Menswear Runway Analysis of ZEGNA

    2022-07-18 64870

    Born in Oasi Zegna -- The Menswear Runway Analysis of ZEGNA

    The ZEGNA Summer 2023 Fashion Show was presented live from Oasi Zegna, the home of the brand values and 100 sq.km nature park. Always looking ahead while keeping track of roots, it is here that Artistic Director Alessandro Sartori introduces new shapes and textures as he builds an evolving language in style. Rooted in sartorial ethic, his elevated wardrobe is attuned to the here and now. “My work stems from one single question: what’s next for tailoring and for the needs and the fast-paced lives of today?"

  • Movement & Expression -- The Runway Analysis of Rains

    2022-07-05 85739

    Movement & Expression -- The Runway Analysis of Rains

    Rains a Scandinavian label founded in 2012. Its collections blend a conceptual-meets-functional design approach, a strong urban inspiration, and a signature fabric identity. Rains brings its neo-Scandinavian aesthetic, unisex collections, and consistently surprising curation to consumers across four continents. Spring/Summer 2023 collection ‘Connect’ explores underground connection and the power in being seen and heard. Subcultural synthesis fueled by the universal conduit of music - the most powerful connector. The pulse that drives a composition of color and form - movement and expression.

  • A Basketful of Summer -- The Menswear Runway Analysis of Emporio Armani

    2022-06-22 66976

    A Basketful of Summer -- The Menswear Runway Analysis of Emporio Armani

    Emporio Armani took to the Milan Fashion Week stage to unveil its refined Spring/Summer 2023 collection, officially dubbed “A Basketful of Summer." "Summer is defined by lightness, in attitude and spirit lightness as immediacy and the sheer joy of living and dressing for the season: choosing clothes and accessories to throw on without too much thought,” the official collection notes read. “This collection by Emporio, the brand that Giorgio Armani has always seen as a container of possibilities, resembles a wicker basket, full of surprises that will bring the holiday spirit to the city and give any holiday the appropriate fresh and composed feel.”

  • Dynamic Puffa -- The Runway Analysis of Spyder

    2022-04-25 80741

    Dynamic Puffa -- The Runway Analysis of Spyder

    The American professional skiwear brand Spyder was founded in 1978. This report focuses on the A/W 22/23 runway show. Taking the signature brand logo as the backdrop, this RTW collection presented cashmere jackets, color block jackets, camouflage, quilting and metallic-touch materials. Bright puffa scarves showed a bold visual experience.

  • Infinite Energy -- The Comprehensive Runway Analysis of Menswear(Key Style)

    2022-03-10 86469

    Infinite Energy -- The Comprehensive Runway Analysis of Menswear(Key Style)

    Infinite Energy taps into functional sportswear and outdoor workwear to analyse the latest trend. The theme is divided into four styles: High-street Techwear, Industrial Wasteland, Vibrant Performance, and Practical Outdoor.

  • Natural Traveller -- The Menswear Runway Analysis of Dsquared2

    2022-03-09 69792

    Natural Traveller -- The Menswear Runway Analysis of Dsquared2

    Stepping into the Dsquared2 venue felt like déjà vu of going through the airport: Guests duly queued to display their vaccine certificates along with their tickets before moving into a larger area where piled suitcases replaced seats here and there. Meeting Dean and Dan Caten backstage, one indeed could have the feeling they just returned from a relaxing trip: revitalized, energized and ready to tackle the new year with fresh ideas and resolutions. 

  • Back to the West Coast -- The Menswear Runway Analysis of Amiri

    2022-02-21 62985

    Back to the West Coast -- The Menswear Runway Analysis of Amiri

    Amiri released his fall collection for the first time in Los Angeles – his hometown. Inspired by a special journey, Mike Amiri focused on the creative spirit from the art community in L.A. and cooperated with the contemporary artist Wes Lang to explore the expression of California. This collection perfectly fused American artisanship with culture and art creation. With the languages from the two creators, an unconventional story was told.

  • On the Road -- The Menswear Runway Analysis of DIOR MEN

    2021-12-10 78470

    On the Road -- The Menswear Runway Analysis of DIOR MEN

    Inspired by Jack Kerouac's novel On the Road, Kim Jones released DIOR MEN Fall 2022 collection in London on December, 9, exploring the imagination of literature and fashion. On the Road(1957) is the best novel that can reflect the Hippies and the Beat generation in 60s. The new collection drew inspiration from the avant-garde spirit in last century's America, and fused classic Dior's heritage with futuristic crafts for updating.

  • The Power of Sustainability -- The Comprehensive Runway Analysis of Women's Denim

    2021-10-30 87544

    The Power of Sustainability -- The Comprehensive Runway Analysis of Women's Denim

    Among the denim silhouettes on S/S 2022 runways, vintage bottoms share a large proportion, specifically low-waist jeans, bell-bottoms, cross-season Bermuda shorts, and straight skirt; casual outerwear is prevalent for its high utilization and wide range of consumers; suit jacket echoes the casual business trend; casual vest has also been revived in S/S 2022 to increase the dressing layers.

  • High-end Urban Sportswear -- The Womenswear Runway Analysis of LACOSTE

    2021-10-22 93130

    High-end Urban Sportswear -- The Womenswear Runway Analysis of LACOSTE

    Founded in 1933, LACOSTE has been representing for relaxation and elegancy. Being obsessed by sporty symbols and cultural observation, Louise Trotter's active designs create a high-end sports fashion. Her S/S 2022 collection was born of the habit that Louise has been biking to her office throughout 2020 and 2021. These sporty, lively silhouettes from the looks of street bikers reflected complementary people's desire for going out. LACOSTE accentuated the warm tones. Bright Poppy Red, wine red, orange, and Rattan were rather active on the street. Classic rubber tennis skirts and breathable vests all used innovative fabrics, while printed stripes presented liveliness through different colorways. Functional details are paired with sharp color conflicts. Buckled bags and sneakers with elastic ropes inject functionality and practicality into our daily lives.

  • Color Analysis of Menswear Runway(Purple Series)

    2021-10-13 67920

    Color Analysis of Menswear Runway(Purple Series)

    Purple is mainly used on menswear design to express the romantic tonality or street fashion attitude. Different hues and saturations can bring different dressing experiences. Orchid Hush(PANTONE 13-3805 TPG), African Violet(PANTONE 16-3520 TPG), Deep Lavender(PANTONE 18-3633 TPG), Zinfandel(PANTONE 19-1522 TPG) and Shadow Purple(PANTONE 19-3217 TPG) are the main colors for S/S 2022 menswear fashion weeks. We can see individualized expression and steady tonality from most brands. Orchid Hush better underlines the romance of men; while Shadow Purple and Deep Lavender focus on the street fashion and create positive and youthful expressions.

  • The Color Analysis of Menswear Runway丨Neutrals

    2021-09-28 66683

    The Color Analysis of Menswear Runway丨Neutrals

    Broadly speaking, neutral colors are the mixtures of red, yellow and blue in different proportions. However, in a narrow sense, neutrals colors are those colorless colors(black, white, gray) and low-saturation earthy tones. In the S/S 2022 menswear fashion weeks, Almond Buff(PANTONE 14-1116 TPG), Honey Mustard(PANTONE 17-1047 TPG), Clay(PANTONE 15-1231 TPG) and Arabian Spice(PANTONE 19-1245 TPG) were the main neutral colors. We can see the perfect presentation of men's elegant and understated temperament from practical and functional clothing. Clay with high inclusiveness pays attention to the casual and elegant scent; Arabian Spice is used more on leisurely outdoor items.

  • Color Analysis of Menswear Runway -- Blue

    2021-09-08 69877

    Color Analysis of Menswear Runway -- Blue

    Blue has already been a common tone for our daily dressing, and the denim indigo is even regarded as an all-matching basic neutral. The diversification of blues brings different dressing experiences according to its hue and saturation. Glacier Lake(PANTONE 16-4118TPG), Bonnie Blue(PANTONE 16-4134 TPG), Blithe(PANTONE 17-4336 TPG), Strong Blue(PANTONE 18-4051 TPG) and Dress Blues(PANTONE 19-4024 TPG) are selected as the representative colors for S/S 2022 menswear runways. We can see that personalized expression and mature, stable looks are tend to be the designs of brands. Strong Blue further underlines the unique fashion, while Dress Blues brings us looks with high practicality.

  • Outdoor Explorer--The Analysis of Paul Smith Menswear Catwalk

    2021-08-03 76183

    Outdoor Explorer--The Analysis of Paul Smith Menswear Catwalk

    The Paul Smith S/S 2022 menswear collection takes outdoor adventure as the theme, celebrating the spirit of exploration, exploring the charm of nature, and reinterpreting the unique British classics. This collection explores the connection between clothing and nature, highlighting the fresh spring feeling. The color is inspired by the atmospheric changes that occur between dawn and dusk, showing the changes in the sky from sunrise to midnight; The design draws inspiration from retro tents, presenting brightly colored stripes on clothing; in addition, the prints of natural elements also signal the arrival of spring.

  • Ain't No Mountain High Enough -- The Menswear Runway Analysis of White Mountaineering

    2021-07-23 67856

    Ain't No Mountain High Enough -- The Menswear Runway Analysis of White Mountaineering

    The Japanese outdoor brand White Mountaineering, founded by Yosuke Aizawa, launched its S/S 2022 collection -- Ain't No Mountain High Enough. The blurred boundary between urban clothing and outdoor wear tries to figure out the perfect balance of comfort and functionality. The shirt, jacket, utility vest and trousers of this S/S collection all apply the classic colors of autumn. Bomber jacket and more formal tailoring occupy a large proportion of this collection, which not only satisfies the needs of city life and also allows the wearers to explore more unpredictable outdoor places.

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